scholarly journals Environmental orientation of consumer behavior: motivational component

2018 ◽  
Vol 16 (2) ◽  
pp. 424-437 ◽  
Author(s):  
Serhii Smerichevskyi ◽  
Tetiana Kniazieva ◽  
Yuriy Kolbushkin ◽  
Irina Reshetnikova ◽  
Anna Olejniczuk- Merta
Keyword(s):  
Consumer Behavior ◽  
Environmental Factor ◽  
Consumer Demand ◽  
Environmental Management System ◽  
Marketing Concept ◽  
Ecological Situation ◽  
Marketing Activity ◽  
Environmental Orientation ◽  
Marketing Environment ◽  
Environmentally Responsible

Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector of ecological goods and services, and the environmentally responsible marketing concept is being formed. The purpose of the work is to substantiate the environmental factor influence on consumer behavior motives and formation of consumer demand for environmental products within the frame of environmentally responsible marketing. Changes in the external marketing environmentlead to changes in the internal environment of the market entity, causing its environmental development. The recorded tendencies and changes in the marketing environment form the marketing ecological imperative, which takes into account the environmental factor in marketing activity of the market player. The research allows to determine the position of ecologically responsible marketing as a basic marketing concept that defines the philosophy and technology of marketing management by socio-economic systems regardless the sphere of the market entity activity in conditions of ecological imperative. The analysis shows that the modern Ukrainian society began to strive not only to purchase and consume desired products, but also to improve and to preserve the ecological situation. In a market environment, the specific marketing activity feature, which changes under the influence of the factor of ecological situation quality deterioration, adds new tasks, concomitant to main classical. The development of the enterprise environmental management system will promote the implementation of environment-oriented goals: formalization of the environmental products concept, environmental products market development, certification programs development, preservation of the environment quality, formation of ecologically oriented consciousness of the society. Considering the understanding of the needs, the motivational aspects of ecologically oriented consumer behavior in the market are stated in the form of the system based on the need for the security. Through the development of eco-responsible marketing tools and their step-by-step introduction into enterprise activity, it becomes possible to develop the ecological products market through the implementation of proactive environmental activity and satisfaction of individual consumer demand.

Market-Oriented Destination Marketing

2016 ◽  
Vol 56 (1) ◽  
pp. 122-135 ◽  
Author(s):  
Nathaniel D. Line ◽  
Youcheng Wang
Keyword(s):  
Market Orientation ◽  
Operational Definition ◽  
Destination Marketing ◽  
Marketing Concept ◽  
Marketing Organization ◽  
Marketing Environment ◽  
Stakeholder View ◽  
Definition Of ◽  
Nomological Validity ◽  
Destination Marketing Organization

As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain. Accordingly, the purpose of this research is to empirically develop an operational definition of the market orientation construct that can be applied to destination marketing organizations. Based on the tenets of stakeholder theory, this research proposes a multiple-stakeholder view of the marketing concept and develops its attendant operational construct. Referred to herein as a multistakeholder market orientation (MSMO), this construct is proposed and operationalized as reflective of the extent to which a destination marketing organization (DMO) implements the marketing concept across the stakeholder spectrum. The nomological validity of this construct is established by testing the effect of the proposed MSMO construct on DMO performance.

Addressing Consumer Confusion Surrounding “Natural” Food Claims

2015 ◽  
Vol 41 (2-3) ◽  
pp. 357-373 ◽  
Author(s):  
Efthimios Parasidis ◽  
Neal Hooker ◽  
Christopher T. Simons
Keyword(s):  
Natural Products ◽  
Consumer Behavior ◽  
Consumer Demand ◽  
Natural Food ◽  
Consumer Confusion ◽  
Food And Beverage

Use of “natural” and “all natural” claims on food and beverage products has increased exponentially over the last decade. Studies have consistently found that the claims influence consumer behavior—consumers seek out and are willing to pay a premium for products that make Natural claims. Not surprisingly, the Natural market has grown significantly, surpassing $40 billion in annual revenues. Despite strong consumer demand for Natural products, a majority of consumers have mistaken beliefs about the meaning of Natural claims.

scholarly journals Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes

2018 ◽  
Vol 16 (2) ◽  
pp. 412-423 ◽  
Author(s):  
Leonid M. Taraniuk ◽  
Denys S. Kobyzskyi ◽  
Mark Thomson
Keyword(s):  
Business Processes ◽  
Marketing Activity ◽  
The Sustainable Development ◽  
Marketing Environment ◽  
Industrial Enterprises ◽  
Managerial Decisions ◽  
Innovation Activities ◽  
Business Entities ◽  
Further Development ◽  
Industrial Company

Activity of business entities requires a constant increase in the level of their economic potential and the level of competitiveness of the products on the market. This task can be fulfilled provided the concept of constant economic growth is formed in the activity of enterprises, which can be implemented through the management of changes in the economic activity of enterprises. One of the components is the marketing activity, which plays one of the leading roles in shaping the sustainable development of an industrial enterprise when carrying out transformational changes in its activity. These changes, which are the re-engineering of business processes, help the company management adapt to the changing market (marketing) environment and optimize the internal business processes. The relevance of the research is undeniable. The article presents the main directions of transition to the effective marketing activity in the period of re-engineering of industrial enterprises’ business processes based on the analysis of the main trends of marketing and innovation activities of economic entities from different countries. The authors developed the indices that characterize the marketing potential of the company during the business processes’ re-engineering. They proposed to use an integral index of the company’s marketing potential during radical transformations and to take effective management decisions based on the prevailing range of its criteria values when carrying out an economic estimation of the company’s marketing potential in the period of business processes’ re-engineering. The results obtained from the calculations demonstrate the final estimation of the industrial enterprise’s marketing potential during the business processes’ re-engineering, which allows the top management of the industrial company to determine the level of performance of the company marketing activity and make sound managerial decisions for its further development.

Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors

1992 ◽  
Vol 11 (2) ◽  
pp. 79-89 ◽  
Author(s):  
Ida E. Berger ◽  
Ruth M. Corbin
Keyword(s):  
Consumer Behavior ◽  
Environmental Attitudes ◽  
Regulatory Action ◽  
Opinion Poll ◽  
Canadian Population ◽  
Environmentally Responsible ◽  
Perceived Consumer Effectiveness ◽  
Environmentally Responsible Behaviors ◽  
Responsible Behaviors ◽  
The Relationship

The authors use a 1989 environmental opinion poll of the Canadian population to examine the influence of perceived consumer effectiveness (PCE) and faith in the efficacy of others (FIO) on the relationship between environmental attitudes and consumer behaviors. The results indicate that PCE moderates both the strength and form of the attitude–personal consumer behavior relationship while FIO moderates the strength and form of the attitude–support for regulatory action relationship. Implications of these results for consumer researchers, marketing managers, and policymakers are outlined.

Philosophical Comprehension of Marketing Management Transformation of a Company in the Process of Transition to a Networked Economy

2021 ◽  
pp. 258-266
Author(s):  
Tamara Nemchenko ◽  
◽  
Volodymyr Lypchanskyi ◽  
Tetyana Nemchenko ◽  
◽  
...  
Keyword(s):  
Consumer Demand ◽  
Economic Security ◽  
Marketing Management ◽  
Management Tools ◽  
Marketing Environment ◽  
Modern Business ◽  
Target Consumer ◽  
Market Relations ◽  
Networked Economy ◽  
A Company

Significant changes in macro, micro and internal marketing environment of a company in a networked economy necessitate further in-depth research of marketing management of the company as a philosophy of modern business management. The article focuses on the need to consider the category of "marketing management" as a concept with basic functions: planning, organization, motivation, control. This allows focusing on the mechanism of management decisions using basic elements of marketing complex as management tools. In the disclosure of the content and expression of "marketing management" as a production and marketing system that is in interaction and interdependence with objectively existing, real, constantly changing elements of market infrastructure in modern conditions, the use of ontological, epistemological, axiological, measurements in the philosophy of marketing management are applied. A comprehensive understanding of the essence of marketing management allows understanding the relationship between the behaviour of the company as a subject of market relations and marketing management in the company in accordance with business objectives of the organization, the structure of the macro, micro and internal environment. According to the selected basic dimensions of the philosophy of marketing management, the main principles of its organization remain the following: constant focus on differentiated consumer demand, constant adaptability and flexibility, constant focus on the future, continuous influence on the formation of target consumer demand, complexity of management, consumer and producer freedom, consumer education and information and consumer protection against irrational consumption. An integral feature of the content of marketing management of a modern company today is the use of specialized programmes such as Marketing, MarketingExpert, MarketingProject and others. Due to the changing challenges of the external environment, it has been established that digitalization of the process of product promotion from producer to consumer is an important condition for effective marketing management of the company and at the same time the condition of its financial and economic security in a competitive environment.

scholarly journals Sustainable tourism in sport with emphasis on spectators' contribution in environmental preservation

2019 ◽  
Vol 5 (3) ◽  
pp. 44
Author(s):  
M.S. Kiani
Keyword(s):  
Sustainable Tourism ◽  
Pearson Correlation ◽  
Environmental Communication ◽  
Environmental Management System ◽  
Structural Equations ◽  
Ease Of Use ◽  
Environmental Preservation ◽  
Environmentally Responsible Behavior ◽  
Responsible Behavior ◽  
Environmentally Responsible

<p><strong>Purpose:</strong> examination the sustainable tourism in sport with emphasis on spectators' contribution in environmental preservation.</p><p><strong>Material and methods. </strong>The population of the study consisted of all sports spectators of 27<sup>th</sup> Fajr Open and Esteghlal vs Tractor rematch from 15<sup>th</sup> Persian Gulf Pro League. According to Kukran formula sample size was equal to 722 persons. 920 questionnaires distributed among population that 722questionnaires were analyzed .In order to collect data a self-made questionnaire was used which it's validity confirmed by 5 sports teachers of  Razi and Tehran university and variables reliability was calculated  by using Cronbach's alpha coefficient which was equal to 0.89. Data analysis done by using the descriptive and inferential statistics include Kolmogorov–Smirnov, Pearson correlation, path analysis of structural equations, Regression and also AMOS-21 and SPSS-22. The results showed that environmental communication should be formed within the right framework, encourage people to Environmentally Responsible Behavior through a bonus is not necessarily effective and doesn't encourage sports spectator.</p><p><strong>Results. </strong>Result showed that spectators display more cooperation through targeting for enjoyment and are sensitive toward any perceived cost in the implementation of Environmentally Responsible Behavior. The result also showed if cooperation with Environmental Management System doesn't take too much time and totally doesn't interfere with their enjoyment of watching match, they will support it automatically. The results also suggest the need to design efficient equipment to ensure ease of use and as a result reducing the perceived cost associated with Environmentally Responsible Behavior.</p><p><strong>Conclusion. </strong>Sports event owners can encourage spectators to do the Environmentally Responsible Behavior by connecting with them and also induce this fact to spectators that associate with the event can assist them to experience higher quality events in the future. </p>

scholarly journals Indicators for monitoring and assessment of Environmental management systems in ports

2021 ◽  
Vol 234 ◽  
pp. 00055
Author(s):  
Farah Housni ◽  
Amal Maurady ◽  
Philip Barnes ◽  
Abderrazak Boumane ◽  
Mohamed Reda Britel
Keyword(s):  
Environmental Management ◽  
Sustainable Development ◽  
Monitoring And Evaluation ◽  
Environmental Management System ◽  
Management Systems ◽  
Environmental Management Systems ◽  
Shipping Industry ◽  
Environmental Aspects ◽  
Environmentally Responsible ◽  
Production Areas

Ports are no longer content with being the connection of ocean and land transportation, of which they are keys in international logistics and supply chains. Ports have also become industrial production areas. As ports continue to evolve as production areas, they are becoming significant sources of water pollution, solid waste, and noise and air pollution. Due to this increase in environmental impacts, the majority of the world ports have made commitments to development of proactive procedures for a sustainable development by adopting an environmentally responsible approach to preserve and protect the environment. This is despite the need of a diagnostic tool which allows monitoring and evaluation of the progress of environmental management in the different sectors of the port. The present study evaluated the different activities and environmental aspects related to the shipping industry and identified the main indicators to assess and develop an environmental management system (EMS) in order to achieve sustainable development.

scholarly journals CONSUMER BEHAVIOR MANAGEMENT AS A MARKETING TOOL TO INCREASE THE ECONOMIC EFFICIENCY OF TOUR ENTERPRISES

2021 ◽  
pp. 69-80
Author(s):  
Nataliia Bogdan ◽  
Iuliya Krasnokutska ◽  
Dmytro Sokolov
Keyword(s):  
Regression Analysis ◽  
Consumer Behavior ◽  
Mathematical Modelling ◽  
Consumer Satisfaction ◽  
Tourism Industry ◽  
Practical Significance ◽  
Marketing Activity ◽  
Management Actions ◽  
Factors Influencing ◽  
The Impact

Introduction. The peculiarities of consumer behavior in the tourism industry are considered in the article. The factors influencing it are identified, their role in shaping the decision of purchase is determined. Empirical studies have been conducted on the motivation to buy a tourist product. Economic-mathematical modelling of interdependence of efficiency of marketing activity and financial results of tourist enterprises by the method of correlation-regression analysis has been carried out. The proposals have been developed to improve the management of consumer behavior in tourism in accordance with the concept of marketing to expand the complex 4P to 10P, by adding new elements in accordance with the existing position of the organization. The purpose of the article is to consider the characteristics of consumer behavior of tourism enterprises, the factors influencing it and the implementation of management actions to increase consumer satisfaction and to stimulate demand. The research method (methodology) includes the expert method, in particular, the questionnaire, and the method of economic-mathematical modelling, namely, correlation-regression analysis. In addition to these methods, the method of theoretical generalization and abstract-logical were used in the article. Results. As a result of the research, the elements of scientific novelty are obtained, which contains the following: the model of consumer behavior is improved, which, unlike the existing ones, represents not only the relationship between the consumer's decision to buy and the factors that determine it; modelling the interdependence of efficiency of marketing activity and financial results of the tourist enterprises by the method of the correlation-regression analysis that allowed to establish close interdependence between the above-stated indicators is carried out; the proposal to supplement the marketing complex to improve the impact on consumer behavior with the following elements: price; shopping; scoring; partners; gifts has been developed; socially useful activity; privileges; personification; participation; speed. Thus, the practical significance of the research is to develop recommendations to ensure decision-making processes for managing consumer demand by managing the behavior of consumers of tourist services.

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