scholarly journals CONSUMER BEHAVIOR MANAGEMENT AS A MARKETING TOOL TO INCREASE THE ECONOMIC EFFICIENCY OF TOUR ENTERPRISES

2021 ◽  
pp. 69-80
Author(s):  
Nataliia Bogdan ◽  
Iuliya Krasnokutska ◽  
Dmytro Sokolov
Keyword(s):  
Regression Analysis ◽  
Consumer Behavior ◽  
Mathematical Modelling ◽  
Consumer Satisfaction ◽  
Tourism Industry ◽  
Practical Significance ◽  
Marketing Activity ◽  
Management Actions ◽  
Factors Influencing ◽  
The Impact

Introduction. The peculiarities of consumer behavior in the tourism industry are considered in the article. The factors influencing it are identified, their role in shaping the decision of purchase is determined. Empirical studies have been conducted on the motivation to buy a tourist product. Economic-mathematical modelling of interdependence of efficiency of marketing activity and financial results of tourist enterprises by the method of correlation-regression analysis has been carried out. The proposals have been developed to improve the management of consumer behavior in tourism in accordance with the concept of marketing to expand the complex 4P to 10P, by adding new elements in accordance with the existing position of the organization. The purpose of the article is to consider the characteristics of consumer behavior of tourism enterprises, the factors influencing it and the implementation of management actions to increase consumer satisfaction and to stimulate demand. The research method (methodology) includes the expert method, in particular, the questionnaire, and the method of economic-mathematical modelling, namely, correlation-regression analysis. In addition to these methods, the method of theoretical generalization and abstract-logical were used in the article. Results. As a result of the research, the elements of scientific novelty are obtained, which contains the following: the model of consumer behavior is improved, which, unlike the existing ones, represents not only the relationship between the consumer's decision to buy and the factors that determine it; modelling the interdependence of efficiency of marketing activity and financial results of the tourist enterprises by the method of the correlation-regression analysis that allowed to establish close interdependence between the above-stated indicators is carried out; the proposal to supplement the marketing complex to improve the impact on consumer behavior with the following elements: price; shopping; scoring; partners; gifts has been developed; socially useful activity; privileges; personification; participation; speed. Thus, the practical significance of the research is to develop recommendations to ensure decision-making processes for managing consumer demand by managing the behavior of consumers of tourist services.

Impact of the coronavirus pandemic on the development of tourism and hospitality industry: global and national aspects

2021 ◽  
pp. 98-113
Author(s):  
Natalia Aleksandrovna Zaitseva
Keyword(s):  
Consumer Behavior ◽  
Hospitality Industry ◽  
Monitoring And Evaluation ◽  
Tourism Industry ◽  
Theory And Practice ◽  
Government Support ◽  
Enterprise Management ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article presents the results of a study of the impact of the coronavirus pandemic on the development of the tourism and hospitality industry in the global and national aspects. The purpose of this article is to summarize and systematize the main changes and trends in tourism and hospitality as a result of the impact of the coronavirus pandemic. During the research, general scientific methods of the theory and practice of researching socio-economic phenomena and processes were used: logical, dialectical, systemic, process and situational approaches, and methods of analysis, synthesis, abstraction, and others. According to the results of the study, several main trends in changes in consumer behavior were summarized and formulated, as well as in what began to be offered by the enterprises of the tourism and hospitality industry in response to changes in consumer behavior. Examples of how the coronavirus pandemic affected the organization of the very process of providing services by hotels to ensure the safety of guests in hotels and other accommodation facilities, including in terms of increasing costs for all types of resources of these enterprises. Particular attention in the article is paid to assessing the effectiveness of government support measures and stimulating demand for tourist and hotel services in the Russian Federation. Also, based on the results of the study, the prospects for adapting the enterprise management system of the hospitality and tourism industry to work in the conditions of the coronavirus pandemic and after its completion were substantiated — the change in the forms of organization of work of personnel, monitoring and evaluation of the results of their activities was described, and the importance of forming and maintaining consumer confidence in enterprises was substantiated. tourism and hospitality industry.

scholarly journals COMMUNICATIVE, ITS ROLE IN THE DEVELOPMENT OF TOURISM ON THE EXAMPLE OF IVANO-FRANKIVSK REGION

2019 ◽  
pp. 64-73
Author(s):  
Lesia Kovalska ◽  
Tetiana Tkachenko ◽  
Angela Kovalska
Keyword(s):  
Mobile Networks ◽  
Tourism Development ◽  
Tourism Industry ◽  
The State ◽  
Educational Process ◽  
Practical Significance ◽  
Current State ◽  
Administrative Unit ◽  
The Impact ◽  
Territorial Analysis

Aim: The purpose of the article: To analyze the current state of the transport network development, the index of transport communication, the dynamics of the number of users of mobile communication services, on the example of Kyivstar Company in Ivano-Frankivsk region. Determine the role of transport and mobile networks in promoting and enhancing the development of tourism on the basis of multifunctionality, mutual permeability and complementarity of various elements of socio-economic systems. Methods – the study of communicative and its role in the development of tourism on the example of the Ivano-Frankivsk region is based on the combination of methods of sectoral and territorial analysis. In particular, a systematic approach is used for the study using comparative methods, statistical analysis, analytical analysis, etc. This methodology includes an analysis of the conditions and factors of tourism development within the administrative unit of Ukraine based on statistical data of indicators (types of vehicles and connections, number of arrivals / departures of passengers, directions of tourist flows from / to Ivano-Frankivsk region, etc.). Results – the article analyzes the impact of transport and mobile networks on the development of the tourism industry, for example, Ivano-Frankivsk region. The emphasis is placed on the index of transport communicativeness of the Ivano-Frankivsk region. The analysis of migration monitoring with the help of Kyivstar telecommunication operator was carried out, namely: citizens' migration in Ivano-Frankivsk, duration of their stay, geography of their arrivals. In comparison with the statistical indicators of the state of tourism development, external (country) and internal (oblast) donors of tourists are determined. The influence of communicativeness on the current state of the tourism industry is substantiated. Scientific novelty – for the first time, on the basis of sectoral-territorial analysis the state of development of the tourism industry through the prism of transport and mobile networks has been analyzed. The results of the research may form the basis for writing course papers, theses, preparation of lecture-practical material, monitoring of the national tourism market. Practical significance – materials of the publication, conclusions can be used during the educational process, preparing training for the national tourism industry, the practical activities of tour companies, to popularize the western region of Ukraine, on the example of Ivano-Frankivsk region on the external and internal tourist markets.

scholarly journals Impact of Tourism Industry on the Economic Growth of Sri Lanka

2020 ◽  
Vol 10 (4) ◽  
pp. 60
Author(s):  
S. Anandasayanan ◽  
S. Balagobei ◽  
M. Amaresh
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Foreign Currency ◽  
Unit Root Test ◽  
Tourism Industry ◽  
Annual Data ◽  
Tourism Sector ◽  
Independent Variable ◽  
The Impact

In Sri Lanka, tourism has been identified as the third largest and fastest growing source of foreign currency in 2018, after private remittances and textile and garment exports, accounting for almost $4.4 billion or 4.9 percent of gross domestic product in 2018. Tourism industry is a key element which accelerates the economic growth by earning high foreign exchange and reducing poverty by providing direct and indirect employment opportunities to locals. This study primarily investigates the impact of between tourism sector on economic growth by employing Augmented Dickey Fuller’s unit root test, correlation analysis and regression analysis. Annual data from 1989 to 2018 was used. The dependent variable was economic growth while tourists’ receipts were independent variable. Strong and positive correlation was explored between tourists’ receipts and economic growth meanwhile the results of regression analysis indicate that tourists’ receipts significantly impact on the economic growth.

scholarly journals Internal substitution in the tourism market: Effects of the Covid-19 pandemic

2021 ◽  
pp. 127-136
Author(s):  
Agnieszka Niezgoda ◽  
Ewa Markiewicz ◽  
Klaudyna Kowalska
Keyword(s):  
Consumer Behavior ◽  
Design Methodology ◽  
Tourism Development ◽  
Secondary Data ◽  
Emergency Situation ◽  
Tourism Industry ◽  
Social Implications ◽  
Market Effects ◽  
The Impact ◽  
Practical Implications

Purpose: The effects of the global COVID-19 pandemic are difficult to estimate, but the impact on the tourism industry is undeniable. This also applies to consumers’ behavior in the tourism market, whose attitudes towards travel may change radically. The aim of this chapter is to analyze substitution processes in the tourism market caused by the COVID-19 pandemic. Design/methodology/approach: This paper is a review in nature and includes papers on tourism economics, particularly the tourism market, as well as secondary data on changes in tourism (tourism participation and consumer behavior) due to the COVID-19 pandemic. Findings: The Covid-19 pandemic does not have to be the factor slowing travels, as it may affect internal substitution on the tourism market. In the situation of the Covid-19 pandemic, all internal substitution options listed in the chapter were noticed on the tourism market in Poland. Research limitations/implications: As long as the emergency situation restricting the functioning of the tourism market continues, the results of the study cannot be definitive. Practical implications: The results can be useful for tour operators, especially in the process of planning tourism development after the crisis caused by the pandemic. Social implications: The chapter indicates changes in consumer behavior on the tourism market caused by COVID-19 pandemic, which may characterize tourists after the end of the pandemic. Originality and value: The article identifies types of internal substitution that occurred in the tourism market in Poland as a result of the COVID-19 pandemic.

scholarly journals Parenthood in Survivors of Hodgkin Lymphoma: An EORTC-GELA General Population Case-Control Study

2012 ◽  
Vol 30 (31) ◽  
pp. 3854-3863 ◽  
Author(s):  
Marleen A.E. van der Kaaij ◽  
Natacha Heutte ◽  
Paul Meijnders ◽  
Edwige Abeilard-Lemoisson ◽  
Michele Spina ◽  
...  
Keyword(s):  
Logistic Regression ◽  
Regression Analysis ◽  
General Population ◽  
Hodgkin Lymphoma ◽  
Logistic Regression Analysis ◽  
Conditional Logistic Regression ◽  
Post Treatment ◽  
Factors Influencing ◽  
The Impact ◽  
Population Controls

Purpose We investigated the impact of Hodgkin lymphoma (HL) on parenthood, including factors influencing parenthood probability, by comparing long-term HL survivors with matched general population controls. Patients and Methods A Life Situation Questionnaire was sent to 3,604 survivors treated from 1964 to 2004 in successive clinical trials. Responders were matched with controls (1:3 or 4) for sex, country, education, and year of birth (10-year groups). Controls were given an artificial date of start of treatment equal to that of their matched case. The main end point was presence of biologic children after treatment, which was evaluated by using conditional logistic regression analysis. Logistic regression analysis was used to analyze factors influencing spontaneous post-treatment parenthood. Results In all, 1,654 French and Dutch survivors were matched with 6,414 controls. Median follow-up was 14 years (range, 5 to 44 years). After treatment, the odds ratio (OR) for having children was 0.77 (95% CI, 0.68 to 0.87; P < .001) for survivors compared with controls. Of 898 survivors who were childless before treatment, 46.7% achieved post-treatment parenthood compared with 49.3% of 3,196 childless controls (OR, 0.87; P = .08). Among 756 survivors with children before treatment, 12.4% became parents after HL treatment compared with 22.2% of 3,218 controls with children before treatment (OR, 0.49; P < .001). Treatment with alkylating agents, second-line therapy, and age older than 35 years at treatment appeared to reduce the chances of spontaneous post-treatment parenthood. Conclusion Survivors of HL had slightly but significantly fewer children after treatment than matched general population controls. The difference concerned only survivors who had children before treatment and appears to have more personal than biologic reasons. The chance of successful post-treatment parenthood was 76%.

scholarly journals THE INFLUENCE OF NEW POST-PANDEMIC WORLD STANDARDS ON THE DEVELOPMENT OF THE TOURIST INDUSTRY

2021 ◽  
Vol 2021 (2) ◽  
Author(s):  
O.M. Zamora ◽  
A.V. Teslyk ◽  
L.M. Taraniuk ◽  
V.O. Shcherbachenko ◽  
P.M. Lazis ◽  
...  
Keyword(s):  
World Economy ◽  
Service Sector ◽  
Negative Impact ◽  
Tourism Industry ◽  
Social Consequences ◽  
Practical Significance ◽  
Global Changes ◽  
Tertiary Sector ◽  
The World ◽  
The Impact

In the context of global quarantine and uncertainty, an important aspect is the development of the economic spheres of the post-pandemic world and its new standards. The measures taken to combat the spread of COVID-19 have a particular impact on the tourism industry, which has become one of the most affected during this period. The study focuses on the prospects and emergence of new standards of living and doing business in countries with a significant weight of tourism in their GDP and the impact of post-pandemic features on countries that are beginning to develop in the tourism industry. During the preparation of the article, the dependence of the service sector on the stable situation in the world and the challenges posed by this pandemic to this branch of the tertiary sector of the economy were analyzed. Emphasis is placed on the study of the interaction of social and economic factors that affect the development of the tourism industry in the context of globalization. The relevance of the article lies in the need to predict ways to adapt countries to global change based on the experience of governments in combating the negative impact of coronavirus on the tourism industry. The purpose of the study is to reveal the impact of new norms of the post-pandemic world on the development of tourism. Methodology and scientific approaches: analysis of scientific works in the fields of economics, finance, sociology and medicine. An analysis of statistics for the COVID-19 pandemic, collected by global health and safety structures; reports of government agencies and analysis of the impact of quarantine restrictions on the state of their economy. The ability and pace of adaptation of the post-pandemic world to global changes and in particular to the tourism industry have been predicted. The result of the research is to reveal the scale of the pandemic effect on the world economy and forecast the vectors of tourism business development in the new realities. The practical significance of the article is determined in the analysis of the necessary transformation of the world in order to overcome further economic crises. The social consequences of compulsory vaccinations and non-violation of existing quarantine restrictions are positive in terms of improving the world economy.

scholarly journals Turks and Caicos rock iguana (Cyclura carinata): Conservation and management plan 2020–2024

2021 ◽  
Keyword(s):  
Management Plan ◽  
Iucn Red List ◽  
Tourism Industry ◽  
The Bahamas ◽  
Term Survival ◽  
Management Actions ◽  
In The Wild ◽  
Cyclura Carinata ◽  
The Impact ◽  
Conservation And Management

The Endangered Turks and Caicos rock iguana, Cyclura carinata, is found only on the islands and cays of Turks and Caicos Islands (TCI), and on Booby Cay in The Bahamas, northwest of Providenciales. These iguanas now occupy less than 10 percent of their historic range largely due to the impact of invasive mammalian predators. Although conservation efforts have led to stabilisation of the population resulting in the 2020 down-listing of this species from Critically Endangered to Endangered on the IUCN Red List of Threatened Species, threats persist and management efforts are needed. This document presents a comprehensive four-year plan for the conservation and management actions considered essential to ensuring the long-term survival of Cyclura carinata in the wild. This document combines knowledge and expertise from local government, local and international NGOs, the tourism industry, educators, homeowners, private island managers, civil society, and members of the IUCN SSC Iguana Specialist Group working in the TCI.

scholarly journals Testing the methodology for analyzing the impact of wages on the reproduction of cadres in rural areas by the example of urban districts of the Sverdlovsk region

2020 ◽  
Vol 194 (3) ◽  
pp. 91-100
Author(s):  
Valentina Sharapova ◽  
Ivan Borisov ◽  
N. Sharapova
Keyword(s):  
Regression Analysis ◽  
Rural Areas ◽  
Least Squares Method ◽  
Statistical Significance ◽  
Economic Effect ◽  
Practical Significance ◽  
Advantages And Disadvantages ◽  
Urban Districts ◽  
Labor Resources ◽  
The Impact

Abstract. The purpose of this article is to develop and test a methodology for assessing the impact of wages on the reproduction of personnel in rural areas. Urban districts of the Sverdlovsk region were selected as the object for the pilot project. As a research method, the authors used multiple regression analysis of spatial data using the least squares method. As the data sources for the sample, data from the database of the municipalities of Rosstat were used. As a result of the behavioral research, key factors were identified that affect various indicators of the reproduction of the labor resources of the territory, the statistical significance of the influencing factors is evaluated, and the explanatory ability of the obtained models of their possibilities of their use for forecasting is evaluated. It was found that indicators of wages have a significant impact on most indicators of the reproduction of labor resources, indicators of the state of public health in the territory also have a significant impact. Based on the results of the study, recommendations are given for further refinement of the methodology, as well as recommendations for improving the system of statistical reporting of municipalities. The scientific novelty of the study is the use of regression analysis as a method for assessing the reproductive processes of rural territories using data from urban districts of the Sverdlovsk region. The practical significance of the results obtained is a quantitative assessment of the dependence of the reproduction parameters on the factors under study, which makes it possible to quantify the economic effect of the predicted measures. Also, the practical significance of the article lies in identifying the advantages and disadvantages of the proposed methodology that emerged during the pilot study, and the corresponding directions for its improvement.

scholarly journals THE INFLUENCE OF MARKETING PRODUCT POLICY ON CONSUMER BEHAVIOUR IN CRISIS

2021 ◽  
Author(s):  
Viktoriia Khurdei ◽  
◽  
Viktoriia Dacenko ◽  
Ludmila Semenova ◽  
◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Global Economy ◽  
Brand Image ◽  
Educational Process ◽  
Point Of View ◽  
Economic Life ◽  
Product Policy ◽  
The Future ◽  
The Impact

The COVID-19 crisis radically changed the trends of the global economy, formed new consumer trends and forced companies to change their marketing strategy, in particular marketing product policy, because the introduction of social distance affected the social and economic life of the population and their consumer habits. The study of consumer behavior in the new economic realities will allow making timely adjustments to marketing product policy taking into account consumer trends and value priorities, as well as developing recommendations for the formation of marketing product policy based on the value proposition. To achieve this goal the impact of marketing product policy in times of crisis on consumer behavior was analyzed; consumer trends in times of crisis were identified; options for strategic decisions of product policy were considered and recommendations were developed for domestic producers on the process of improving marketing product policy in times of crisis; directions for forming and strengthening brand image and strengthening brand confidence were proposed. It is determined that only those enterprises that study consumer trends, act actively, maintain the image and win the favor of consumers will survive and develop in the future in the crisis. It is noted that it is necessary to plan the marketing product policy of companies taking into account the components of digital marketing. It has been proved that the improvement of marketing product policy should take into account consumer trends, ensure the value of the supply and require a strategic approach. This means that the decision on the brand should be made not only from the point of view of current interests, but also taking into account what the future of the company should look like. Improving the marketing product will allow companies to create relevant products, increase the efficiency of online sales, increase the brand image, make customer choices and influence consumer behavior, which will increase consumer satisfaction, trust in the brand, constant sales and stable profit. Further research is advisable to focus on the justification of consumer loyalty and loyalty to the brand. Certain provisions of scientific research can be used in the educational process and in the writing of scientific papers.

scholarly journals ACCOUNTING STUDENTS’ ACADEMIC MISCONDUCT AS THE CORRUPTIVE BEHAVIOR: WHAT ACADEMIC FACTORS INFLUENCING?

2019 ◽  
Vol 3 (1) ◽  
pp. 33-55
Author(s):  
Suwaldiman Suwaldiman ◽  
Irlya Noerofi Tyas
Keyword(s):  
Regression Analysis ◽  
Academic Performance ◽  
Grade Point Average ◽  
Academic Misconduct ◽  
Financial Accounting ◽  
Accounting Students ◽  
Grade Point ◽  
Academic Factors ◽  
Factors Influencing ◽  
The Impact

This research was conducted because the consideration of the widespread of students’ corruptivebehavior in term of academic misconducts. This research examines the impact of students’ academicperformance on their corruptive behavior perception. The data samples are the accounting students ofEconomics Faculty of Universitas Islam Indonesia. The corruptive behavior is defined as the academicmisconducts that are usually done by students. It is measured by their tolerance perception of theacademic misconducts. The academic performance is defined and measured as the students’achievements on the subjects undertaken. These are represented by grade point average (GPA), gradeof financial accounting and auditing subjects. A regression analysis is employed to test whether thoseacademic performance have significant impact to the corruptive behavior perception. Based on theanalysis, it is found that the GPA and the grade of financial accounting subjects have a positive andsignificant impact on the corruptive behavior perception. It is suggested that the better performanceachieved by students on GPA and these subjects, the better their perception of corruptive behavior.However, this research does not prove that the grades of auditing subjects have a significant impacton the corruptive behavior perceive.Keywords: academic misconduct, academic performance, corruptive behavior

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