CAPITAL AND MARKET: BAGAIMANA MENINGKATKAN PRODUKSI “BIHUN KUNTUL”

Vermicelli is a type of food originating from China, vermicelli are white noodles made from processed rice flour. Kuntul vermicelli is a rice vermicelli produced by company Gizi Pangan Nusantara. There is an increasing demand for vermicelli but the production quantity is difficult to increase, this problem can be caused by several factors, therefore the researcher will explore the factors that can affect the production of Kuntul vermicelli. The purpose of this study is to determine the factors that can affect Kuntul vermicelli production to increase the quantity of Kuntul vermicelli that can be produced. Respondents in this study are vermicelli companies registered on the website of the ministry of industry. The number of samples used was 50 respondents. The research approach was carried out quantitatively by using exploratory factor analysis method. The data collection method used a questionnaire based on 4 variables which are thought to be factors that influence the production of Kuntul vermicelli. The results of this study indicate that there are 2 factors that are formed, namely factor 1 consists of personal capital and the amount of market demand while factor 2 consists of business condition after adding capital and raw material inventory.

The Meaning of Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) During The Covid-19 Pandemic

This study aims to explore the meaning of Financial Accounting Standard for MSMEs perspective of MSMEs actors at Covid-19 pandemic. The research was conducted on MSMEs in Batu City using 4 selected MSMEs as object and informant which representing the exhibition in Dubai 2020. Data collection method by interviewing those informants and analyzed using qualitative analysis methods. The results shows that SAK EMKM is various interpretations by MSMEs actors which some usefull and not. MSMEs actors interpret that SAK EMKM as the Helper God, as antique, as increase the workload. One of the MSMEs actors considers SAK MSME to be a God of Help during the economic crisis due to the Covid-19 pandemic because increasing demand and SAK EMKM helpful for provide financial statements with SAK EMKM as qualify banks require for additional loan for business capital. The other, think that SAK EMKM as Antiques in huge loss business condition. The last, SAK EMKM is considered to increase the workload. MSME actors only think about producing and marketing their products, so financial reporting just takes more time and workload. The difference perspective was caused by level of their educational background

Socialization of Personal Hygiene for Danu’s Tofu Home Industry Workers in Alue Peunyareng, Meureubo Subdistrict, West Aceh Regency, Aceh

Tofu is one of the favorite foods of Indonesian people. Tofu processing has been carried out in several home industries in West Aceh Subdistrict. This community engagement program focused on the tofu home industry starting from a survey and mapping of the business condition followed by training and supervision activity. This training was given to tofu home industry owners and their workers. This training and supervision aimed to improve partners' knowledge and understanding about the importance of applying personal hygiene to the workers. Increased knowledge will in turn raise the awareness and motivation of the workers to apply personal hygiene procedures in tofu processing.

Marketing Strategy for Culinary MSMEs in Magelang City During the Covid-19 Pandemic

The Covid-19 pandemic had an impact on MSMEs sectors in Magelang City, one of them is culinary sector. The purpose of this study was to identify and describe the business condition of culinary MSMEs in Magelang City during the Covid-19 Pandemic, and also propose marketing strategy based on a SWOT analysis and marketing mix. This study used descriptive qualitative approach. Primary data were obtained from 30 samples of culinary MSMEs through interview and observation. Data were analyzed based on statistic descriptive to describe the business condition and SWOT to propose the marketing strategy. The results recommend culinary MSMEs in Magelang city to improve product quality and product innovation, provide discounted prices, promote products through social media, and provide venues that comply with health protocol standards. By implementing this marketing strategy, it is hoped that culinary MSMEs in Magelang city business will survive and can develop during the Covid-19 pandemic.

Proposed Business Strategy for a Nonformal Architecture-Related Education Start-up (Case Study: Klass Academy)

Architecture is arguably one of the most complex and broad subjects, both for academic study and professional practice. Thus, many architecture students and practising architects participate in nonformal architecture-related learning activities. The COVID-19 pandemic has created an unprecedented impact on both formal and nonformal education systems worldwide; with the inevitable closure of schools and institutions, the sudden shift to virtual learning becomes mandatory. These drastic digital accelerations have caused the customers’ behaviour to change adaptively - the use of online education service and the market demands in nonformal education show an increasing trend. This paper presents a contextual and relevant business strategy for Klass Academy - a startup company in nonformal educational business - amid the pandemic and post-pandemic scenarios. It will underpin how the company could maintain its competitiveness by first analysing the existing business condition - both externally and internally, using several tools and theories from the literature study: Market Analysis, Porter’s 5 Forces, and Research-Based View Analysis. The findings from conducted analysis determine the proposed business strategy recommendations - with the use of Ansoff matrix as an analysing tool. The formulated strategies in this paper are categorised as Product Development Strategy and Diversification Strategy.

Impact of Covid-19 pandemic on Gayo coffee agroindustry

The objective of this paper is to assess the impact Covid19 pandemic on the agro-industry of Gayo coffee. The research was undertaken by a survey on activities business of Gayo coffee which involves market system after the harvest season, as a comparison is used business condition before Covid19 pandemic. The study was conducted on several agro-industry based on small and medium industries using structured-questioner in Bener Meriah and Aceh Tengah district, Gayo highland. An overview before pandemic describes that the price of Gayo cherry about IDR. 10.000-14.000/kg and the price of green bean export quality IDR. 60.000-80.000/kg. On the other hand, both prices during pandemic IDR.6.000-8.000/kg and IDR. 35.000-45.000/kg.Until July 2021, the Covid19 pandemic is not yet finished, whereasmainly the activities in the agro-industry at Gayo were stopped (temporary) due to lockdown policy by the national and local governments. This condition has influenced on economic growth of the Gayo highland and actors who is included in Gayo coffee agroindustry.

CEMACO: An Innovation to Increase Customer Engagement through Mobile Application

New improvements in online business and m-trade advances alongside the wide reception of cell phones and internet-based life have empowered organizations to upgrade clients' shopping encounters and their association with brands whenever, anyplace. In a lively business condition, organizations distinguish the force and centrality of the web to intrigue clients' consideration. Client communications with an association's application make open doors for positive encounters that can prompt long‐term relationship building. The space of client experience (CE) is all around created in the face‐to‐face setting, yet little consideration has been paid to investigating the idea in the online setting. Client commitment and maintenance of retail marks are critical. Holding and drawing in with clients assist brands with keeping them cheerful, remain faithful, and in the know regarding fresh debuts, most recent advancements, and item suggestions. We have gathered a requirement of more than 200 customers by conducting a series of surveys and after understanding the exact requirement of the people living in Guatemala, we have initiated our project of making an app to increase the engagement level. We have designed this application in ionic using MySQL database and to enhance the level of engagement through its design we used SCSS as the language to give style to the application. This application is integrated with WhatsApp to provide better customer support. The application is designed in the Spanish language to make it easy to use for the people living in Guatemala. This app is fully gamified with all the possible missions’ customers can complete easily which also boosts customer engagement by 200%. Hence, This Customer Engagement application will be used to attract customers and engage them on the app by giving them discounts, offers, coupons, and points after successful completion of tasks which drastically improves the conversion rate of the customer for any kind of business in Guatemala

Descriptive and Predictive Analytics on Adventure Works Cycle: A Corporate Decision Making

Business Analysis has become one of the crucial elements of any business in this data-driven business world. This is at the frontline where the data analytics support the strategic management to make effective decisions with immense computing power. This paper investigates the big data problems of Adventure Works Cycles (AWC) by using analytical techniques and integrate different methods of knowledge discovery and data mining via descriptive and predicative analytics. The descriptive analytics revealed the prevailing business condition which could aid to make effective decisions. Consequently, an empirical study was performed to explore different types of predictive models to predict the future occurrences. Furthermore, a comparative analysis using different predictive algorithms which provides evidence that High-Performance Forest algorithm is particularly operative on the prediction of future occurrences with the accuracy of 80%, ROC index 0.878 and the cumulative lift value of 1.82. This study provides an intuitive grasp of the concept to forecast, find patterns and rules to increase AWC’s overall sales performance and improve overall lead scoring more accurately.

Women Entrepreneurs in Social Media Marketing

Businesses now a day are mostly digitalisation. The social media and online spirit are valuable assets of any business. Women’s are familiar and making standard marks in all fields. They realised the importance of marketing especially in e-commerce make it use for their successful venture. While developing a website or ecommerce shop make their customer friendly with their preference depending upon their taste such as colour ,health ,beauty ,maternity, etc., This paper focuses on women entrepreneur furthermore, the issues looked by them when they set up and dealt with their very own business in the aggressive world business condition.

The Business Cycle And The Portfolio Composition Of Mutual Funds

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of mutual funds’ composition across the business cycle. The main purpose of the research is to determine whether mutual funds alter their investments across the business cycle. Systematization of the literary sources and approaches for solving the problem of the relationship between the business cycle and the composition of mutual funds indicates that five-star rated mutual funds may have an investment strategy that is different from lower-rated funds. Investigation of the topic of the relationship between the business cycle and composition of mutual funds in the paper is carried out in the following logical sequence: First, we classified each quarter as an “improving” or a “worsening” business condition period based on the Aruoba-Diebold-Scotti Business Conditions Index. As a result, we had seven “improving” and seven “worsening” business condition periods during our sample period. Then, we compared each star group (one-star to five-star) investments in common stocks, preferred stocks, convertible bonds, warrants, corporate bonds, municipal bonds, government bonds, other securities, and cash across the “improving” versus the “worsening” periods. The methodological tools utilized in this research were nonparametric tests. The objects of the research are the mutual funds listed in the CRSP quarterly mutual funds dataset for the 2003-2006 period. The paper presents the results of empirical analysis for these mutual funds, which showed that five-star funds tend to have a different strategy when compared to lower-rated funds. The research empirically confirms and theoretically proves that the five-star funds tend to invest more in riskier assets and they tend to better adjust to the conditions (i.e. invest more in common stocks and less in bonds in improving periods) when compared to the other groups. This explains their success: higher NAVs compared to the other groups and higher star ratings. On the other hand, our results show that the lower-rated funds do not adjust their investments in main asset classes like stock and bonds during “improving” versus “worsening” business condition periods. Overall, our results indicate that mutual funds’ star ratings and NAVs are linked to these funds’ success in their adaptation to the macro-economic environment. The results of the research can be useful for investment firms or individual investors that consider investing in U.S. mutual funds. Keywords: mutual fund, portfolio, business cycle, recession, net asset value.