scholarly journals Stereotip Gender dan Dominasi Kapitalis dalam Iklan Televisi suatu Analisis Wacana Kritis Terhadap Iklan Televisi Citra Korporasi Gudang Garam di Bulan Ramadhan

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 296
Author(s):  
Bhernadetta Pravita Wahyuningtyas ◽  
Endang Setiowati
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
Analytical Method ◽  
Research Method ◽  
Roland Barthes ◽  
Critical Discourse ◽  
Corporate Advertising ◽  
Analysis Theory ◽  
A Company

Advertising has many purposes including the formation of consciousness, creating the image of the product or brand, forming positive associations and encouraging consumer behavior. Basically, the purpose of advertising is to achieve economic hegemony of the producers of goods or service advertised. Ads are increasingly being used for the benefit of the capitalists. Corporate advertising researchers usually discuss the effects of advertising on the form of company image only. But this research is not going to reveal about the image of a company that advertised, but about the creator ideology behind the creation of a corporate Advertising. The corporate Ads examined in this study is a series of Gudang Garam corporate advertisement which consists of two ads that aired on television every Ramadan. The research method used is French critical discourse analysis and analytical method of Sara Mill. This study uses substantive theoretical framework such as hegemony, ideology, patriarchy, and Marxist feminism and the discourse analysis theory from Michael Foucault and semiotic theory of Roland Barthes. The results of this  study showed that the ideology of the ad creator which is very patriarchal makes the text of the Gudang Garam corporate ads aired on all television stations every Ramadan, was laden with the existence of gender stereotypes. 

The Media Conspiracy Behind the Death of Diana, Princess Of Wales: A Study of Critical Discourse Analysis

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 56
Author(s):  
Indah Mustika Santhi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Critical Discourse ◽  
Daily Mail ◽  
Daily Newspapers ◽  
Analysis Theory ◽  
The Media ◽  
Material Process ◽  
Social Level

ABSTRAKPenelitian ini berjudul “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. Penelitian ini bertujuan untuk menjelaskanbagaimana kematian Putri Diana direpresentasikan oleh The Daily Mail dalam artikelartikelpemberitaannya melalui dimensi tekstual dan juga memaparkan cara pandang TheDaily Mail sebagai pelaku media konspirasi pada praktik kerjanya terkait berita kematianPutri Diana dalam dimensi sosiokultural. Objek penelitian ini adalah The Daily Mail, salahsatu tabloid harian terbesar di Inggris. Metode yang digunakan dalam penelitian ini adalahmetode kualitatif, analisis deskriptif. Penulis menggunakan teori analisis wacana kritisFairclough (1995), disertai dengan beberapa teori pendukung lainnya, seperti teori klausasebagai representasi Halliday (2004), teori konspirasi Feaster (2008), Birchall (2006),Barkun (2003), Hodapp dan von Kannun (2008). Hasil dari penelitian ini menunjukkanbahwa representasi kematian Putri Diana dalam dimensi tekstual didapat melalui prosesmaterial, proses mental, proses relasional, proses verbal, dan proses eksistensial yangterdapat dalam artikel-artikel The Daily Mail. Sementara itu, cara pandang The Daily Mailsebagai pelaku media konspirasi atas berita kematian Putri Diana didapat melalui prosestataran sosial, tataran institusional, tataran sosial pada dimensi praktik sosiokultural.Kata Kunci: Transitivitas, Analisis Wacana Kritis, Media konspirasi.ABSTRACTThis thesis is entitled “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. This thesis is aimed to describe therepresentation of Princess Diana’s death and The Daily Mail’s perspective as a mediaconspiracy actor through textual and sociocultural dimension. The object of this thesis isThe Daily Mail, one of the widest national daily newspapers in England. The method that isused in this thesis is a qualitative method, a descriptive analytic method. The writer uses thecritical discourse analysis theory of Fairclough (1995) and some other supported theories,such as clause as representation theory by Halliday (2004), the conspiracy theory by Feaster(2008), Birchall (2006), Barkun (2003), Hodapp and von Kannun (2008). The result of thisresearch shows that the representation in textual dimension that appear on Princess Diana’sdeath is derived from material process, mental process, relational process, verbal process, andexistential process. While The Daily Mail’s perspective on Princess Diana’s death is derivedfrom situational level, institutional level and social level of sociocultural practice dimension.Keywords: Transitivity, Critical Discourse Analysis, Media Conspiracy.

scholarly journals IDEOLOGI BAHASA POLITIK SOEKARNO: SARANA KETAHANAN, KEAMANAN, DAN PERDAMAIAN INDONESIA

Aksara ◽  
2019 ◽  
Vol 31 (2) ◽  
pp. 251
Author(s):  
David Samuel Latupeirissa ◽  
Zummy Anselmus Dami
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Ideology ◽  
Critical Discourse ◽  
Political Language ◽  
Cultural Changes ◽  
Founding Fathers ◽  
Analysis Theory ◽  
Static Nature ◽  
The Way

AbstrakPenelitian ini bertujuan untuk (1) menggali ideologi yang terkandung dalam bahasa politik Soekarno selaku salah satu tokoh pendiri bangsa dan proklamator kemerdekaan NKRI, (2) menggali motivasi yang ada di balik lahirnya ideologi dalam bahasa tersebut, dan (3) melihat perubahan sosial budaya sebagai dampak dari ideologi bahasa politik Soekarno. Untuk mencapai ketiga tujuan penelitian di atas, peneliti menggunakan Teori Analisis Wacana Kritis (AWK) model Fairclough (1989, 1995, 2005, 2006) sebagai teori utama, dan teori Ideologi sebagai teori pendukung. Metode yang diterapkan dalam pengumpulan data adalah metode dokumentasi, sedangkan metode yang diterapkan dalam analisis data adalah metode deskripstif kualitatif yang diterapkan berdasarkan tiga level analisis AWK Fairclough. Hasil penelitian menunjukkan bahwa Ideologi yang terkandung dalam bahasa Soekarno adalah ideologi ‘persatuan dan kesatuan sebagai hal yang penting’, ideologi ‘revolusi adalah bagian yang tidak terpisahkan dari jiwa bangsa Indonesia’, dan ideologi ‘imperialisme sebagai musuh utama bangsa Indonesia’. Ideologi tersebut perlu dihidupi sebagai salah satu strategi demi menjaga ketahanan, keamanan, dan perdamaian Indonesia. Selanjutnya, ideologi tersebut dilatari oleh keadaan bangsa yang plural dan kesadaran bahwa sifat statis adalah penghalang kemajuan bangsa. Kandungan ideologi dimaksud membawa perubahan dalam cara berkomunikasi dan cara hidup bangsa Indonesia.Kata kunci: ideologi, bahasa politik, analisis wacana kritis AbstractThe current study aims at: (1) to explore the ideology conceived in Soekarno’s political language as one of the nation founding fathers and the proclaimer of Indonesia independence, (2) to explore the motivations behind the birth of ideology in the language, and (3) to see the socio-cultural changes as the result of Soekarno’s political ideology. To achieve the research objectives, researcher used Critical Discourse Analysis Theory (CDA) of Fairclough (1989, 1995, 2005, 2006) as the main theory, and the theory of Ideology as a supporting theory. The method applied in data collection was documentation method, while the method applied in data analysis was descriptive qualitative method that applied based on three analysis levels of Fairclough CDA theory. The results show that the ideology contained in Soekarno’s political language is the ideology of ‘unity as an important thing’, the ideology of ‘revolution as an integral part of the Indonesian nation soul’, and the ideology of ‘imperialism as the main enemy of the Indonesia’. The ideology needs to be lived for the sake of Indonesia’s endurance, security and peace. Furthermore, the ideology is based on a plural nation state and the realization that static nature is a barrier to the progress of a nation. The ideology contents have brought changes in the way of communication and the way of Indonesian nation life.Keywords: ideology, political language, critical discourse analysis

scholarly journals GE Big Boys Appliances: Towards a Multimodal Discourse Analysis of the SNL Fake Commercial

2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Karina Clemente-Escobar
Keyword(s):  
Discourse Analysis ◽  
Gender Roles ◽  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Multimodal Discourse Analysis ◽  
Traditional Gender Roles ◽  
Multimodal Discourse ◽  
Saturday Night Live

Nowadays, comedy shows like Saturday Night Live (SNL) have become popular and entertain many people around the world. For this study, a fake commercial for GE Big Boys Appliances, aired on YouTube in 2018 is analyzed to explore how discourse is used to represent gender roles and stereotypes. To conduct this multimodal discourse analysis, some elements of Systemic Functional Linguistics (SFL) proposed by Halliday (1978), some notions of critical discourse analysis, and some features of the Machin’s (2010) visual semiotic framework are employed. The findings portray that the sketch shows a change concerning gender roles through time, but it still promotes the transmission of some classical gender stereotypes. Therefore, it is valuable to study comedy sketches to understand how traditional gender roles and stereotypes are still transmitted in social media.

scholarly journals Discourse as the object of philosophical and linguistics studies

2018 ◽  
Vol 69 (1) ◽  
pp. 5-16
Author(s):  
Miroslav Marcelli
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Michel Foucault ◽  
Roland Barthes ◽  
Critical Discourse ◽  
Theoretical Construct ◽  
The Sixties ◽  
And Linguistics

Abstract The article deals with the ways philosophers and linguists reflect the topic of discourse. In the first part, the conception of the discourse as the theoretical construct is characterized. The next parts are devoted to discourse analyses as they were developed by linguists, semioticians and philosophers in the sixties and seventies. The works of Emil Benveniste, Roland Barthes and Michel Foucault are put in the foreground. As for Foucault’s archeological method, this attempt to find rules of the autonomous discourse led to an impasse. The last part of the article draws the research line of the critical discourse analysis and shows its philosophical inspirations.

scholarly journals ANALISIS WACANA KRITIS BERITA DETIKNEWS DALAM PILKADA DKI PADA TANGGAL 13 OKTOBER 2016

TELAGA BAHASA ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 227
Author(s):  
Enita Istriwati
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Critical Discourse ◽  
Note Taking ◽  
Textual Structure ◽  
Analysis Theory ◽  
The Media ◽  
Equivalent Method ◽  
Deep Listening

In one of the 13 October 2016 news, this Detiknews media online shows certain ideology to the 2017 Jakarta Governor Election. To find out the ideology or the perspective of the media to the election, the writer analyzes the news text using critical discourse analysis theory of Norman Fairclough. Yet, the writer limits the analysis only on the description of the vocabulary, grammatical, and textual structure. The study uses a descriptive qualitative method, while the data is analyzed by using the equivalent method. The equivalent method is used to analyze the meaning of vocabulary, phrase, or sentences in the article. The data is collected by using deep-listening and note-taking techniques. The analysis result shows that Detiknews media online in “Panasnya Pilgub DKI: Ada Upaya Serius Ganjal Agus-Sylvi, Ada yang panik?” of 13 October 2016 uses vocabulary of expression to attract readers. It also uses many active sentences. As in textual structure, the text has been affected situationally, socially, and institutionally. 

scholarly journals Analisis Wacana Kritis Pemberitaan Kasus Suap Soemarmo RAPBD 2012 Kota Semarang di Surat Kabar Harian Suara Merdeka

2014 ◽  
Vol 6 (1) ◽  
pp. 51
Author(s):  
Ratna Riadhini Darmawan
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Agenda Setting ◽  
Text Analysis ◽  
Research Method ◽  
Critical Discourse ◽  
Practice Analysis ◽  
Stuart Hall ◽  
Discourse Practice

<p><em>This research aim to understand the text, the discourse practice, and the sociocultural practice which Suara Merdeka showed in their publications about bribery case of Semarang’s RAPBD 2012 which claims Soemarmo.</em></p><p><em>The theoritical of this study required critical paradigm. Stuart Hall in Eriyanto (2008) wrote that mass media is not produce a news, but they determine reality through words.</em></p><p><em>The research method used critical discourse analysis by Norman Fairclough. Three steps analysis by Faircough are text analysis, discourse practice analysis, and sociocultural analysis. The texts have been analyzed by linguistic, grammar and vocabulary. Discourse practice analysis related to production and consumtion process. Sociocultural analysis related to outside elements of the texts. The researcher collected data by text analyzed and interviewed a journalist and the editor in chief of Suara Merdeka. The study has been done in Semarang.</em></p><p><em>This research found that Suara Merdeka wrote the text about this case very carefully. There was a special agenda setting to write about it. The socioculture practice analysis showed that the capitalist has intervented the editorial.</em></p>

scholarly journals NILAI EKSPRESIF GRAMATIKA DALAM WACANA KORUPSI DI MEDIA CETAK ‘’FAJAR’’

Multilingual ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 166-180
Author(s):  
Nurlina - Arisnawati
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Method ◽  
Print Media ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Printed Media ◽  
Expressive Modality ◽  
Data Source

This research aims to describe the expressive value of grammar in the discourse of corruption in the print media "Fajar" which includes expressive modalities. Expressive modality is a modality that is used to indicate the authority of producing texts with regard to the truth or possible representation of reality. The research method used is a qualitative research method with a critical discourse analysis approach to the Norman Fairclough model. The data source in this study is the discourse on corruption in Fajar's print media, while the data is the expressive modality in the discourse of corruption in the "Fajar" print media. This data was collected using the following techniques: documentation, especially external documentation in the form of news published in the print media "Fajar" from the 1 December 2018 edition to the 28 February 2019 edition which was taken randomly, observed, read, and recorded. The data that has been collected is then analyzed using the critical discourse analysis approach of Norman Fairclough's model by means of description, interpretation, and explanation. From the results of data analysis, it can be concluded that the expressive modalities expressed by the text generators in the discourse on corruption in the printed media "Fajar" include: the modalities of truth which are marked by words or modals still, already, and definitely; the modality of desire expressed through modal can, so, will, and wants, and the modality of necessity expressed through modal must have imperative and directive power to move other people to do something in accordance with what the text generator wants.Tujuan penelitian ini adalah mendeskripsikan tentang nilai ekspresif gramatika dalam wacana korupsi di media cetak “Fajar” yang meliputi modalitas ekspresif. Modalitas ekspresif adalah modalitas yang digunakan untuk menunjukkan autoritas penghasil teks yang berkenaan dengan kebenaran atau kemungkinan representasi realitas. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan analisis wacana kritis model Norman Fairclough. Sumber data dalam penelitian ini yaitu wacana korupsi dalam media cetak Fajar, sedangkan yang menjadi data adalah modalitas ekspresif dalam wacana korupsi dalam media cetak “Fajar”. Data ini dikumpulkan dengan teknik: dokumentasi khususnya dokumentasi eksteren berupa berita-berita yang dimuat dalam media cetak “Fajar” mulai edisi 1 Desember 2018 sampai dengan Edisi 28 Februari 2019 yang diambil secara acak , observasi, baca, dan catat. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan pendekatan analisis wacana kritis model Norman Fairclough dengan cara deskripsi, interpretasi, dan eksplanasi. Dari hasil analisis data dapat disimpulkan bahwa modalitas ekspresif yang dinyatakan oleh  penghasil teks dalam wacana korupsi di media cetak “Fajar” meliputi: modalitas kebenaran yang ditandai dengan kata atau modal masih, sudah, dan pasti; modalitas keinginan yang dinyatakan melalui modal bisa, agar, akan , dan ingin, dan modalitas keharusan yang dinyatakan melalui modal harus yang memiliki kekuatan imperatif dan direktif untuk menggerakkan orang lain melakukan sesuatu sesuai dengan yang diinginkan penghasil teks.

scholarly journals Coronavirus Outbreak in Mexico: A Critical Discourse Analysis of AMLO’s Speech

2020 ◽  
Vol 3 (2) ◽  
pp. 93-100
Author(s):  
Diana Francisco-Ortega
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Consequences ◽  
Mexican Population ◽  
Critical Discourse ◽  
Functional Linguistics ◽  
Security Measure ◽  
Analysis Theory ◽  
The World

A recent pandemic called coronavirus (Covid-19) has been spreading rapidly around the world this year, 2020. While some countries have confirmed cases and deaths, others as Mexico start to see far approaches of what is likely to be a large coronavirus outbreak. A video posted in YouTube by Andres Manuel Lopez Obrador, known by his nickname AMLO, portrayed his opinion regarding the coronavirus and the security measure. This paper, based on Critical Discourse Analysis theory and Systematic Functional Linguistics, explore AMLO’s speech by analyzing focused on transitivity and modality to discover what is behind the Mexican president’s speech and its social consequences. The findings suggest that AMLO’s speech has a different intention than convince the Mexican population that everything is fine.

scholarly journals ANALISIS WACANA BLACK CAMPAIGN (KAMPANYE HITAM) PADA PILPRES TAHUN 2014 DI MEDIA KOMPAS, JAWA POS DAN KEDAULATAN RAKYAT

NATAPRAJA ◽  
2016 ◽  
Vol 4 (2) ◽  
Author(s):  
La Januru
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
High Intensity ◽  
Research Method ◽  
Electronic Media ◽  
The Other ◽  
Critical Discourse ◽  
The People ◽  
Very High

This thesis discusses black campaign discourse analysis (smear campaign) in the 2014 presidential election in the three media such as Kompas, Jawa Pos, and Sovereignty of the People. Discourse analysis in three media smear campaign by using the theory of critical discourse analysis (CDA) of Norman Fairclough. Research method in this research was discourse analysis. The study concluded that the practice of black campaign in the 2014 presidential election occurred in very high intensity, especially mediated-media both print and electronic media. It can be seen from the following indicators: first, the unhealthy campaign or unproductive as to demonize the other candidates. Second, the advertisement certainly has a tendency to attack (political attacks). Third, these ads do not have a clear source. Thus it can be said that these advertisement were problematic from any perspective. The messages in these ads were very provoking and does not give a good political education for the public.Keywords: Black Campain and Media.

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