Advertising Appeals and Purchase Intentions: An Empirical Study

2013 ◽  
Vol 3 (2) ◽  
Author(s):  
Alok Kumar ◽  
Pramod Pathak

The world of advertising appeals is fascinating. Although not much research has been done in our country on the subject, yet this finds place in almost all advertising endeavours in our country. One important aspect is to know whether such ad appeals do influence the purchase intention of a consumer. The paper covers a primary study, involving such an aspect where few statistical tools have been used to come to a certain conclusion

With the increasing attractiveness of on-line shopping and being the preeminent occupied nation inside the world, India is one among the primary on-line showcases as of now and is likely going to turn into the most significant market inside what's to come. In that capacity, different examinations are committed to site quality and assessments. Investigation endeavours region unit, in any case, in need of understanding the use of web locales as to on-line benefactors conduct, especially Indian consumers. This examination created and by experimentation tried a unique model of the effect of site quality on customer realization and purchase aims. Results showed that site quality consolidates an immediate and positive effect on customer delightful, which customer accomplishment joins a positive effect on purchase intention. .


PEDIATRICS ◽  
1967 ◽  
Vol 39 (1) ◽  
pp. 123-138
Author(s):  
Marie A. Valdes-Dapena

It is apparent that we are still woefully ignorant with respect to the subject of sudden and unexpected deaths in infants. Only by continual investigation of large series of cases, employing uniform criteria to define such deaths and using the investigative procedures outlined above as well as others which will undoubtedly suggest themselves, can we hope to understand and possibly prevent the deaths of some 15,000 to 25,000 infants in the United States each year. These lives, to say nothing of those in other countries throughout the world might provide some of the leadership which is necessary to maintain and advance the human race in the years to come.


Author(s):  
Felix Höflmayer

Radiocarbon dating has become a standard dating method in archaeology almost all over the world. However, in the field of Egyptology and Near Eastern archaeology, the method is still not fully appreciated. Recent years have seen several major radiocarbon projects addressing Egyptian archaeology and chronology that have led to an intensified discussion regarding the application of radiocarbon dating within the field of Egyptology. This chapter reviews the contribution of radiocarbon dating to the discipline of Egyptology, discusses state-of-the-art applications and their impact on archaeological as well as chronological questions, and presents open questions that will be addressed in the years to come.


Author(s):  
Tsaniya Athaya Tsarashafa ◽  
Annisa Rahmani Qastharin

Fashion is receiving more attention these days since it has become a continual existence in a person’s everyday life, especially for the younger generation as it represents their identity. On the other hand, the dynamic competitive environment of marketing-led fashion brands to put in the excess effort to achieve effective marketing strategies. As social media grew, one of the most effective ways to do it is using influencers in the marketing campaign. Influencer marketing is becoming increasingly popular throughout the world, prompting marketers to consider it an essential component of their marketing strategy. This research determines the factors of fashion influencers that contribute to influencing purchase intention. The variables constructed include trustworthiness, expertise, similarity, likability, and familiarity. Further, consumer attitude is proposed to mediate between trustworthiness, expertise, similarity, likability, and familiarity to purchase intention. The research was conducted using a quantitative approach and analyzed using a regression method through IBM SPSS Statistics. From 234 qualified respondents, the results presented trustworthiness, similarity, familiarity, and likability significantly contribute to purchase intention, and consumers' attitudes towards influencers are proven to be mediate the relationships between independents variables and purchase intention. The findings of the study assist marketers and advertisers in the fashion industry in understanding the elements influencing consumer attitudes about fashion influencers and, as a result, better choose influencers capable of establishing purchase intentions in existing and potential customers.


2021 ◽  
Author(s):  
Adi Nugroho

This study was about the Airport Service Quality (ASQ) measurement and its relation to profitability in the airport industry. The main purpose of this study was to develop an understanding of the ASQ measurement in Airports by investigating the relationships of service quality in terms of creating purchase intentions. In specific to ASQ, the surveys have been systematically carried out by many airport operators all over the world. ASQ has 8 components: access; check-in; passport/personal ID control; security; finding your way; airport facilities; airport environment; and arrival services. This is different from PZB’s (1985) Service Quality dimensions. This suggests that an effective process of measuring and analyzing passenger perceptions of ASQ is not easily achieved. These concerns are certainly relevant to avoid misinterpreting passenger perceptions. The measurement model should be considered for a multidimensional approach in the context of airport performance measurement regarding service quality.The study, however, included the perceptions of both international passengers and domestic concerning the current service levels, more specific was using the measurement model of Cronin and Taylor (1992). Cronin and Taylor (1992) say that perception alone is enough and even better than other models i.e, PZB (1988) model. This study analyzes whether passengers may stay longer in the airport, recommend the airport to other people or pay higher tax if they are satisfied with the service offers by airport. This also included an assessment the ability ASQ to explain the variation in repeat purchase intention including interaction among variables. The results of this study show ASQ has a moderately low effect of purchasing intentions.


2021 ◽  
Author(s):  
Pascal Abel ◽  
◽  
Dennis Miether ◽  
Florian Plötzky ◽  
Susanne Robra-Bissantz ◽  
...  

Citizens around the world are changing their urban environment through bottom-up projects. They are increasingly using digital platforms to come together. From the perspective of smart city research, this form of participation and interaction with city administrations has not yet been researched and defined. In our study we suggest a conceptualisation of bottomup urbanism participatory platforms and analysed 143 platforms. We identified 23 platforms as our study sample. They vary in their focus from implementation to funding or discussion. Therefor we found a broad range of participation mechanisms. A wide range of employment or voluntary work of staff members was shown. A heterogeneous picture also emerged regarding other characteristics (e.g. funding size, users or number of projects). One thing they have in common is their good cooperation with cities and regional actors.


2019 ◽  
Vol 20 (3) ◽  
pp. 190-207 ◽  
Author(s):  
Juhi Gahlot Sarkar ◽  
Abhigyan Sarkar ◽  
Rambalak Yadav

Purpose This paper aims to analyze the impacts of distinct advertising appeals on brand attitudes and purchase intentions toward green brands across two different product categories (technology-intensive and technology non-intensive) among the young adult consumers. Design/methodology/approach On the basis of focus group discussion, recyclable shopping bags (technology non-intensive) and hybrid cars (technology intensive) were identified as two product categories for the final study. A total of eight advertisement copies were developed (three in each product class + two control group ads) and distributed across 240 young consumers. A 4 (three advertising appeals + one control group) × 2 (product classes) between group experimental design was used to test the hypotheses formulated. Findings The study findings show that all the three advertisement appeals significantly influence attitudes and purchase intentions toward green brands across both the product categories. However, it was also found that functional appeal generated significantly lower mean scores for brand attitude and purchase intention for recyclable shopping bags compared to hybrid cars, whereas emotional appeal generated significantly lower mean scores for brand attitude, as well as purchase intention for hybrid cars compared to bags. This implies that functional green ad appeal would be more effective for technology-intensive products and emotional green ad appeal would be more effective for technology non-intensive products. Self-expressive green ad appeal was found to be equally effective in impacting brand attitudes and purchase intentions across both product categories. Originality/value The value of this research lies in investigating how the effects of distinct green brand advertising appeals on brand attitude and purchase intention can vary across technology-intensive and technology non-intensive products.


Author(s):  
Andrew Bowie

Like the other German Idealists, Schelling began his philosophical career by acknowledging the fundamental importance of Kant’s grounding of knowledge in the synthesizing activity of the subject, while questioning his establishment of a dualism between appearances and things in themselves. The other main influences on Schelling’s early work are Leibniz, Spinoza, J.G. Fichte and F.H. Jacobi. While adopting both Spinoza’s conception of an absolute ground, of which the finite world is the consequent, and Fichte’s emphasis on the role of the I in the constitution of the world, Schelling seeks both to overcome the fatalism entailed by Spinoza’s monism, and to avoid the sense in Fichte that nature only exists in order to be subordinated to the I. After adopting a position close to that of Fichte between 1794 and 1796, Schelling tried in his various versions of Naturphilosophie from 1797 onwards to find new ways of explicating the identity between thinking and the processes of nature, claiming that in this philosophy ‘Nature is to be invisible mind, mind invisible nature’. In his System des transcendentalen Idealismus (System of Transcendental Idealism) 1800) he advanced the idea that art, as the ‘organ of philosophy’, shows the identity of what he terms ‘conscious’ productivity (mind) and ‘unconscious’ productivity (nature) because it reveals more than can be understood via the conscious intentions that lead to its production. Schelling’s ‘identity philosophy’, which is another version of his Naturphilosophie, begins in 1801, and is summarized in the assertion that ‘Existence is the link of a being as One, with itself as a multiplicity’. Material nature and the mind that knows it are different aspects of the same ‘Absolute’ or ‘absolute identity’ in which they are both grounded. In 1804 Schelling becomes concerned with the transition between the Absolute and the manifest world in which necessity and freedom are in conflict. If freedom is not to become inexplicable, he maintains, Spinoza’s assumption of a logically necessary transition from God to the world cannot be accepted. Philosophische Untersuchungen über das Wesen der menschlichen Freiheit und die damit zusammenhängenden Gegenstände (Of Human Freedom) (1809) tries to explain how God could create a world involving evil, suggesting that nature relates to God somewhat as the later Freud’s ‘id’ relates to the developed autonomous ‘ego’ which transcends the drives which motivate it. The philosophy of Die Weltalter (The Ages of the World), on which Schelling worked during the 1810s and 1820s, interprets the intelligible world, including ourselves, as the result of an ongoing conflict between expansive and contractive forces. He becomes convinced that philosophy cannot finally give a reason for the existence of the manifest world that is the product of this conflict. This leads to his opposition, beginning in the 1820s, to Hegel’s philosophical system, and to an increasing concern with theology. Hegel’s system claims to be without presuppositions, and thus to be self-grounding. While Schelling accepts that the relations of dependence between differing aspects of knowledge can be articulated in a dynamic system, he thinks that this only provides a ‘negative’ philosophy, in which the fact of being is to be enclosed within thought. What he terms ‘positive’ philosophy tries to come to terms with the facticity of ‘being which is absolutely independent of all thinking’ (2 (3): 164). Schelling endeavours in his Philosophie der Mythologie (Philosophy of Mythology) and Philosophie der Offenbarung (Philosophy of Revelation) of the 1830s and 1840s to establish a complete philosophical system by beginning with ‘that which just exists…in order to see if I can get from it to the divinity’ (2 (3): 158), which leads to a historical account of mythology and Judeo-Christian revelation. This system does not, though, overcome the problem of the ‘alterity’ of being, its irreducibility to a philosophical system, which his critique of Hegel reveals. The direct and indirect influence of this critique on Kierkegaard, Nietzsche, Heidegger, Rosenzweig, Levinas, Derrida and others is evident, and Schelling must be considered as the key transitional figure between Hegel and approaches to ‘post-metaphysical’ thinking.


2000 ◽  
Vol 16 ◽  
pp. 119-155

2 January This morng I met several diplomats at the Memorial Service for poor M. Duca, cruelly murdered by the Black-guards of Rumania, among them M. Caclamanos, who asked me to come & see him some time; so I went this evening, to try him on the subject of what further guarantee we (Gt Bn) can possibly give to France to persuade her to reduce her armaments. I said, not Art[icle] XVI, of the Covenant, not the Kellogg Pact, which being universal, wd mean, if we guaranteed it, vague unforeseeable obligatns all over the world — but an undertaking that we wd be ‘actively interested’ if a new Convention were infringed, i.e. if we want a new order, we must be ready to make some sacrifice in its favour.


2005 ◽  
Vol 85 (1) ◽  
pp. 167-174 ◽  
Author(s):  
Marina Todorovic ◽  
Branislav Stojanovic

The two processes that, basically since the emergence of the classic civilizations, determine major changes in the basic spatial structures in the world are, de facto, of antipode basic characteristics (globalization and regionalisation), but it is often the case that there are elements with traits of complementarily. They have crucial effect on development and integration of geo-spaces and many research results indicate that, depending of the stage of the development, both processes were present in the geo-space in various forms in almost all the phases of its development and that they have contributed to establishment of all the new spatial-structural relations. The subject of this analyses is, among other issues, a brief genesis of these two processes, including identification of their main starters and effects. Besides from that, there is a special attention paid to the role of the traffic as their basic element and one of the important initiators and its role in those parts of the European continent that are not yet included by these processes of crucial changes of the geo-space as the whole.


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