In modern conditions of development of the Russian tourism market, the practice of introducing “informative paths” routes as one of the forms of interpretation of a healthy lifestyle and a desire to protect the environment is becoming popular. For high-quality functioning of walking routes in Russia in general and the Republic of the Crimea in particular, it is necessary to carry out systematization and expert assessment of old routes, to carry out routine planning of the new ones. For the development and deployment of the existing and new informative walking tours, working out and adaptation of the development strategy of such tourist routes are necessary. The authors claim that a necessary element in developing a strategy for organizing informative walking tours is the diagnosis of the current strategy for managing informative walking tourism. During the research, its own development strategy of modern informative footpaths was developed, which is based on four main forms of strategic development: strategy of growth, development strategy, strategy of business, and strategy of competitiveness. Proceeding from the proposed mechanisms for the development strategy of informative footpaths, quality indicators can be achieved through a methodical approach to the development of a strategy for the development of “informative paths” to achieve compliance with the requirements of the tourist services market, existing goals, forms, methods, procedures, and projects.
WORKING-OUT OF THE DEVELOPMENT STRATEGY IN PJSC "GAZPROM" IN AN UNSTABLE ENVIRONMENT
