scholarly journals Effect of instagram and celebrity endorser on purchasing motive of le minerale packaging water with image brand as intervention variables

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Utari Meitridasari ◽  
Zakaria Wahab ◽  
Isnurhadi Isnurhadi ◽  
Marlina Widiyanti
Keyword(s):  
Drinking Water ◽  
Mineral Water ◽  
Brand Image ◽  
Positive Influence ◽  
Online Marketing ◽  
Bottled Drinking Water ◽  
Celebrity Endorser ◽  
Marketing Methods ◽  
Brand Product ◽  
Celebrity Endorsers

This study aimed to analyze the effect of online marketing methods through Instagram and celebrity endorsers mediated by the brand image on purchase interest consumers of bottled drinking water under the Le Minerale brand produced by PT. Tirta Fresindo Jaya (Mayora Group). The data used are obtained from questionnaires given to respondents who have never been consuming a brand product. The collected data then analyzed using multiple linear regression with SPSS version 26 software. The results revealed that Instagram has a positive influence on Le Minerale's brand image. However, celebrity endorser does not show a positive influence on mineral water. Through the brand image, Instagram can have a positive influence on consumer buying interest, while the positive influence of celebrity endorser has made consumer purchase is more fantastic directly than currently mediated by brand image.

scholarly journals Analisa Pemilihan Air Mineral dan Rekomendasi Terbaik dengan Metode SMART (Simple Multy Atribute Rating Technique)

2019 ◽  
Vol 3 (4) ◽  
pp. 387
Author(s):  
Dedi Leman
Keyword(s):  
Drinking Water ◽  
Product Quality ◽  
Significant Influence ◽  
Mineral Water ◽  
Bottled Water ◽  
Purchasing Decisions ◽  
Research Results ◽  
Bottled Drinking Water ◽  
Intense Competition

Everyone needs drinking water which is increasing in line with the increasing population of Indonesia, but while the amount and level of drinking water decreases so people are looking for other options to get healthy drinking water and good levels. major developments in the sale of bottled drinking water, along with the arrival of many bottled drinking water products that are spread throughout the country bring increasingly intense competition among bottled beverage vendors. Various kinds of prices have a good and advanced impact on purchasing decisions. With the simple multy attribute rating technique, the method will find out the best mineral water according to the selected criteria. The purpose of this study is to examine the good levels of products, prices and the introduction of purchasing drinking water into a decision in purchasing bottled water. This research results that various kinds of product quality have a positive and significant influence on people's purchasing decisions in buying bottled water

scholarly journals The Influence of Celebrity Endorser, Brand Image, and EWOM on Consumer Purchase Decisions of Sunco Cooking Oil 

Academia Open ◽  
2021 ◽  
Vol 5 ◽  
Author(s):  
Atika Dwi Wardani ◽  
Lilik Indayani
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Cooking Oil ◽  
Analysis Technique ◽  
Statistical Program ◽  
Celebrity Endorser ◽  
Data Collection Technique ◽  
Celebrity Endorsers

This study aims to determine celebrity endorsers, brand image, and E-WOM on consumer purchasing decisions on Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency). This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are customers of Sunco cooking oil. The analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study indicate that the celebrity endorser variable has an effect on purchasing decisions, the brand image variable has an effect on purchasing decisions, and E-WOM has an effect on purchasing decisions for consumers of Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency).

scholarly journals THE USE OF BRAND IMAGE CELEBRITY ENDORSER OF LUWAK WHITE COFFEE TO INCREASE THE PROFIT

2018 ◽  
Vol 1 (2) ◽  
pp. 195-203
Author(s):  
Putra Chairy ◽  
Adriansyah Adriansyah
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Positive Influence ◽  
T Test ◽  
Purchase Decision ◽  
Decision Variable ◽  
Coffee Shop ◽  
Purchasing Decision ◽  
Celebrity Endorser ◽  
The Impact

This study aims to analyze the influence of celebrity endorser, and brand image of purchase decisions on Luwak White Coffee customers. Purchasing decision is an important thing to do a company to find out how much consumer buying interest in Luwak White Coffee products with the added celebrity endorser. One way to gain competitive advantage in improving purchasing decisions is to form a good brand image in the eyes of consumers and easy to remember always. Data used in this study obtained from a questionnaire conducted in primary and some observation and direct interview with loyal customers Luwak White Coffee in Coffee shop Aceh Medan 2018. The analysis technique used is multiple regression using hypothesis test, that is F test and t test. This research can be concluded based on statistic test that variable celebrity endorser , and brand image together have a positive influence on the purchase decision variable. Based on the t test, celebrity endorser, and brand image positively and significantly affects the purchasing decision. From this research obtained Adila R square (R2) value of 0,75,8 (75,5%) which means that the combination of celebrity endorser and brand image can explain the impact on the purchase decision which increase and the rest is influenced by other variable equal to 24,5 %.

scholarly journals The Outcome of Celebrity Endorser

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
SRI UTAMI WIDYAWATI
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modelling ◽  
Celebrity Endorser

The purpose of this research was to find out the influence of expertise, attractiveness, trustworthiness and match up congruence whose BTS as Tokopedia’s Endorser towards brand image and purchase intention. The data in this study were use primary data, obtained by distributing 293 questionnaires to customers knows that BTS as Tokopedia’s Endorser. Data anaysis method used was Structural Equation Modelling (SEM) using AMOS 7. Based on the data analysis, it can be concluded that (1)Celebrity expertise has a positive influence on brand image, (2)Celebrity attractiveness has no positive influence on brand image, (3)Celebrity trustworthiness has a positive influence on brand image, (4)Celebrity match-up has no positive influence on brand image, (5)Celebrity expertise has a positive influence on purchase intention, (6)Celebrity attractiveness has no positive influence on purchase intention, (7)Celebrity trustworthiness has no positive influence on purchase intention, (8) Celebrity match-up has a positive influence on purchase intention, (9)Brand image has a positive influence on purchase intention.

Analysis Product Quality and Price on Purchase Decision of Drinking Water in Packaging Aqla

2020 ◽  
Vol 1 (2) ◽  
pp. 102-108
Author(s):  
Andi Dewi Aulia Mallombasang ◽  
Reni Furwanti ◽  
Adrianus Aprilius
Keyword(s):  
Drinking Water ◽  
Product Quality ◽  
Positive Influence ◽  
Test Results ◽  
Water Industry ◽  
University Management ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Community Needs ◽  
Bottled Drinking Water

The bottled drinking water industry is growing due to the increasing level of community needs. So the company must make a marketing strategy in order to survive and win competitors. The population in this study were 464 consumers majoring in musamus university management and determining the sample using the Slovin formula was a sample of 61 people. data collection using a questionnaire. The method used is multiple linear analysis method. Test results prove that product quality and price have a positive influence on purchasing decisions. This should be a concern for management CV Tirta Alam Jaya Merauke will be quality products and prices because it affects the purchasing decision.

PENGARUH DESAIN PRODUK, BRAND IMAGE, HARGA DAN CELEBRITY ENDORSER TERHADAP PERILAKU SETELAH PEMBELIAN PRODUK DISTRO 3SECOND DI JEMBER

2019 ◽  
Vol 2 (2) ◽  
pp. 427
Author(s):  
Ika Barokah Suryaningsih
Keyword(s):  
Product Design ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Behavior ◽  
Additional Information ◽  
Celebrity Endorser ◽  
Post Purchase ◽  
Influence Behavior ◽  
Celebrity Endorsers

The development of the fashion world continues to follow the existing trends and give birth to new works to meet the needs and desires of consumers so that boutiques, distributions, and so forth. In Indonesia there are several local distros that are famous and popular among young people, one of them is the 3Second distro. This study is to determine the effect of product design, brand image, price and celebrity endorser on behavior after purchasing 3Second distributions in Jember. The population of all consumers is 3Second Jember distro. the sample used was 110 respondents. The method used was purposive sampling. This type of research is explanatory research. The analytical tool used is multiple linear regression analysis. The results of the study show that product design, brand image and price significantly influence post-purchase behavior. while celebrity endorsers do not affect behavior after purchase. This research is expected to provide additional information and can be used as a material for consideration of distributions regarding factors that influence behavior after purchase.

scholarly journals The Effect of a Celebrity Endorser on Purchase Interest through Brand Image

2021 ◽  
Author(s):  
Eldrin Masato ◽  
Sopiah .
Keyword(s):  
Indirect Effects ◽  
Brand Image ◽  
Positive Influence ◽  
Quantitative Approach ◽  
Direct And Indirect Effects ◽  
The Public ◽  
Celebrity Endorser ◽  
Fierce Competition

In facing the fierce competition between shampoo products, P&G features Lionel Messi as its celebrity endorser. Lionel Messi is well-known by the public. He promotes Head & Shoulders products, can be understood by consumers and suggests that Head & Shoulders shampoos help to overcome various problems experienced by consumers. The purpose of this study was to investigate the direct and indirect effects of a celebrity endorser on purchase interest through brand image, and the role of brand image as a mediating variable between a celebrity endorser and purchase interest. The research sample consisted of 329 participants. This was descriptive and explanatory research, which used a quantitative approach. Data were analyzed using PLS-SEM. The results were: (1) the celebrity endorser had a significantly positive influence on the purchase interest and brand image of Head & Shoulders shampoo products; (2) brand image had a significantly positive influence on the purchase interest of Head & Shoulders shampoo products; (3) brand image mediates the influence of the celebrity endorser on the purchase interest of Head & Shoulders shampoo products. Keywords: celebrity endorser, purchase interest, brand image

scholarly journals Analisis Perbandingan Penggunaan Celebrity Endorser Dan Typical-Person Endorser Iklan Televisi Dan Pengaruhnya Terhadap Brand Image Produk Shampo Clear

Media Ekonomi ◽  
2017 ◽  
Vol 14 (1) ◽  
pp. 56
Author(s):  
Tri Yunianto ◽  
Arini Hidayah
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Brand Value ◽  
Test Results ◽  
Test Analysis ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

This study aims to determine the effects difference and typical celebrity endorser endorser in the ad-person sampho Clear and determine the effect of typical celebrity endorser-person and endorser of the brand image of products sampho Clear. This study is a survey with a population of m students Muhammadiyah University of Navan user and Clear shampoo sample of 97 respondents. Data analysis using independent sample t test analysis, multiple linear regression analysis with t test and F test. The results showed that there are differences in usage and the typical endorser Celebrity endorsers in advertising-person sampho Clear. Based on t test results obtained for 2.976 t count bigger than t table 1.653. celebrity endorser significant effect on brand image Clear shampoo brand. Value of 6.041 t count bigger than t table 1.987. typical-person endorser significant effect on brand image Clear shampoo brand. Value of 3.417 t count bigger than t table 1.987. Keywords: Celebrity endorsers, Typical-Person endorser, Brand Image

scholarly journals Assessment of Radiation Dose from the Consumption of Bottled Drinking Water in Japan

2020 ◽  
Vol 17 (14) ◽  
pp. 4992
Author(s):  
Aoife Kinahan ◽  
Masahiro Hosoda ◽  
Kevin Kelleher ◽  
Takakiyo Tsujiguchi ◽  
Naofumi Akata ◽  
...  
Keyword(s):  
Drinking Water ◽  
Mineral Water ◽  
Annual Effective Dose ◽  
World Health Organisation ◽  
World Health ◽  
Bottled Drinking Water ◽  
Activity Concentrations ◽  
Geographically Distributed ◽  
Per Capita ◽  
Annual Volume

Activity concentrations of 234U, 235U, 238U, 226Ra, 228Ra, 222Rn, 210Po, 210Pb, 40K, 3H, 14C, 134Cs and 137Cs were determined in 20 different Japanese bottled drinking water commercially available in Japan. The origins of the mineral water samples were geographically distributed across different regions of Japan. Activity concentrations above detection limits were measured for the radionuclides 234U, 235U, 238U, 226Ra, 228Ra and 210Po. An average total annual effective dose due to ingestion was estimated for adults, based on the average annual volume of bottled water consumed in Japan in 2019, reported to be 31.7 L/y per capita. The estimated dose was found to be below the recommended World Health Organisation (WHO) guidance level of 0.1 mSv/y for drinking water quality. The most significant contributor to the estimated dose was 228Ra.

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