scholarly journals Analisis Perbandingan Penggunaan Celebrity Endorser Dan Typical-Person Endorser Iklan Televisi Dan Pengaruhnya Terhadap Brand Image Produk Shampo Clear

Media Ekonomi ◽  
2017 ◽  
Vol 14 (1) ◽  
pp. 56
Author(s):  
Tri Yunianto ◽  
Arini Hidayah
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Brand Value ◽  
Test Results ◽  
Test Analysis ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

This study aims to determine the effects difference and typical celebrity endorser endorser in the ad-person sampho Clear and determine the effect of typical celebrity endorser-person and endorser of the brand image of products sampho Clear. This study is a survey with a population of m students Muhammadiyah University of Navan user and Clear shampoo sample of 97 respondents. Data analysis using independent sample t test analysis, multiple linear regression analysis with t test and F test. The results showed that there are differences in usage and the typical endorser Celebrity endorsers in advertising-person sampho Clear. Based on t test results obtained for 2.976 t count bigger than t table 1.653. celebrity endorser significant effect on brand image Clear shampoo brand. Value of 6.041 t count bigger than t table 1.987. typical-person endorser significant effect on brand image Clear shampoo brand. Value of 3.417 t count bigger than t table 1.987. Keywords: Celebrity endorsers, Typical-Person endorser, Brand Image

scholarly journals Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect ◽  
Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

scholarly journals PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT CENTRAL CAPITAL FUTURES CABANG MALANG

2018 ◽  
Vol 12 (1) ◽  
pp. 17-22
Author(s):  
Any Isvandiari ◽  
Bagus Al Idris
Keyword(s):  
Regression Analysis ◽  
Research Method ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Analysis Technique

This study aims to determine: (1). The influence of leadership on employee performance of PT Central Capital Futures Malang Branch; (2). The influence of work discipline on employee performance of PT Central Capital Futures Malang Branch; (3). The influence of leadership and work discipline simultaneously on employee performance of PT Central Capital Futures Malang Branch. The research method is quantitative causality or causal with multiple linear regression analysis technique. The population is all 37 employees with 37 samples using full sampling (census). Hypothesis test using t test (partial) and F test (simultaneous). The result of t test (partial) shows that leadership has positive and significant effect to employee's performance, work discipline has positive and significant impact to employee's performance; and F test results (simultaneous) indicate that leadership And Work Discipline Together Effect On Employee performance.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Thoriq Amri Yahya ◽  
Burhanuddin Burhanuddin ◽  
Rochmi Widayanti
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchasing Decisions ◽  
F Test ◽  
Test Analysis ◽  
A Value

This study was conducted to determine how much the influence of the independent variables consisting of product quality, price and brand image on the purchase decision of the Toyota Calya car in Nasmoco slamet Riyadi Surakarta. The sample in this study was 78 respondents taken from the consumer population who bought a Toyota Calya car at Nasmoco Slamet Riyadi in the period 2017-2018. The technique used is purposive sampling. As in general quantitative research, this research uses t-test analysis techniques for hypothesis testing, F test and multiple linear regression analysis. The results of the f test produce Fcalculate = 35,644 indicating that the variable of product quality, price and brand image jointly influence the purchasing decision of the Toyota Calya car at Nasmoco Slamet Riyadi. The results of the t test show the most dominant price variable influencing the dependent variable (Y) with a value of t calculate = 2.688 Keywords : product quality, price, brand image, purchasing decisions

PENGARUH KREDIBILITAS ENDORSER AGNES MONICA DALAM IKLAN KARTU PRABAYAR SIMPATI DI TELEVISI TERHADAP MINAT BELI KONSUMEN

MODUS ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 145
Author(s):  
Bahqrin Sartika ◽  
Ign Sukirno
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Pocket Money ◽  
Consumer Ratings ◽  
Celebrity Endorser ◽  
Endorser Credibility

This study aims to determine consumers’ assessment of the credibility of the endorser Agnes Monica and diferences in terms of assessment based on gender diferences and the amount of pocket money a student / month and determine the infuence of Agnes Monica credibility endorser in ads on television sympathy prepaid cards to consumers to buy. The sampling method used is a method porpusive sampling. Sample in this study were 100 respondents who are consumers who never saw Agnes Monica in prabyar sympathy card advertisement on television. To test this hypothesis, used four methods of analysis is Mean Arithmetic, One Sample t-test, independent sample T-test and Multiple Linear Regression Analysis. Results of Mean arithmetic of consumer ratings of variable attractiveness and good expertise while for variable trustworthiness is pretty good. Results of analysis Independent Sample T-test there was no diference consumer ratings were reviewed based on gender diferences. Meanwhile, when the review is based on the diference in the amount of student’s money per month showed diferences in consumer ratings for the variable expertise. Multiple Linear Regression analysis results that there is a signifcant and positive efect on the variable trustworthiness and expertise and there is no signifcant negative infuence and attractiveness to the variable.Keywords: celebrity endorser credibility, attractiveness, trustworthiness, expertise, buying interest.

scholarly journals PENGARUH KUALITAS PELAYANAN, HARGA, DESAIN PRODUK, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN MAHASISWA PADA APLIKASI SHOPEE (STUDI KASUS MAHASISWA JURUSAN FARMASI UNIVERSITAS PERINTIS INDONESIA)

2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Syaiful Anwar ◽  
Mhd Aldiansyah Lubis
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Celebrity Endorser ◽  
Validity Tests ◽  
The Right ◽  
Celebrity Endorsers

The growing internet today encourages companies to determine the right marketing strategy to survive and win the competition from its competitors. Like using the Shopee application as an e-commerce or online trade used in marketing products and services. The population in this study were students of the Department of Pharmacy, Universitas Perintis Indonesia TA. 2017-2020 as many as 659 students. The research sample was 87 students with sampling technique using non-probability sampling technique with purposive sampling technique or sampling technique with certain considerations. Data collection was carried out by distributing questionnaires while data processing used validity tests, reliability tests, multiple linear regression analysis and t tests using SPSS version 20. The results of this test prove that service quality, price, product design and celebrity endorsers have a positive and significant influence. to purchasing decisions.

PENGARUH DESAIN PRODUK, BRAND IMAGE, HARGA DAN CELEBRITY ENDORSER TERHADAP PERILAKU SETELAH PEMBELIAN PRODUK DISTRO 3SECOND DI JEMBER

2019 ◽  
Vol 2 (2) ◽  
pp. 427
Author(s):  
Ika Barokah Suryaningsih
Keyword(s):  
Product Design ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Behavior ◽  
Additional Information ◽  
Celebrity Endorser ◽  
Post Purchase ◽  
Influence Behavior ◽  
Celebrity Endorsers

The development of the fashion world continues to follow the existing trends and give birth to new works to meet the needs and desires of consumers so that boutiques, distributions, and so forth. In Indonesia there are several local distros that are famous and popular among young people, one of them is the 3Second distro. This study is to determine the effect of product design, brand image, price and celebrity endorser on behavior after purchasing 3Second distributions in Jember. The population of all consumers is 3Second Jember distro. the sample used was 110 respondents. The method used was purposive sampling. This type of research is explanatory research. The analytical tool used is multiple linear regression analysis. The results of the study show that product design, brand image and price significantly influence post-purchase behavior. while celebrity endorsers do not affect behavior after purchase. This research is expected to provide additional information and can be used as a material for consideration of distributions regarding factors that influence behavior after purchase.

scholarly journals PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO RMBL

BISMA ◽  
2017 ◽  
Vol 11 (1) ◽  
pp. 62
Author(s):  
Okta Dwi Kristanto ◽  
Ketut Indraningrat ◽  
Susanti Prasetiyaningtiyas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Viral Marketing ◽  
Independent Variables ◽  
Celebrity Endorser ◽  
Buying Decisions

Abstract: Generally the purpose of this study was to determine the influence of viral marketing, celebrity endorser and brand image against consumer buying decisions in Distro RMBL. The population in this research was the whole followers of Distro RMBL’s instagram account and the total sample of this research was 110 respondents. The independent variables were viral marketing, celebrity endorser and brand image whereas the dependent variable in this research was consumer buying decisions and this research measured by using multiple linear regression analysis. This research’s result indicated that viral marketing, celebrity endorser and brand image influent positively and significantly to consumer buying decisions simultantly. Partially, viral marketing influent consumer buying decisions positively and significantly, celebrity endorser influent consumer buying decisions positively and significantly and also brand image influent consumer buying decisions positively and significantly.Keywords: Viral Marketing, Celebrity Endorser and Brand Image

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS BERINFAQ

2018 ◽  
Vol 1 (02) ◽  
pp. 15-55
Author(s):  
AGUS SAMSONO
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
Financial Reports ◽  
Work Program ◽  
Independent Variables ◽  
A Value ◽  
Program Variable

Objective: This research aims to analyze what factors influence the loyalty of giving infaq members Infaq Da'wah Club and what factors are most dominant among these factors. Methodes: The methodology used in this research is quantitative approach with method. In this research there is one dependent Variable (Variable Y) and 3 Variable Free (Variebel X). Variable Y is Loyalty, Variable X1 Program, Variable X2 Service and Variebel X3 Reporting. Results: Results of Multiple Linear Regression Analysis shows Variable X1 (Program Work) has a score of 0.464 to variable Y (Loyalty), Variable X2 (Services) has a score of 0.484 to variable Y (loyalty) and Variable X3 (Reporting) has a score of 0.477 to variable Y (loyalty). This shows the work program, service and reporting done by the manager of Infaq Da'wah Club. Being loyal to give infaq member Infaq Da'wah Club. This is reinforced by result of Fasi 25.816 test which shows variable X1 (Program), X2 (Service), X3 (Reporting) significantly simultaneously to Y (Loyalty). While the t test results from each variable shows a value greater than ɑ- value (0.05) which indicates that variable has an effect on variable Y. Variable X1 with value 2,687 & gt; ɑ-value (0,05), Variable X2 (Service) with value 2,559 & gt; ɑ- value (0,05), Variable X3 (Reporting) with value 3,243 & gt; ɑ-value (0.05), all three of which are partially to variable Y (Loyalty). Thus the program of work, services and financial reports partially to loyalty gives infaq members Infaq Da'wah Club. From the T test results, showing the variable X3 (Reporting) with a value of 3.243 is a factor that loyalty gives infaq members Infaq Da'wah Club. The amount of Adjusted R2 is 0.319, indicating that 31% of loyalty in giving infaq members of the three independent variables namely Work Program, Service and Reporting, while 69% influenced other factors outside this research.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

Sign in / Sign up

Export Citation Format

Share Document