scholarly journals THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE OF FURNITURE HOME INDUSTRY IN SAWAHAN DISTRICT

2020 ◽  
Vol 4 (2) ◽  
pp. 95-116
Author(s):  
Chatarina Felisia Sudarmadji ◽  
Helena Sidharta ◽  
I Gusti Bagus Yosia Wiryakusuma

This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the sampling technique used in this study used a random sampling method. Source of data obtained in this study is through the process of distributing questionnaires to 113 respondents in the home furniture industry in the District of Sawahan. The analytical tool used was SPSS 22. The results of the research obtained are that (1) entrepreneurial orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District (2) Market orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District. From the results of the research, business actors can begin to implement entrepreneurial orientation and market orientation through real practice. External encouragement is needed by businesses through extension activities and intensive training given by the government to mentally equip and provide knowledge so the furniture home industry business owners in Sawahan District can maintain the sustainability of their businesses.

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Samsul Arifin

This study aims to test empirically the effect of the independent variables of market orientation, learning orientation, and entrepreneurial orientation on the dependent variable of marketing performance in the cake and bakery industry centers, Bugo Village, Welahan District, Jepara Regency. This type of research used in this research is quantitative. The type of data in this research is primary data. The population of this research is the cake and bakery industrial centers in Bugo Village, Welahan District, Jepara yang Regency, totaling 96 people. The sampling technique uses probability sampling using the Slovin calculation formula. Hypothesis testing was carried out by distributing questionnaires to as many as 96 business owners of the cake and bread industry centers in Bugo Village, Welahan District, Jepara Regency. By using the multiple regression analysis methods, it can be concluded that partially market orientation, learning orientation, and entrepreneurial orientation have a positive and significant effect on the marketing performance of the cake and bakery industry centers in Bugo Village, Welahan District, Jepara Regency. Meanwhile, simultaneously it is concluded that the variables of market orientation, learning orientation, and orientation together have an influence on the dependent variable of marketing performance.


2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.


2021 ◽  
Vol 10 ◽  
pp. 1542-1554
Author(s):  
Aden Tolla ◽  
Shanta Singh

This article analyzes the extent of child trafficking from a quantitative standpoint. The quantitative research approach was adopted in this study, supported by the application of cross-sectional exploratory and descriptive research design, which was used to address the extent of child trafficking in Ethiopia. A total of 636 household respondents were selected by systematic random sampling technique to fulfil the adopted quantitative survey. Data analysis was carried out using Statistical Package for Social Sciences (SPSS) version 24.0 statistical software packages. Adapt Quantitative-Logistic Regression, Bivariate analysis, Multivariate analysis, and Cross-tabulation of extent and factors of child trafficking were thoroughly quantified. The extent of child trafficking from the total result in the study area is about 128 children had been trafficked from the total of 636 households and that means the extent of child trafficking is about 20.1 percent in East Este Woreda and Debre Tabor woreda in or 1 child from 5 children had been trafficked. It recommended, the research is needed to identify the extent of child victims and vulnerable of trafficking in the study area to combat the problem. On the other hand, for a clear understanding of the International Conventions and Treaties (such as fully translating Rights of the Child and all ratified conventions), the publication should be translated to Amharic and Oromifa version (local language) in the official Negarit Gazeta of Ethiopia, so that everyone could understand and seek to implement their right easily. Information gup is a disadvantage for the nation, the government should use different programs on television and radio to address the issue.


2021 ◽  
Vol 38 (1) ◽  
Author(s):  
Mushtaq Ahmad Malik ◽  
Fareeha Samee ◽  
Shaista Khalid

The study examined the relationship between Government Secondary head teachers’ instructional supervisory practices and teachers’ motivation in teaching. Quantitative research approach and survey technique was used in the study. The main objective of the study was to determine the relationship between head teachers’ instructional supervisory practices and teachers’ motivation. The population of the study was all the male and female head teachers and teachers working in the Government high schools of District Sargodha. Multistage sampling technique was used to select the research participants from 75 randomly selected Government high schools of tehsil Sargodha, 75 head teachers and 225 teachers were selected on availability basis. Two self-developed questionnaires; one for head teachers and one for teachers were used as research instruments. Descriptive statistics, frequency, percentage, mean and standard deviation and Pearson r correlation were used in analyzing data and reporting the study findings. The conclusion of the study was that there was positive and moderate relationship between head teachers’ supervisory practices and teachers’ motivation. On the basis of conclusion, it was recommended that DSD should arrange trainings for the head teachers to improve their inspection skills.


2020 ◽  
Vol 5 (2) ◽  
pp. 79-91
Author(s):  
Roy Wahyuningsih

The purpose of this study was to determine the effect of market orientation, entrepreneurial orientation, environmental adaptation, innovation on competitive advantage and marketing performance in pandanus crafters in Jombang. This research uses a quantitative approach with hypothesis testing conducted using Path Analysis. The population in this study were all pandanus crafters in Jombang with a total of 1634 pandanus crafters with a sample of 128 respondents. The sampling technique used is Proportional Random Sampling. Questionnaires and tests were used in data collection techniques in this study. Researchers use Path Analysis as a tool to analyze data. Based on data analysis, it is found that 1) market orientation has a partial effect on competitive advantage. 2) Entrepreneurial orientation has a partial effect on competitive advantage. 3) Adaptation of the environment has a partial effect on competitive advantage, 4) Innovation has a partial effect on competitive advantage. 5) Market orientation partially influences marketing performance. 6) Entrepreneurial orientation has a partial effect on marketing performance. 7) Environmental adaptation has a partial effect on marketing performance. 8) Innovation has a partial effect on marketing performance. 9) competitive advantage affects the marketing performance of pandanus woven craftsmen in Jombang Regency. Keywords : competitive advantage, marketing performance.


2018 ◽  
Vol 4 (2) ◽  
pp. 192
Author(s):  
Husni Syahrudin

The facts that occur in the field show that the performance of government employees as public services still has not achieved the performance increased; based on the Government Agency Performance Accountability Report of the Kapuas Hulu Regency regional secretariat in 2012. The purpose of this study was to determine the Effect of Interpersonal Skills on the Performance of the Kapuas Hulu Regency Regional Secretariat Staff. This study uses a quantitative research approach the method used is the survey method. The population in this study were all employees (civil servant status) who worked in the regional secretariat of Kapuas Hulu Regency, totaling 137 employees. The sampling technique uses Simple Random Sampling. Based on the results of sample calculations in this study there were 102 employees. The research instrument used was a questionnaire. Data analysis in this study was conducted using descriptive statistical analysis techniques and statistical inferential. Based on the results of testing the hypothesis it can be concluded that Interpersonal Skills have a positive direct effect on employee performance. That is, improving employee performance at the Kapuas Hulu Regency Regional Secretariat can be done by increasing the interpersonal skills possessed by employees.


Author(s):  
Yahya Reka Wirawan

<p><em>This study aims to determine the effect of market orientation and entrepreneurial orientation toward marketing performance partially or simultaneously. The population in this study are traders batik SMEs in Jombang district and samples taken 94 respondents obtained by the calculation formula Slovin. The sampling technique used was purposive random sampling. Methods of analysis, linear regression analysis using SPSS 22.0. The results of this study with regression analysis of Y = 0.131 + 0,510X2 0,436X1 + + e. Partial test results show the market orientation and entrepreneurial orientation have a significant effect on the performance marketing. The test results simultaneously obtained Fhitung =</em></p><p align="center"><em>55.478 with a significance of 0.000 &lt; 0.05. The coefficient of determination (Adjusted R2) of</em></p><p><em>0.54, in that it can be interpreted that unplanned purchases described by the retail service and the atmosphere in the store by 54%, while the remaining 46% is explained by other variables not examined in this study. Conclusions from this research is the higher market orientation and entrepreneurial orientation, the higher the level of performance marketing. Suggestions for merchants batik SMEs in Jombang district for more attention to what is in demand by consumers. As well as more courageous in taking risks to bring new fashions.</em></p>


2020 ◽  
Vol 1 (1) ◽  
pp. 24-36
Author(s):  
Samsul Arifin ◽  
Nurul Komaryatin

Objective: The study is to analyze the role of the government, entrepreneurial orientation and partnership on marketing performance in the Jepara furniture industry. The objects of the research are furniture export companies in Jepara. Research Design & Methods: The sample was 100 respondents and the sampling technique was the simple random sampling technique. The data analysis uses the PLS technique. Findings: The testing results using PLS illustrates that partnership on marketing performance shows the t value of 0.045974; entrepreneurial orientation on marketing performance shows the t value of 1.747034; while the role of the government on marketing performance shows the t value of 2.985408. The test results were compared using t tables of 1.66023. The results showed that the role of the government had a positive and significant effect on marketing performance seen from t value > t table. Entrepreneurial orientation also had a positive and significant effect on marketing performance obtained from t value > t table. However, the partnership had no significant effect on marketing performance since t value < t table. Implications & Recommendations: This study recommends that companies need to pay attention to entrepreneurial orientation and government policies because these two factors are significant determinants of company marketing performance. Increasing partnerships is also important to develop company progress. Contribution & Value Added: This research adds the theoretical contributions to marketing management. Practically, the results of this research can be utilized by furniture export companies to increase overseas sales.


2017 ◽  
Vol 17 (1) ◽  
pp. 55
Author(s):  
Ismaniar Ismaniar Ismaniar

The present study is aimed at developing effective guidance program for increasing student’s learning motivation. The present study applies quantitative research approach with nonequivalent pre-posttest control group quasi-experimental design, and nonrandom-purposive sampling technique. The data were collected using inventory, interview, and documentary study. The study comes up with the main finding that the tested guidance program is proven to be effective for increasing learning motivation students of 11th grade at SMA Kartika XIX-2 Bandung.


2020 ◽  
Vol 07 (04) ◽  
pp. 8-12
Author(s):  
Uzma Anjum ◽  

Personal Protective equipment is also called PPE. It is commonly worn by health care workers to prevent the transmission of infection. PPE includes helmets or caps, face shields, face masks, goggles, gowns, respirators, shoe covers or boots and gloves. These protective coverings will be effective when it is being used in an appropriate manner. The main objectives of this study were to assess the knowledge and practice on Personal Protective Equipment among student nurses. A Quantitative Research approach along with Descriptive Research design was used. A total of 110 student nurses were selected through Convenient Sampling Technique from DGNM 3rd Year, B.Sc. (Hons.) Nursing 2nd Year and B.Sc. (Hons.) Nursing 4th Year of Rufaida College of Nursing, Jamia Hamdard, New Delhi in the month of July-August 2020. Structured Questionnaire was used via an online platform (Google forms) due to Covid 19 lockdown to assess the knowledge and practice on PPE. Out of 110 samples, 66 (60%) had good knowledge, followed by 44 (40%) having average knowledge and none were having poor knowledge on PPE, whereas 67 (60.9%) had an average practice, followed by 41 (37.3%) having good practice and only 2 (1.8%) had poor practice on PPE. Findings suggest that there is a need for practice-based knowledge assessment in clinical areas and thus improvement in the practice of PPE while working in hospitals.


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