scholarly journals SENTIMENT ANALYSIS ON PERCEPTION OF TOURISM IN DKI JAKARTA PROVINCE: CASE STUDY OF OLD CITY AND KEPULAUAN SERIBU

2021 ◽  
Vol 9 (1) ◽  
pp. 49-60
Author(s):  
Supriyadi Winata ◽  
Farah Pangestuty
Keyword(s):  
Sentiment Analysis ◽  
Local Governments ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Tourist Destinations ◽  
Increasing Trend ◽  
Old City

The purpose of this study is to determine the perceptions of tourists in two tourist destinations in DKI Jakarta which are included in the National Tourism Strategic Area (KSPN), namely Kota Tua and Kepulauan Seribu by conducting a sentiment analysis. The analysis was carried out on traveler reviews in the form of electronic word of mouth (eWOM) submitted on the tripadvisor site. The results of the study found that in general the sentiment of tourists towards these two destinations was positive, and each year there was an increasing trend. However, based on the exploration of sentiments that have negative connotations, it is known that the problems of odor, garbage and pollution are of great concern to tourists. Other aspects of concern to tourists are the need for better governance by local governments, and the need for standard facilities and services.

scholarly journals The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB
Keyword(s):  
Social Media ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

scholarly journals Pengaruh Electronic Word of Mouth terhadap Travel Intention Wisatawan ke Nuart Sculpture Park Bandung

2020 ◽  
Vol 12 (2) ◽  
pp. 424
Author(s):  
Fauziah Nurfitri ◽  
Dwiesty Dyah Utami
Keyword(s):  
Word Of Mouth ◽  
Control Beliefs ◽  
Electronic Word Of Mouth ◽  
Simple Linear Regression ◽  
Statistical Data Analysis ◽  
Behavioral Beliefs ◽  
Analysis Techniques ◽  
Tourist Destinations ◽  
And Control ◽  
Online Travel

This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel intention of tourists to Nuart Sculpture Park Bandung. The problem in this study is focused on the influence of eWOM on tourist travel intention due to the current development of the internet helps tourist destinations to market their products. In addition, TripAdvisor was chosen in this study as a platform that has a role as a very popular online travel review site by displaying reviews from tourists and can be read by other travelers. To approach this problem, this study uses Ajzen’s statement (2015) which mentions that travel intention can be predicted from 3 factors, namely behavioral beliefs, normative beliefs, and control beliefs. This research uses descriptive quantitative method, by distributing questionnaires to 100 respondents, and analyzed using descriptive statistical data analysis techniques along with simple linear regression. This study concludes that tourist travel intention can be influenced by electronic word of mouth by 61.1% while 38.9% is influenced by other factors. 

Using Sentiment Analysis for Evaluating e-WOM

2020 ◽  
pp. 101-123 ◽  
Author(s):  
Zehra Nur Canbolat ◽  
Fatih Pinarbasi
Keyword(s):  
Sentiment Analysis ◽  
Word Of Mouth ◽  
Service Industry ◽  
Real Life ◽  
Marketing Research ◽  
Theoretical Background ◽  
Service Organizations ◽  
Electronic Word Of Mouth ◽  
Analysis Methodology ◽  
New Consumer

Electronic word of mouth is one of the keys elements for marketing decision making. e-WOM has been focus of marketing research as technology and social media become larger part of consumers' lives. This study set out to examine e-wom concept with sentiment analysis methodology in service industry context. The structure of study is twofold including theoretical backgound of related concepts and application section. Theoretical background section contains electronic word of mouth, new consumer and sentiment analysis concepts, and included selected studies for sentiment analysis. The application section which this study has focus on includes a three-stage plan for sentiment analysis practices. Each stage has three different scenarios. One algorithm and one real-life application for each stage are included. Nine scenarios for different service organizations imply that sentiment analysis supported with other methodologies can contribute to understanding of electronic word of mouth.

scholarly journals The influence of film attractiveness and electronic word of mouth, towards intention to visit sumba: a case study of Susah Sinyal movie

2020 ◽  
Vol 9 (9) ◽  
pp. e814998075
Author(s):  
Bernadette Jenny Halim
Keyword(s):  
Social Class ◽  
Mass Media ◽  
Regression Models ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Social Classes ◽  
Electronic Word Of Mouth ◽  
Online Questionnaire ◽  
Multiple Regression Models

The film's capabilities segment various social classes, realizing the experts whose films have the potential to affect the audience of its connoisseurs. The ability of film which could penetrate various social class segment, realizing the experts about film as part of mass media, could influence their audiences by spreading the hidden message. This study aims to determine if film attractiveness and electronic word of mouth are factors which can influence visit intention and decision to Sumba in Susah Sinyal movie. This research uses online questionnaire with purposive sampling technique that distributed to 150 respondents who have watched Susah Sinyal movie and have visited Sumba. After the data is analysed using multiple regression models with SPSS program, the result shows that film attractiveness have an influence on visit intention while electronic word of has no influence on visit intention. It concluded that there is an influence between the attractiveness of the film towardsvisit intention.

scholarly journals Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan

2020 ◽  
Vol 9 (3) ◽  
pp. 290-299
Author(s):  
Nurul Fatimah ◽  
Dorojatun Prihandono
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Medium Enterprise

Business competition that is getting stonger makes SME (Small Medium Enterprise) must be able to compete. Batik is one of SME that has influence in economic growth. The enterpreneurs have to compete with competitiors. This study aims to examine  the influence of media sosial, electronic word of mouth, and brand image on purchase decision through purchase intention at Poeniko Batik Pekalongan store. The population in this study is consumers of Poeniko Batik Pekalongan. The number of samples used in this study were 100 people using the incidental sampling method. The data collection method uses documentation and questionnaires. The results showed that the electronic word of mouth, brand image and purchase variables had a positive and significant effect on purchasing decisions. While social media variables do not have a positive and significant effect on purchasing decisions. The results of the path analysis test indicate that purchase intention can mediate the influence of social media, electronic word of mouth, and brand image on purchasing decisions.

scholarly journals Pengaruh Media Sosial terhadap Efikasi Keputusan Perjalanan Generasi Z dalam Memilih Destinasi Wisata di Jabodetabek

2021 ◽  
Vol 2 (1) ◽  
pp. 35-58
Author(s):  
Sisilia Alvionita ◽  
Eveline Gaby Sutanto ◽  
Natasha Dyah Ayuningtyas ◽  
Nyoman Krisna Wati ◽  
Made Handijaya Dewantara
Keyword(s):  
Data Collection ◽  
Significant Relationship ◽  
Word Of Mouth ◽  
Quantitative Approach ◽  
Electronic Word Of Mouth ◽  
Tourist Destinations ◽  
Travel Motivation ◽  
Generation Z ◽  
The Social ◽  
Travel Decisions

This study aims to determine the differences in social electronic word-of-mouth and travel motivation for Generation Z who are living in the Jabodetabek area. This research was conducted because it had never been done by previous researchers. The data collection used is by using a survey through Google Forms and literature studies from various journals. This study uses a quantitative approach by analyzing data through the IBM SPSS system. The results showed that there was a positive and significant relationship that the efficacy of generation Z travel decisions in choosing tourist destinations in the Jabodetabek area was influenced by the existence of the social electronic word of mouth and travel motivation. However, the differences in social electronic word-of-mouth and travel motivation among Generation Z who live in the Jabodetabek area are not homogeneous. Therefore, the calculation of the efficacy of their travel decisions also cannot be equated. The goals and motivations for the journey of Generation Z who live in Jakarta are not necessarily the same as Generation Z who live in other regions.

The Development of Historic Tourism Strategies Based on Millennial Preferences: A Case Study of Semarang Old City, Semarang, Indonesia

2021 ◽  
pp. 097639962110033
Author(s):  
Suzanna Ratih Sari ◽  
Muhammad Fariz Hilmy ◽  
Hermin Werdiningsih ◽  
Eko Punto Hendro
Keyword(s):  
Qualitative Method ◽  
World Heritage ◽  
Potential Importance ◽  
Historic Site ◽  
Tourist Destinations ◽  
Alternative Tourism ◽  
Old City ◽  
History Of ◽  
Tourism Destinations

Historical areas are one of the alternative tourism destinations in Semarang City. The most attractive and popular spot is the Semarang Old City, which is presently being prepared to become a World Heritage based on the beauty, authenticity and environmental attraction of the colonial buildings as well as the fascinating history of the area. However, most millennials prefer more recreational activities such as taking pictures, riding bicycles, sightseeing and enjoying the culinary surroundings without showing any interest in the history of the Old City. The potential importance of these millennials to the tourism market of this area requires the accommodation of their ever-changing needs. Therefore, researchers are encouraged to study young people’s perspectives and preferences towards historical tourist destinations such as the Old City. This involved the application of the qualitative method to examine the characteristics, preferences and motivations of millennials travelling in historic tourism areas through observation and interview millennials. The findings of this study were expected to be used in setting up some strategies to overcome the inherent problems of historic site tourism and also to satisfy the needs of the tourists, especially the millennials.

scholarly journals Sentiment Analysis of Twitter in Tourism Destinations

2020 ◽  
Author(s):  
Carmen Perez Cabañero ◽  
Enrique Bigne ◽  
Carla Ruiz Mafe ◽  
Antonio Carlos Cuenca
Keyword(s):  
Text Mining ◽  
Sentiment Analysis ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Research Questions ◽  
Tourism Destinations

Given the importance of electronic word of mouth (eWOM), this paperanalyses the content of messages generated by users related to a touristdestination and shared through Twitter. We propose three research questionsregarding eWOM behaviour in Twitter focused on the expertise of thereviewer, sentiment analysis of a tweet and its content. In order to addressthose research questions we carry out text mining analysis by retrievingexisting information on Twitter (over 1500 tweets) regarding to Venice as atourist destination.

scholarly journals Pengaruh Electronic Word of Mouth (EWOM) Terhadap Brand Image, Trust dan Keputusan Berkunjung ke Kampung Tridi Malang

2021 ◽  
pp. 332
Author(s):  
Monica Yohana Putri Wiryokusumo ◽  
Agung Suryawan Wiranatha ◽  
I Gusti Ayu Oka Suryawardani
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Tourist Destinations ◽  
Modeling Analysis ◽  
Data Collection Instrument ◽  
Student Version

Electronic word of mouth (EWOM) is quite effective in increasing the decision to visit tourist destinations. Indirectly, electronic word of mouth has an important role in forming a brand image, so there is a need for a good brand image to increase trust so that tourist visits can increase. The purpose of this research are to (1) to analyze the effect of the Electronic Word of Mouth on brand image, trust and the decision to visit in Kampung Tridi Malang, (2) to analyze the influence of brand image on the decision to visit in Kampung Tridi Malang, and (3) to analyze the effect of trust on decisions. visited Kampung Tridi Malang. This study uses SEM (Structural Equation Modeling) analysis using the SmartPLS 3.0 student version software. The data collection instrument used a questionnaire with 100 respondents. The distribution of questionnaires was carried out by purposive sampling to domestic tourists. The results of this research indicate that 1) electronic word of mouth has a significant effect on brand image, (2) electronic word of mouth has a significant effect on trust, (3) electronic word of mouth has a significant effect on visiting decisions, (4) brand image has a significant effect on trust. decision to visit and (5) trust has a significant effect on the decision to visit 6) electronic word of mouth has a significant effect on the decision to visit through brand image 7) electronic word of mouth has a significant effect on the decision to visit through trust. The influence of EWOM on the decision to visit is quite strong so that it can be considered for the managers of Kampung Tridi Malang to further develop marketing using social media. Keywords: Electronic Word of Mouth, Brand Image, Trust, Visit Decision, Kampung Tridi Malang

Opinion Mining in Tourism

2020 ◽  
pp. 43-64
Author(s):  
Ibrahim Akın Özen ◽  
Ibrahim Ilhan
Keyword(s):  
Sentiment Analysis ◽  
Information And Communication Technologies ◽  
Word Of Mouth ◽  
Opinion Mining ◽  
Communication Technologies ◽  
User Generated Content ◽  
Tourism Sector ◽  
Information And Communication ◽  
Home Cooking

In the tourism sector, online tourist reviews analysis is one of the methods to evaluate the products and services offered by businesses and understand the needs of tourists. These reviews take place in social networks and e-commerce sites in parallel with the developments in information and communication technologies. Tourists generate these reviews during or after their use of the products or services. In the literature, these reviews are referred to as UGC (User Generated Content) or eWOM (electronic word-of-mouth). The scientific evaluation of the textual contents in tourist reviews is done by text mining, which is a sub-area of data mining. This chapter discusses the methods and techniques of opinion mining or sentiment analysis. In addition, aspect-based sentiment analysis and techniques to be used in the application are discussed. A case study was carried out using aspect-based sentiment analysis method. In the application “Cappadocia home cooking” restaurant used tourist reviews.

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