Pengaruh Media Sosial terhadap Efikasi Keputusan Perjalanan Generasi Z dalam Memilih Destinasi Wisata di Jabodetabek

This study aims to determine the differences in social electronic word-of-mouth and travel motivation for Generation Z who are living in the Jabodetabek area. This research was conducted because it had never been done by previous researchers. The data collection used is by using a survey through Google Forms and literature studies from various journals. This study uses a quantitative approach by analyzing data through the IBM SPSS system. The results showed that there was a positive and significant relationship that the efficacy of generation Z travel decisions in choosing tourist destinations in the Jabodetabek area was influenced by the existence of the social electronic word of mouth and travel motivation. However, the differences in social electronic word-of-mouth and travel motivation among Generation Z who live in the Jabodetabek area are not homogeneous. Therefore, the calculation of the efficacy of their travel decisions also cannot be equated. The goals and motivations for the journey of Generation Z who live in Jakarta are not necessarily the same as Generation Z who live in other regions.

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Mingle Model for Increasing Productive Language Skills and Relationship with Student’s Personality Based on Jung Theory

Ta'lim al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab & Kebahasaaraban ◽

10.15575/jpba.v5i1.12184 ◽

2021 ◽

Vol 5 (1) ◽

pp. 35-51

Author(s):

Suci Ramadhanti Febriani ◽

Wildana Wargadinata ◽

Syuhadak Syuhadak

Keyword(s):

Data Collection ◽

Research Methods ◽

Significant Relationship ◽

Language Skills ◽

Correlation Method ◽

Quantitative Approach ◽

Control Group ◽

Carl Gustav Jung ◽

And Control ◽

The Relationship

This study aims to find the effect of the implemetation of the Mingle Model on productive language skills and the relationship to the personality based on Carl Gustav Jung Theory in Arabic learning at MTsN Batu City, East Java. This research used a quantitative approach by combining the experimental and correlation methods, it was applying the Mingle Model to improve students' productive skills (speaking and writing) which have been divided into two groups; the Experiment and Control group and connected using the correlation method to extroverted and introverted students based on the theory of Carl Gustav Jung. Data collection through questionnaires, tests, and documentation. The results showed that there was a significant relationship to students' productive skills after applying the Mingle Model and there were no significant differences between extroverted and introverted students. This research recommend that the Mingle Model can be applied to improve students' productive skills. This study recommends further research to utilise more varied research methods with more diverse variables.

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Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽

10.24912/pr.v4i2.6483 ◽

2020 ◽

Vol 4 (2) ◽

pp. 237

Author(s):

Karin Charvia ◽

Rezi Erdiansyah

Keyword(s):

Data Analysis ◽

Data Collection ◽

Significant Influence ◽

Word Of Mouth ◽

Brand Experience ◽

Electronic Word Of Mouth ◽

Brand Trust ◽

Analysis Method ◽

Data Analysis Method ◽

Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

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PENGARUH TESTIMONIAL DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP PURCHASE INTENTION (Studi Pada toko online shop LA FLORIST Kediri)

JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ◽

10.30737/jimek.v1i1.279 ◽

2019 ◽

Vol 1 (1) ◽

Author(s):

Ahmad Syifa ◽

Budi Heryanto ◽

Sri Rochani

Keyword(s):

Data Collection ◽

Purchase Intention ◽

Word Of Mouth ◽

Total Population ◽

Consumer Product ◽

Electronic Word Of Mouth ◽

Test Results ◽

Literature Study ◽

Test Variable ◽

Simultaneous Testing

The purpose of this study is as follows: To determine the effect of testimonials on purchase intention On the Product LA Florist, to identify the Influence of eWOM ( Electronic Word Of Mouth ) towards the Purchase Intention on the Product LA Florist, to identify the Influence of Testimonials And eWOM ( Electronic Word Of Mouth ) toward the Purchase Intention on the Product LA Florist. Population in this research is on consumer product LA Florist that totaled 56. The sample used is the whole of the total population. Methods of data collection using questionnaire, observation, interview, and literature Study. Partial test results showed that the influential and significant between the variables of testimonials on Purchase Intention as evidenced by the significant value of 0.000 which is smaller than 0.05 (0.000 < 0,05). Partial test results showed that the influential and significant between the variables of eWOM towards Purchase Intention as evidenced by the significant value of 0.005 which is smaller than 0,05 (0,005 < 0,05). Based on the results of the calculation of the obtained significant value is 0.000. This shows that the significant value of F test variable testimonials and eWOM <0.05, which means that the result of simultaneous testing are testimonial and eWOM influence thePurchase Intention Tujuan penelitian ini adalah sebagai berikut: Untuk mengetahui pengaruh testimonial terhadap purchase intention Pada Produk LA Florist, untuk Mengetahui Pengaruh Antara eWOM ( Elektronik Word Of Mouth ) terhadap Purchase Intention pada Produk LA Florist, untuk Mengetahui Pengaruh Antara Testimonial Dan eWOM ( Elektronik Word Of Mouth ) teradap Purchase Intention pada Produk LA Florist. Populasi dalam penelitian ini adalah konsumen pada produk LA Florist yang berjumlah 56. Sampel yang digunakan adalah seluruh dari total populasi. Metode pengumpulan data menggunakan kuisioner, obsevasi, wawancara, dan Studi kepustakaan. Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel testimonial terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,000 dimana lebih kecil dari 0,05 (0,000 < 0,05). Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel eWOM terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,005 dimana lebih kecil dari 0,05 (0,005 < 0,05). Berdasarkan hasil perhitungan diperoleh nilai signifikan adalah 0,000. Hal ini menunjukan bahwa nilai signifikan uji F variabel testimonial dan eWOM <0,05 yang berarti hasil dari pengujian simultan ini adalah testimonial dan eWOM berpengaruh terhadap Purchase Intention.

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Pengaruh Electronic Word of Mouth terhadap Travel Intention Wisatawan ke Nuart Sculpture Park Bandung

JUPIIS JURNAL PENDIDIKAN ILMU-ILMU SOSIAL ◽

10.24114/jupiis.v12i2.18043 ◽

2020 ◽

Vol 12 (2) ◽

pp. 424

Author(s):

Fauziah Nurfitri ◽

Dwiesty Dyah Utami

Keyword(s):

Word Of Mouth ◽

Control Beliefs ◽

Electronic Word Of Mouth ◽

Simple Linear Regression ◽

Statistical Data Analysis ◽

Behavioral Beliefs ◽

Analysis Techniques ◽

Tourist Destinations ◽

And Control ◽

Online Travel

This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel intention of tourists to Nuart Sculpture Park Bandung. The problem in this study is focused on the influence of eWOM on tourist travel intention due to the current development of the internet helps tourist destinations to market their products. In addition, TripAdvisor was chosen in this study as a platform that has a role as a very popular online travel review site by displaying reviews from tourists and can be read by other travelers. To approach this problem, this study uses Ajzen’s statement (2015) which mentions that travel intention can be predicted from 3 factors, namely behavioral beliefs, normative beliefs, and control beliefs. This research uses descriptive quantitative method, by distributing questionnaires to 100 respondents, and analyzed using descriptive statistical data analysis techniques along with simple linear regression. This study concludes that tourist travel intention can be influenced by electronic word of mouth by 61.1% while 38.9% is influenced by other factors.

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Pengaruh E-Wom Terhadap Customer Engagement Pelanggan Osbond Gym Bekasi Dalam Penerapan Protokol Kesehatan Covid-19

Prologia ◽

10.24912/pr.v5i2.10243 ◽

2021 ◽

Vol 5 (2) ◽

pp. 405

Author(s):

Vendy Octavian ◽

Wulan Purnama Sari

Keyword(s):

Social Sciences ◽

Word Of Mouth ◽

Positive Influence ◽

Customer Engagement ◽

Primary Data ◽

Survey Method ◽

Electronic Word Of Mouth ◽

Internet Media ◽

The Social ◽

Active Consumer

Electronic word of mouth is a message or information that comes from personal experience or consumer opinion on a product or service and is spread by word of mouth via the internet media. High electronic word of mouth can create customer engagement. Customer engagement is an attitude towards a brand or company, which involves active consumer commitment through online media in the form of word-of-mouth activities, providing reviews, recommendations, and blogging that is driven by motivation. This study aims to measure the effect of electronic word of mouth on customer engagement at Osbond Gym Bekasi. This research uses quantitative techniques with a survey method. Primary data were collected through distributing questionnaires to 85 respondents who are customers of Osbond Gym Bekasi. Data analysis used the Statistical Package for the Social Sciences with the SPSS for Windows 25 application. Based on the research results, it is known that there is a positive influence between electronic word of mouth on customer engagement. Electronic word of mouth has an effect of 69.7% on customer engagement, while 30.3% is another factorElectronic word of mouth adalah suatu pesan atau informasi yang berasal dari pengalaman pribadi atau opini konsumen akan suatu produk atau jasa dan disebarkan dari mulut ke mulut melalui media internet. Electronic word of mouth yang tinggi dapat menciptakan customer engagement. Customer engagement merupakan suatu sikap terhadap merek atau perusahaan, yang melibatkan komitmen konsumen secara aktif melalui media online yang berupa aktivitas word-of-mouth, memberikan review, rekomendasi, dan blogging yang didorong oleh suatu motivasi. Penelitian ini bertujuan untuk mengukur pengaruh electronic word of mouth terhadap customer engagement di Osbond Gym Bekasi. Penelitian ini menggunakan teknik kuantitatif dengan metode survei. Data primer dikumpulkan melalui penyebaran kuesioner kepada 85 responden yang merupakan pelanggan dari Osbond Gym Bekasi. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS

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Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females

International Journal of Customer Relationship Marketing and Management ◽

10.4018/ijcrmm.2021040102 ◽

2021 ◽

Vol 12 (2) ◽

pp. 17-35

Author(s):

Sheena Lovia Boateng

Keyword(s):

Purchase Intention ◽

Word Of Mouth ◽

Brand Image ◽

Purchase Intentions ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Generation Z ◽

Increasing Demand ◽

The Impact ◽

Practical Implications

Generation Z (Gen-Z) consumers have been averred to rely on electronic word of mouth (eWOM) for making purchase decisions and expect integrity in brand communication. A significant question bearing both theoretical and practical implications, however, is how the tendency of these consumers to associate brand image with brand integrity influences the impact of eWOM on their purchase intentions, which remains unanswered. Also, studies focusing on a specific gender of Gen-Z consumers are limited. Using the signaling theory and a survey, the study suggests that eWOM signals play a significant role in influencing purchase intentions among female Gen-Z consumers, as well as their perceptions of the brand image and the brand integrity of makeup brands. For female Gen-Z consumers, eWOM signals that enhance the perceptions of brand integrity and brand image tend to equally matter in their makeup purchase decision making. These findings have implications for an industry that is marked by increasing demand for transparency and responsible marketing communication.

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Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook

Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-8575-6.ch004 ◽

2020 ◽

pp. 49-68

Author(s):

Xiang Ying Mei ◽

Ingrid K. Bagaas ◽

Erling K. L. Relling

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Service Recovery ◽

Recovery Process ◽

The Internet ◽

Electronic Word Of Mouth ◽

Customer Complaints ◽

The Social ◽

Positive Effect

Customer complaints are unavoidable in any businesses and how firms handle such complaints will affect the public's perception of the company's brand and reputation. While storytelling is being embraced by an increasing number of companies as a different way to communicate their brand, many customers are now also using storytelling as an approach to voice their unfavourable experiences on the social media in regards to a particular unsatisfactory purchase as part of electronic word-of-mouth (eWOM). Such creative and humorous complaints serve as a way to cut through the clutter in order to gain the company's attention. Those companies that embrace such complaints by responding in an equally humorous and creative manner as part of their service recovery process will manage to recover their customers as well as their employees. As such posts are often shared publicly on the Internet, they may become viral and thus can create great positive effect on the company's reputation. Hence, it is important to empower the employees to recover the services using untraditional responses.

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Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business ◽

10.4018/978-1-7998-9020-1.ch067 ◽

2021 ◽

pp. 1373-1392

Author(s):

Xiang Ying Mei ◽

Ingrid K. Bagaas ◽

Erling K. L. Relling

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Service Recovery ◽

Recovery Process ◽

The Internet ◽

Electronic Word Of Mouth ◽

Customer Complaints ◽

The Social ◽

Positive Effect

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The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers

Acta Commercii ◽

10.4102/ac.v21i1.928 ◽

2021 ◽

Vol 21 (1) ◽

Author(s):

Semona Pillay

Keyword(s):

Emerging Markets ◽

Structural Equation ◽

Discriminant Validity ◽

Word Of Mouth ◽

Positive Influence ◽

Electronic Word Of Mouth ◽

Brand Love ◽

Generation Z ◽

Managerial Implications ◽

The Impact

Orientation: The study investigated the influence of electronic word-of-mouth (eWOM) adoption on brand love amongst Generation Z consumers in South Africa that will enable marketers to improve their brand love strategies amongst this generation.Research purpose: The study used the information adoption model to investigate the impact of eWOM adoption on brand love amongst Generation Z consumers.Motivation for the study: This study adds to the limited body of literature on Generation Z consumers in emerging markets. It examines drivers of online purchase decisions of Generation Z consumers, such as eWOM adoption and brand love.Research design, approach and method: The study followed a descriptive quantitative approach. Data were obtained through structured questionnaires from Generation Z consumers. Non-probability, purposive sampling was used to select the sample. Data were captured, coded and cleaned using Statistical package for the social sciences (SPSS) version 25, yielding 284 usable questionnaires. Apart from descriptive statistics, confirmatory factor analysis was used to test the validity of the constructs obtained from previously developed scales through convergent and discriminant validity. The reliability of the constructs was tested using Cronbach’s alpha and composite reliability. The conceptual model was tested using Structural Equation Modelling and the hypotheses were analysed using path modelling in Analysis of moment structures (AMOS) version 25.Main findings: The results revealed a positive, weak relationship between eWOM adoption and brand love. Argument quality had a strong, positive influence on information usefulness, which in turn, had a strong, positive influence on eWOM adoption.Practical/managerial implications: Marketers can use the findings of this study to target Generation Z consumers in emerging markets more effectively by sharing quality, authentic content through Facebook and Instagram to encourage eWOM adoption and somewhat affect brand love.Contribution/value-add: This study adds to the limited body of knowledge on Generation Z consumers in emerging markets. It elucidates how marketers can encourage eWOM adoption amongst this generation, thereby leading to brand love, to some extent.

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Innovative funding solution for special projects: Crowd funding

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v18i1.383 ◽

2015 ◽

Vol 18 (1) ◽

pp. 65

Author(s):

Sentot Imam Wahjono ◽

Anna Marina ◽

Muhammad Fikry ◽

Anggraeni .

Keyword(s):

Data Collection ◽

Capital Markets ◽

Significant Relationship ◽

Quantitative Approach ◽

Web Based ◽

Complete Answer ◽

E Mail ◽

Funding Application ◽

Project Initiator

The aim of this paper is to examine the influence of crowd funding knowledge, applica-tion, platform, and project initiator toward successful crowd funding. This study conducted by quantitative approach, data have been collected with web-based ques-tionnaires via Kickstarter.com direct message and e-mail to 200 successful crowd funding project initiators as a sample and as much 152 sets questionnaire returned by a complete answer and should be analyzed further. Deployment and data collection take 3 month from October to December 2013. This study found evidence that crowd funding knowledge, crowd funding application, crowd funding platform, and project initiator has positive and significant relationship toward the success of crowd funding. The implication from this research is crowd funding can be a source of capital to finance the projects, not just rely on traditional sources of financing just like banking and capital markets. Crowd funding can be innovative funding solution.

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