scholarly journals Customer Perception and Preferences towards Banking Services in India – A Case Study of Varanasi Region

2021 ◽  
Vol 17 (01) ◽  
Author(s):  
Shashi Yadav
Keyword(s):  
Weighted Average ◽  
Service Marketing ◽  
Essential Elements ◽  
Marketing Strategies ◽  
Primary Data ◽  
Survey Method ◽  
Banking Services ◽  
Customer Perception ◽  
Structured Questionnaire

Marketing is a critical business domain and is an essential instrument for attaining a competitive advantage in services. It is also considered a potent tool for attracting, holding, and satisfying customers for the organization offering services. In India, the banking industry has been experiencing ups and downs for a long. In order to solve these problems and manage the challenges, the banks need to evolve and implement effective marketing strategies based on a customer-centric approach. This study focuses on one of the essential elements of service marketing, i.e., Process: Process used in banking services, customers' perception towards this process, and suggestive measures to improve the banking services' process to their customers. The study is based on primary data gathered with the help of a survey method. The survey has been conducted with the help of a structured questionnaire. In order to obtain opinions and views of customers, a sample of 100 customers of different banks has been taken. With different statistical tools such as the weighted average method and ranking, the paper concludes that most of the banks' customers are moderately satisfied with the service delivery process.

The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Shamsher Singh ◽  
Ameet Sao
Keyword(s):  
Sampling Method ◽  
Primary Data ◽  
Survey Method ◽  
Retail Sector ◽  
Demographic Shift ◽  
Customer Perception ◽  
Shopping Experience ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the

scholarly journals Customers' Opinions on Reasons for Using Online Banking: Experience of Customers in Tanzania

2021 ◽  
Vol 9 (05) ◽  
pp. 2185-2195
Author(s):  
Richard Sikira
Keyword(s):  
Qualitative Data ◽  
Case Study Research ◽  
Online Banking ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Income Poverty ◽  
Banking Services ◽  
Customer Support ◽  
Structured Questionnaire

Information technology has revolutionalised the banking industry with enormous benefits. However, there have been mixed perceptions on preferring online banking to traditional banking. These perceptions usually change over time because of deliberate efforts done by stakeholders. This study aimed to determine the opinions of customers on the reasons for using online banking services. In conducting this research, the study opted to use a case study research design. The study employed 60 CRDB Bank customers as its sample size. The study collected its data through primary data, by using a semi-structured questionnaire that allowed the collection of quantitative and qualitative data. The researcher employed content analysis through descriptions for qualitative data and simple descriptive statistics analysis through frequencies and percentages for quantitative data. The study found that most respondents (customers) use online banking because it saves time, offers instant feedback, is reliable, and is secure and convenient. The study recommends more awareness and understanding of online banking services to users to enjoy the enormous benefits of online banking services. Furthermore, customer support must be improved and ensure keeping promises related to solving customers' problems. The study recommends categorically further research on the contribution of mobile money to the reduction of income poverty

scholarly journals ANALYSIS OF ENVIROMENT CONDUCIVE FOR ISLAMIC BANKING & FINANCE: A CASE OF TANDO ALLAHYAR

2012 ◽  
Vol 8 (1) ◽  
Author(s):  
Abdul Qadir Patoli ◽  
Keyword(s):  
Vital Role ◽  
Primary Data ◽  
Islamic Banking ◽  
Data Set ◽  
Banking Services ◽  
Banking And Finance ◽  
The Business Cycle ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose:- This study is aimed at analyzing the environment conduciveness for Islamic Banking & Finance in the rural region of Sindh. A case study is being conducted to analyze such a situation through observations from respondents of Tando Allahyar Taluka, Sindh. Methodology/sample:- This pure and qualitative study called for primary data, collected through a structured questionnaire, from the residents of Tando Allahyar Taluka of Sindh. The observations converted into a discrete data set and analyzed statistically on descriptive statistics and sample T-Testing for measuring the significance of sample. Findings:-The outcome of the study remained as per expectations that lack of awareness and prevalence of Ambivalence are found prominent in case of Islamic Banking and Finance. Which provides an insight for the environment is conducive for banking, rather than Islamic banking & finance. It was also observed that the majority of the earning population is using Banking services, but rarely are using finances, just because of the interest factor. Practical implications:- Islamic mode of banking & finance can play a vital role in bridging the gap of conventional banking & finance and derive the need of religion-centered people towards such banking & finance circle, so that it can further the business cycle of the economy and enhance profitability. Research limitations:- The results of the study are restricted to the educated part of rural population and cannot be inferred for all population. The result of the study is also restricted to the urbanized area of rural Sindh.

Professional Stress among Junior Commissioned Officers and Non Commissioned Officers of Indian Military Intelligence – A Case Study

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 133-145
Author(s):  
Dr. S. S. Nirmala ◽  
Dr. N. Kogila ◽  
T. Porkodi
Keyword(s):  
Factor Analysis ◽  
Correlation Matrix ◽  
Null Hypothesis ◽  
Primary Data ◽  
Questionnaire Data ◽  
Military Intelligence ◽  
Sphericity Test ◽  
Professional Stress ◽  
Structured Questionnaire

The present study is focusing on the professional stress on organisation among the Junior Commissioned Officers (JCOs) and Non-Commissioned Officers (NCOs) of Indian Military Intelligence. 384 samples of Military Intelligence personnel will be taken for this study. Sources of data is Primary data include a structured questionnaire. Data was collected through structured questionnaire and measure through Likert’s scale, using KMO measure of sampling adequacy, Cronbach’s alpha for checking internal consistency, Bartlett sphericity test for testing the null hypothesis and various factor analysis including Eigenvalues, Extract square Sum loading, variance percent and Accumulation percent values relative comparison and Correlation matrix will be used as tools to arrive at desired results and statistical interpretations. The hypotheses put for test and the resultant values at 0.01 and 0.05 (for different factors) clearly indicated that there is an existence of association between different level of cadres and professional stress among personnel of Indian Military Intelligence. The authority who can formulate the rules and regulations and binding them on the lower cadres and professions to accept and adopt.

scholarly journals Farmer Preference to High Elevation Rice Technological Packages for Accelerating Technological Dissemination (A case Study in Humbang Hasundutan Regency)

Agro Ekonomi ◽  
2021 ◽  
Vol 32 (2) ◽  
Author(s):  
Setia Sari Girsang ◽  
Agung B Santosa ◽  
Tommy Purba ◽  
Deddy R Siagian ◽  
Khadijah E Ramija
Keyword(s):  
Low Cost ◽  
High Elevation ◽  
Primary Data ◽  
Survey Method ◽  
User Friendliness ◽  
Level Of Satisfaction ◽  
High Level ◽  
Level Of Importance

Accelerating the introduction of a new technological package is needed to increase the productivity of high elevation puddled rice in Humbang Hasundutan. The objectives of the study are to find out the perception of the existence of technological packages and farmers' preference for a new technological package. The study used a survey method with primary data gathered using questionnaires. The criteria of locations and respondents were used to obtain relevant respondents and data concerning their knowledge of high elevation puddled rice cultivation.  The collected data were processed by using Importance Performance Analysis in order to find out the level of Importance and Satisfaction of the indicators and the valued aspects in the technological package components. The results of the study showed that the socio-economic aspects had to be heeded in organizing the technological package. Indicators having a high level of importance and a low level of satisfaction consisted of production cost, quality of seeds, farmer groups empowerment, technology information institution, capital cost, agricultural tools and machines, pest control, sales price, irrigation canals, and farm roads. On the other hand, introducing new superior seeds, productivity attribute and planting age were important indicators for local farmers as to improve the quality of existing seeds. Farmers group expected that the technological package had a high level of productivity, better access to input, low cost, and good user-friendliness in its application.

Digital Marketing and Civic Society- A Case Study

2019 ◽  
Author(s):  
Garima Kohli ◽  
Amisha Gupta
Keyword(s):  
Rural Areas ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Civic Society ◽  
Use Of Technology ◽  
Geographical Scope ◽  
Electronic Channels

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern practice that gives a chance to the business by changing to client-centered marketing strategies and thus provides an opportunity to grow business rapidly. Thus, Digital marketing is touching the urban India in lot many aspects and still holds tremendous potential which can multiply the opportunities for business enterprises in rural areas too. With the use of technology, there had been an increase in penetrating the productivity and efficiency. Banks have changed their approach from “Conventional Banking to Convenience Banking” and “Mass Banking to Class Banking”. The present study is exploratory in nature and is an attempt to examine the importance of digital marketing in today’s scenario and its impact on the civic society. The geographical scope of the study includes Jammu city of JandK region among the customers who were purchasing products and using services through digital marketing. The study is based on both primary and secondary data. A structured questionnaire with a sample size of 302 is used to collect the Primary data.

scholarly journals IMPACT OF MARKETING STRATEGIES ON CUSTOMER RETENSION IN COMMERCIAL BANK: A CASE STUDY OF HBL SUKKUR

2017 ◽  
Vol 12 (1) ◽  
pp. 3081-3112
Author(s):  
Dr Mohammad Salih Memon ◽  
Dr.Nadeem Ahmed Bhatti ◽  
Aisha Bashir Shah ◽  
Maria Shaikh ◽  
Dr.Faiz Muhammad Shaikh
Keyword(s):  
Relationship Marketing ◽  
Commercial Bank ◽  
Cross Section ◽  
Customer Retention ◽  
Marketing Strategies ◽  
Survey Method ◽  
Chi Square ◽  
Buying In

The current research investigates relationship marketing enhance customer retention and cross buying in Commercial bank. Data were collected from cross section survey method. Data were analyzed by using SPSS-21 version. It was revealed that relationship marketing enhance the customers retention and satisfaction. The Chi-Square might have been used to judge those variety for watched variables to demonstrating the idle variables. Numerous regressions were utilized on provide for those Decision for the stated hypotheses. From the study, a fulfilled client won't constantly enter under a long haul relationship with the firm. However, those conferred client with level of trust enters under An long haul association for those firm. The outcomes recommend that, An long haul customer-organization association is essential in making longer-term client maintenance.

scholarly journals Analysis of the tourists' motivation for staying in cities: The case study of the City of Belgrade

2021 ◽  
Vol 57 (45) ◽  
pp. 51-65
Author(s):  
Milena Podovac
Keyword(s):  
Factor Analysis ◽  
Urban Tourism ◽  
Primary Data ◽  
Survey Method ◽  
Future Research ◽  
Sociodemographic Characteristics ◽  
Research Findings ◽  
The City ◽  
Descriptive Statistical Analysis

This paper presents the results of research on the tourists' motivation for staying in the City of Belgrade. The purpose of this paper is to identify the motives for which tourists usually stay in Belgrade and to examine the existence of statistically significant differences between the motives of tourists depending on their sociodemographic characteristics (gender, age, education and origin). The research sample included 250 respondents who had stayed in Belgrade. Belgrade is the most visited destination of urban tourism thanks to the quality and diversity of tourist offer, which can satisfy different motives of tourists. In order to collect primary data, a survey method was applied while descriptive statistical analysis, t-test of independent samples and one-factor analysis of variance (ANOVA) were used to process the collected data. The research findings indicate that the largest number of respondents stayed in Belgrade due to: business reasons, scientific conferences, visits to relatives and/or friends, sightseeing of the city and nightlife. Based on the theoretical analysis and results of empirical research, the recommendations for future research were also presented in the paper.

scholarly journals Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)

2022 ◽  
Vol 3 (2) ◽  
pp. 86-109
Author(s):  
Jessica Artanti ◽  
Prima M. Agustini ◽  
Arief Saptono ◽  
Gilang Kartika Hanum ◽  
Regina D.O.
Keyword(s):  
Customer Satisfaction ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Product Positioning ◽  
Sensitive Issue ◽  
Depth Interviews ◽  
Research Analysis ◽  
Initial Target

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, the researcher uses a qualitative approach, which aims to find out what strategies are used by Bukalapak's internal partners to increase Customer Satisfaction. The data used for this research are primary data and secondary data. The results of the research analysis using in-depth interviews with the internal parties of Bukalapak Partners and Bukalapak Partners as triangulators where they transact using the Bukalapak Partner application as a place to transact. The segment of Mitra Bukalapak is for all levels, where the initial target is the klontong shop and the product positioning offered is virtual and wholesale products. From the 7P marketing mix implemented by Bukalapak Partners internally, there are several strategies that still need to be addressed, one of which is the price strategy because the price is still a sensitive issue, especially for buyers who are price-sensitive. However, there are also strategies that have been created and implemented that can accepted by Bukalapak Partners.

scholarly journals An Empirical Analysis of Training Facilities in Micro-Small-Medium Enterprises (MSME) for Self-Help Groups (SHG)

2019 ◽  
Vol 18 (2) ◽  
pp. 23-42
Author(s):  
Siddhartha Thyagarajan ◽  
Thangasamy Nambirajan ◽  
Ganeshkumar Chandirasekaran
Keyword(s):  
Primary Data ◽  
Survey Method ◽  
Legal Provisions ◽  
Self Help ◽  
Training Programmes ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Self Help Groups ◽  
Union Territory ◽  
Structured Questionnaire

The article presents the findings from the study on the training facilities in Micro-Small-Medium Enterprises (MSME) for Self-Help Groups (SHG) in the Union Territory of Puducherry region. The research variables were adopted in accordance to the legal provisions of SHG. Primary data of 127 random sample of MSMEs was collected through a survey method using structured questionnaire. Results show that 63% of the MSME has not undertaken any training for their suppliers, while a good proportion of the companies consisting of 15.7% have provided between 1-2 trainings. The study argues that the policy maker should identify large number of economically development-oriented skills and include them in training programmes to encourage increased development of microenterprises.

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