IAIC Transactions on Sustainable Digital Innovation (ITSDI)
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Published By Pandawan

2715-0461

2022 ◽  
Vol 3 (2) ◽  
pp. 86-109
Author(s):  
Jessica Artanti ◽  
Prima M. Agustini ◽  
Arief Saptono ◽  
Gilang Kartika Hanum ◽  
Regina D.O.

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, the researcher uses a qualitative approach, which aims to find out what strategies are used by Bukalapak's internal partners to increase Customer Satisfaction. The data used for this research are primary data and secondary data. The results of the research analysis using in-depth interviews with the internal parties of Bukalapak Partners and Bukalapak Partners as triangulators where they transact using the Bukalapak Partner application as a place to transact. The segment of Mitra Bukalapak is for all levels, where the initial target is the klontong shop and the product positioning offered is virtual and wholesale products. From the 7P marketing mix implemented by Bukalapak Partners internally, there are several strategies that still need to be addressed, one of which is the price strategy because the price is still a sensitive issue, especially for buyers who are price-sensitive. However, there are also strategies that have been created and implemented that can accepted by Bukalapak Partners.


2022 ◽  
Vol 3 (2) ◽  
pp. 110-125
Author(s):  
Akira Bintang Fitra ◽  
Arief Suharko ◽  
Sugina ◽  
Fauzan Manafil Albar ◽  
Dwi Apriliasari

We inspect client premium in the utilization of the Mandiri Syariah Mobile application as a type of improvement in the computerized world at one of the Islamic banks in Indonesia. The reason for this review was to decide the impact of control (age, sex, and experience) on the connection between free factors (execution assumptions, exertion, impact of social beliefs, assistance conditions, decadent inspiration, value esteems ??, and propensities) on the reliant variable (conduct expectations and conduct). utilization conduct) which alludes to the Unified Theory Acceptance and Use of Technology (UTAUT) II model. The technique is a quantitative methodology with an informative examination plan that intends to clarify the factors to be considered and the impact between one variable and another. Social conditions, assistance conditions, indulgent inspiration, value esteems ??, propensities with conduct expectation factors. Given the consequences of the examination, execution assumptions have the most significant relationship, precisely 43.2% on social goals. Subsequently, this review proposes that before expanding the connection between social aims to utilize conduct, PT Bank Syariah Mandiri needs to reinforce the impact of the seven factors on social goals.


2021 ◽  
Vol 3 (2) ◽  
pp. 76-85
Author(s):  
Maulida Azmi ◽  
Muchsin S. Shihab ◽  
Deden Rustiana ◽  
Indra ◽  
Diana Putri Lazirkha

 The background of this research comes from the current trend of online shopping as nowadays online shopping is often used by consumers. One of the top brands in e-commerce is Shopee, although Shopee have many visitors, but it does not reflect the high repurchase intention that can be seen from the value of the Shopee transaction. Therefore, it is important for companies to know the factors that influence the repurchase intention from Shopee. The purpose of this study is to find out the factors that affect repurchase intention in consumers using Shopee applications through advertisements, sales promotions, and brand image. This type of research is quantitative research. The data presented in this study were obtained through a questionnaire given to 110 respondents. Statistical analysis using SPSS 16 is used in the model and hypothesis testing. The results of this study indicate that advertising, sales promotion, and brand image have a positive effect on repurchase intention in Shopee.


2021 ◽  
Vol 3 (1) ◽  
pp. 66-75
Author(s):  
Fegie Yoanti Wattimena ◽  
Lukas Batlyakru

Android Based Application of Bussines License at Department Of Industry and Trade In Jayapura City was built with the aim of making it easier for applicants to apply for SIUP online using cellphones and to improve public services at the Jayapura City Industry and Trade Office. The processing of a Trade Business Permit (SIUP) which has been done manually, which is submitted directly to the Jayapura City Office of Industry and Trade, can be done by accessing it via an Android phone. The research methods used are 1) Data collection methods are carried out through literature studies, interviews and documentation, 2) application development methods with communication stages, planning quickly, designing quickly, modeling and designing quickly, forming prototypes, software to users and feedback. Programming language used is PHP MYSQL and AppGeyser. The results of the design are in the form of an application that can process input data: applicant's personal data, company data, submission data, admin data, data confirmation, SIUP upload and the resulting output is SIUP data print, SIUP application number report.


2021 ◽  
Vol 3 (1) ◽  
pp. 18-27
Author(s):  
Kartini ◽  
Alfiah Khoirunisa ◽  
Raihan

Blockchains are typically named as democratisation technologies, however ever, their relationship with the law and general democratic establishments remains uncertain. First, it compares blockchain technology with the broader theory of transparency. Second, it examines the link between transparency and democracy, and asks how blockchain technology mediates these relationships. Finally, it studies blockchain however technology affects specific manifestations of transparency and freedom of information. The conclusion of this text is that the relationship between transparency and democratic ideals is complex, controversial, and extremely contextual; the “democratized” technical transparency embedded within the blockchain will simply be evidenced in its application. It's undemocratic. while not considering the political gatekeepers and also the legal, social, and cultural desires that support these goals, blockchain technology cannot bring home the bacon the broader goals of transparency.


2021 ◽  
Vol 3 (1) ◽  
pp. 28-35
Author(s):  
Tatu Fidiatu Toimah ◽  
Yusril Ihza Maulana ◽  
Irfan Fajar

The manuscript that we examined contains the introduction of gamification into e-learning lecture activities in universities. A literature study will explain conceptual differences between the techniques and methods of mechanics and game dynamics used by students. Gamification will be combined into e-learning at a university, and this has various benefits in the learning process, such as higher motivation, more fun learning, and active learning. This Paper shows the importance of gamification in learning, including in higher education. The manuscript that we created presents a different perspective on the concept of gamification in the University. The innovation in this paper describes incorporating characteristics of gamification and e-learning that can demonstrate the practical use of gamification in e-learning. The method used is a literature study. Further research expected that this framework can be applied in various universities.


Author(s):  
Rizka Zulfani Syahrir ◽  
Eri Prasetyo Wibowo

One part of the tree, namely the leaves, which grow on the branches, has several types of leaves consisting of 4 shapes, ranging from circular shapes, elongated shapes, and some even have a finger shape. Often we mistake the shapes of these leaves. This study discusses the classification of leaves based the shape of the leaf bones using the Convolutional Neural Network, which is used to classify data that has been labeled using one of the methods, namely supervised learning. The purpose of this method is to classify a variable into the variables that have been listed. The goal is to classify leaves based on leaf shape to implement a Convolutional Neural Network algorithm model for leaf classification based on bone shape, which will produce an accuracy value. Accuracy values are obtained from conducting experiments at the training and trial stages. So it can be concluded using the epochs parameter of 30 and a batch size of 128, using ReLU and Softmax activations. The results obtained for the accuracy value for training are 98.52%, while the validation is 89.06%.


2021 ◽  
Vol 3 (1) ◽  
pp. 8-17
Author(s):  
Untung Rahardja ◽  
Qurotul Aini ◽  
Sabda Maulana

Disintermediation of the travel industry in the modern area has the most powerful and successful innovation, obviously with the assistance of Blockchain innovation. The market structure has changed since the appearance of online travel planners. Determined to improve the system for the travel industry that as of now depends on this blockchain innovation, for which the reason for this paper was made, a subjective strategy with semi-organized meetings appears to be appropriate to decide the ideal use to draw out the fundamental capability of this blockchain innovation for the business. the travel industry as per specialists. From the consequences of meetings led just as from the aftereffects of considering the impact of blockchain on business, it tends to be inferred that blockchain innovation is a fitting new advance as far as restricting and forbidding new go betweens in the entrance of the travel industry, subsequently it will prompt the vanishing of go-betweens from the travel industry market and an increment in the framework straightforward that everybody knows.


2021 ◽  
Vol 2 (2) ◽  
pp. 197-203
Author(s):  
Arta Eiji ◽  
Arata Gin

The development of information technology makes it easy to communicate the exchange of information so that the place, time and distance are no longer an obstacle. The development of information technology so rapidly could not be separated from the development of computer engineering. Advances in computer and information technology also provides a positive impact on education. Application areas of computer technology and information technology are the most influential in the field of education is the use of computer networks and the Internet. With the internet information services to target students are not limited space, where time and distance. Through the internet information services can be provided as a source of learning, learning media can be studied according to the speed of learners. Media study is not limited to letters and pictures but can be combined with graphics, animations, video, audio together so that the media is better known as multimedia. Positive influence of Internet use for education in developing human resources education should be able to follow the development of science and technology applications. Applications include the industrial world so that graduates are able to meet the demands of the workplace competencies. Based on these facts one way to be able to follow the rapid development of science and technology is to always access the information up to date and all it can in the can over the internet. However, its implementation is still required in support of infrastructure and human resource capabilities well as providers, managers and information users.


2020 ◽  
Vol 2 (2) ◽  
pp. 192-196
Author(s):  
Saryani Saryani ◽  
Rohmawati Ningsih ◽  
Puspita Indah Sari

The Kutabumi Kelurahan office is an office that carries out several activities to carry out government affairs, such as empowerment and service to the community. Population administration services are important in a government agency in the Kutabumi District Office. Problems that occur include the making of a request letter that is still semi-computerized using Microsoft Word and Microsoft Excel. So that the impact on services that are less effective and maximal to the needs of its residents. The system certainly has many weaknesses including the accumulation of paper and vulnerable to data loss because the data is not stored in the database. To improve the existing quality services at the Kutabumi Village Office, an administrative service system is needed so that administrative services are more effective and efficient. The analytical method used by researchers is the PIECES method (Performance, Informance, Economy, Control, Efficiency, Service). With this administration system, it can facilitate the process of requesting requirements regarding population administration and facilitate service staff in the process of population administration report activities.


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