ANALYSIS OF ENVIROMENT CONDUCIVE FOR ISLAMIC BANKING & FINANCE: A CASE OF TANDO ALLAHYAR
Purpose:- This study is aimed at analyzing the environment conduciveness for Islamic Banking & Finance in the rural region of Sindh. A case study is being conducted to analyze such a situation through observations from respondents of Tando Allahyar Taluka, Sindh. Methodology/sample:- This pure and qualitative study called for primary data, collected through a structured questionnaire, from the residents of Tando Allahyar Taluka of Sindh. The observations converted into a discrete data set and analyzed statistically on descriptive statistics and sample T-Testing for measuring the significance of sample. Findings:-The outcome of the study remained as per expectations that lack of awareness and prevalence of Ambivalence are found prominent in case of Islamic Banking and Finance. Which provides an insight for the environment is conducive for banking, rather than Islamic banking & finance. It was also observed that the majority of the earning population is using Banking services, but rarely are using finances, just because of the interest factor. Practical implications:- Islamic mode of banking & finance can play a vital role in bridging the gap of conventional banking & finance and derive the need of religion-centered people towards such banking & finance circle, so that it can further the business cycle of the economy and enhance profitability. Research limitations:- The results of the study are restricted to the educated part of rural population and cannot be inferred for all population. The result of the study is also restricted to the urbanized area of rural Sindh.