scholarly journals Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)

2022 ◽  
Vol 3 (2) ◽  
pp. 86-109
Author(s):  
Jessica Artanti ◽  
Prima M. Agustini ◽  
Arief Saptono ◽  
Gilang Kartika Hanum ◽  
Regina D.O.
Keyword(s):  
Customer Satisfaction ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Product Positioning ◽  
Sensitive Issue ◽  
Depth Interviews ◽  
Research Analysis ◽  
Initial Target

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, the researcher uses a qualitative approach, which aims to find out what strategies are used by Bukalapak's internal partners to increase Customer Satisfaction. The data used for this research are primary data and secondary data. The results of the research analysis using in-depth interviews with the internal parties of Bukalapak Partners and Bukalapak Partners as triangulators where they transact using the Bukalapak Partner application as a place to transact. The segment of Mitra Bukalapak is for all levels, where the initial target is the klontong shop and the product positioning offered is virtual and wholesale products. From the 7P marketing mix implemented by Bukalapak Partners internally, there are several strategies that still need to be addressed, one of which is the price strategy because the price is still a sensitive issue, especially for buyers who are price-sensitive. However, there are also strategies that have been created and implemented that can accepted by Bukalapak Partners.

Digital Marketing and Civic Society- A Case Study

2019 ◽  
Author(s):  
Garima Kohli ◽  
Amisha Gupta
Keyword(s):  
Rural Areas ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Civic Society ◽  
Use Of Technology ◽  
Geographical Scope ◽  
Electronic Channels

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern practice that gives a chance to the business by changing to client-centered marketing strategies and thus provides an opportunity to grow business rapidly. Thus, Digital marketing is touching the urban India in lot many aspects and still holds tremendous potential which can multiply the opportunities for business enterprises in rural areas too. With the use of technology, there had been an increase in penetrating the productivity and efficiency. Banks have changed their approach from “Conventional Banking to Convenience Banking” and “Mass Banking to Class Banking”. The present study is exploratory in nature and is an attempt to examine the importance of digital marketing in today’s scenario and its impact on the civic society. The geographical scope of the study includes Jammu city of JandK region among the customers who were purchasing products and using services through digital marketing. The study is based on both primary and secondary data. A structured questionnaire with a sample size of 302 is used to collect the Primary data.

COMPROMISE IN TRADITIONAL CEREMONIES: A CASE STUDY OF THE RAMBU SOLO’ CEREMONY IN TORAJA REGENCY

2019 ◽  
Vol 7 (6) ◽  
pp. 286-291 ◽  
Author(s):  
Hasbi ◽  
Mohamad Fauzi Sukimi ◽  
Muhammad Iqbal Latief ◽  
Yusriadi Yusriadi
Keyword(s):  
Social Status ◽  
Choice Theory ◽  
Storage Period ◽  
Secondary Data ◽  
Primary Data ◽  
The People ◽  
Economic Motives ◽  
The Village ◽  
Depth Interviews

Purpose of the study: The rambu solo’ ceremony is a traditional death ceremony of the Tana Toraja regency with roots in local beliefs. However, over time, the tradition has become associated with social status and economic motives. These changes have led to many issues. This article analyses the motivations that drive the compromises that families must accept when selecting a form of rambu solo’. Methodology: This was a case study conducted in the village of Lemo in the regency of Tana Toraja. Primary data collected through in-depth interviews and observation. Informants consisted of cultural figures, religious figures, and indigenous locals with experience performing rambu solo’ — secondary data taken from existing literature about Toraja Regency. Main Findings: Results showed that compromises taken for motives of social status were irrational but comprised the most common reasoning behind rambu solo’ ceremony selection. For those families motivated by social status, choice of rambu solo’ ceremony form performed for one of two reasons: preserving their social status ascribed to them from birth (attributed status) Applications of this study: The selection of non-rapasanrambu solo’ ceremonies based on economic motives were rationally-sound but relatively rare. Avoiding wastefulness in the performing of rambu solo’ is done through simplifying the procession through shortening the storage period of the remains of the deceased before the rambu solo’ reducing the number of days of the rambu solo’ ceremony. Novelty/Originality of this study: This shows that irrational decision-making, in the context of traditional ceremonies, cannot be considered irrational; even irrational decisions can be justified and explained based on individual interpretations of rationality based on local culture. Interestingly, social status was the most common motive form selection based on economic motives were rational but less popular among the people sound choice theory

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN DABU – DABU LEMONG BOULEVARD KARANGRIA

2020 ◽  
Vol 16 (2) ◽  
pp. 159
Author(s):  
Herlina Anggie Tangkere ◽  
Joachim Noch Karel Dumais ◽  
Tommy Fredy Lolowang
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Descriptive Data ◽  
Satisfaction Index ◽  
Direct Observations ◽  
Research Analysis

The purpose of this study was to analyze the level of customer satisfaction with the services provided by the "Dabu-Dabu Lemong" restaurant. This research was conducted from December to February 2020. The data used in this study are primary data and secondary data. The sampling method in this study uses accidental sampling. Primary Data is data obtained through interviews and direct observations or observations. Interviews were conducted with management and customers. Questionnaires were distributed to customers as respondents. Secondary Data is the collection of data from other parties in the form of data obtained from various sources of linear study including books, internet, journals, and the results of previous research. Analysis of the data used is descriptive data analysis using a Likert scale. The results showed that the overall level of customer satisfaction with service at "Dabu-dabu Lemong" Boulevard Boulevard Karangria classified as very satisfied with the consumer satisfaction index figure of 80.9%.*eprm*

scholarly journals Family influence on internationalization: an analysis of risk acceptance

2018 ◽  
Vol 22 (1) ◽  
pp. 8
Author(s):  
Waldir Goede ◽  
Dinorá Eliete Floriani ◽  
Ademir Furtado Filho
Keyword(s):  
Family Business ◽  
Secondary Data ◽  
Family Influence ◽  
Primary Data ◽  
Longitudinal Case Study ◽  
Family Commitment ◽  
The Family ◽  
Risk Acceptance ◽  
Depth Interviews

This article aims to contribute to the literature on family business (FBs), particularly from the perspective of commitment and influence of family on the FB internationalization regarding risk acceptance. Qualitative in nature, the study involved the use of a single longitudinal case study, based on in-depth interviews, storytelling and secondary data. Primary data were collected through semi-structured personal interviews with the company’s board chairman and vice-chairman, commercial director, European director and export manager; and secondary data were obtained using documental and scientific sources. It could be seen that family commitment and ownership influenced the internationalization process due to the proactivity of its European descendant founders, and particularly because in this company studied the process was initiated by a non-family member. However, family participation encourages risk acceptance, since the attachment to the family business creates an eagerness for growth. The findings corroborate the characteristics proposed by the Uppsala School, which claims that internationalization occurs in an unplanned, opportunistic manner, following sequential phases, through incremental learning and via the establishment of networks.

scholarly journals Peran Baitul Mal Langsa dalam Pengelolaan Zakat dan Infaq untuk Meningkatkan Pemberdayaan Masyarakat

PERSPEKTIF ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 250-261
Author(s):  
Jauwahir Jauwahir ◽  
Heri Kusmanto ◽  
Isnaini Isnaini
Keyword(s):  
Organizational Structure ◽  
Field Research ◽  
Secondary Data ◽  
Time Limit ◽  
Primary Data ◽  
Or Management ◽  
Survey Results ◽  
Depth Interviews

This study aims to find out what the role of Baitul Mal in Langsa City is in Managing Zakat and Infaq to empower underprivileged communities identified as mustahik in Langsa City. various ways and means. The meaning of infaq is also something that is spent for good. Infaq also does not have a time limit as well as large and small. This type of research is Field Research or field research that is case study, namely research that is carried out intensively in detail and in depth on an organization, institution or particular phenomenon by collecting the necessary information by visiting homes or places of people or agencies who information will be asked. The approach used in this research is qualitative, namely research that needs to be carried out after the problem is researched qualitatively, but the solution has not been revealed. This research consists of primary data and secondary data. Primary data is obtained from survey results or results of in-depth interviews with the Head of Baitul Mal, Secretary and Staff or management who are the key to the ongoing activities of Zakat and Infaq Distribution. Meanwhile, secondary datasets were obtained by researchers from existing sources, such as an overview of the company, organizational structure, and so on. The results of the study show that Baitul Mal has a role to take care of, manage, collect, distribute, and utilize zakat. The collection of zakat is carried out by receiving or taking from the person who issued the zakat (muzakki) based on the notification of the muzakki.

scholarly journals Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media

2021 ◽  
Vol 13 (2) ◽  
pp. 271
Author(s):  
Chyntia Novy Girsang ◽  
Dorien Kartikawangi
Keyword(s):  
Social Media ◽  
Corporate Strategy ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Company Strategy ◽  
And Behavior ◽  
Symmetrical Communication ◽  
Depth Interviews

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut  Instagramnya.

Analisis strategi pemasaran telur ayam ras Di peternakan bapak andika Desa ngadireso kecamatan poncokusumo kabupaten malang

2017 ◽  
Vol 5 (1) ◽  
pp. 29-38
Author(s):  
Henny Leondro ◽  
Dimas Pratidina Puri Astuti
Keyword(s):  
Price Competition ◽  
Secondary Data ◽  
Study Data ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Primary Data ◽  
Factors Affecting ◽  
The City ◽  
Case Study Data

ABSTRAK   Penelitian ini bertujuan untuk mengetahui strategi pemasaran telur ayam ras dan untuk mengetahui faktor-faktor eksternal dan internal  yang mempengaruhi strategi pemasaran pada peternakan bapak andika. Dalam penelitian ini data dikumpulkan melalui metode studi kasus, pengumpulan data dibagi menjadi 2 yaitu data primer yang meliputi (observasi, wawancara dan dokumentasi), sedangkan data sekunder di dapat dari jurnal, buku, internet dan dokumentasi. Analisis data yang digunakan yaitu deskriptif. Dari hasil penelitian menunjukkan bahwa ada 2 strategi pemasaran yang dilakukan. Strategi pemasaran yang pertama yaitu produsen – konsumen, produsen menjual ke konsumen dengan harga Rp 18.300. Strategi pemasaran yang kedua yaitu produsen – pedagang besar – pedagang pengecer – konsumen dengan, telur untuk sampai pada konsumen harus melalui jalur-jalur pemasaran yang lebih panjang. Produsen menjual telur ke pedagang besar dengan harga Rp 18.000. Pedagang besar menjual telur ke pedagang pengecer dalam kota dengan harga Rp 19.000 (25% telur yang dibeli dari produsen), untuk luar kota dengan harga Rp 20.500 (75% telur yang dibeli dari produsen). Pedagang pengecer menjual telurnya ke konsumen akhir dengan harga Rp 21.000 untuk dalam kota dan Rp 22.500 untuk luar kota. Faktor eksternal yang mempengaruhi pemasaran (harga, persaingan, permintaan pasar dan jalur tata niaga), faktor internal (kualitas, kuantitas produksi dan harga). Dari hasil penelitian dapat disimpulkan bahwa ada 2 strategi yang dilakukan pada peternakan Bapak Andika yaitu (produsen – konsumen) dan (produsen –pedagang besar – pedagang pengecer – konsumen). Keuntungan yang diperoleh lebih besar pada strategi 2 daripada strategi 1. Untuk proses pemasaran pelaku usaha harus lebih menguasai strategi pemasaran guna untuk mendapatkan keuntungan yang maksimal.  Abstract This research aims to know marketing strategies poultry egg and factors external and internal that affects marketing strategies on Mr Andika farm. Research was done from 1st November  to 1st December 2016. In this research data collected through a method of case study, data collection divided into 2 the primary data that covers (observation, interviews and documentation), while secondary data in be from the jurnal, book, internet and documentation. Analysis of data usedthe descriptive. The research shows that there are two marketing strategies done. The first marketing strategies that is (producer – consumer), producer sell to consumer with the price Rp 18,300. The second marketing strategies that is (producer – wholesalers – retailers – consumer), egg to get on the consumer must go through marketing longer producer sell to wholesalers with the price Rp 18,000. The large sell egg to traders a retailer in the city with the price of  Rp 19,000 (25% egg purchased from producer), to out of town with price Rp 20,500 (75% egg purchased from producer). Traders a retailer sell the egg to the consumer at price Rp 21,000 to in the city and Rp 22,500 to out of town. External factors affecting marketing ( price, competition, the market and marketing channels), the internal factor (quality, quantity the produduction and price). The research can be concluded that there are two the strategy took by on Mr Andika farm (producer – consumer) and (producer – wholesalers – retailers – consumer). Their profits greater on 2nd strategy, 1st than strategy. To the process of marketing business players must be more control marketing strategies to profit maximum.

scholarly journals ANALISIS CITRA MEREK, HARGA, PELAYANAN, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN DI KOTA PALEMBANG (STUDI KASUS KONSUMEN GRAB)

2019 ◽  
Vol 4 (2) ◽  
pp. 86
Author(s):  
Muhammad Kurniawan ◽  
Siti Komariah Hildayanti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Total Population ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Model Method ◽  
Independent Variable ◽  
Collective Influence

<p>This research is entitled Analysis of Brand Image, Price, Service, and Promotion of Consumer Satisfaction in Palembang City (Consumer Case Study of Grab) Palembang. The purpose of this study is to find out the effect of Brand Image, Price, Service, and Promotion together and partially on Consumer Satisfaction as well as to determine the effect of variables that have the most significant effect on Grab Palembang Customer Satisfaction. This research method uses the multiple regresssion model method which is a research design that will reveal the collective influence of the independent variable on one dependent variable. The data used are primary data and secondary data collected through questionnaires and data from Grab consumers directly. The total population is 3262 respondents and the sample is 256 respondents from consumers who use services from Grab. The results of the study show that the Consumer Decision partially has three influential variables, namely Price, Service, and Temporary Promotion Brand Image is not too influential on Consumer Satisfaction. Meanwhile, simultaneously the four variables have a significant influence on customer satisfaction Grab Palembang. This is evidenced by regression analysis on variables Brand Image, Price, Service, and Promotion.</p><p><strong><br /></strong></p><p><strong>Keywords:</strong> Marketing Mix, Brand Image, Price, Service, Promotion, Consumer Satisfaction.</p>

scholarly journals Quality of services and prices in promoting customer satisfaction and customer loyalty services of container transportation facilities. Case Study at PT. Yang Ming Shipping Indonesia

2021 ◽  
Vol 21 ◽  
pp. 645-660
Author(s):  
Dhanang Suryo Kusumo ◽  
Didik J. Rachbini ◽  
Endi Rekarti
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Secondary Data ◽  
Primary Data ◽  
Quality Of Services ◽  
Container Transportation ◽  
Improve Service Quality

The study is aimed to determine the effect of the quality of service , price to encourage the satisfaction of customers and loyalty of customers the services of a means of conveyance crate packing . Customers from PT. Yang Ming Shipping Indonesia was taken as the respondent , both primary and secondary data were used in the study . Secondary data is taken from various sources such as journals , books and other data . Primary data was collected using a questionnaire which was distributed to the target respondents . Using the technique of accidental sampling, a total of respondents who collected a number of 140 respondents . Path analysis is applied in this study . The results show that service quality has a significant effect on customer satisfaction . Price has a positive and significant effect on customer satisfaction . and d itemukan that the quality of services has the effect of significantly towards consumers loyal. Price memilikipenagruh positive and significant to consumers loyal, things were equally found their influence posiif and exhibited significantly that occur between the satisfaction of customers to consumers loyal. At the level of managerial , research is giving a donation to the PT. Yang Ming Shipping Indonesia, to improve service quality and price if you want customer satisfaction and customer loyalty to increase .

BUSINESS ENVIRONMENT EFFICIENCY AND COMPETTIIVENESS OF LOCALLY MANUFACTURED GOODS BY AUTOSTERILE EAST AFRICA, KENYA

2021 ◽  
pp. 12-21
Author(s):  
Margaret Kamau ◽  
Isabella Sile
Keyword(s):  
East Africa ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Political Stability ◽  
Business Environment ◽  
Middle Level ◽  
Primary Data ◽  
Goods And Services ◽  
Manufactured Goods

Absrtact This study investigated the influence of business environment efficiency on competitiveness of locally manufactured goods by Autosterile East Africa, Kenya. This study used case study design. This study sampled 69 respondents, including 8 top level employees, 22 middle level employees and 39 lower level employees in Autosterile East Africa. Census sampling was used to select the respondents. Secondary data was obtained from the Autosterile East Africa publications that touches on determinants of competitiveness. Questionnaires used in the survey formed the primary data and was analyzed by use of Statistical Packages for Social Science version 23. Linear regression analysis was done to test the relationship between the independent and dependent variables. The study findings led to the conclusion that business environment efficiency have a positive relationship with competitiveness of locally manufactured goods. The findings revealed that business environment efficiency is significant determinant of competitiveness of locally manufactured goods. It was found out that the demand for goods and services and political stability influences competition of goods and services. The regulations dictate the competition among companies and supply of goods and services controls a firm's competitive advantage. Keywords: Business environment efficiency, competitiveness, Locally manufactured goods, Autosterile East Africa.

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