scholarly journals A qualitative thematic analysis of ‘INFODEMIC: A Stanford Conference on Social Media, Ethics, and COVID-19 Misinformation’ (Preprint)

2021 ◽  
Author(s):  
Michael A. Gisondi ◽  
Daniel Chambers ◽  
Tatum Minh La ◽  
Alexa Ryan ◽  
Adyant Shankar ◽  
...  

BACKGROUND The COVID-19 pandemic continues to challenge the world’s population, with approximately 266 million cases and 5 million deaths to date. COVID-19 misinformation and disinformation led to vaccine hesitancy among the public, particularly in vulnerable communities, which persists today. Social media companies are attempting to curb the ongoing spread of an overwhelming amount of COVID-19 misinformation on their platforms. In response to this problem, the authors hosted INFODEMIC: A Stanford Conference on Social Media and COVID-19 Misinformation (INFODEMIC) to develop best practices for social media companies to mitigate online misinformation and disinformation. OBJECTIVE The primary aim of this study was to develop recommendations for social media companies to address The COVID-19 Infodemic. The authors report the methods used to execute the INFODEMIC conference, conference attendee engagement and analytics, and a qualitative thematic analysis of the conference presentations. The primary study outcomes were the identified themes and corresponding recommendations. METHODS Using a constructivist paradigm, the authors conducted a thematic analysis of the 6-hour conference transcript to develop best practice recommendations. The INFODEMIC conference was the study intervention, the conference speakers were the study participants, and transcripts of their presentations were the data for this study. The authors followed the 6-step framework for thematic analysis described by Clark and Braun. They also used descriptive statistics to report measures of conference engagement including registrations, viewership, post-conference asynchronous participation, and conference evaluations. RESULTS A total of 26 participants spoke at the virtual conference and represented a wide array of occupations, expertise, and countries of origin. From their remarks, the authors identified 18 response categories and four themes: trust, equity, social media practices, and interorganizational partnerships. From these, a total of 16 best practice recommendations were formulated for social media companies, healthcare organizations, and the general public. These recommendations focused on rebuilding trust in science and medicine among certain communities, redesigning social media platforms and algorithms to reduce the spread of misinformation, improving partnerships between key stakeholders, and educating the public to critically analyze online information. Of the 1,090 conference registrants, 587 (54%) attended the live conference and another 9,996 individuals viewed or listened to the conference recordings asynchronously. Conference evaluations averaged 8.9 (best = 10). CONCLUSIONS Social media companies play a significant role in the The COVID-19 Infodemic and should adopt evidence-based measures to mitigate misinformation on their platforms.

2017 ◽  
Vol 6 (4) ◽  
pp. 477-498 ◽  
Author(s):  
Michael Devlin ◽  
Kim Sheehan

This study investigated the National Football League’s (NFL) communication efforts of its annual Corporate Social Responsibility (CSR) campaign, “A Crucial Catch,” and the subsequent social media engagement from the public. A content analysis was conducted examining how NFL teams communicate their CSR efforts on Facebook using Charity Support Behaviors (CSB) and framing as our guide and then measuring which of these types of social media posts were most effective for increasing positive social media engagement. The extent that each team’s season record affected CSR messaging was also examined, underscoring the importance of winning and losing and its effect on social media engagement. The results of this study yield a comprehensive analysis of the types and frequency of messages used to communicate CSR activity on Facebook. Results provide best-practice recommendations for sports organizations using social media to communicate activities to external stakeholders (i.e., fans) that will benefit the cause and increase positive social media engagement (e.g., likes, shares, and comments).


2020 ◽  
Author(s):  
Aleksandra Urman ◽  
Stefania Ionescu ◽  
David Garcia ◽  
Anikó Hannák

BACKGROUND Since the beginning of the COVID-19 pandemic, scientists have been willing to share their results quickly to speed up the development of potential treatments and/or a vaccine. At the same time, traditional peer-review-based publication systems are not always able to process new research promptly. This has contributed to a surge in the number of medical preprints published since January 2020. In the absence of a vaccine, preventative measures such as social distancing are most helpful in slowing the spread of COVID-19. Their effectiveness can be undermined if the public does not comply with them. Hence, public discourse can have a direct effect on the progression of the pandemic. Research shows that social media discussions on COVID-19 are driven mainly by the findings from preprints, not peer-reviewed papers, highlighting the need to examine the ways medical preprints are shared and discussed online. OBJECTIVE We examine the patterns of medRxiv preprint sharing on Twitter to establish (1) whether the number of tweets linking to medRxiv increased with the advent of the COVID-19 pandemic; (2) which medical preprints were mentioned on Twitter most often; (3) whether medRxiv sharing patterns on Twitter exhibit political partisanship; (4) whether the discourse surrounding medical preprints among Twitter users has changed throughout the pandemic. METHODS The analysis is based on tweets (n=557,405) containing links to medRxriv preprint repository that were posted between the creation of the repository in June 2019 and June 2020. The study relies on a combination of statistical techniques and text analysis methods. RESULTS Since January 2020, the number of tweets linking to medRxiv has increased drastically, peaking in April 2020 with a subsequent cool-down. Before the pandemic, preprints were shared predominantly by users we identify as medical professionals and scientists. After January 2020, other users, including politically-engaged ones, have started increasingly tweeting about medRxiv. Our findings indicate a political divide in sharing patterns of the top-10 most-tweeted preprints. All of them were shared more frequently by users who describe themselves as Republicans than by users who describe themselves as Democrats. Finally, we observe a change in the discourse around medRxiv preprints. Pre-pandemic tweets linking to them were predominantly using the word “preprint”. In February 2020 “preprint” was taken over by the word “study”. Our analysis suggests this change is at least partially driven by politically-engaged users. Widely shared medical preprints can have a direct effect on the public discourse around COVID-19, which in turn can affect the societies’ willingness to comply with preventative measures. This calls for an increased responsibility when dealing with medical preprints from all parties involved: scientists, preprint repositories, media, politicians, and social media companies. CONCLUSIONS Widely shared medical preprints can have a direct effect on the public discourse around COVID-19, which in turn can affect the societies’ willingness to comply with preventative measures. This calls for an increased responsibility when dealing with medical preprints from all parties involved: scientists, preprint repositories, media, politicians, and social media companies.


2020 ◽  
Vol 25 (13) ◽  
Author(s):  
Anna-Leena Lohiniva ◽  
Jussi Sane ◽  
Katja Sibenberg ◽  
Taneli Puumalainen ◽  
Mika Salminen

Understanding risk perceptions of the public is critical for risk communication. In February 2020, the Finnish Institute for Health and Welfare started collecting weekly qualitative data on coronavirus disease (COVID-19) risk perception that informs risk communication efforts. The process is based on thematic analysis of emails and social media messages from the public and identifies factors linked to appraisal of risk magnitude, which are developed into risk communication recommendations together with health and communication experts.


2021 ◽  
Vol 1 (1) ◽  
pp. 56-68
Author(s):  
Simon Simon ◽  
Tan Lie Lie ◽  
Heppy Wenny Komaling

Indonesian netizens are often labeled as social media users at will without heeding politeness when interacting. This assessment is further confirmed by a survey conducted by Microsoft,  that Medsos users are labeled as netizens with the worst politeness level for Southeast Asia scale. The predicate is certainly aimed at allreligius netizens without emphasizing certain beliefs. The low politeness indicates the lack of social media ethics applied by the people of the country. Ironically, Indonesia is known as areligius and civilized country, it seems invisible if you look at the behavior of netizens who are. The method used in this paper is descriptive qualitative method with a literature study approach. The description of this topic religion certainly teaches how politeness and politeness in the public space are displayed especially in social media, because politeness is an indikator we are called ethical or not. The principle of Christian ethics teaches that when using social media what a believer must do is not to do body shaming with other online media users, or not to comment racistically. Because God does not differentiate between fellow humans by loving one and not loving another just because humans are different physically, race or nation. The next principle of Christian ethics in social media is not to argue theologically and not to spit negative things. The goal is to avoid quarrels, let alone hate speech. Netizen Indonesia kerap di cap sebagai pengguna media sosial sesuka hati tanpa mengindahkan kesantunan ketika berinteraksi. Penilaian ini makin dipertegas melalui survei yang dilakukan oleh Microsoft,  bahwa pengguna Medsos dilabeli sebagai netizen dengan tingkat kesopanan paling buruk untuk skala Asia Tenggara. Predikat itu tentu ditujukan kepada semua netizen yang beragama tanpa menitik-beratkan keyakinan tertentu. Rendahnya kesopanan menandakan kurangnya etika bermedia sosial diterapkan oleh masyarakat tanah air. Ironisnya, Indonesia yang di kenal sebagai negara yang religius dan beradab, hal itu seakan tidak terlihat bila melihat perilaku netizen yang bar-bar. Metode yang digunakan dalam tulisan ini adalah metode kualitatif deskriftif dengan pendekatan studi kepustakaan. Uraian dari topik ini agama tentu mengajarkan bagaimana kesopanan dan kesantunan di ruang publik ditampilkan terlebih dalam bermedia sosial, karena kesopanan itu merupakan indikator kita di sebut beretika atau tidak. Prinsip etika Kristiani mengajarkan bahwa ketika bermedia sosial  yang  harus dilakukan orang Kristen  adalah tidak melakukanbody shaming kesesama pengguna media online, maupun tidak berkomentar secara rasis. Karena Allah tidak membeda-bedakan sesama manusia dengan mengasihi yang satu dan tidak mengasihi yang lain hanya karena manusia itu berbeda secara fisik, ras atau bangsa. Prinsip etika Kristiani berikutnya dalam bermedia sosial adalah tidak berdebat secara teologis dan tidak mengumbar hal negatif. Tujuannya  agar tidak terjadi pertengkaran apalagi ujaran kebencian.


2021 ◽  
pp. 197140092110123
Author(s):  
Faith C Robertson ◽  
Joseph R Linzey ◽  
Naif M Alotaibi ◽  
Robert W Regenhardt ◽  
Pablo Harker ◽  
...  

Background Transradial access for neurointerventional procedures was adopted and modified from cardiovascular intervention and is increasingly established as a safe and effective alternative to transfemoral catheterization. As social media influences public opinion on medical treatment, this study analyzes Twitter conversations to elucidate social media’s depiction of transradial access as a neurointerventional tool. Materials and methods Twitter hashtags #RadialFirst and #RadialForNeuro were evaluated using a mixed-method analysis of quantitative social media metrics and qualitative thematic analysis. Results Between January 2015 and April 2020, 104,146 tweets from 141 countries employed the hashtag #RadialFirst (2015 (1); 2016 (0); 2017 (22,804); 2018 (33,074); 2019 (38,352); 2020 (9,915 January-April)). These generated 226,909,374 impressions and were retweeted 80,120 times by 13,707 users. Media was present in 62.5% of tweets (e.g. wrist image, angiographic runs) but only 14.5% had a reference article. Physicians authored 70.8% of tweets; interventional cardiologists accounted for 83% of top 100 influencers. #RadialForNeuro is more nascent (6 posts in 2019; 323 posts January–April 2020), with 392,662 impressions, and 254 retweets by 177 users; physicians authored 35.6%. Compared to #RadialFirst, #RadialforNeuro tweets were more likely to include media (76%), less likely to include citations (9.7%), and more likely to discuss complications and troubleshooting techniques. Conclusion Twitter activity regarding transradial access permits information dissemination and discussion on approach benefits and challenges. However, many posts arise from non-physician sources and lack links to peer-reviewed publication. The public should be mindful that tweets may reflect opinions, rather than experience or scientific evidence.


Author(s):  
Sam Vander Kooy

This poster will present the results of a thematic analysis of the contents of the Vancouver Public Library’s (VPL) Instagram, Twitter, and YouTube feeds throughout the first wave of the COVID-19 pandemic (February 1st to June 30th, 2020) to better understand what types of crisis-related services and information they are providing to the public. This data will also be compared to Instagram, Twitter, and YouTube content from the same time period in 2019 to investigate whether the pandemic has changed VPL’s social media presence in any significant way.


Author(s):  
Nur Ainiyah

Media and technology take us to an era of information literacy. The pattern of communication and conversation on social media recently tends to provoke, shows the low ethics of Indonesian society in in the public domain communication such as social media. It is undeniable that women also took part as a subject in social media, including the Fatayat group in Situbondo. This study emphasizes the empowerment of social media ethics towards fatayat women in Situbondo through media literacy to fight hoax. It was a qualitative-explorative research by examined how fatayat ethics and behavior in communication through social media and how women are ethically empowered through strengthening knowledge media literacy. Social media in fatayat women live brings and forms a new world in interacting and communicating. Manage contents via Facebook shared and published by fatayat members, making them learn literacy. Strengthening social media ethics through media literacy is carried out in various stages, especially through monthly meetings, thematic discussions and the role of women through fatayat


2021 ◽  
Author(s):  
Will Jennings ◽  
Gerry Stoker ◽  
Hannah Willis ◽  
Viktor Valgardsson ◽  
Jen Gaskell ◽  
...  

AbstractAs COVID-19 vaccines are rolled out across the world, there are growing concerns about the role that trust, belief in conspiracy theories and spread of misinformation through social media impact vaccine hesitancy. We use a nationally representative survey of 1,476 adults in the UK between December 12 to 18, 2020 and five focus groups conducted in the same period. Trust is a core predictor, with distrust in vaccines in general and mistrust in government raising vaccine hesitancy. Trust in health institutions and experts and perceived personal threat are vital, with focus groups revealing that COVID-19 vaccine hesitancy is driven by a misunderstanding of herd immunity as providing protection, fear of rapid vaccine development and side effects, belief the virus is man- made and related to population control. Particularly those who obtain information from relatively unregulated social media sources such as YouTube that have recommendations tailored by watch history are less likely to be willing to become vaccinated. Those who hold general conspiratorial beliefs are less willing to be vaccinated. Since an increasing number of individuals use social media for gathering health information, interventions require action from governments, health officials and social media companies. More attention needs to help people understand their own risks, unpack complex concepts and fill knowledge voids.


2021 ◽  
Author(s):  
Kristen Leah Sussman ◽  
Lindsay Marie Bouchacourt ◽  
Laura Frances Bright ◽  
Gary Burl Wilcox ◽  
Michael Mackert ◽  
...  

BACKGROUND The COVID-19 pandemic continues to greatly impact the global community as we recently marked the one-year anniversary of the first cases of the disease. While many strides have been made in the medical community to produce several viable vaccines, much hesitancy exists within the public regarding the efficacy of the vaccines as well as their potential side effects. OBJECTIVE This study examines the public response to the COVID-19 vaccine by analyzing social media mentions of hesitancy. METHODS Brandwatch software was used to capture social mentions regarding vaccine hesitancy between September 1, 2020 and December 31, 2020 before undergoing a text analytic process using SAS text-mining software. Eight unique topics were identified before being further analyzed for themes in positive and negative sentiment. RESULTS The data indicate that there is mistrust and hesitancy surrounding the vaccines; however, positive themes also emerged surrounding the sources of the information (health care professionals, doctors, and government organizations). Pfizer was found to elicit both positive and negative emotions regarding their involvement with vaccine production. Overall, the negative sentiment surrounding the vaccines tended to dominate the social media conversation. CONCLUSIONS Through the use of credible communicators, COVID-19 vaccine hesitation may be mitigated. A combination of online and offline word-of-mouth strategies are suggested to reach relevant populations of interest. Topics of personal anecdotes of safety, effectiveness and recommendations among family are suggested as communication opportunities for frontline health care workers.


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