scholarly journals Impact of Self Service Technology Quality on Customer Satisfaction: A Case of Retail Banks in Western Province in Sri Lanka

2015 ◽  
Vol 17 (1) ◽  
pp. 1 ◽  
Author(s):  
Gunawardana H.M.R.S.S. ◽  
D. Kulathunga ◽  
W.L.M.V. Perera

Rapid technological advancement in the banking environment drives Sri Lankan banks to adopt self-service technologies to deliver services via SMS banking, Internet banking and telephone banking facilities, Automated Teller Machines (ATM) etc. This study explored the perceived quality of the self-service technology of these services and its effect on customer satisfaction. The literature survey and in depth interviews helped to formulate quality dimensions: security, efficiency, eases of use, reliability and convenience and those dimensions were assessed through a questionnaire. This study surveyed 215 customers from branches of six dominating commercial banks located in Western Province of Sri Lanka. Data were subjected to Principal Component Analysis and retained factors were regressed using multiple regressions to assess the impact of quality dimensions on customer satisfaction. The results revealed that reliability and convenience have positive impacts on customer satisfaction but efficiency has a negative effect.

SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 27-36
Author(s):  
Fendy Cuandra

Abstract Financial services have now been transformed due to the impact of the development of Information and Communication Technology (ICT). It also affects the form of retail banking services that occur in various countries, resulting in changes in the needs and preferences of consumers. Consumer needs have changed, making banks use advanced information technology such as the internet to achieve competitive advantage in terms of customer service. Internet Banking is a type of service in the form of an online transaction method for money transfer transactions in 1 (one) certain bank account to another account that can be done at any time. Internet banking services are becoming popular and growing services so that they are better known as self-service technology. However, internet banking services can be ignored and avoided if the customer feels that he is not ready or comfortable in utilizing the capabilities of the internet banking system. Keywords:internet, internet banking, technology Abstrak Pelayanan keuangan saat ini telah bertransformasi akibat dampak pengembangan Teknologi Informasi dan Komunikasi (TIK). Hal tersebut juga mempengaruhi bentuk layanan perbankan ritel yang terjadi di berbagai negara, sehingga terjadi perubahan atas kebutuhan maupun preferensi konsumen. Kebutuhan konsumen yang telah berubah, membuat perbankan memanfaatkan teknologi informasi maju seperti internet untuk mencapai keunggulan kompetitif dalam hal pelayanan konsumen. Internet Banking merupakan jenis layanan berupa metode bertransaksi secara online untuk transaksi pengiriman uang dalam 1 (satu) rekening bank tertentu ke rekening lain yang dapat dilakukan sewaktu-waktu. Layanan internet banking menjadi layanan populer dan berkembang sehingga lebih dikenal sebagai layanan teknologi mandiri (Self-service Technology). Namun, layanan internet banking dapat diacuhkan dan dihindari apabila pelanggan merasa belum siap ataupun belum nyaman dalam memanfaatkan kemampuan system internet banking.Kata Kunci: internet, internet banking, teknologi


2007 ◽  
Vol 2 (1) ◽  
pp. 76-85
Author(s):  
Booi Hon Kam ◽  
Hernan Riquelme

The advent of Internet has provided banks an opportunity to reduce costs, increase customer base, and mass customize by delivering their products and services through this medium. A flurry of studies on Internet banking (IB) has since emerged. The majority of these studies, however, have been directed to either IB adoption or IB service quality delivery. With few exceptions, the impact that customer satisfaction with e-banking service qualities has on IB usage remains unexplored. This study examines a sample of Australian IB users based on their frequency and length of usage. The results show that as customers become more acclimatized to IB, they use these services more often. Further, daily and frequent IB users are more pleased with “ease of use” and “aesthetics” and tend to use IB more for electronic fund transfer and foreign exchange transactions than the less frequent users. The findings suggest that banks need to develop more customized services since there are distinct market segments with different banking requirements.


2017 ◽  
Vol 35 (3) ◽  
pp. 411-430 ◽  
Author(s):  
Rishi Kant ◽  
Deepak Jaiswal

Purpose In the present competitive scenario in the Indian banking industry, service quality has become one of the most important facets of interest to academic researchers. The purpose of this paper is to determine the dimensions of perceived service quality and investigate their impact on customer satisfaction in the Indian banking context, with special reference to selected public sector banks in India. Design/methodology/approach On the basis of the empirical study, the authors validate a measurement model using structural equation modeling for investigating the impact of perceived service quality dimensions on customer satisfaction. The study sample consists of 480 respondents in the National Capital Region (NCR) of India; the data were collected through a structured questionnaire utilizing a seven-point Likert scale while implementing a purposive sampling technique. Findings The perceived service quality dimensions identified were tangibility, reliability, assurance, responsiveness, empathy, and image. The empirical findings revealed that “responsiveness” was found to be the most significant predictor of customer satisfaction. On the other hand, “image” (corporate image) has a positive but the least significant relationship with customer satisfaction followed by all other constructs. The exception is “reliability,” which is insignificantly related to customer satisfaction in Indian public sector banks. Research limitations/implications The study cannot be generalized in the context of Indian banking sectors, as it only focused on the public sector. The findings of this study suggest that the six dimensions of perceived service quality model are a suitable instrument for evaluating bank service quality for public banks in India. Therefore, bank managers can use this model to assess the bank service quality in the context of Indian public sector banks. Originality/value There is dearth of research focusing on corporate image as a dimension of perceived service quality and its effect on customer satisfaction in the Indian banking context. Furthermore, similar studies were rarely found in the Indian context, especially within the public banking sector. Hence, this paper attempts to accomplish the research gap by empirically testing the satisfaction level of a large sample of the population in NCR toward six dimensions of perceived service quality rendered by selected public sector banks in India.


2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.


Author(s):  
Gurpreet Singh

Abstract: E-commerce is a boom in the modern business. E-commerce means electronic commerce. E- commerce (Electronic commerce) involves buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, predominantly the Internet. E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers. Rather e-commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. Moreover, E-Commerce has significant influences on the environment. Although the model is highly used in current business scenario but the option has not been explored at its fullest. The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. The study further examines the key variables imperative for the success of E-commerce business models. Keywords: E-Commerce, Internet, Self-service, Technology, Internet banking.


2020 ◽  
Vol 8 (2) ◽  
pp. 569-578
Author(s):  
Nur Dalila Mukhtar ◽  
Asyraf Afthanorhan ◽  
Puspa Liza Ghazali ◽  
Hazimi Foziah

Purpose of the study: The main purpose of this study is to explore the suitability of the self-service technology (SST) factor in transportation marketing research. SST is a novel theory that initially was developed for technology devices. Thus, SST is carry on to examine their usefulness on customer satisfaction and loyalty. Methodology: This research paper is conceptually based on a critical review of self-service technology, customer satisfaction and loyalty toward the Grabcar services in East Coast Malaysia. Main Findings: The researchers propose a model where the self-service technology is accounted for from two different dimensions (Functionality and Enjoyment). This study also makes an attempt to relate all these factors in determining the loyalty of the customers. Applications of this study: This study will enable the decision-maker to understand better ways to increase the satisfaction of the customer. Novelty/Originality of this study: This study offers a theoretical framework for applied researchers who are interested in transportation marketing. As SST becomes popular during Industrial Revolution4.0, this is the right time to promote a new model for investigation purposes.


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