scholarly journals Developing a Theoretical Framework for Processing the Negative Information in Social Media

2021 ◽  
Vol 51 ◽  
pp. 33-54
Author(s):  
Jinwook Lee
Keyword(s):  
Social Media ◽  
Negative Emotion ◽  
Theoretical Framework ◽  
Negative Information ◽  
Internet Research ◽  
The Internet ◽  
Decision Making Process ◽  
Positive Information ◽  
Rational Decision Making ◽  
The Relationship

The author explores the fundamental aspects of the rational decision-making process with the aim of understanding that negative information has the possibility to distort processing of political information. This article further develops a theoretical framework of the relationship between negative information on social media and its receiver. This article conducts an empirical analysis to partially prove this framework with the Twitter texts spread by the Internet Research Agency (IRA). This analysis indicates that: (1) tweets containing negative information had more interaction than tweets containing positive information; (2) tweets containing anger-inducing content had more interaction than tweets containing fearful content. These results suggest that negative emotion would have a more significant effect on this process, and different negative emotions can have a distinct effect on information processing.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Mind games: A temporal sentiment analysis of the political messages of the Internet Research Agency on Facebook and Twitter

2021 ◽  
pp. 146144482110143
Author(s):  
Soyoung Park ◽  
Sharon Strover ◽  
Jaewon Choi ◽  
MacKenzie Schnell
Keyword(s):  
African American ◽  
Temporal Dynamics ◽  
Negative Emotion ◽  
American Identity ◽  
Internet Research ◽  
The Internet ◽  
Message Content ◽  
Political Messages ◽  
African American Identity ◽  
2016 Election

This study examines the temporal dynamics of emotional appeals in Russian campaign messages used in the 2016 election. Communications on two giant social media platforms, Facebook and Twitter, are analyzed to assess emotion in message content and targeting that may have contributed to influencing people. The current study conducts both computational and qualitative investigations of the Internet Research Agency’s (IRA) emotion-based strategies across three different dimensions of message propagation: the platforms themselves, partisan identity as targeted by the source, and social identity in politics, using African American identity as a case. We examine (1) the emotional flows along the campaign timeline, (2) emotion-based strategies of the Russian trolls that masked left- and right-leaning identities, and (3) emotion in messages projecting to or about African American identity and representation. Our findings show sentiment strategies that differ between Facebook and Twitter, with strong evidence of negative emotion targeting Black identity.

scholarly journals Dying to divulge: The determinants of, and relationship between, desired and actual disclosure

2020 ◽  
Author(s):  
Erin Carbone ◽  
George Loewenstein
Keyword(s):  
Gender Differences ◽  
Decision Making ◽  
Social Media ◽  
Preliminary Investigation ◽  
Individual Characteristics ◽  
Social Benefits ◽  
Decision Making Process ◽  
Positive Information ◽  
Self Disclosure ◽  
Types Of Information

Studies suggest that sharing thoughts and information with others may be inherently pleasurable and confer health, psychological, and social benefits to the discloser. At the same time, self-disclosure exposes individuals to scrutiny and the risk of rejection and reputational damage, particularly with the advent of digital applications and social media outlets that promote public, and often permanent, disclosing. In an effort to understand the tradeoffs that underlie the decision to disclose, we introduce a distinction between the propensity to disclose and the psychological desire to disclose and present a preliminary investigation into when and why these two constructs diverge. Findings from two exploratory studies reveal the types of information that individuals are most eager to share, as well as the contextual factors and individual characteristics that moderate the desire to share and the circumstances under which this desire is most likely to translate into actual sharing. We replicate findings from prior research that the decision to disclose is a function of content emotionality and valence, but find that the propensity to withhold negative information is most pronounced when the information is about oneself than about others, and that gender differences in disclosure are largely driven by the tendency for men to withhold negative, but not positive, information. Additionally, we capture motives and traits, many of them previously unexplored in the disclosure context, to model the underlying decision-making process that leads to information sharing and distinguish between the act of sharing information and the psychological desire that differentially engender disclosing behavior.

scholarly journals e-Campaigning in the 2014 European elections

2016 ◽  
Vol 24 (2) ◽  
pp. 105-117 ◽  
Author(s):  
Andrea Ceron ◽  
Luigi Curini
Keyword(s):  
Social Media ◽  
Theoretical Model ◽  
Inverse Relationship ◽  
Theoretical Framework ◽  
Theoretical Argument ◽  
Two Dimensional ◽  
European Elections ◽  
Electoral Campaigns ◽  
Electoral Campaign ◽  
The Relationship

The article explores the relationship between the incentives of parties to campaign on valence issues and the ideological proximity between one party and its competitors. Building from the existing literature, we provide a novel theoretical model that investigates this relationship in a two-dimensional multiparty system. Our theoretical argument is then tested focusing on the 2014 European electoral campaign in the five largest European countries, through an analysis of the messages posted by parties in their official Twitter accounts. Our results highlight an inverse relationship between a party’s distance from its neighbors and its likelihood to emphasize valence issues. However, as suggested in our theoretical framework, this effect is statistically significant only with respect to valence positive campaigning. Our findings have implications for the literature on valence competition, electoral campaigns, and social media.

“I Just Don’t Wanna Deal With the Headache of People Fighting Over the Internet”: A Study of Sponsored Female Climbers’ Digital Labor

2021 ◽  
pp. 1-10
Author(s):  
Katariina Rahikainen ◽  
Kim Toffoletti
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Qualitative Study ◽  
Academic Research ◽  
Theoretical Framework ◽  
The Internet ◽  
Media Content ◽  
Digital Labor

Drawing on data from a qualitative study of sponsored and professional female climbers, this article offers a timely examination of the digital labor undertaken by women seeking to forge identities and livelihoods in sport. Female climbers are increasingly turning to social media to generate visibility and sponsorship opportunities in response to the changing social and commercial imperatives of sport, yet the perspective of participants is lacking in existing academic research. The theoretical framework of “athletic labor of femininity” is deployed to explore sportswomen’s decision making when producing social media content. This study departs from previous investigations by considering the sociotechnical aspects of platform algorithms in female climbers’ efforts to remain visible online, and attempts to avoid controversy that can deter followers.

Teaching, Learning and Multimedia

2005 ◽  
pp. 60-72 ◽  
Author(s):  
Loreen M. Butcher-Powell
Keyword(s):  
Student Learning ◽  
Teaching And Learning ◽  
Theoretical Framework ◽  
Streaming Video ◽  
Internet Research ◽  
The Internet ◽  
Student Centered ◽  
Web Based ◽  
Teaching Learning ◽  
Almost All

“We must not forget that almost all teaching is Multimedia” (Schramm, p.37). Today, the magnetism of multimedia is clearly oblivious via the use of streaming video, audio clips, and the Internet. Research has shown that the use of multimedia can aid in the comprehension and retention of student learning (Cronin & Myers, 1997; Large Behesti, Breulex & Renaud, 1996; Tennenbaum, 1998). As a result, more educators are utilizing Web-based multimedia materials to augment instruction online and in the classroom. This chapter provides a theoretical framework for transforming Student Centered Discussion (SCD), a traditional based pedagogy strategy, to a new multimedia pedagogy SCD strategy. The new multimedia SCD pedagogy represents a new way of teaching and learning. As a result, positive responses and feedback have been collected from students in their ability to interpret facts, compare and contract material, and make inferences based on recall of information previously presented or assigned in article readings.

Weak Ties and Value of a Network in the New Internet Economy

2017 ◽  
pp. 66-84 ◽  
Author(s):  
Davide Di Fatta ◽  
Roberto Musotto ◽  
Vittorio D'Aleo ◽  
Walter Vesperi ◽  
Giacomo Morabito ◽  
...  
Keyword(s):  
Social Media ◽  
Social Network ◽  
Virtual Network ◽  
The Internet ◽  
Rapid Rise ◽  
A Value ◽  
Internet Economy ◽  
The Relationship ◽  
Practical Implications ◽  
Scholarly Attention

The rapid rise in internet economy is reflected in increased scholarly attention on the topic, with researchers increasingly exploring the marketing approaches and strategies now available through social media. The network provides a value for companies, thus becomes essential acquire greater awareness to evaluate and quantify its value. What are practical implications for managers? Social network analysis is nowadays an essential tool for researchers: the aim of this chapter is to extend the internet economy research to network theories. Today, there are emerging observations on the global internet economy, but there is a big gap in literature indeed. At first, literature focused on people. Now, on digitalized information. Firms are connected in a virtual network and there are undefined distances in terms of space and time. Traditional methods of analysis are no more efficient: to analyze the relationship in the network society, we need a different paradigm to approach network issue.

The Art of PR War

2018 ◽  
Vol 47 (3) ◽  
pp. 373-395 ◽  
Author(s):  
Donald A. Westbrook
Keyword(s):  
Social Media ◽  
Public Relations ◽  
The Internet ◽  
Third Generation ◽  
Academic Literature ◽  
Social Media Platforms ◽  
The Relationship ◽  
New Religion ◽  
The Church

This article explores the relationship between the Church of Scientology and various forms of media, in particular the Internet. Building on insights in the academic literature, this piece attempts to fill a lacuna by giving more attention to some of Scientology’s own media programs and efforts. With these in mind, the Church of Scientology is a case study in the challenges that a new religion faces in legitimating itself to an increasingly globalized audience in the digital age. On a popular level, Scientology parishioners seem increasingly open to discussing, defending, and disseminating Scientology on social media platforms. These efforts may encourage others accustomed to a Scientological theology of evil in which “entheta” should be avoided and “suppressive persons” (SPs) shunned. As such, socially engaged Scientologists, in particular second- and third-generation members, may become witting and unwitting foot soldiers on behalf of the church in waging an ongoing public relations war, and thus poised to legitimate Scientology to outsiders disinterested in or suspicious of “institutional religion.” This hypothesis is all the more intriguing and plausible in the American context, given the market share created by the heterogeneous “rise of the nones” (religiously unaffiliated/disaffiliated populations).

scholarly journals Deconstructing the Seven Cs of Social Media: A Summative Perspective

2020 ◽  
Vol 14 (03) ◽  
pp. 179 ◽  
Author(s):  
Sonica Rautela ◽  
Tarun Kumar Singhal
Keyword(s):  
Social Media ◽  
The Internet ◽  
Capital Social ◽  
Firm Resources ◽  
Social Culture ◽  
Media Companies ◽  
The World ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Relationship

<p>One of the defining technological forces which are reshaping world today is the easy accessibility to the Internet. The Internet has changed the way people communicate with each other. Social media whose development was first marshaled by Web 2.0, has revolutionized the entire world of communication. The most intriguing fact is that the world of social media is constantly changing. The platforms which are topping the charts today may not be tomorrow. Also, it can be observed that the power has shifted from the hands of marketers to the hands of users which in turn have empowered users. The objective of the present study is to explore the different facets of social media in detail. These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively. With an enhanced understanding of all these Cs of social media, the study proposes a conceptual model depicting the relationship between these seven Cs and social media. Companies should analyze each of these Cs in detail and design their social media strategies accordingly. This will not only assure the efficient and effective use of social media but also will help managers to decide where and how to allot firm resources in a better fashion.</p>

The Influence of Social Networks on E-Reputation

2014 ◽  
Vol 10 (4) ◽  
pp. 65-79 ◽  
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi ◽  
Amélie Chipaux ◽  
Célia Kupferminc
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Communities ◽  
The Internet ◽  
Use Of Social Media ◽  
Online Reputation ◽  
The Relationship

With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

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