scholarly journals Study on the 4P in the Innovation Strategy of Three Squirrels’ Network Marketing

2019 ◽  
Vol 1 (1) ◽  
pp. 23
Author(s):  
Wei Bi ◽  
Jie De Wu ◽  
Yang Gao ◽  
Rung Tai Lin

<p><em>Along with the rapid development of our electronic commerce in our country, the only traditional marketing mode has been hard to meet the current market demand and it must be imperative to have vast application of marketing innovation strategy. It has been accepted and recognized by more and more people that there is an innovation strategy of network marketing centered with the marketing to improve user brands marketing; what’s more, it has been thought and applied by all kinds of major electronic commerce. Based on the mature theory of innovation strategy of network marketing, the paper would begin from the aspect of improving user brand innovation marketing to have study and analysis of the case of 4P in the innovation strategy of Three Squirrels’ Network Marketing. The successful experience and the currently existed main problem would be analyzed, and some proper suggestions would be mentioned in the paper. The paper would focus on the 4P ideas to analyze the advantages and disadvantages of Three Squirrels to explore the main experience and the existed problems. There would be correspondent improvement innovation strategy combined with the condition of enterprises so that there would be certain reference value for the improvement of Three Squirrels in the network marketing; at the same time, through the ceaseless learning and study, there would be advanced marketing idea and marketing innovation strategy at home and abroad and these could be used by other enterprises in the future so as to have a better promotion to the healthy development of enterprises.</em></p>

2014 ◽  
Vol 989-994 ◽  
pp. 4996-4999 ◽  
Author(s):  
Yan Zhang

With the rapid development of electronic commerce, the problem of "information overload" leads to the difficulty that user can't search the required goods effectively , personalized recommendation technology has been applied in e-commerce and popularization. By using the method of qualitative analysis of the current e-commerce site, the paper compare the information retrieval, association rule, content-based filtering and collaborative filtering four main recommendation technologies and analysis the advantages and disadvantages in the application layer, the recommendation technologies are introduced to review e-commerce research hot topic in the field of personalized recommendation, and analysis the current domestic e-commerce personalized recommendation theory research and application status, finally propose the challenges faced by e-commerce personalized recommendation domain.


2019 ◽  
Vol 17 (2) ◽  
pp. 16-28
Author(s):  
Yudi Zhang

Tourism shopping is an important part of the tourism industry as well as the regional economy. Tourism souvenirs sales, in most of the developed tourism areas, account for more than 35% of the total tourism revenues, and even in some individual regions the proportion can achieve more than 50%. But in China this proportion is only 20%. In this article, the corresponding analysis method is used to calculate and analyze the status quo of souvenir network marketing of the tourism website in China and Korea. The article describes the advantages and disadvantages of the tourism souvenirs network marketing in China and Korea, finding the deficiencies in China and analyzing the causes and providing the corresponding reference for the healthy development of China's tourism industry.


2014 ◽  
Vol 687-691 ◽  
pp. 4902-4905 ◽  
Author(s):  
Yan Ping Wang

The emergence and rapid development of Micro Blog has provided a new, swift and effective tool for the international trade. Nowadays this new tool is called Micro Blog internet marketing. Compared with blog, the micro log is much more convenient and the issued content is much more brief which makes the users issue messages timely and usually it is a much more effective channel for the readers and the bloggers to communicate with each other. Micro blog has quickly become a popular tool to communicate and every website has begun to open their own micro blog to propaganda their companies. The micro blog internet marketing can reduce the cost of international trade, improve trade efficiency and customer satisfaction and improve the enterprises’ awareness of competition. Therefore to lay much more emphasis on the role that the micro blog internet marketing has played in international trade is a must in the new century. This is also a way to increase the construction of internet information, thus regulating the micro internet marketing and promoting the healthy development of this field.


2014 ◽  
Vol 556-562 ◽  
pp. 6762-6765
Author(s):  
Yan Zhang ◽  
Tao Kuang

With the rapid development of electronic commerce, the problem of "information overload" leads to the difficulty that user can't search the required goods effectively , personalized recommendation technology has been applied in e-commerce and popularization. By using the method of qualitative analysis of the current e-commerce site,the paper compare the information retrieval, association rule, content-based filtering and collaborative filtering four main recommendation technologies and analysis the advantages and disadvantages in the application layer, the recommendation technologies are introduced to review e-commerce research hot topic in the field of personalized recommendation, and analysis the current domestic e-commerce personalized recommendation theory research and application status, finally propose the challenges faced by e-commerce personalized recommendation domain.


2021 ◽  
Vol 292 ◽  
pp. 03043
Author(s):  
Li Zhao wei ◽  
Li Ya nan

Today’s rapid development of computer information technology has driven the progress of its related technologies and industries. In order to develop the sports industry more conveniently, make it more intelligent and better serve mankind, people have gradually increased their attention to the development of the sports industry. The report of the Nineteenth National Congress of the Communist Party of China pointed out that in the future, the strategy of “Healthy China” will be implemented. As an important part of the consumption of “Healthy China” and modern life, the sports industry will benefit from many aspects such as national policies, market demand and industrial restructuring. However, with the rapid economic and social development and the overall progress of people’s lives, the demands in all aspects are constantly improving. The purpose of this article is to study the system that supports the development of the information technology sports industry based on big data. This paper discusses the concept, structure, function, elements and characteristics of the development system of our country’s sports industry based on the theory of system science. Based on the theory of system science, this article discusses the concept, structure, function, elements and characteristics of the development system of my country’s sports industry. Analyzed the development status of my country’s sports industry; systematically analyzed the advantages and disadvantages of information technology to support the development of the sports industry, and on this basis, proposed the strategic choice of information technology to support the development of the sports industry in the current environment. This paper conducts experimental research through questionnaire surveys, analyzes the composition of the sports market, the characteristics of sports consumption, influencing factors and sports property rights, and summarizes the development models, characteristics and enlightenments of the foreign sports industry. The experimental research results show that the data collection function of the sports industry development system C accounted for the highest proportion and the correctness test was the most accurate, 41.43% and 37.12%, respectively. The index feasibility function was System A, accounting for 38.07%. Both A and System C are around 35%, and System B is the lowest, only 29.65%. All in all, System C is a good reference system with outstanding functions in all aspects.


2014 ◽  
Vol 926-930 ◽  
pp. 2849-2852
Author(s):  
Min Lei

with the rapid development of computer and network, computer graphic design is widely used in various industries, and the demand graphic design skills in computer is higher and higher, particularly important in the quickly design and skilled operation of the computer software. This paper introduces the use of three professional software such as Photoshop, CorelDraw, Illustrator and their respective advantages and disadvantages, providing a more in-depth understanding of the designers, effectively shortening the learning time, having strong realistic meaning and reference value.


2020 ◽  
pp. 37-55 ◽  
Author(s):  
A. E. Shastitko ◽  
O. A. Markova

Digital transformation has led to changes in business models of traditional players in the existing markets. What is more, new entrants and new markets appeared, in particular platforms and multisided markets. The emergence and rapid development of platforms are caused primarily by the existence of so called indirect network externalities. Regarding to this, a question arises of whether the existing instruments of competition law enforcement and market analysis are still relevant when analyzing markets with digital platforms? This paper aims at discussing advantages and disadvantages of using various tools to define markets with platforms. In particular, we define the features of the SSNIP test when being applyed to markets with platforms. Furthermore, we analyze adjustment in tests for platform market definition in terms of possible type I and type II errors. All in all, it turns out that to reduce the likelihood of type I and type II errors while applying market definition technique to markets with platforms one should consider the type of platform analyzed: transaction platforms without pass-through and non-transaction matching platforms should be tackled as players in a multisided market, whereas non-transaction platforms should be analyzed as players in several interrelated markets. However, if the platform is allowed to adjust prices, there emerges additional challenge that the regulator and companies may manipulate the results of SSNIP test by applying different models of competition.


Author(s):  
Yudong Bao ◽  
Linkai Wu ◽  
Yanling Zhao ◽  
Chengyi Pan

Background:: Angular contact ball bearings are the most popular bearing type used in the high speed spindle for machining centers, The performance of the bearing directly affects the machining efficiency of the machine tool, Obtaining a higher value is the direction of its research and development. Objective:: By analyzing the research achievements and patents of electric spindle angular contact bearings, summarizing the development trend provides a reference for the development of electric spindle bearings. Methods:: Through the analysis of the relevant technology of the electric spindle angular contact ball bearing, the advantages and disadvantages of the angular contact ball bearing are introduced, and the research results are combined with the patent analysis. Results:: With the rapid development of high-speed cutting and numerical control technology and the needs of practical applications, the spindle requires higher and higher speeds for bearings. In order to meet the requirements of use, it is necessary to improve the bearing performance by optimizing the structure size and improving the lubrication conditions. Meanwhile, reasonable processing and assembly methods will also have a beneficial effect on bearing performance. Conclusion:: With the continuous deepening of bearing technology research and the use of new structures and ceramic materials has made the bearing's limit speed repeatedly reach new highs. The future development trend of high-speed bearings for electric spindles is environmental protection, intelligence, high speed, high precision and long life.


Author(s):  
Priya Yadav ◽  
Pranjeet Das ◽  
Ravi Kumar Malhotra

E-commerce is process of doing business through computer networks. Advances in wireless network technology and the continuously increasing number of users of mobile latter on make an ideal platform for offering various high utilityservices in just a snap of a finger to the mobile users and give pace to the rapid development of E-Commerce in India.E-commerce is considered an excellent alternative for companies to reach new customersbut the fact that has hindered the growth of e-commerce is security. Security is the challenge facing e-commerce today and there is still a lot of advancement made in the field of securityfor increasing the use of e-commerce in developing countries the B2B e-commerce is implemented for improving access to global markets for firms in developing countries. With the special characteristics and constraints of mobile terminals and wireless networks and the context, situations and circumstances that people use their hand-held terminalswhich will ultimately fuel explosive ecommerce growth in India This paper highlights the various key challenges and opportunities which Indian e-commerce industry may face in the upcoming years. And also discuss challenges in electronic commerce transactions.


2021 ◽  
Vol 13 ◽  
pp. 175682932110048
Author(s):  
Huajun Song ◽  
Yanqi Wu ◽  
Guangbing Zhou

With the rapid development of drones, many problems have arisen, such as invasion of privacy and endangering security. Inspired by biology, in order to achieve effective detection and robust tracking of small targets such as unmanned aerial vehicles, a binocular vision detection system is designed. The system is composed of long focus and wide-angle dual cameras, servo pan tilt, and dual processors for detecting and identifying targets. In view of the shortcomings of spatio-temporal context target tracking algorithm that cannot adapt to scale transformation and easy to track failure in complex scenes, the scale filter and loss criterion are introduced to make an improvement. Qualitative and quantitative experiments show that the designed system can adapt to the scale changes and partial occlusion conditions in the detection, and meets the real-time requirements. The hardware system and algorithm both have reference value for the application of anti-unmanned aerial vehicle systems.


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