Measurement of Cosmetic Purchasing Decisions Using Brand Image and Consumer Trust

This study aimed to measure the purchasing decisions of cosmetics using the brand image and consumer trust. This type of research is quantitative research and uses a sample of 70 respondents. The terms of the instrument test include the validity and reliability of the data. The analysis requirements used normal, homogeneous, linear, and regression significance tests. The data were analyzed using structural equations. The research findings show that brand image affects consumer trust, brand image affects purchasing decisions, and consumer trust also affects purchasing decisions.

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PENGARUH REPUTASI PERUSAHAAN DAN REPUTASI VENDOR TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL ANTARA

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v3i3.161 ◽

2018 ◽

Vol 3 (3) ◽

pp. 353-364

Author(s):

Herwin Herwin ◽

Ferryal Abadi

Keyword(s):

Corporate Reputation ◽

Research Method ◽

Quantitative Research ◽

Sampling Method ◽

Survey Sampling ◽

Consumer Trust ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Validity And Reliability

This study aims to determine the effect of Corporate Reputation and Vendor Reputation of online purchasing decisions with consumer trust as a variable between. This is triggered from the phenomenon of the number of companies engaged in E-Commerce, but many are still failing. By looking at the big prospects in Indonesia, it is hoped that this research can find out what strategies can be done in order to succeed in E-Commerce. This research uses quantitative research method by conducting survey. Sampling method is purposive sampling. Validity and Reliability Test Results using SPSS v 20.0, and the results of hypothesis using path analysis. Corporate Reputation has a significant effect on Consumer Trust, as well as Vendor Reputation also has a significant effect on Consumer Trust. Then Consumer Trust also affects the Purchase Decision online. Keywords: Reputation, Company, Vendor, Trust, decision, buying

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Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen (Studi Kasus pada Konsumen Produk Oli Prima XP di Kota Padang)

JUSIE (Jurnal Sosial dan Ilmu Ekonomi) ◽

10.36665/jusie.v4i01.191 ◽

2019 ◽

Vol 4 (01) ◽

pp. 8-17

Author(s):

Devi Edriani ◽

Harmelia Harmelia

Keyword(s):

Regression Analysis ◽

Product Quality ◽

Quantitative Research ◽

Brand Image ◽

Descriptive Analysis ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Normality Test ◽

Instrument Testing ◽

The City

This study aims to analyze and see the effect of Product Quality and Brand Image on consumer purchasing decisions on Prima XP oil products in the city of Padang. This type of research is quantitative research. The population of this study is consumers of Prima XP oil users in the city of Padang. Instrument testing uses validity and reliability tests. Data analysis using descriptive analysis and inductive analysis, namely normality test, heterocedasticity test and multicollinearity test and hypothesis testing using multiple regression analysis, F test and t test, from processing the data obtained results Y = 24,426 + 0,499 X1 + 0,450 X2. The results of these studies indicate that, 1) Product Quality has a significant effect on Consumer Purchasing Decisions, 2) Brand Image has a significant effect on Consumer Purchasing Decisions, 3) Product Quality and Brand Image together have a significant effect on Consumer Purchasing Decisions.

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Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽

10.46918/point.v3i2.1145 ◽

2021 ◽

Vol 3 (2) ◽

pp. 57-70

Author(s):

Marina Malian

Keyword(s):

Customer Satisfaction ◽

Product Quality ◽

Consumer Satisfaction ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Consumer Trust ◽

Independent Variables ◽

On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

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Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

BISNIS : Jurnal Bisnis dan Manajemen Islam ◽

10.21043/bisnis.v8i2.8764 ◽

2020 ◽

Vol 8 (2) ◽

pp. 253

Author(s):

Suparwi Suparwi ◽

Syarifatul Fitriyani

Keyword(s):

Decision Making ◽

Regression Analysis ◽

Linear Regression ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Product Knowledge ◽

Purchasing Decisions ◽

Analysis Technique

This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.

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Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.1.2019.23499.44-54 ◽

2019 ◽

Vol 8 (1) ◽

pp. 44

Author(s):

Natalia Junni Kalangi ◽

Lucky F. Tamengkel ◽

Olivia F. C. Walangitan

Keyword(s):

Regression Coefficient ◽

Brand Image ◽

Survey Methods ◽

Sampling Technique ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Analysis Technique ◽

Celebrity Endorser ◽

Independent Variable ◽

Positive Effect

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.

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The effect of personal selling on product purchase decision in Sibolang Durian

JURNAL GLOBAL MANAJEMEN ◽

10.46930/global.v10i1.1117 ◽

2021 ◽

Vol 10 (1) ◽

pp. 90

Author(s):

Jenni Tarigan

Keyword(s):

Quantitative Research ◽

Linear Regression Analysis ◽

Personal Selling ◽

Simple Random Sampling ◽

Multiple Linear Regression Analysis ◽

Research Approach ◽

Consumer Decision Making ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Using Data

This research was conducted to determine the effect of personal selling on product purchasing decisions partially at Sibolang Durian Business, Medan. The sample used simple random sampling which directly selected 38 consumers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered appropriate to the research conducted which aims to determine the causal relationship between the independent variable (influencing variable) and the dependent variable (influenced variable). In this study, using validity and reliability and normality testing and using data analysis techniques, namely multiple linear regression analysis with the help of SPSS 20 software. t test), namely t count (2.229)> t table (1.688) with a significance value <0.05. This means that the personal selling hypothesis H1 is accepted and H0 is rejected. So it can be concluded that sales through personal selling marketing means carried out by the Sibolang Durian business also have an influence on consumer decision making in buying Sibolang Durian products.

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PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA

JURNAL LENTERA BISNIS ◽

10.34127/jrlab.v9i2.375 ◽

2020 ◽

Vol 9 (2) ◽

pp. 73

Author(s):

Mariah Mariah ◽

Siti Ruhana Dara

Keyword(s):

Social Media ◽

Product Innovation ◽

Quantitative Research ◽

Brand Image ◽

Social Media Marketing ◽

Validity And Reliability ◽

Quantitative Research Methods ◽

Regression Methods ◽

Impulsive Buying ◽

The Village

This study aims to analyze the effect of product innovation, social media marketing and brand image on the interest of tourist visits and its impact on impulsive buying in the clay craft UMKM sector in the village of Kerabah Kasongan, Yogyakarta. This research has a type of quantitative research with 100 respondents who are consumers. clay crafts. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using multiple linear regression methods. The results showed that product innovation had no effect on visiting interest, social media marketing had an effect on visiting interest, brand image had an effect on visiting interest and visiting interest had an effect on impulsive buying.Keywords: product innovation, social media marketing, brand image, impulsive buying, interest in visiting.

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Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.9.1.2019.23528.28-34 ◽

2019 ◽

Vol 9 (1) ◽

pp. 28

Author(s):

Sondakh Kelvin Laurens ◽

Johnny A. F. Kalangi ◽

Olivia F. C. Walangitan

Keyword(s):

Quantitative Research ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Regression Test ◽

Data Validity ◽

Questionnaire Method

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.

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Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone di Banjarmasin

Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis ◽

10.47747/jismab.v1i2.96 ◽

2020 ◽

Vol 1 (2) ◽

pp. 80-91

Author(s):

Norbaiti Norbaiti ◽

Winda Setia Rahmi

Keyword(s):

Product Quality ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Positive Influence ◽

Dominant Factor ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Positive Effect

This study aims to determine the effect of product quality and brand image on purchasing decisions of iphone smartphones in Banjarmasin both simultaneously and partially. The population of this research is the people in Banjarmasin, while the samples taken are 100 respondents using purposive sampling technique. This study uses a quantitative approach. The research instrument was tested for validity and reliability by looking at corrected items total correlation and Cronbach's alpha and all were declared valid and reliable. Data analysis techniques used in this study used the classic assumption test, multiple linear regression analysis, and hypothesis testing (F test and t test). The results of this study indicate simultaneously that product quality and brand image have a positive effect on purchasing decisions for iPhone smartphones and the most dominant factor influencing purchase decisions is on the brand image. Partially for product quality has a positive effect on purchasing decisions with a t value greater than t table that is 4.674> 1.964 with a significance value of 0.000. As for the brand image, it also has a positive influence on purchasing decisions with a t value greater than t table, namely 20.554> 1.964 with a significance value of 0.000.

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Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang

JURNAL PUNDI ◽

10.31575/jp.v4i1.217 ◽

2020 ◽

Vol 4 (1) ◽

Author(s):

Maria Magdalena ◽

Suroso Winardi

Keyword(s):

Product Quality ◽

Significant Influence ◽

Consumer Choice ◽

Brand Image ◽

T Test ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Significance Level ◽

Home Based

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions. Keywords: product quality, brand image, purchasing decisions.

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