scholarly journals The effect of personal selling on product purchase decision in Sibolang Durian

2021 ◽  
Vol 10 (1) ◽  
pp. 90
Author(s):  
Jenni Tarigan
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Using Data

This research was conducted to determine the effect of personal selling on product purchasing decisions partially at Sibolang Durian Business, Medan. The sample used simple random sampling which directly selected 38 consumers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered appropriate to the research conducted which aims to determine the causal relationship between the independent variable (influencing variable) and the dependent variable (influenced variable). In this study, using validity and reliability and normality testing and using data analysis techniques, namely multiple linear regression analysis with the help of SPSS 20 software. t test), namely t count (2.229)> t table (1.688) with a significance value <0.05. This means that the personal selling hypothesis H1 is accepted and H0 is rejected. So it can be concluded that sales through personal selling marketing means carried out by the Sibolang Durian business also have an influence on consumer decision making in buying Sibolang Durian products.

scholarly journals PENGARUH PERSONAL SELLING DAN ADVERTISING TERHADAP PENJUALAN POLIS ASURANSI PADA PT JASARAHARJA PUTERA CABANG MATARAM

2020 ◽  
Vol 5 (2) ◽  
pp. 76-89
Author(s):  
Abdul Basit ◽  
Ika Nirmala Fulvia
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Research Approach ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Using Data

This study was conducted to determine the effect of personal selling d an a dvertising against the sale of insurance policies either Prado or simultaneously, and how is the level of influence of personal selling and a dvertising PT Jasaraharja Puera Branch Mataram. A population of 2,625 customers, the sample using random sampling samples taken as much as 10% of the population from the calculation using the Solvin formula obtained a sample of 97 customers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered in accordance with the research carried out which aims to determine the causal relationship between the independent variables (variables that affect the dependent variable). In this study using validity and reliability and using data analysis techniques, namely classical assumption test, hypothesis test, linear regression analysis with the help of SPSS 16 software.AbstrakPenelitian ini dilakukan untuk mengetahui pengaruh personal selling dan advertising terhadap penjualan polis asuransi baik secara persal maupun simultan, dan bagaimanakan tingkat pengaruh personal selling dan advertising pada PT Jasaraharja Puera Cabang Mataram. Populasi sebanyak 2.625 nasabah, sampelnya menggunakan sample random sampling yang diambil sebanyak 10% dari populasi dari perhitungan menggunakan rumus solvin diperoleh hasil sampel sebanyak 97 nasabah. Jenis penelitian ini menggunakan penelitian kuantitatif dengan pendekatan penelitian asosiatif kausal dengan menggunakan penyebaran kuesioner yang dianggap sesuai dengan penelitian yang dilakukan yang bertujuan untuk mengetahui hubungan yang bersifat sebab akibat antara variabel independen (variabel yang mempengaruhi dengan variabel dependen (variabel yang dipengaruhi). Dalam penelitian ini menggunakan validitas dan reliabilias serta menggunakan teknik analisis data yaitu uji asumsi klasik, uji hipotesis, analisis regresi linier dengan bantuan software SPSS 16.

scholarly journals PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN

2021 ◽  
Vol 15 (2) ◽  
pp. 124-133
Author(s):  
Martha Laila Arisandra ◽  
Rifky Ardhana Kisno Saputra ◽  
Miftakhul Khoiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Purposive Sample

Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.

scholarly journals ANALISA PEMBELIAN KOPI DI DIALOGKOPI SUKOHARJO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Candra Nugroho ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
F Test

This study aims to determine the effect of partial and simultaneous coffee purchases at the Dialogue in Sukoharjo. This type of research is quantitative research. The population in this study were 100 people in Dialogkopi Sukoharjo, while the sample used was 25. Then the data were analyzed using SPSS version 22, with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The F test results indicate that product quality, price and location simultaneously and significantly influence purchasing decisions at Dialogkopi Sukoharjo. The results of the t test show that product quality has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo , the value of having a positive and significant influence on purchasing decisions at Dialogkopi Sukoharjo and location has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo. The coefficient of determination shows that the variables of product quality, price and location have an influence of 72.6% on the purchasing decision variable at Dialogkopi Sukoharjo Keywords: Product quality, price, location, purchase decision

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals ANALYSIS QUALITY OF HUMAN RESOURCES, WORK PROFESSIONALISM, AND COMMUNICATION AS SUPPORTING FACTORS FOR IMPROVING PERFORMANCE OF AVIATION TRAINING CENTER

2020 ◽  
Vol 10 (1) ◽  
pp. 1-12
Author(s):  
Agus Iwan Mulyanto
Keyword(s):  
Human Resources ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Training Center ◽  
Aviation Training ◽  
Education And Employment

The quality of human resources, work professionalism, communication has an influence on the performance of education and employment center employees in airlines both partially and simultaneously. The research approach used in this study is a quantitative approach. The aviation training center population was 79 employees and 75 people were taken as respondents with the sampling method used was simple random sampling or simple random samples. The method of data analysis uses multiple linear regression analysis. The results of testing and analysis conducted stated that the quality of human resources has a positive and significant effect on employee performance, work professionalism has a positive and significant effect on employee performance and communication has a positive and significant effect on employee performance. Simultaneously the quality of human resources, work professionalism, and communication support employee performance.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT ORANG TUA DALAM MEMILIH SEKOLAH MENENGAH KEJURUAN NEGERI 2 SEMARANG

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Rr. Hawik Ervina I,Efriyani Sumastuti Farid Hasan
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Vocational High School ◽  
Normality Test ◽  
Analysis Technique ◽  
Academic Qualifications

AbstrakPenelitian ini bertujuan mengeksplorasi faktor – faktor yang mempengaruhi minat orang tua memilih sekolah di SMK Negeri 2 Semarang. Jenis penelitian ini merupakan penelitian kuantitatif dengan pendekatan dengan populasi kelas X SMKN 2 Semarang tahun 2017 dan sampelnya siswa/siswi kelas X SMKN 2 Semarang berjumlah 120 responden. Instrumen yang digunakan adalah angket dan dokumentasi, sedangkan teknik analissi data menggunakan uji prasyarat analisis dengan menggunakan uji normalitas, uji multikolinieritas dan uji heteroskidastisitas dan pengujian hipotesis menggunakan analisis regresi linier berganda., teknik pengumpulan data dengan angket, dan pengolahan data menggunakan program SPSS versi 20. Hasil penelitian ini menunjukkan bahwa: 1) Sarana dan Prasasara, kualifikasi akademik guru, dan kompetensi lulusan berpengaruh signifikan terhadap minat orang tua dalam memilih sekolah SMK N 2 Semarang, 2) Produk pendidikan dan biaya pendidikan tidak berpengaruh tidak signifikan terhadap minat orang tua dalam memilih sekolah SMK N 2 SemarangKata Kunci:Faktor-faktor,minat,orangtua,Sekolah menengah kejuruan.Abstract This study aims to explore the factors that influence parents' interest in choosing a school at SMK Negeri 2 Semarang. This type of research is a quantitative research approach with a population of class X of SMK 2 Semarang in 2017 and a sample of students in grade X of SMKN 2 Semarang totaling 120 respondents. The instruments used were questionnaires and documentation, while the data analysis technique used the analysis prerequisite test using normality test, multicollinearity test and heteroskidasticity test and hypothesis testing using multiple linear regression analysis, data collection techniques with questionnaires, and data processing using the SPSS version 20 program. The results of this study indicate that: 1) Facilities and Presasara, teacher academic qualifications, and graduate competency have a significant effect on parents 'interest in choosing SMKN 2 Semarang, 2) Education products and education costs do not significantly influence parents' interest in chose the SMKN 2 SemarangKeywords:Factors,Interest,parent,vocational high school                                                                     

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 86-93
Author(s):  
Ni Putu Diana Monica Dewi ◽  
I Gusti Ayu Wimba ◽  
I.A. Sasmita Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

scholarly journals The Impact of Corporate Social Responsibility on Firm’s Financial Performance in Malaysia

2018 ◽  
Vol 13 (3) ◽  
pp. 220
Author(s):  
Dilashenyi Devi Selvarajah ◽  
Uma Murthy ◽  
Mathavi Massilamani
Keyword(s):  
Financial Performance ◽  
Employee Engagement ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Business Risk ◽  
Company Reputation ◽  
The Impact

The present research aims at investigating the impact of CSR on firm’s financial performance in Malaysia. Based on gaps in extant literature, the current study hypothesizes that four (4) independent variables comprising business risk, company reputation, employee engagement and stakeholder concern will exert statistically significant influences on the dependent variable, firm’s financial performance. The research employs a quantitative research approach whereby a sample 153 respondents were collected using a stratified random sampling technique. Employing SPSS software, multiple linear regression analysis was carried out. The results of multiple regression revealed that out of the four (4) hypotheses of the research, three (3) were supported whilst one (1) was not. In particular, it was shown that business risk, company reputation and stakeholder concern exert statistically significant influences on firm’s financial performance. However, there was no enough evidence to support the claim that employee engage can significantly influence firm’s financial performance. Several implications from the research were further discussed and elaborated.

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

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