scholarly journals Social Networks Marketing in COVID-19 Epidemic Storm-A Case Study from Cultural and Creative Parks in Middle Taiwan

2021 ◽  
Vol 8 (2) ◽  
pp. p11
Author(s):  
Chia Sung YEN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Creative Industries ◽  
Community Groups ◽  
Depth Interview ◽  
The Social ◽  
Marketing Methods ◽  
Cultural And Creative Industries

In order to attract more consumers, cultural and creative parks in Taiwan has launched new media marketing methods in recent years, hoping to attract more tourists. Starting in 2020, in the global COVID-19 epidemic storm, cultural and creative parks had tried so hard to keep customers’ concern. So they have strengthened the social networks links to social media. This study used group networks connection and qualitative methods, such as in-depth interview. Try to understand cultural and creative industries business promotion methods and effects.The results of this study found that starting from social networks is an important way to attract crowds, but there must be three supporting methods. 1) The function of social networks must be communicated with community groups to be effective. 2) Each marketing promotion must have certain issues before it can exert influence. 3) The characteristics of the topic must be combined with the local particularity.

Social Media as a Tool, and Tools Offered by Social Media, to Teachers and Researchers

2017 ◽  
pp. 66-80
Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Message Content ◽  
Research Activity ◽  
Clear Vision ◽  
Personal Brand ◽  
The Social ◽  
Evaluation Mechanism

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.

scholarly journals THE CONCEPT REFUGEE IN THE DISCOURSE OF NEW MEDIA (Case Study of Government Media and Social Networks of Germany)

2020 ◽  
pp. 85-99
Author(s):  
Andrianna Milo
Keyword(s):  
Social Networks ◽  
New Media ◽  
Asylum Seekers ◽  
Communication Strategy ◽  
Government Communication ◽  
Official Position ◽  
The Social ◽  
Media Communications ◽  
Big Data Technology

The article deals with the study of the concept REFUGEE/FLÜCHTLING in the discourse of the new media of Germany in 2015 – the year which was characterized by the highest level of asylum seekers in the country. Based on the results of the content analysis, the positional narratives and thematic groups of lexical markers representing the official position and the position of the civil society (in the social media content) have been defined. The discourse-analysis proved that in the German infosphere there is a “battle of narratives” between the official media which put into action a systemic government policy of friendly treatment of refugees – «Willkommenskultur», and social networks which also manifest an unfavourable attitude towards asylum seekers – from critical to totally negative. It has been established that the concept REFUGEE/FLÜCHTLING has a discourse-forming function in both official and unofficial media in Germany where it has negative connotations, thereby revealing the «battle of narratives» and the «battle of discourses». It has been concluded that there is a single government communication strategy in the issue of refugees and a corresponding system of organization of official new media communications which broadcast the government’s position with a focus on conceptual worldviews of different target audiences of the country. The study was carried out using the Big Data technology, which contributed to obtaining of valid results.

scholarly journals Ekspresi Keberagaman Online: Media Baru dan Dakwah

2020 ◽  
Vol 40 (1) ◽  
Author(s):  
Afidatul Asmar
Keyword(s):  
Social Media ◽  
New Media ◽  
Religious Community ◽  
The Internet ◽  
Online Media ◽  
Media Content ◽  
Internet Media ◽  
The Social ◽  
The One

<p><em>Abstract</em></p><p><em>This paper explain how diversity expression of dakwah in new media. Today, media makes many preachers and mad’u use new media facilities, including internet media where content to Islam is packaged in stories of everyday life and given with funny things. this strategy attracts many interested people on both sides of the preacher and the mad'u themselves. Da'wah is the one of the activities aimed at inviting others in kindness, reminiscent of the end of the day, while new media is a tool used to invite others to better paths. In other developments the question arises regarding human imagination about God and the path of understanding spirituality experiencing setbacks or impoverishment in the digital age. Will the path of God's search for this generation of media cause visitors to the place of worship to recede, the preaching of the Scriptures is not heard, and the spirit of the religious community was down. Is the “new media gedia generation” aware or not “deify” “virtual God”. This research uses a case study on the response of preachers and people related to the expression of diversity in using new media, so that how to interpret the message in the social media content Instagram, Facebook, Twitter and YouTube which is a unity of the internet world.</em></p><p><em>Keywords: Religion, new media, dan da’wah</em></p><p><br />Abstrak</p><p>Tulisan ini berupaya menjelaskan bagaimana dakwah dengan ekspresi keberagaman pada media baru saat ini. Dewasa ini media membuat banyak pendakwah maupun mad’u memanfaatkan fasilitas media baru, diantaranya media internet dimana konten-konten ke Islaman yang dikemas dengan santai dalam cerita kehidupan sehari-hari serta dibumbuhi hal-hal lucu. Strategi ini banyak menjaring peminat pada kedua sisi baik pendakwah maupun para mad’u itu sendiri. Dakwah adalah salah satu kegiatan yang bertujuan mengajak orang lain dalam kebaikan, mengingatkan terhadap hari akhir, sedangkan media baru adalah alat yang digunakan untuk mengajak orang lain kejalan yang lebih baik. Pada perkembangan lain muncul pertanyaan terkait imajinasi manusia tentang Tuhan dan jalan pemahaman spritualitas mengalami kemunduran atau pemiskinan di era digital. Apakah jalan pencarian Tuhan generasi media ini akan menyebabkan pengunjung tempat ibadah surut, pemberitaan Kitab Suci tidak didengar, dan spirit komunitas keagamaan tatap muka meredup. Apakah “generasi media baru” ini sadar atau tidak mulai : “menuhankan” “Tuhan-tuhan virtual”. Penelitian ini menggunakan studi kasus terhadap respon pendakwah dan umat terkait ekspresi keberagaman didalam menggunakan media baru, sehingga bagaimana memaknai pesan dakwah yang terkandung didalam konten-konten media sosial Instagram, facebook, twitter maupun youtube yang merupakan satu kesatuan dunia internet.</p><p>Kata kunci: Agama, media baru, dan dakwah.</p>

scholarly journals Managing Social Networks in Online-Native Newsrooms: When Less Means More

2020 ◽  
Vol 8 (2) ◽  
pp. 124-134 ◽  
Author(s):  
Antonio Mendez ◽  
Bella Palomo ◽  
Agustin Rivera
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Online Media ◽  
Digital Native ◽  
Great Expectations ◽  
Mainstream Media ◽  
The Social ◽  
Longitudinal Approach ◽  
Depth Interviews

During the last few years online-only media have been explored as an alternative to mainstream media. The development of this new media model coincides in time with an increase in dependence on social networks. Online media editors estimate that one third of their visits proceed from Facebook, a figure that obliges them to create specific strategies to ensure their company’s reputation and growth in the 2.0 field. The aim of this article is to assess what motivates Spanish digital-native newspapers to act on social networks, analyse their internal view of these channels, and describe their strategies for managing their relationship with audiences. Based on a qualitative and longitudinal approach, we conducted in-depth interviews with the social media editors of the most relevant digital-native newspapers in Spain—<em>El Confidencial</em>, <em>Eldiario.es</em>, <em>El Español</em> and <em>El HuffPost</em>—during 2017 and 2019, in order to trace the evolution of their professional routines. These social media editors consider that although digital-native newsrooms are smaller than traditional ones, they are more agile in reacting to metrics. Our results also confirm that Instagram is generating great expectations, and the new paywall system is affecting the way audiences are understood.

The Social Networks of Cyberbullying on Twitter

2019 ◽  
pp. 905-922
Author(s):  
Glenn Sterner ◽  
Diane Felmlee
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Case Study ◽  
Case Study Methodology ◽  
Social Media Platform ◽  
Cyber Aggression ◽  
The Social ◽  
Media Platform ◽  
Study Methodology

This research applies a social network perspective to the issue of cyber aggression, or cyberbullying, on the social media platform Twitter. Cyber aggression is particularly problematic because of its potential for anonymity, and the ease with which so many others can join the harassment of victims. Utilizing a comparative case study methodology, the authors examined thousands of Tweets to explore the use of denigrating slurs and insults contained in public tweets that target an individual's gender, race, or sexual orientation. Findings indicate cyber aggression on Twitter to be extensive and often extremely offensive, with the potential for serious, deleterious consequences for its victims. The study examined a sample of 84 aggressive networks on Twitter and visualize several social networks of communication patterns that emanate from an initial, aggressive tweet. The authors identify six social roles that users can assume in the network, noting differences in these roles by demographic category. Serious ethical concerns pertain to this technological, social problem.

scholarly journals Administrative Mode Innovation from the Perspective of Media Convergence:A Case Study of the Administrative Documents

2021 ◽  
Vol 9 (4) ◽  
Author(s):  
Xiaofeng Ma
Keyword(s):  
Social Media ◽  
Intellectual Property ◽  
New Media ◽  
Mobile Devices ◽  
Current Situation ◽  
Separation Principle ◽  
Bottom Line ◽  
Moral Issues ◽  
The Social

This paper starts with the introduction of concepts of social media and its basic forms. Then it lists out social media’s different features and current situation of administrative documents. Then, to help readers to have better understanding of administrative documents, this paper introduces three functions of administrative documents. After taking a look at social media and administrative documents, the paper shifts its focus to Wechat and Facebook. First, it introduces Wechat’s development and status in the social media age, and then gives the understanding of administrative documents through Facebook and Wechat channels, and at last introduces three functions of administrative documents involving new principles of Separation Principle, Reprinting Principle and Moral Bottom Line Principle. Based on some researches about advertorial traditional writing principles, the paper lists following scholars’ views as comparison of the new principles. As in the age of new media, most active users of mobile devices and services are making good use of reprinting principle, for there are a lot of new articles created every day, and some of which may match the targets of your own administrative documents. The last principle emphasizes on moral issues, which calls for practitioners’ self-discipline to respect intellectual property and etiquette.

scholarly journals Are Social Networks Sufficiently Used in Companies? Case Study in the Czech Republic

2020 ◽  
Vol 12 (3) ◽  
pp. 1160 ◽  
Author(s):  
Petra Marešová ◽  
Oluwaseun Fadeyi ◽  
Kamil Kuča
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Czech Republic ◽  
Chi Square ◽  
The Czech Republic ◽  
Industrial Companies ◽  
Doing Business ◽  
The Social ◽  
Chi Square Test

Social media use is currently on the rise and companies find it useful for communicating with their customers or business associates. This paper aims to analyze perceived benefits and the use of social networks in Czech companies in relation to certain specifics of the company. A questionnaire survey was done in cooperation with the Regional Economic Chamber of Hradec Kralove region and a return rate of 2% was achieved. The Chi-square test and the Mann-Whitney test was used to understand the strength of the intensity of dependence of the basis of model coefficients. It was discovered that 55% of the companies surveyed use social networks, while 80% of companies regard them as an important part of business. Significant differences in the use of social networks were found based on the industries in which firms do their business. Industrial companies do not use social networks, compared to 72% of companies doing business in services who use social networks. It was also found that companies with more than 200 customers use social networks the most. Overall, the use of social networks in the Czech companies is low. The fact that only 52% of respondents analyze their efforts on social networks is especially startling. This results in unfulfilled organizational potential, which is more significant especially when compared with the results of foreign studies where the social networks are used by up to 96%.

scholarly journals Social Media As a Tool of Influence on Regional Audience of the Russian Media

2021 ◽  
pp. 66-77
Author(s):  
Svetlana Pyankova ◽  
◽  
Olga Ergunova ◽  
Vera Batova ◽  
Artem Motorin ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Social Network ◽  
New Media ◽  
Traditional Media ◽  
Planning Stage ◽  
The Social ◽  
Russian Media ◽  
Content List

In the context of competition between the traditional media among themselves and with new media, it is important to improve the methods of influence on the regional audience for the achievement of the goals and survival on media markets of federal entities of the Russian Federation. The study analyzes how effectively traditional media use all the opportunities provided by social networks, and suggests a way to improve media adaptation to new formats of interaction with regional audience. The article analyzes the approaches to the definition and distinctive characteristics of social networks in the social media system, describes the possibilities of social networks in the influence on the audience, identifies the specificity of social media impact on the regional audience in media communities. A content analysis of six media communities was carried out. An analysis of the effectiveness of their impact on the regional audience of the social network was also made. On the basis of the study, a model of effective impact on the regional audience of social networks in media communities is suggested. The model takes into account the content strategy, content list and picturing of posts, interaction with the audience, manipulation, community monetization, visual design and assessment of the community effectiveness. With the help of the proposed model of influence on the regional audience of Russian media, it is possible to improve qualitatively the indicators of the community. It is assumed that the described model will allow establishing friendly relations with the audience and increase the efficiency of achieving the commercial goals of publications through the monetization of the community. The suggested model can be used at the planning stage of creation of a new community, which is suitable for both regional publishing houses and is based on the preferences of the audience of the social network which is identified in the content analysis.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

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