Strategi Komunikasi Persuasif Dalam Menciptakan Masyarakat Sadar Wisata Di Kawasan Wisata  Pantai Padang, Kota Padang

Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this communication strategy can be a one-sided and two-sided message. The good government and groups that have been formed this hopefully can use the media consistently so that messages can reach various layers of society. Media that could be matches with the target audience were print media media, outdoor media, group communication media, personal communication channels and internet. Pariwisata merupakan asset yang sangat penting dalam menyumbang terhadap pendapatan daerah dan ajang kreativitas untuk memperkenalkan ciri khas daerah. Untuk itu, penting strategi komunikasi persuasif sebagai faktor penarik kunjungan wisatawan. Penelitian ini bertujuan menganalisis strategi komunikasi persuasif yang dilakukan oleh Pemerintah Kota Padang, hambatan komunikasi dalam proses pembentukan masyarakat sadar wisata, dan menawarkan pesan persuasif dan media komunikasi efektif yang dapat dirancang untuk membentuk masyarakat sadar wisata. Penelitian ini menggunakan pendekatan kualitatif untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan secara faktual. Hasil penelitian menunjukkan strategi komunikasi persuasif utama yang dilakukan oleh pemerintah berupa pembentukan pokdarwis (kelompok sadar wisata). Strategi ini masih menemui berbagai hambatan dalam pelaksanaannya, seperti: pokdarwis belum bertindak sebagai agent of change, tidak duduknya tugas di kelompok pokdarwis, media yang belum dimaksimalkan, tidak adanya kontinuitas press release, dan tidak adanya sinergi antar stakeholder. Bentuk pesan persuasif yang dapat dirancang untuk memaksimalkan strategi komunikasi ini bisa berupa one-side issue dan two-side issue message. Media yang cocok dengan target khalayaknya di antaranya media cetak, media luar ruang, media komunikasi kelompok, saluran komunikasi pribadi dan internet.

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Media Life Cycle and Consumer-Generated Innovation

Information Communication Technologies and Emerging Business Strategies ◽

10.4018/978-1-59904-234-3.ch015 ◽

2007 ◽

pp. 280-305

Author(s):

Yuichi Washida ◽

Shenja van der Graaf ◽

Eva Keeris

Keyword(s):

Life Cycle ◽

General Framework ◽

Family Relations ◽

Personal Communication ◽

Communication Media ◽

Japanese Family ◽

Empirical Survey ◽

Voice Communications ◽

Survey Results ◽

The Media

This study examines the innovation in communication media, based on empirical survey results from five countries. First, the authors create a general framework of the media life cycle by exploring the replacement of communication media used in daily life. The shift from voice communications to mobile e-mailing is at the forefront of the media life cycle in the personal communication area. This framework also implies future media replacements in other countries. Second, by comparing two empirical surveys, done in 2002 and 2003, of communication means used among Japanese family relations, the authors discover that certain consumer clusters lead in the innovation of communication media. This framework and discovery can be useful to deal with the vacuum between conventional media studies and the latest information technology.

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Event Marketing sebagai Bentuk Komunikasi Pemasaran Pemerintah Kabupaten Siak dalam Membentuk Brand Awareness "Siak the Truly Malay"

Jurnal Politikom Indonesiana ◽

10.35706/jpi.v4i2.3252 ◽

2019 ◽

Vol 4 (2) ◽

pp. 260-273

Author(s):

Evawani Elysa Lubis ◽

Nita Rimayanti ◽

Rumyeni Rumyeni

Keyword(s):

Market Segmentation ◽

Communication Strategy ◽

Brand Awareness ◽

Marketing Communication ◽

Event Marketing ◽

The Media ◽

District Government ◽

Regional Brand ◽

The Government

Marketing Event is one of marketing communication strategy that carried out by the district government to make their district become a tourist destination, and to get the investors who can invest their capital in theirs district. Beside, through marketing communication strategy the marketing event also performed regional brand and establish brand awareness in the minds of tourists. Therefore, the Government of Siak regency being aggressively promote their region by launching a regional brand that are “Siak The Truly Malay”, a slogan which reflected The Culture of Real Malay will be found in Siak. The purpose of this study want to analyze the determination of market segmentation is done by the Siak district government in implementing marketing communications strategies in build the brand awareness of the Siak The Truly Malay. The study also wants to understand that the marketing communication strategy in the form of marketing event which is undertaken by the Government of Siak in build the brand awareness and the media which used to promote the brand’s. The method which is used in the researches are qualitative, It’s is used five informants. The results of this study indicated that in unclear determination of market segmentation for tourists who are expected to visit Siak, meaning Siak District Government has not been able clearly identified their target market segments. While the strategy of marketing communication through marketing event which designed by Siak district government to build brand awareness 'Siak The Truly Malay' was not maximal because of the event is held not focus on culture only, but more to sporting events. The media which used to promote the event of 'Siak The Truly Malay' brand awareness are television, internet media, billboards, bannersKeywords: Marketing Communication, Event Marketing, Brand Awareness

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Media Life Cycle and Consumer-Generated Innovation

Information Communication Technologies ◽

10.4018/978-1-59904-949-6.ch042 ◽

2008 ◽

pp. 638-655

Author(s):

Yuichi Washida ◽

Shenja van der Graaf ◽

Eva Keeris

Keyword(s):

Life Cycle ◽

General Framework ◽

Family Relations ◽

Personal Communication ◽

Communication Media ◽

Japanese Family ◽

Empirical Survey ◽

Voice Communications ◽

Survey Results ◽

The Media

This study examines the innovation in communication media, based on empirical survey results from five countries. First, the authors create a general framework of the media life cycle by exploring the replacement of communication media used in daily life. The shift from voice communications to mobile e-mailing is at the forefront of the media life cycle in the personal communication area. This framework also implies future media replacements in other countries. Second, by comparing two empirical surveys, done in 2002 and 2003, of communication means used among Japanese family relations, the authors discover that certain consumer clusters lead in the innovation of communication media. This framework and discovery can be useful to deal with the vacuum between conventional media studies and the latest information technology.

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Agenda Setting, Religion and New Media: The Chabad Case Study

Journal of Religion Media and Digital Culture ◽

10.1163/21659214-90000103 ◽

2015 ◽

Vol 4 (1) ◽

pp. 126-145 ◽

Cited By ~ 5

Author(s):

Tsuriel Rashi ◽

Maxwell McCombs

Keyword(s):

New Media ◽

Agenda Setting ◽

Public Discourse ◽

Communication Strategy ◽

Communication Media ◽

Political Agenda ◽

List Type ◽

Religious Groups ◽

Wide Range ◽

The Media

Theoretically grounded in agenda setting, a theory focused on the transfer of influence from communication media to a public, this paper examines the media activity of Chabad, an Ultra-Orthodox Jewish movement that is committed both to making Judaism generally accessible and to influencing public discourse. Rabbi M. M. Schneerson, the movement’s late wise and charismatic leader, undertook this dual mission in light of his conception of the theological grounds for the exploitation of mass media. Our examination of Chabad’s agenda-setting communication strategy was guided by two research questions: What is the range of communication media used by Chabad in an effort to achieve its goal? What evidence is there regarding the agenda-setting success of these communication efforts? Although it is obviously difficult to judge the precise degree of success, it is clear that Chabad is involved in a wide range of media and public activity and has already influenced public discourse well beyond the range of the movement itself and of the Jewish religion. The answer to the two questions above will help us understand the various movements that try to influence the agenda on religious grounds, so that we can determine the interface between religion and setting the agenda. It may also assist the efforts of other religious groups that want to influence the media and the political agenda.

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E-GOVERNMENT SEBAGAI LAYANAN KOMUNIKASI PEMERINTAH KOTA SURABAYA (Studi Kematangan e-government Sebagai Layanan Komunikasi Government to Government, Government to Citizen, Government to Business)

Profetik Jurnal Komunikasi ◽

10.14421/pjk.v11i1.1371 ◽

2018 ◽

Vol 11 (1) ◽

pp. 37

Author(s):

Baharudin Noveriyanto ◽

Laila Chairun Nisa ◽

Achmad Sofian Bahtiar ◽

Sahri Sahri ◽

Irwansyah Irwansyah

Keyword(s):

Internet Of Things ◽

Public Service ◽

City Government ◽

Communication Media ◽

Service Improvement ◽

Communication Model ◽

Maturity Level ◽

Literature Study ◽

The Media ◽

The Government

Fenomena pergeseran media komunikasi kearah IoT (Internet of Things) sebagai salah satu model komunikasi saat ini harus disikapi positif oleh pemerintah daerah untuk bisa berinovasi untuk meningkatkan performance organisation management and public service improvement. e-government adalah sebuah bentuk media komunikasi, dimana media didefinisikan sebagai “The Extension of Man” (media itu perluasan manusia). Dengan menggunakan metode deskriptif analisis dan studi literature dengan focus penelitian pada Dinas Komunikasi dan Informatika Kota Surabaya selaku pemegang amanat untuk mengelola informasi dan dokumentasi teknologi informasi di lingkungan pemerintahan Kota Surabaya sesuai dengan keputusan Walikota Surabaya Nomor: 188.45/24/436.1.2/2015. menghasilkan tingkat kematangan e-government di Kota Surabaya telah memenuhi pemeringkatan pada level 4. Sehingga sudut pandang ilmu komunikasi mengatakan, tingkat kematangan layanan e-governemen sebagai media komunikasi government to government, government to citizen, government to business. dimana media adalah “The Extension of Man”, Dengan tujuan kemudahan dalam melakukan komunikasi maka layanan e-government diharapkan dapat menjadi media komunikasi untuk mempercepat pertukaran informasi, menyediakan sarana layanan dan kegiatan transaksi dengan warga masyarakat (G2C), kepada pelaku bisnis (G2B), dan tentunya dengan pihak pemerintah sendiri (G2G)The phenomenon of communication media shift towards IoT (Internet of Things) as one of the current communication model must be responded positively by local government to be able to innovate to improve organizatin management and public service improvement performance. e-government is a form of communication media, in which the media is defined as "The Extension of Man" (the medium is human extension). By using descriptive method of analysis and literature study with focus of research at Surabaya City Communications and Informatics Office as the holder of the mandate to manage information and documentation of information technology in Surabaya city government in accordance with the decision of Mayor of Surabaya Number 188.45 / 24 / 436.1.2 / 2015. resulted in the maturity level of e-government in the city of Surabaya has fulfilled the ranking at level 4. So the perspective of communication science said, the maturity level of e-governemen service as a medium of communication between government to government, government to citizen, government to business. where the media is "The Extension of Man", With the purpose of ease of communication, e-government services are expected to become a medium of communication to accelerate the exchange of information, provide facilities and activities of transactions with citizens (G2C), to the business (G2B) , and certainly with the government itself (G2G)

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STRATEGI KOMUNIKASI DALAM PENGEMBANGAN DESA AGRO WISATA DI KABUPATEN PANGANDARAN

Jurnal Signal ◽

10.33603/signal.v6i2.1321 ◽

2018 ◽

Vol 6 (2) ◽

Author(s):

Saleha Rodiah ◽

Pawit M Yusup

Keyword(s):

Human Resources ◽

Group Discussion ◽

Economic Value ◽

Communication Strategy ◽

Communication Media ◽

Community Leader ◽

Literature Study ◽

The Government ◽

The Right

ABSTRAKPengembangan agro desa wisata yang sedang dikembangkan di Desa Paledah, Padaherang kecamatan, Kabupaten Pangandaran, berusaha untuk memanfaatkan potensi sumber daya alam dan sumber daya manusia. Untuk itu diperlukan strategi komunikasi yang tepat dalam membangun sinergi dari pihak-pihak yang terkait untuk dapat direalisasikan dengan baik. Penelitian ini mengkaji Strategi Komunikasi dalam pengembangan agro desa wisata di Kabupaten Pangandaran bertujuan untuk mengetahui: 1) hak komunikator; 2) perencanaan pesan dan 3) media komunikasi yang digunakan; dan 4) analisis khalayak sasaran. Dilakukan dengan metode kualitatif (studi kasus) dan teknik pengumpulan data melalui wawancara, observasi lapangan, Diskusi Kelompok, dan studi literatur. Hasil dari penelitiannya adalah hak komunikator adalah seorang tokoh masyarakat yang didukung oleh aparatur pemerintah melalui pembangunan yang berkelanjutan sesuai dengan keahliannya masing-masing. Pesan perencanaan dilakukan melalui transfer ide-ide dalam kemasan informasi yang terintegrasi dengan nilai-nilai luhur yang ada di masyarakat, misalnya melalui pembacaan bahan-bahan, undangan untuk menanam tanaman yang memiliki nilai ekonomi di halaman. Sedangkan media komunikasi yang digunakan adalah proposal kegiatan, spanduk dan poster yang dipasang di tempat-tempat strategis dan dapat disampaikan kepada pihak-pihak yang memiliki visi dan misi yang sama. Selain itu, desa wisata agro pelaksana perlu memahami keinginan target audiens dan bekerja sama dengan semua kelompok yang ada di desa Paledah dan tidak mengabaikan peran mereka dalam kelangsungan agro-tourism pembangunan desaKata Kunci: Strategi Komunikasi, Agro Wisata Desa, Kabupaten Pangandaran ABSTRACTThe development of agro tourism village that is being developed in Paledah Village, Padaherang Sub-district, Pangandaran Regency, seeks to utilize the potential of natural resources and human resources. For that needed appropriate communication strategy in establishing synergy of related parties to be realized well. This study examines the Communication Strategy in the development of agro tourism village in Pangandaran Regency aims to know: 1) the right communicator; 2) message planning and 3) communication media used; and 4) analysis of target audiences. Conducted by qualitative methods (case study) and data collection techniques through interviews, field observation, Focus Group Discussion, and literature study. The result of his research is the right communicator is a community leader who is supported by the government apparatus through continuous development in accordance with their respective expertise. Message planning is done through the transfer of ideas in the packaging of information that is integrated with the noble values that exist in the community, for example through recitation materials, invitations to plant crops that have economic value in the yard. While the communication media used is a proposal of activities, banners and posters installed in strategic places and can be submitted to parties who have the same vision and mission. In addition, the agro-tourism village implementers need to understand the wishes of the target audience and cooperate with all the existing groups in Paledah village and do not neglect their roles in the continuity of agro-tourism village developmentKeywords: Communication Strategy, Agro Tourism Village, Pangandaran Regency

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Government Communications in Terms of Coronavirus Pandemic on the Example of Novi Sanzhary Events

Scientific notes of the Institute of Journalism ◽

10.17721/2522-1272.2021.78.8 ◽

2021 ◽

pp. 111-122

Author(s):

Mykhailo Omelchenko

Keyword(s):

Communication Strategy ◽

Communication Policy ◽

Government Officials ◽

Local Authorities ◽

The Social ◽

International Image ◽

The Media ◽

The Government ◽

Communication And Coordination ◽

Mass Protest

The main objective of the article is to analyze an example of implementation of government communications in connection with the mass protest of residents from Novi Sanzhary, the urban-type settlement in Poltava region caused by evacuation of the Ukrainian citizens from Wuhan (PRC) on February 20, 2020. Through the comprehensive retrospective analysis of the government’s communication policy as well as the analysis of statements of government officials and local authorities in the media it was identified that the government communication policy became a major factor of mass protest in a pandemic. The government’s uncertainty in choosing the final medical facility to quarantine the evacuees and a lack of awareness among the government officials about socio-economic and demographic characteristics of Novi Sanzhary’s residents led to a deliberately ineffective communication strategy: 1) the residents of Novi Sanzhary were not properly informed about the specifics of means of coronavirus’ spread and lethality – it resulted in the government’s inability to predict the behavior and reaction of the locals to evacuation; 2) there was a lack of communication and coordination between the government’s officials and local authorities of Novi Sanzhary – this resulted in the opposition of local authorities to evacuation combined with their spreading of false rumors among the locals and their support of the protest; 3) the officials spread the false messages related to the protesters, that questioned their subjectivity and simultaneously politicized the protest. In addition, the government was unable to counter the leaks of confidential information in the social and mass media on the eve of evacuation, which minimized unexpectedness of the operation. Altogether, these factors led to the mass protest of Novy Sanzhary’s residents against evacuation of the Ukrainian citizens on February 20, 2020. The consequences of the protests impacted negatively on the international image of Ukraine. As a result, the article offers the certain recommendations aimed to improve the government communications in the terms of coronavirus pandemic in Ukraine.

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Siyaha Tourism Application Development: E-Encyclopedia of Arabic Tourism in Malang, East Java, Indonesia

Abjadia ◽

10.18860/abj.v6i1.10866 ◽

2021 ◽

Vol 6 (1) ◽

pp. 30-44

Author(s):

R. Taufiqurrochman ◽

Agung Prasetiyo

Keyword(s):

Pilot Project ◽

Communication Strategy ◽

Application Development ◽

Tourist Destinations ◽

Digital Era ◽

The Media ◽

Tourism Information ◽

The Government ◽

The Right ◽

Product Specifications

The trend growth of travelers abroad from the Middle East, especially from Saudi Arabia, is getting increased. In the year 2019, Indonesia managed to reach rank first tour halal popular world. In the digital era, these things must of course be balanced with a marketing communication strategy that demands an Arabic travel e-encyclopedia. The Siyaha Tourism application developed by researchers is one of the right alternatives. This application is designed and developed using research and development (RD) with a Four-D model combined with the procedure for compiling an encyclopedia based on Arabic lexicography. The combination of the media application development process and the preparation of this encyclopedia is a good outcome with complete product specifications, both in terms of content and features. The results of the validation from language, tourism, and culture experts also show that the Siyaha Tourism application in the form of android for mobile and the website www.siyaha.online is worthy of being a media for tourism information, especially tourist destinations in Malang City, East Java, Indonesia which the government has designated as city pilot project of the halal tourism program. 212 respondents rated this product. The results show that the quality of the Siyaha Tourism application is good and needed for tourism.

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KEEFEKTIFAN MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA PERGURUAN TINGGI RAHARJA

CCIT Journal ◽

10.33050/ccit.v9i1.401 ◽

2015 ◽

Vol 9 (1) ◽

pp. 77-86

Author(s):

Lusyani Sunarya ◽

Po Abas Sunarya ◽

Jasmine Dara Assyifa

Keyword(s):

Visual Communication ◽

Communication Media ◽

Media Campaign ◽

Prospective Students ◽

Media Campaigns ◽

Great Opportunity ◽

Information And Communication ◽

The Media ◽

Fierce Competition ◽

The University

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication media are less effective and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as brochures, banners, posters, billboards, catalogs, paper bag, flyers and merchandise. In conclusion, this article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered

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