scholarly journals The Effect of Attitude, Normal Subjective and Perceived Behavioral Control (Pbc) on Actual Purchasing Through Purchases of Online Purchase in The Online Retail Industry

2020 ◽  
Vol 7 (1) ◽  
pp. 9-17
Author(s):  
ANITA HEPTARIZA
Keyword(s):  
Online Shopping ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Goods And Services ◽  
Online Purchase ◽  
Generation Z ◽  
Internet Users ◽  
Analysis Technique

Online shopping activities are currently growing. Online shopping activities are supported by the increasing number of Internet users. With the growing number of people who know the internet and along with the presence of Generation Z who was born in the digital age make the habit of spending goods and services slowly but surely have to switch online. One of the factors that affect online shopping is the intention of purchasing online. Theory of Planned Behavior (TPB) explains that consumer behavior is shaped by attitudes, subjective norms, and perceived behavioral control (PBC) that form the intention of online purchasing. This study aims to analyze the effect of attitudes on online purchase intentions, to analyze the effect of subjective norms on online purchasing intentions, to analyze the effect of PBC on online purchase intentions and to analyze the effect of online purchase intentions on actual purchases. The research was conducted at Prama Sanur Beach Hotel. The technique of data collection used are observation, interview, documentation, questionnaires. Data analysis technique using quantitative analysis with PLS program. The results show that attitudes have a positive and significant influence on the intentions of online purchasing. Subjective norms have a positive but insignificant effect on online purchase intentions. Perceived Behavioral Control (PBC) has a positive and significant effect on online purchasing intentions, and online purchase intentions have a positive and significant effect on actual purchases.   Keywords: Attitude, Subjective Norm, Perceived Behavioral Control (PBC), Intention Online Purchase, Actual Purchase.

Understanding consumers’ intentions to purchase green products in the social media marketing context

2019 ◽  
Vol 32 (4) ◽  
pp. 860-878 ◽  
Author(s):  
Ying Sun ◽  
Shanyong Wang
Keyword(s):  
Social Media ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Perceived Behavioral Control ◽  
Product Knowledge ◽  
Green Products ◽  
Content Type ◽  
Price Consciousness

Purpose The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms, perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups. Design/methodology/approach A questionnaire survey method was used to collect data from consumers in China. The Amos 22.0 software package was used to conduct the data analysis. Findings The empirical results suggest that attitude, subjective norms and perceived behavioral control positively affect purchase intentions, while price consciousness negatively affects purchase intentions. Product knowledge positively affects consumers’ attitudes and purchase intentions, and PCE positively affects consumers’ attitudes. As expected, social media marketing positively affects subjective norms, product knowledge and PCE and negatively affects price consciousness. However, there is no significant relationship between PCE and purchase intentions. According to the results of multigroup structural equation modeling analysis, the effects differ significantly among different consumer groups. Originality/value This study enriches the research about the factors that influence consumers’ purchases of green products in emerging countries in the social media marketing context.

scholarly journals The Influence of Attitude, Subjective Norm and Perceived Behavioral Control towards Organic Food Purchase Intention

2020 ◽  
Vol 1 (2) ◽  
pp. 132
Author(s):  
Hana Novita Hasan ◽  
Sentot Suciarto
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Food Purchases ◽  
Analysis Technique ◽  
Food Attitudes ◽  
Perceived Behavior Control ◽  
Two Stages

This study aims to determine the determinants of intention in buying organic food. This thesis focuses on the consumer of organic food products in Indonesia who use online media in Instagram to make their organic food purchases with Theory of Planned Behavior. The data collection in this study was conducted in two stages, namely pre-survey to analyze opinion leaders and types of organic foods that will be used as a limitation of the study and the second stage is the research questionnaire. The analysis technique used is qualitative data analysis. Based on the results of the study conclusions can be drawn as follows:  adherence to organic food and perceived behavioral control significantly influence buying intention in organic food, while subjective norms are found to have no significant effect on buying intention in organic food. Attitudes toward organic food have the strongest influence among the other two variables. Subjective norms have the lowest influence. Subjective norms or pressure from other people to consume organic food apparently do not have a significant effect because it does not originate from oneself (external) or is not their own volition, in contrast to the attitude and perceived behavior control variables that originate from oneself.

scholarly journals Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

2020 ◽  
Vol 12 (23) ◽  
pp. 10177
Author(s):  
Han-Shen Chen ◽  
Chia-Hsing Liang ◽  
Shu-Yi Liao ◽  
Hung-Yu Kuo
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Food Delivery ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Delivery Platform ◽  
Positive Effect

With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms not only provides consumers with more choices, but also allows restaurant operators to reach more potential consumers and increase their additional revenue. This study is based on theory of planned behavior (TPB), and includes the ‘utilitarian value’ and ‘hedonic value’ as research variables. Structural equation modeling (SEM) was used to verify the research hypotheses, and to analyze consumers’ purchase intentions toward online food delivery platforms. An online survey was also conducted, and a total of 1300 questionnaires were distributed. After excluding invalid questionnaires with incomplete answers, a total of 1082 questionnaires were deemed valid, and the effective recovery rate was 83.23%. The research results were as follows: (1) the attitude, subjective norms, and perceived behavioral control of consumers will have a significant positive effect on utilitarian value and hedonic value; (2) the utilitarian and hedonic values have a significant positive effect on purchase intention; and (3) the utilitarian and hedonic values have a mediating effect on attitude, subjective norms, perceived behavioral control, and purchase intention. Based on the above results, food delivery platform operators can identify the key factors that drive consumers to use their services in order to formulate effective management strategies and create greater business opportunities for their organizations.

The theory of planned behaviour and intention of purchase sport team licensed merchandise

2016 ◽  
Vol 6 (2) ◽  
pp. 228-243 ◽  
Author(s):  
Min Soo Kim ◽  
Jeffrey James
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Role Identity ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Sport Team ◽  
Past Behavior ◽  
Licensed Merchandise

Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC) were used to predict purchase intention of STLM. In an effort to increase the level of prediction, additional elements – past behavior and role identity – were included. A total of 384 university students participated in the survey. Findings – The results indicated that attitude, subjective norms, and PBC accounted for 64 percent of the variance in purchase intention of STLM. Past behavior and role identity explained an additional 9.3 percent of the variance in purchase intentions. Past behavior was the strongest predictor of purchase intention. Originality/value – The results showed the efficacy of the TPB in predicting purchase intentions of STLM.

Factors Influencing Ethical Purchase Intentions of Consumers in China

2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Wuhan City ◽  
Factors Influencing ◽  
The Impact

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MAHASISWA UNTUK BERWIRAUSAHA (Studi Kasus Mahasiswa AgribisnisUIN Syarif Hidayatullah Jakarta)

2019 ◽  
Vol 11 (2) ◽  
pp. 202-217
Author(s):  
Aditiya Yasmin ◽  
Mudatsir Najamuddin ◽  
Rizki Adi Puspita Sari
Keyword(s):  
Random Sampling ◽  
Action Theory ◽  
Behavioral Control ◽  
Analysis Data ◽  
Positive Influence ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Stratified Random Sampling ◽  
Analysis Technique

Entrepreneurship is the potential for development, both in number and quality of entrepreneurship itself. Indonesia faces the reality that the number of entrepreneurs is still small, at around 1,65% (Source: Berita Kementrian Koperasi dan Usaha Kecil dan Menengah, March 2015)), whereas it takes at least 2% of entrepreneurs to enable a prosperous country.This research was conducted by incorporating three factors that drive an action (Theory of Planned Behavior) which implemented as a supporting factor of entrepreneurship action; attitudes, subjective norms, and perceived behavioral control. The type of method used a quantitative analysis. Data was collected through questionnaires and documentation. Analysis technique used is multiple linear regression and using Likert scale for measurement. The population was a student of Agribusiness UIN Syarif Hidayatullah Jakarta from 2008, 2009, 2010,2011, and 2012. The sampling is using proportionate stratified random sampling. There are 80 respondents.This research has R square = 0,412. The results of the study showed: (1) attitudes, subjective norms, and perceived behavioral control is influencing simultaneously to encourage students for being an entrepreneur (p < 0,05) (2) There was a positive influence (partially) in each factors: attitude (p < 0,05), subjective norms (p < 0,05), and perceived behavioral control (p < 0,05) to affect students in entrepreneurship.

scholarly journals The Influence of the Characteristics of Whistleblower to Whistleblowing Intentions

2019 ◽  
Vol 2 (1) ◽  
pp. 56-69
Author(s):  
Venessa Angelin Yermia Djamal ◽  
Toto Warsoko Pikir ◽  
Rr. Puruwita Wardani
Keyword(s):  
Behavioral Control ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norms ◽  
Primary Data ◽  
Professional Commitment ◽  
Perceived Behavioral Control ◽  
The Public ◽  
Analysis Technique ◽  
Analysis Models

Auditors have an important role both for companies and other parties who rely on audited financial information to make decisions. Cases involving the Public Accountant Firm (PAF) raise doubts about the auditor's performance. Therefore, efforts that can be made to increase that trust are by whistleblowing action, but it is not an easy action. The characteristics of whistleblower factors that influence a person's intention to conduct whistleblowing are attitudes toward behavior, subjective norms, perceptions of behavioral control, and commitment of professional. This study uses the Theory of Planned Behavior concept as a theoretical basis. The purpose of this study is to provide empirical evidence about the effect of attitudes toward behavior, subjective norms, perceptions of behavioral control, and the auditor's professional commitment to whistleblowing intentions. The study was conducted using primary data. The respondents in this study are an auditor who works in PAF in Surabaya. The sample in this study is 54 people with sampling techniques using convenience sampling. The analysis technique uses multiple linear regression analysis models. The results showed that attitudes toward behavior, subjective norms, and professional commitment were related to whistleblowing intentions, while perceived behavioral control did not conflict with whistleblowing intentions. This shows that auditors feel there will be difficulties and few opportunities in the process of disclosing known fraud, so that perceived behavioral control has no effect.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MAHASISWA UNTUK BERWIRAUSAHA (Studi Kasus Mahasiswa AgribisnisUIN Syarif Hidayatullah Jakarta)

2019 ◽  
Vol 12 (2) ◽  
pp. 132-147
Author(s):  
Aditiya Yasmin ◽  
Mudatsir Najamuddin ◽  
Rizki Adi Puspita Sari
Keyword(s):  
Random Sampling ◽  
Action Theory ◽  
Behavioral Control ◽  
Analysis Data ◽  
Positive Influence ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Stratified Random Sampling ◽  
Analysis Technique

Entrepreneurship is the potential for development, both in number and quality of entrepreneurship itself. Indonesia faces the reality that the number of entrepreneurs is still small, at around 1,65% (Source: Berita Kementrian Koperasi dan Usaha Kecil dan Menengah, March 2015)), whereas it takes at least 2% of entrepreneurs to enable a prosperous country.This research was conducted by incorporating three factors that drive an action (Theory of Planned Behavior) which implemented as a supporting factor of entrepreneurship action; attitudes, subjective norms, and perceived behavioral control. The type of method used a quantitative analysis. Data was collected through questionnaires and documentation. Analysis technique used is multiple linear regression and using Likert scale for measurement. The population was a student of Agribusiness UIN Syarif Hidayatullah Jakarta from 2008, 2009, 2010,2011, and 2012. The sampling is using proportionate stratified random sampling. There are 80 respondents.This research has R square = 0,412. The results of the study showed: (1) attitudes, subjective norms, and perceived behavioral control is influencing simultaneously to encourage students for being an entrepreneur (p < 0,05) (2) There was a positive influence (partially) in each factors: attitude (p < 0,05), subjective norms (p < 0,05), and perceived behavioral control (p < 0,05) to affect students in entrepreneurship.

scholarly journals Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour

2021 ◽  
Vol 9 (2) ◽  
pp. 182-190
Author(s):  
Bernadetta Diansepti Maharani ◽  
Lusia Tria Hatmanti Hutami ◽  
Kadek Isna
Keyword(s):  
Environmental Concern ◽  
Behavioral Control ◽  
Theory Development ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Green Products ◽  
Generation Z ◽  
Purchasing Intention ◽  
Research Findings ◽  
Convenience Sampling

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.

scholarly journals An Empirical Study on the Theory of Planned Behavior: the Effect of Gender on Entrepreneurship Intention

2017 ◽  
Vol 20 (1) ◽  
pp. 71
Author(s):  
Dian Palupi ◽  
Bambang Hadi Santoso
Keyword(s):  
Data Analysis ◽  
Empirical Study ◽  
Random Sampling ◽  
Quantitative Data ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Analysis Technique ◽  
Quantitative Data Analysis

This study aimed to examine the effect of gender on entrepreneurship intention through attitude as a mediating variable of entrepreneurship, subjective norms, and perceived behavior controls, and their implications. The sample of this research consisted of 429 students from four state and private universities in East Java. The sample was taken by non-random sampling that is through accidental sampling. In addition, the sample was taken from the students who were still taking the lecture. This was done to facilitate the distribution of questionnaires and the return and accuracy of answers given by students. The analysis technique used in this research is quantitative data analysis technique using Path Analysis modeling. The results shows that, gender directly affects the intention of entrepreneurship. The effect of gender on entrepreneurial intention is mediated by attitude toward entrepreneurship, subjective norms, and perceived behavioral control.

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