Use of Message Framing and Color in Vaccine Information to Increase Willingness to Be Vaccinated

2011 ◽  
Vol 39 (8) ◽  
pp. 1063-1071 ◽  
Author(s):  
Yu-Hung Chien
Keyword(s):  
University Students ◽  
Prospect Theory ◽  
Significant Interaction ◽  
Message Framing ◽  
H1n1 Vaccine ◽  
Color Combination ◽  
Taiwanese People ◽  
Vaccine Information ◽  
Blue Background ◽  
Color Psychology

Some young Taiwanese people who did not receive the H1N1 vaccine were infected with the influenza. In this study prospect theory was combined with color psychology in order to explore if 2 factors, framing of the message (gain vs. loss) and color combination (white text on a red background vs. white text on a blue background), influenced the persuasiveness of televised vaccination information and viewers' willingness to be vaccinated. Participants were 120 university students, aged between 19 and 24, who were randomly divided into 4 groups to view televised vaccination information that was presented using different combinations of the factors. Participants then completed questionnaires and a significant interaction was found between message framing and color combination, which affected information persuasiveness and the respondents' willingness to be vaccinated. Loss-framed messages with white text on a red background was the most effective at enhancing vaccination information persuasiveness and people's willingness to be vaccinated.

Message Framing and Color Combination in the Perception of Medical Information

2011 ◽  
Vol 108 (2) ◽  
pp. 667-672 ◽  
Author(s):  
Yu-Hung Chien
Keyword(s):  
University Students ◽  
Medical Information ◽  
Message Framing ◽  
White Background ◽  
Color Combination ◽  
Item Questionnaire ◽  
Black Characters ◽  
Flu Vaccine ◽  
Vaccine Information ◽  
To Receive

A 2 × 2 between-subjects design was used to examine the effects of message framing (gain vs loss) and color combination (red background with white characters vs white background with black characters) on 120 university students' perception of materials promoting the H1N1 flu vaccine and their willingness to receive the vaccine after they had read the materials. Each participant completed a 6-item questionnaire, and the results of an analysis of variance showed that participants rated vaccine information presented through loss-framed messages as having greater interest and leading to greater understanding. Loss-framed messages presented on a white background with black characters significantly increased the willingness of the participants to receive the vaccine.

Does message framing predict willingness to participate in a hypothetical HIV vaccine trial: An application of Prospect Theory

AIDS Care ◽  
2013 ◽  
Vol 25 (7) ◽  
pp. 910-914 ◽  
Author(s):  
Michael Evangeli ◽  
Zuhayr Kafaar ◽  
Ashraf Kagee ◽  
Leslie Swartz ◽  
Philippa Bullemor-Day
Keyword(s):  
Prospect Theory ◽  
Message Framing ◽  
Vaccine Trial ◽  
Hiv Vaccine ◽  
Willingness To Participate

Intellectual Characteristics of Successful, Dropout, and Probationary Black and White University Students

1974 ◽  
Vol 34 (3) ◽  
pp. 951-953 ◽  
Author(s):  
R. E. Pandey
Keyword(s):  
University Students ◽  
Black Students ◽  
Significant Interaction ◽  
Verbal Comprehension ◽  
Black And White ◽  
Significant Difference ◽  
Intellectual Characteristics ◽  
Numerical Operations

Performance on Verbal Comprehension, General Reasoning, and Numerical Operations tests of 350 freshmen: “good,” dropout, and probationary, was studied. Analyses of variance did not yield significant status effects over the three tests, but a significant interaction of race and status was found for Verbal Comprehension scores. Whites did not differ over status categories, but there was a significant difference in favor of the “good” black students compared with those on probation. Black dropouts performed as well as “good” black students.

scholarly journals Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China

2018 ◽  
Vol 15 (9) ◽  
pp. 2059 ◽  
Author(s):  
Li Bai ◽  
Zhengjie Cai ◽  
Yalan Lv ◽  
Tingting Wu ◽  
Manoj Sharma ◽  
...  
Keyword(s):  
Food Safety ◽  
University Students ◽  
Message Framing ◽  
Health Condition ◽  
Safety Education ◽  
Food Safety Education ◽  
Safety Message ◽  
Personal Involvement ◽  
Gain And Loss ◽  
Medical University

Objective: This study explored whether the efficacy of food safety education interventions can be increased by message framing among medical university students, and demonstrated the role of personal involvement within the message recipient in moderating framed effects. Methods: A cross-sectional study of food safety message framing was conducted among medical university students (randomly selected 1353 participants). An online self-administered questionnaire was used to collect information. Wilcoxon rank-sum test and Ordered multivariate logistic regression were utilised in the data analyses. Results: The present study showed significant differences in acceptance between the gain- and loss-framed groups (p < 0.001). Participants with higher personal involvement had higher acceptance than those with low personal involvement in gain- and loss-framed message models (p < 0.001). The acceptance of participants who were concerned about their health condition was higher than those who were neutral regarding their health condition (p < 0.001) and participants who suffered a food safety incident had higher acceptance than those who did not (p < 0.05). Conclusions: This study portrayed the selection preference of message framing on food safety education among medical university students in southwest China. Participants exposed to loss-framed messages had higher message acceptance than those exposed to gain-framed messages. Personal involvement may affect the food safety message framing. Public health advocates and professionals can use framed messages as a strategy to enhance intervention efficacy in the process of food safety education.

scholarly journals The Roles of Mental Construal Level Theory in the Promotion of University Students' Pro-environmental Behaviors

2021 ◽  
Vol 12 ◽  
Author(s):  
Yanhui Jia ◽  
Jie Tian ◽  
Haiyue Liu
Keyword(s):  
Climate Change ◽  
University Students ◽  
Technological Innovation ◽  
Message Framing ◽  
Risk Compensation ◽  
Construal Level ◽  
Green Technologies ◽  
Environmental Behaviors ◽  
Mental Construal ◽  
Compensation Behavior

Although green technological innovation is designed to combat climate change, recent research suggests that increased attention to technological innovations might decrease climate change risk perception and reduce pro-environmental behaviors due to the feeling of being assured, which is referred to as risk compensation behavior. Although there has been a growing interest in reducing the risk compensation effect related to climate change, the academic literature in this area is very limited. In this study, we propose a psychological intervention to mitigate a sample of university students' (N = 1,500) irrational response to green technological innovation so as to promote their pro-environmental behaviors. Our experiments identify students' mental construal level as an important psychological factor that, when combined with a proper message framing strategy of introducing new green technologies, can remedy their irrational response to new green technologies. Our findings suggest that highlighting the new technology as playing a preventive/promotional role related to climate change can mitigate risk compensation behavior and eventually promote students' pro-environmental behaviors when they are at a high/low mental construal level.

Event Valence and Unrealistic Optimism

2003 ◽  
Vol 92 (3_suppl) ◽  
pp. 1105-1109 ◽  
Author(s):  
Ron S. Gold ◽  
Kate Martyn
Keyword(s):  
University Students ◽  
Prospect Theory ◽  
Positive Outcome ◽  
Good Explanation ◽  
Unrealistic Optimism ◽  
Related Event ◽  
Health Related ◽  
Positive Valence ◽  
Event Valence ◽  
Motivational Account

The effect of event valence on unrealistic optimism was studied. 94 Deakin University students rated the comparative likelihood that they would experience either a controllable or an uncontrollable health-related event. Valence was manipulated to be positive (outcome was desirable) or negative (outcome was undesirable) by varying the way a given event was framed. Participants either were told the conditions which promote the event and rated the comparative likelihood they would experience it or were told the conditions which prevent the event and rated the comparative likelihood they would avoid it. For both the controllable and the uncontrollable events, unrealistic optimism was greater for negative than positive valence. It is suggested that a combination of the ‘motivational account’ of unrealistic optimism and prospect theory provides a good explanation of the results.

Persuasiveness of Online Flu-Vaccination Promotional Banners

2013 ◽  
Vol 112 (2) ◽  
pp. 365-374 ◽  
Author(s):  
Yu-Hung Chien
Keyword(s):  
Health Promotion ◽  
Young People ◽  
Message Framing ◽  
Vaccination Programs ◽  
Flu Vaccination ◽  
Item Questionnaire ◽  
Two Factors ◽  
Blue Background ◽  
Motivation To Participate ◽  
Practical Implications

Young people appear to have relatively little motivation to participate in flu-vaccination programs. This study assessed the effectiveness of online banners in efforts to persuade young people to get vaccinated. Specifically, a 2 × 3 between-subjects factorial design was used to examine the effects of message framing (gain vs loss) and color configuration (white text on a red background, black text on a yellow background, and white text on a blue background) on 180 college students' perceptions of the persuasiveness of flu-vaccination promotional banners. Each participant completed a four-item questionnaire, and the results of an analysis of variance showed that persuasiveness scores were higher among participants exposed to a loss-framed than to a gain-framed message, but only when the loss-framed message was presented in white text on a red background. The theoretical and practical implications of manipulating these two factors in the development of effective health-promotion materials are discussed.

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