Do You Approach Positive Events or Do They Approach You? Linking Event Valence and Time Representations in a Dutch Sample

In order to think and talk about time, people often use the ego- or time-moving representation. In the ego-moving representation, the self travels through a temporal landscape, leaving past events behind and approaching future events; in the time-moving representation, the self is stationary and temporal events pass by. Several studies contest to the psychological ramifications of these two representations by, inter alia, demonstrating a link between them and event valence. These studies have, however, been limited to English speakers, even though language has been found to affect time representation. The present study therefore replicated Margolies and Crawford’s (2008) experiment on event valence and time representation amongst speakers of Dutch. Unlike Margolies and Crawford (2008), we do not find that positive valence leads to the endorsement of an ego-moving statement. Future studies will need to determine the ways through which language might moderate the relation between event valence and time representation.

The Effects of Day of the Week on Temporal Ambiguity Resolution

Previous research has suggested that individuals’ resolution of temporal ambiguity relies on experiences in physical domains, as well as on future event valence and emotional experiences. In the current study, we investigate whether the interpretation of a temporally ambiguous question is modulated by the day of the week on which the study was conducted. We asked participants ( N = 208) to resolve the ambiguous time question on different days of the week (Monday or Friday). The results of the experiment indicate differences in processing of temporal ambiguity between different days of the week. The study raises the interesting possibility that days of the week can have important implications for resolving temporal ambiguity.

Time metaphor and regulatory focus

Purpose Two time metaphors are often adopted to express the passage of time: the ego-moving metaphor that conceptualizes the ego as moving toward the stationary event (e.g. we are approaching the holiday) or the event-moving metaphor that conceptualizes the event as moving toward the stationary ego (e.g. the holiday is approaching us). This paper aims to investigate the influence of the time metaphor on regulatory focus, as well as its downstream marketing implications. Design/methodology/approach Five studies were conducted. Studies 1a–1c examined the moderating effect of the valence of events on the relationship between time metaphors and regulatory focus. Studies 2–3 investigated the downstream marketing implications of the above effects. Findings The findings indicated that compared to the event-moving metaphor, the ego-moving metaphor is more likely to evoke a promotion focus when consumers anticipate a positive event. However, when the event is negative, the ego-moving metaphor is more likely to evoke a prevention focus compared to the event-moving metaphor. Research limitations/implications This research extends the previous literature on regulatory focus activation by showing that time metaphors affect regulatory focus, and that event valence plays a critical moderating role in the relationship. Practical implications Many companies rely on positive events (e.g. holidays, anniversaries) to market their products. The findings of this research suggest that companies promoting products with promotion-related benefits or products with higher risks should adopt an ego-moving metaphor to describe the coming of the event. In contrast, companies promoting products with prevention-related benefits or products with low risks should adopt an event-moving metaphor to describe the coming of the event. Originality/value This research showed that the effects of time metaphors on consumers’ regulatory focus depend on the valence of the events. It also demonstrated the downstream implications of time metaphors by showing that time metaphors influence consumer product choices and financial decisions.

The effects of depression on number perception and its implications for theories of numerical cognition

Most theories of numerical cognition assume that the perception of a quantity is independent of that which the quantity describes (termed an abstract quantity representation). Beck’s cognitive theory of depression, in contrast, assumes that depressed individuals maintain negative perceptual biases and that depressed individuals’ perception of quantity will be dependent on that which the quantity describes. Here, we explore the nature of quantity representations by assessing whether level of depression and valence of events influences individuals’ perceptions of numerical quantities. In a number bisection task, we presented participants with three quantities: one associated with the time until a positive event, one associated with the time until a negative event, and a target number. The participant was asked to judge whether the quantity denoted by the target number was closer to the time until the positive or negative event. Results indicated that event valence influenced the perception of quantity and this perceptual bias interacted with the level of depression. Thus, these findings indicate that quantity representations are malleable and are represented non-abstractly in the brain.

“So Now, I Wonder, What Am I?”: A Narrative Approach to Bicultural Identity Integration

Individuals socialized in multiple cultures actively construct their bicultural identity in the context of relevant life events. However, the content and meaning of these experiences, as subjectively constructed and understood by the individual, remain largely unexplored in relation to biculturalism outcomes. Using a narrative approach, two studies of U.S. biculturals examined how memories about the experience of being bicultural (“bicultural memory narratives”) related to bicultural identity integration (BII). BII describes having cultural identities that are blended and exist harmoniously within the self (vs. having dissociated and conflicting identities). In Study 1, bicultural college students shared two bicultural memory narratives, which were coded for the past event valence, exploratory processing, and ending valence (positive vs. negative ending). Most reported memories about at least somewhat negative experiences, and yet narrating those events with positive endings was predictive of higher BII, even after controlling for other factors, such as trait affect. In Study 2, second-generation bicultural adults ranging in age from 18 to 62 shared narratives about memories of bicultural conflict, which were also coded for exploratory processing and positive resolution. Similar to Study 1, positive resolution predicted higher levels of BII, independent of other factors. Bicultural identity conflict was found to decrease with age across adulthood. Findings for exploratory processing were inconclusive and suggest that its role in BII may fluctuate over time and be dependent on several factors, including age, type of memory, and time spent exploring bicultural identity.

Shaping the Relative Importance of Needs from Recent to Early Autobiographical Experiences

Although past work suggests that people place greater importance of enhancement needs (e.g., self-esteem) over safety needs, recent work demonstrates that contextual factors like event valence (satisfying or distressing) can shift the importance of security above enhancement needs. This study examines whether the effect of event valence on relative need importance for recent memories can carry over to shift the importance of safety relative to enhancement needs in one's earliest childhood memories. At time 1 (T1), participants recalled their most "distressing" (security-relevant) or "satisfying" (enhancement-relevant) experience and rated the importance of 10 needs in defining the event. Next, all participants freely recalled their earliest memory and rated the importance of different needs in defining that event. As predicted, event valence determined the importance of security relative to enhancement needs at T1, such that enhancement needs were more important for satisfying events whereas security needs were more important for distressing events. Moreover, as predicted, these differences in relative need importance at T1 (satisfying vs. distressing) carried over to shape relative need importance in participants' earliest memories. We close by discussing implications for human motivation.

Relationship satisfaction and the subjective distance of past relational events

The present research examines how the subjective time of relational memories is linked to present relationship satisfaction. We tested the hypothesis that satisfied (but not dissatisfied) partners would keep happy relational events subjectively close in time and relegate transgressions to the subjectively distant past (regardless of when those events actually occurred). We found support for our predictions in the context of romantic relationships (Study 1) and with any type of close other (e.g., friends, family members; Study 2). To better understand the implications of the subjective distancing pattern among highly satisfied versus dissatisfied partners, we examined the role of perceptions of event importance. We found that highly satisfied partners’ adaptive pattern of distancing mediates their tendency to ascribe continued importance to past relationship glories, while dismissing earlier relational disappointments as unimportant (Study 2). We then examined the causal impact of subjective time on importance and on subsequent relationship satisfaction by manipulating both event valence and perceptions of subjective distance (Study 3). People were more satisfied when happy relational events felt close and unhappy ones felt distant. This work sheds light on a reciprocal process whereby highly satisfied partners navigate the temporal landscape of their relational histories by retaining and valuing happy memories and by discarding the relevance of painful ones, which then maintains or boosts subsequent relationship satisfaction.