How social exclusion and high self-esteem negatively affect consumer attitudes toward anthropomorphized products

2021 ◽  
Vol 49 (1) ◽  
pp. 1-12
Author(s):  
Ruiheng Fu ◽  
Wei Xu

Empirical studies have demonstrated that the anthropomorphism of products has positive effects on consumers' attitudes and behaviors toward those products. However, our findings in two experiments suggest that product anthropomorphism might produce negative effects under certain conditions. People who were socially excluded and who had high self-esteem evaluated anthropomorphized products more negatively than did those with low self-esteem, and the distinctiveness motivation mediated the effect of this interaction of social exclusion and self-esteem on attitudes toward anthropomorphized products. Our findings extend extant knowledge of product anthropomorphism and provide marketing managers with practical suggestions for applying marketing strategies that utilize anthropomorphized products.

2015 ◽  
Vol 24 (6) ◽  
pp. 621-632 ◽  
Author(s):  
Véronique Collange ◽  
Adrien Bonache

Purpose – The purpose of this article is to understand how and why consumers resist or accept product rebranding. It seeks to identify and to quantify the drivers of attitudes toward this marketing practice to guide marketing managers in the execution of an effective changeover. Design/methodology/approach – The research is conducted in three stages. First, a qualitative study is run among 45 consumers to identify variables that might influence attitudes toward product rebranding. Second, a review of literature on the emotion of surprise is carried out to specify the relationships between the variables previously identified and to formulate hypotheses. Third, a quantitative study is conducted among 480 consumers to test the hypotheses and to quantify the impact of each variable. Findings – Surprise impacts attitudes toward product rebranding through a three-way process (automatic, higher-order cognitive, higher-order affective): a direct negative effect, an indirect effect mediated by incomprehension about the reasons for the change and an indirect effect mediated by the negative emotions generated by the change. Moreover, trust in firms diminishes the negative effects of anger, fear and sadness on attitudes toward product rebranding. Research limitations/implications – The research offers a better understanding of processes involved in the building of consumer attitudes toward brand name change. However, it only constitutes a first step in the attempt to understand the phenomena. Practical implications – This practice of brand name change is increasingly popular, but marketing managers are skeptical about the best way to implement it. The paper provides a better understanding of consumer reactions to product rebranding, so that marketing managers can make better decisions. It reveals guidance for successful brand name changes. Originality/value – This paper is the first to propose and to test a comprehensive model of the mental processes involved in the building of consumer attitudes toward product rebranding.


Author(s):  
Tina Jukic ◽  
Mateja Kunstelj ◽  
Mitja Decman ◽  
Mirko Vintar

In this chapter, 3 main aspects of municipal e-government in Slovenia are investigated thoroughly: supply, demand, and the view of municipal officials. After the review of studies in the field, the results of 3 empirical studies are presented. While the supply-side aspect of municipal e-government has been investigated within several studies, the view of external (citizens) and internal (municipal officials) users of municipal e-government have been rather neglected in the past, and the same is true for effects measured in this field. This chapter fills these gaps. The results revealed that municipal Web supply is poor, which is reflected in citizens’ satisfaction as well. Surprisingly, municipal officials are not well aware of possibilities e-government offers to them and to their customers. In addition, they believe that positive effects brought about the introduction of e-government are not significant, while among negative effects larger range of tasks, heavier workload, and increased complexity of tasks are stressed. At the end of the chapter key findings are summarized.


2018 ◽  
Vol 31 (2) ◽  
pp. 265-286 ◽  
Author(s):  
Divya Verma Gakhar ◽  
Abhijit Phukon

Purpose The purpose of this paper is to review several influential empirical studies that examine the performance of state-owned enterprises (SOEs). The paper undertakes a citation analysis of journals, authors and titles in the area of privatization and firm performance in general, and assesses the impact of privatization on the performance of SOEs in particular. Design/methodology/approach The methodology is based on a systematic and structured review of over 100 papers published in economics, public management, business strategy and related social sciences. The systematic review is based on citation analysis of journals, authors and titles. The journal and author citation counts were tabulated by leveraging the databases of SCImago Journal Rankings and Google Scholar and filtered it to find out the most highly cited journals and authors. The structured review is based on the framing opinion with respect to major findings, variables selected, measurement techniques and statistical tools applied by different researchers. The impact is measured through coding a value “P” in case of positive effects, “N” in case of negative effects and “NT” in case the study found both positive and negative effects. Findings The citation analysis reveals that American Economic Review, Journal of Financial Economics, Review of Financial Studies and Journal of Finance as the top-cited journals, and Megginson and Netter (3,468), Megginson et al. (1,737), Djankov and Murrell (1,356), Boardman and Vining (1,320), Balsam et al. (1,094) and DeWenter and Malatesta (1,018) as the top-cited authors in this particular research field. While majority research studies have revealed a significant improvement in the performance of SOEs in the post-privatization period, few studies have reserved their impact as neutral or even negative in some respects. Originality/value Given that economic transitions, corporate governance, and performance of SOEs have attracted a great attention from public management and business strategy scholars in recent years, this paper aims to summarize a large number of empirical studies that examine the performance of SOEs. The paper would be useful to future researchers especially the beginners and early career researchers in terms of its current trends, selection of variables, measurement techniques and statistical tools applied.


2011 ◽  
Vol 2 (6) ◽  
pp. 618-626 ◽  
Author(s):  
Kenneth Tai ◽  
Xue Zheng ◽  
Jayanth Narayanan

There is little empirical research to date that looks at how the deleterious effects of social exclusion can be mitigated. We examined how touching an inanimate object—a teddy bear—might impact the effect of social exclusion on prosocial behavior. Across two studies, we found that socially excluded individuals who touched a teddy bear acted more prosocially as compared to socially excluded individuals who just viewed the teddy bear from a distance. This effect was only observed for socially excluded participants and not for socially included (or control) participants. Overall, the findings suggest that touching a teddy bear mitigates the negative effects of social exclusion to increase prosocial behavior. In Study 2, positive emotion was found to mediate the relationship between touch and prosocial behavior. These results suggest a possible means to attenuate the unpleasant effects of social exclusion.


2020 ◽  
Vol 29 (3) ◽  
pp. 327-351 ◽  
Author(s):  
Nicolai Netz ◽  
Svenja Hampel ◽  
Valeria Aman

Abstract The internationalization and specialization of science confront scientists with opportunities and sometimes even a need to become internationally mobile during their careers. Against this background, we systematically reviewed empirical studies on the effects that mobility across national borders has on the careers of scientists. Using several search channels, we identified 96 studies – published between 1994 and 2019 – that examine how international mobility influences eight dimensions of scientists’ careers. Listed in descending order of the number of identified studies, these dimensions comprise scientists’ (1) international networks, (2) scientific productivity, (3) occupational situation, (4) scientific impact, (5) competences and personality, (6) scientific knowledge, (7) access to research infrastructures and funds, and (8) symbolic capital. Existing research provides robust evidence of positive effects of international mobility on the broadening of scientists’ networks. Moreover, several solid studies examine the effect of international mobility on scientists’ productivity, impact, and occupational situation. Most of them find positive effects, but some also find no or negative effects. Studies on the other career dimensions are not only less frequent, but mostly also less robust. Our review reveals potential to advance research in the field by using less selective samples and more rigorous methodological approaches. Intending to spur further theory-driven empirical research, we develop a model integrating research on the identified career dimensions and derive various questions for future research. We conclude by highlighting policy implications of existing research.


2017 ◽  
Vol 45 (3) ◽  
pp. 491-503 ◽  
Author(s):  
Ning Zhou ◽  
Jinsong Huang ◽  
Tao Wei

Findings from previous studies demonstrating the effects of perceived social exclusion on social behaviors have been inconsistent. We used self-construal as a moderator to test the effects of perceived social exclusion on recycling behavior. A survey of 606 participants was conducted in Beijing, China. Results show that, for the independent self-construal group, perceived social exclusion had significantly negative effects on their recycling attitudes and subjective norms; in contrast, for the interdependent self-construal group, significantly positive effects were identified. In addition, because of differences in their attitudes toward recycling, their subjective norms, and their perceived behavior control, there was a significant difference in recycling behavior between people with a predominantly independent self-construal and people with a predominantly interdependent self-construal. These findings fill gaps in the literature concerning the effects of perceived social exclusion on recycling behavior.


2021 ◽  
Vol 13 (19) ◽  
pp. 10767
Author(s):  
Soojin Lee ◽  
Jinhee Kim ◽  
Gukdo Byun

Researchers have conducted many empirical studies on the positive effects of ethical leadership. However, they have paid little attention to the antecedents of ethical leadership. This study sought to fill this gap by examining the negative effects of leaders’ perceptions of organizational politics on ethical leadership and the job performance of employees. Accordingly, this study investigated the relationships among them using data collected from 220 dyads of leaders and followers in major companies in South Korea. The results showed that leaders’ perceptions of organizational politics negatively affected their ethical leadership, which, in turn, had an adverse impact on the task performance and organizational citizenship behavior of employees. This paper also provides the theoretical and applied implications of the findings as well as future research directions.


2019 ◽  
Vol 2 (3) ◽  
pp. 284-297
Author(s):  
Yinghao Wu ◽  
Jing Jiang

Purpose The purpose of this paper is to take the perspective of repairing the negative effect of social exclusion, discussing how anthropomorphized brand role (partner vs servant) releases the negative effect of social exclusion. Design/methodology/approach In this research, two behavioral studies are conducted. Study 1 uses a one-factor (social exclusion vs social inclusion) between-subjects design. The purpose of Study 1 is to test the effect of social exclusion on consumers’ WTP for the anthropomorphized brand (H1). Study 2 uses a 2 (self-esteem (SE): high vs low) × 2 (anthropomorphized brand role: servant vs partner) between-subjects design. The aim of Study 2 is to investigate that after being socially excluded, how anthropomorphized brand roles (servant vs partner) and SE interactively release individuals’ negative feelings (H2a and H2b) and how the need for control recovery mediates this interaction effect (H3). Findings This study proposes that when individuals are socially excluded, they are willing to pay more for anthropomorphized brands than those who are not because anthropomorphized brands provide a quasi-social relationship. This study further posits that socially excluded consumers prefer the different role of anthropomorphized brands, given a different level of SE to meet their needs for control recovery. High self-esteem (HSE) (vs low self-esteem (LSE)) consumers are willing to pay more for a servant-like brand because such brands help them recover from low control by regaining a master role. In contrast, HSE and LSE consumers have no significant differences in WTP for a partner-like brand. Originality/value Few research studies have discussed how social exclusion influences individuals’ WTP. To fill this gap, the authors used WTP as the dependent variable, showing that after being socially excluded, individuals tend to pay a higher price for the anthropomorphized brand. Also, the research not only adds a contribution to research on the need for control recovery but also indicates how HSE vs LSE individuals behave differently in socially excluded contexts.


Author(s):  
Dávid Losonci

A lean termelési rendszer munkásokra gyakorolt hatásaival foglalkozó irodalomban nincsen egyetértés annak megítélésében, hogy a hatásokban a negatív vagy pozitív hatások dominálnak-e. A szerző tanulmánya ehhez a vitához a pszichológiai, egészségügyi, munkahelyi jellemzőkre és a dolgozói elégedettségre vonatkozó eredmények áttekintésével kapcsolódik. A munkások elégedettségének vizsgálata arra utal, hogy a lean termelési rendszer egyszerre növeli és csökkenti is az elégedettséget, így az összességében nem változik más termelési rendszerekhez képest. A lean termelés kritikusai azt hangsúlyozzák, hogy a többi tényező negatívan hat a munkásokra. Megállapításaik megalapozottsága a nagyon kevés empirikus munka miatt megkérdőjelezhető. Ugyanakkor a tevékenységmenedzsment kutatói érdemben nem tudják cáfolni a stressz, a sérülések és betegségek kockázatának növekedését és a munka intenzívebbé válását. A negatív hatások és a várt pozitív hatások hiányának kiemelése felveti, hogy a munkavállalók bevonásán alapuló lean termelési rendszer nehezen ültethető át a gyakorlatba, illetve hogy a lean termelés intenzifikáción alapuló modellje is elterjedt. _____________ This literature review contributes to the debate related to the effects of lean production on workers. The study reviews different dimensions of the debate and focuses on issues like worker’s satisfaction, psychological effects, health and safety aspects, and workplace characteristics. Findings of researches reviewed in this paper cannot confirm that from workers’ point of view lean production is better than other production initiatives. Lean production enhances and decreases worker’s satisfaction at the same time, altogether, the satisfaction of workers does not change significantly compared to other systems. The negative impact of the other factors (psychological etc.) on workers is usually emphasized in the critique of lean production. Although, the limited number of (empirical) studies doubts these critical voices. However, Operations Management can not reject negative effects like increasing level of stress, increased risks of health and safety problems or intensification of work. The emphasis of the negative effects and the lack of positive effects can refer to the difficult employment of lean involvement system, or simply reflect that the model of lean intensification system is widely spread.


Author(s):  
Mustafa Kemal Değer ◽  
Muharrem Akın Doğanay ◽  
Osman Murat Telatar

In recent years, structure of world trade is transformed to intra-industry trade (IIT) that is defined as the import and export of similar commodities. The transformation of foreign trade structure has led to increase either theoretical or empirical studies on IIT. A large part of the empirical studies on international trade deals with gravity model for explaining the determinants of foreign trade. According to gravity model, trade between countries, is affected negatively to the distance between them and positively to the size of the country. Similar statements can be used in terms of the determinants of IIT. Therefore, this study will be carried out determinants of IIT with using the gravity model. In this paper, determinants of intra-industry trade in manufacturing sectors between Turkey and European Union (EU) 15 countries will be estimated by panel data regression analysis in 1996-2013 periods. The results of this study indicate that market size and foreign direct investments have positive effects and distance between countries and real effective exchange rate have negative effects on Turkey’s manufacturing sector IIT with EU 15.


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