scholarly journals KINERJA PEMASARAN : PERCAYA TAKHAYUL DENGAN NAMA BISNIS

2019 ◽  
Vol 8 (2) ◽  
pp. 90
Author(s):  
Immanuel Gazali ◽  
Adek Adek ◽  
Siska Suryadiputra

This study aims to determine the existence of a significant influence between takahyul on business names; there is a significant influence between business names on marketing performance; there is a significant influence between superstition on marketing performance; and the existence of a significant influence of superstition influences marketing performance by moderating business names.This type of research uses quantitative and descriptive, the aim is to provide or describe a situation or phenomenon that is happening now by using scientific procedures to answer the problem in actual terms. The population is a business name superstitious trust entrepreneur. The total sample of 200 respondents was taken by purposive sampling technique. The data collection method uses a questionnaire. The sample analysis method uses purpose sampling with business criteria having a business name and extending the business name in front of its business location and having an average turnover from 0 to Rp. 3,000,000. per day.The results of this study are that there is a significant influence of business name variables on marketing performance, except superstition on marketing performance

2016 ◽  
Vol 2 (2) ◽  
pp. 135-142
Author(s):  
Fatikahtul Islamiah ◽  
Elimawaty Rombe ◽  
Ponirin Ponirin

The aim of this research is to determine the influence of brand awareness and brand experience on the brand preferences of Vitalis perfume in Tadulako University. The type of this research is explanatory. The population in this study focuses on students that consume Vitalis perfume in Tadulako University. The sampling technique applied is purposive sampling technique, with a total sample of 90 respondents. Data collection method is questionnaires. Method of analysis is path analysis. The results of the test show that brand awareness and brand experience have positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Brand experience has positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek dan pengalaman merek terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada mahasiswi pengguna parfum merek Vitalis di Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis jalur (path analysis). Hasil pengujian menunjukkan bahwa variabel kesadaran merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako, dan Variabel pengalaman merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako.


Author(s):  
Nicholas Tanoto ◽  

This study aims to obtain data and find out the influence of convenience, benefits, security and trust on the interest in using financial technology in OVO applications as a digital payment study in the case of accounting students at the Faculty of Economics, Prima Indonesia University. The data collection method in this study used a questionnaire. This sampling technique data collection is using accidental sampling and a total of 102 respondents at the Prima Indonesia University. The results obtained in this study show that convenience and benefits do not have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment, whereas security and trust have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment. Simultaneously, convenience, benefits, security and trust have a significant influence on the interest in using financial technology in OVO applications as a digital payment.


2021 ◽  
Vol 6 (2) ◽  
pp. 154
Author(s):  
Moh. Zaki Kurniawan ◽  
M. Boy Singgih Gitayuda

This quantitative study aims to find out the development of MSMEs in the Madura region which is based on financial inclusion. The data collection method used a purposive sampling technique in determining the number of samples of MSMEs in the Madura region, especially Bangkalan and Pamekasan regencies. Based on the results of the study which were analyzed using multiple linear regression, it showed that financial inclusion in Madura, which was measured based on the service variables, access to capital, and mentoring, had an impact on the development of MSME businesses in Madura.”,,,


2020 ◽  
Vol 6 (7) ◽  
pp. 1494
Author(s):  
Luthfan Hibatul Wafi ◽  
Sri Herianingrum

This research aims to find out and analyze the influence of productive zakat to mustahiq’s business performance and economic welfare at National Amil Zakat Institution Nurul Hayat in Bojonegoro. LAZNAS Nurul Hayat Bojonegoro is one of amil zakat institutions that can develop programs in managing the largest zakat in Bojonegoro. Population in this research is all mustahiqs who received zakat from Amil Zakat Institution Nurul Hayat Bojonegoro. Sampling technique used is non-probability sampling by using purposive sampling method. There are 156 mustahik obtained that received productive zakat.The type of data used is primary data, while data collection method is questionnaire.Keywords: productive zakat, mustahiq’sbusiness performance, mustahiq’s economic welfare


2020 ◽  
Vol 2 (2) ◽  
pp. 138-147
Author(s):  
Valdin Lazuardi Abubakar ◽  
Setyo Pantawis Pantawis

This study aims to obtain empirical evidence of the effect of income on property demand and property investment decisions in Semarang City. Research gaps and practical data indicate that an increase in income does not always coincide with an increase in decisions to investment dicisions. The independent variable in the study is income, while the dependent variable are investment decisions and property demand. The population used in this study are residents of Semarang City who purchase commercial properties for future investment purposes and number of sampe is 97 people, taken by purposive sampling technique. The data collection method used a questionnaire. The findings of this study prove there is a positive-significant effect of the income on investment decisions and on property demand.


2021 ◽  
Vol 4 (2) ◽  
pp. 642-649
Author(s):  
Alfin Azka Fauzi ◽  
Arisman Arisman

This study aims to find out how to handle drug trafficking strategy in Banyumas Class II B State Prison. The type of research conducted is a qualitative type of research and uses quantitative data collection method used to analyze environmental factors with SWOT method, research sample is 19 officers with sample determination based on purposive sampling technique. The results of this study showed that the strategy of handling drug trafficking shows an aggressive strategy located in quadrant I so that banyumas Class II B State Prison should be able to utilize momentum in order to handle drug trafficking and also be able to control the movement of existing drugs.


2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.


2016 ◽  
Vol 2 (2) ◽  
pp. 127-134
Author(s):  
Khusnul Hatima ◽  
Niluh Putu Evvy Rossanty ◽  
Risnawati Risnawati

This study determines simultaneous and partial influence of intellectual intelligence and emotional intelligence on academic achievement of Management Department Students of 2013 and 2014 at the Faculty of Economics, Tadulako University. The type of research is quantitative and sampling technique applies purposive sampling, with a total sample of 83 respondents consisting of 36 students of class 2013 and 47 students of class of 2014. Data collection methods include observation, interviews, and questionnaires. The results of this study show that the variables intelligence (X1) and emotional intelligence (X2) simultaneously influence academic achievement (Y) with sig. value of 0.000 <0.05. Furthermore, variable intellectual intelligence (X1) with sig. value of 0.003, and Emotional Intelligence (X2) with sig is 0,001 that showing partial influences on academic achievement (Y). Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial dari kecerdasan intelektual dan kecerdasan emosional terhadap prestasi akademik Mahasiswa Manajemen Angkatan 2013 dan 2014 Fakultas Ekonomi Universitas Tadulako. Jenis penelitian yang digunakan adalah kuantitatif dan teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 83 responden yang terdiri dari 36 mahasiswa angkatan 2013 dan 47 mahasiswa angkatan 2014. Pengambilan data menggunakan metode observasi, wawancara, dan kuesioner. Hasil Penelitian ini menunjukkan bahwa variabel kecerdasan intelektual (X1) dan kecerdasan emosional (X2) terhadap prestasi akademik (Y) berpengaruh secara simultan dengan nilai sig sebesar 0,000 < 0,05. Selanjutnya variabel Kecerdasan Intelektual (X1) dengan nilai sig sebesar 0,003, dan Kecerdasan Emosional (X2) dengan nilai sig sebesar 0,001 yang berarti secara parsial berpengaruh terhadap Prestasi Akademik (Y).


2017 ◽  
Vol 2 (1) ◽  
pp. 72
Author(s):  
Ferry Siswadhi

<p><em>The aim of this research was to determine how much influence application leadership and environment work in </em><em>the office of </em><em>Gunung Kerinci regency with </em><em>performance </em><em>of employee.This research used quantitative method since researcher wanted to determine the measurement of X and Y variable. Population in this study is 32 people. Sampling technique used is a </em><em>full sampling</em><em> as many as 17 people. </em><em>Data analysis techniques in this study ismultiple regresion analysis and coefficient of determination analysis.Questionaires were used as a tool in data collection method. The findings show that all hypothesis were proved to be significant </em><em>leadership and environment work </em><em>have a positive and significantinfluence with </em><em>performance of employee</em><em>. The implies that played as important role</em><em>leadership and environment work </em><em>(individualy or simultaneously) in developing performance </em><em>of employee.</em><em></em></p>


2013 ◽  
Vol 12 (2) ◽  
pp. 21-28
Author(s):  
A�am Rifaldi Khunaifi

This study aims to answer the problems regarding the difficulties experienced by students in learning speaking English at the MAN Palangka Raya Class Model SchoolThe research method used in this research is Analitycal Research which takes a descriptive step of combining qualitative methods with quantitative methods. The population of this study were students of class XI.I.S-1 and XI.I.S-2 in MAN Palangka Raya Model which amounted to 65 students. Sampling, researchers used purposive sampling and used homogenous samples taken from one of six types of purposive sampling. The data collection method used is observation, interview, test and documentation.The results of this study indicate that the difficulties faced by the students of MAN Model of the class of xi.i.s class include: the interaction pattern is still simple, this is evidenced by the results of the scores without scores, because the patterns used by students for homogeneous and simple presentations.


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