scholarly journals Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee

2021 ◽  
Vol 5 (2) ◽  
pp. 135-147
Author(s):  
Calvin Gunawan ◽  
Daniel Susilo
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Simple Linear Regression ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Brand Ambassadors ◽  
Positive Effect

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.

scholarly journals Pengaruh Pengaruh Fasilitas Kamar Terhadap Kepuasan Tamu Menginap Di Hotel Pangeran Beach Padang

2020 ◽  
Vol 12 (01) ◽  
pp. 42
Author(s):  
Yolanda Miranti ◽  
Yuliana Yuliana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
Study Population ◽  
Guest Satisfaction

Abstract This study began with observations during the pre-study of guests staying at the Prince Beach Hotel in Padang. It was found that there were problems with the needs of guests who were not properly met so that guests were dissatisfied, including those who complained about room facilities that were experiencing a lot of damage that were considered less provide comfort for guests. This study aims to analyze the effect of room facilities on guest satisfaction staying at the Prince Beach Hotel Padang. This type of research is classified as quantitative research with a causal associative approach. The study population was individual guests who stayed overnight with an average monthly rate of 1,707 people. The research sample of 95 using purposive sampling technique. Data collection is done by distributing questionnaires using a Likert scale that has been tested for validity and reliability. Data analysis using simple linear regression with SPSS version 16.00. The results showed that: room facilities were classified as good (73.7%), and guest satisfaction was classified as good (61.05%). R square values ​​were obtained (10.3%), and the significance was 0.002 <0.05. This means that the influence of room facilities on guest satisfaction by 10.3% while 89.7% is influenced by other factors. Keywords: Room Facilities, Guest Satisfaction

scholarly journals Kinerja Pengawas Lembaga Perkreditan Desa dan Faktor yang Mempengaruhinya Dimoderasi Budaya Tri Hita Karana

2021 ◽  
Vol 31 (4) ◽  
Author(s):  
I Gst Ayu Eka Damayanthi ◽  
Ni K. Lely Aryani Merkusiwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Accounting Information ◽  
Black Culture ◽  
Collection Method ◽  
Accounting Information Systems ◽  
Analysis Technique ◽  
Positive Effect

This research was conducted by considering the inconsistency of research results regarding the influence of independence, professionalism and accounting information systems on the performance of the Supervisory Body as the internal controller of the LPD by moderating the organizational culture of Tri Hita Karana. The sample in this study amounted to 35 LPDs in Denpasar City. The data collection method used was a questionnaire. The data analysis technique used in testing the hypothesis of this study is multiple linear regression. The results of this study are that independence has a positive effect on the performance of LPD supervisors, professionalism and SIA have no effect on supervisor performance, the Tri Hita Karana culture is able to moderate and strengthen the influence of independence. on LPD staffing performance, and tri-black culture because it has not been able to moderate the influence of professionalism and BSM on the performance of LPD supervisors in Denpasar City. Keywords: LPD Supervisory Body Performance; Independence; Professionalism; SIA; Tri Hita Karana Culture.

scholarly journals Pengaruh Trust Terhadap Keputusan Beli Produk Tiff Body

2020 ◽  
Vol 4 (2) ◽  
pp. 96-104
Author(s):  
Yohana Nadya Gunardja
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Quantitative Methodology ◽  
Simple Linear Regression ◽  
Online Questionnaire ◽  
Collection Method ◽  
Huge Impact

The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.

scholarly journals Whistleblowing Berdasarkan Intensitas Moral, Komitmen Profesional, dan Tingkat Keseriusan Kecurangan

2020 ◽  
Vol 4 (1) ◽  
pp. 63
Author(s):  
Ratna Arizka Primasari ◽  
Fidiana Fidiana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Research Result ◽  
Professional Commitment ◽  
Behavior Control ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

AbstractThis research aimed to examine empirically the effect of morale intensity, professional commitment, and fraud seriousness rate on the intention of whistleblowing of Regional Revenue Agency of East Java Province, city of Surabaya. Moreover, the data collection technique used purposive sampling. In line with, there were 112 employees as sample. However, only 103 employees who returmed the questionnaires, Furthermore, the data analysis technique used multiple linear regression with IBM SPSS 16. The research result concluded morale intensity, professional commitment, and fraud seriousness rate had positive effect on the intention of whistleblowing. This fact could be seen from the morale intensity which used as behavior control in having intention of whistleblowing. In addition, professional commitment or high dedication on its profession based on the ethics standard could be used in order to avoid the fraud. In other words, the higher the fraud seriousness rate, the more intensity of whistleblowing would occur. Keywords: Fraud seriousness rate; Moral intensity; Professional commitment, Whistleblowing.  Abstrak Kajian ini bertujuan untuk membuktikan secara empiris pengaruh intensitas moral, komitmen profesional, dan tingkat keseriusan kecurangan terhadap niat untuk whistleblowing. Kajian dilakukan pada Badan Pendapatan Daerah Jawa Timur Kota Surabaya. Teknik pengambilan sampel dengan metode purposive sampling menghasilkan 112 sampel, namun hanya 103 sampel kuesioner yang lengkap dan layak diujikan. Analisis data menggunakan analisis regresi linier berganda. Berdasarkan hasil pengolahan data dengan IBM SPSS versi 16 menunjukkan bahwa intensitas moral, komitmen profesional, dan tingkat keseriusan kecurangan berpengaruh positif terhadap niat untuk whistleblowing. Hal ini menunjukkan bahwa intensitas moral dapat menjadi kontrol perilaku dalam mengambil keputusan untuk whistleblowing. Selain itu, komitmen profesional atau rasa dedikasi yang tinggi terhadap profesinya seiring dengan standar etika dapat mengambil sikap untuk menghindari adanya kecurangan yang terjadi dan seriusnya tindakan kecurangan yang sangat berpotensi merugikan lembaga akan meningkatkan niat untuk melakukan whistleblowing. menunjukkan bahwa besar dan seriusnya tindakan kecurangan yang sangat berpotensi merugikan lembaga dan bahkan pada negara, maka tentunya hal ini yang semakin mendorong setiap karyawan untuk melakukan tindakan whistleblowing karena baginya, perusahaan akan terkena dampak berupa kerugian yang bersifat besar dan seriusKatakunci: Intensitas moral; Keseriusan kecurangan; Komitmen profesional; Whistleblowing.

scholarly journals Pengaruh Moralitas Individu, Komitmen Organisasi dan Kesesuaian Kompensasi pada Kecurangan Akuntansi

2020 ◽  
Vol 30 (2) ◽  
pp. 319
Author(s):  
Ni Luh Putu Eka Suarniti ◽  
Maria M. Ratna Sari
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Data Collection ◽  
Sampling Method ◽  
Sampling Technique ◽  
Financial Statements ◽  
Accounting Fraud ◽  
Collection Method ◽  
Analysis Technique

Accounting fraud is an action due to the desire or encouragement to use the opportunity so as to manipulate accounting of financial statements, corruption or misappropriation of assets. Research aims to determine the influence of individual morality, organizational commitment and conformity of compensation on accounting fraud in the LPD of Mengwi sub-district. The sampling method is using the purposive sampling technique. The data collection method is permormed using questionnaires and questionnaires returned are 194 questionnaires. The data analysis technique used is multiple linear regression. Based on the results of the tests, individual morality, organizational commitment and compensation conformity have negative affect on accounting fraud. Keywords: Individual Morality; Organizational Commitment; Compensation Conformity; Accounting Fraud.

scholarly journals Pengaruh Pengalaman, Kompetensi, Independensi dan Fee Audit pada Kualitas Audit

2020 ◽  
Vol 30 (5) ◽  
pp. 1208
Author(s):  
I Putu Sisna Armawan ◽  
I Dewa Nyoman Wiratmaja
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Audit Quality ◽  
Audit Fees ◽  
Sampling Techniques ◽  
Collection Method ◽  
Analysis Technique ◽  
Positive Effect ◽  
Public Accountant

The research aims to obtain empirical evidence of the effect of experience, competence, independence, and audit fees on audit quality. This research was conducted at a Public Accountant Office in Bali registered in IAPI (Institut Akuntan Publik Indonesia) 2019. The method of determining the sample uses non-probability sampling techniques. The number of samples in this study were 48 auditors. The data collection method uses a questionnaire. The analysis technique used is multiple linear regression. The results showed that experience, competence, independence and audit fees had a positive effect on audit quality. Keywords: Experience; Competence; Independence; Audit Fees; Audit Quality.

scholarly journals PENGARUH POTONGAN HARGA (DISCOUNT) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) (studi pada pengunjung Matahari Department Store Johar Plaza Jember)

2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Indra Bayu Baskara
Keyword(s):  
Linear Regression ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Department Store ◽  
Impulse Buying ◽  
Simple Linear Regression ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Results

The purpose of this research was to analyze the response of impulse buying, response to discount on Matahari Department store and  the effect of  discount on impulse buying on visitors. The population in were the visitors at Matahari Department Store, the number of samples 100 visitors who were collected by using purposive sampling technique. The analysis technique was descriptive analysis and the simple linear regression. The result of descriptive analysis shows that the response of impulse buying was positive and the response of discount was also positive. The result of simple linear regression show that impulse buying was influenced by discounted price (discount) on Matahari Department Store. The positive results  tend to be weak indicated by the results of adjusted R-square. This mean that  the impulse buying in Matahari Department Store was also  influenced by other variables outside of this research

scholarly journals HOW COMPENSATION AND MOTIVATION GIVE IMPACT TO EMPLOYEE PERFORMANCE?

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Gusti Noorlitaria Achmad ◽  
Tedy Adrianto ◽  
Feri Djoko Riyanto ◽  
Anton Saman
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Work Motivation ◽  
Employee Performance ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Literature Study ◽  
Purposive Sampling ◽  
A Company

The success of a company is influenced by employee performance. By improving employee performance will make it easier for company goals to be achieved. One factor that can improve employee performance is the provision of compensation and motivation. This study aims to determine and analyze the effect of compensation and work motivation on employee performance. The sampling technique used is by taking a purposive sampling. The method used in this research is data collection through questionnaires, literature study, and observation. The technique used to analyze simple linear regression data and examine hypotheses simultaneously and partially. The result is compensation and motivation significantly influence employee performance simultaneously.

scholarly journals KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP PREFERENSI MEREK PADA PRODUK PARFUM MEREK VITALIS DI UNIVERSITAS TADULAKO

2016 ◽  
Vol 2 (2) ◽  
pp. 135-142
Author(s):  
Fatikahtul Islamiah ◽  
Elimawaty Rombe ◽  
Ponirin Ponirin
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Experience ◽  
Brand Preference ◽  
Collection Method ◽  
Purposive Sampling

The aim of this research is to determine the influence of brand awareness and brand experience on the brand preferences of Vitalis perfume in Tadulako University. The type of this research is explanatory. The population in this study focuses on students that consume Vitalis perfume in Tadulako University. The sampling technique applied is purposive sampling technique, with a total sample of 90 respondents. Data collection method is questionnaires. Method of analysis is path analysis. The results of the test show that brand awareness and brand experience have positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Brand experience has positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek dan pengalaman merek terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada mahasiswi pengguna parfum merek Vitalis di Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis jalur (path analysis). Hasil pengujian menunjukkan bahwa variabel kesadaran merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako, dan Variabel pengalaman merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako.

scholarly journals Kepuasan Pelanggan, Kualitas Pelayanan, Varian Produk, dan Kualitas Produk

2021 ◽  
Vol 18 (2) ◽  
pp. 170-181
Author(s):  
Indriana Maha Resti
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Product

The purpose of this research is to find out of the effect of service quality, product variants and product quality towards customer satisfaction. this research is focused on product or buyers at Batik Fajar Indah Surakarta. This research’s type quantitative descripte. this research’s population of this study were buyers for 3 months in 2020 is 1.350 and the sample of this researched is totally 100 responden. Data collection method use questionarie method with accidental sampling technique, and analysis technique used multiple linear regression analysis. The concluded of this researched is servive quality, product variants and quality product influencences significantly towards customer satisfaction.

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