scholarly journals Influence Behavior Toward Consumer Buying Decisions In House Type 36. Lagan Pangka Pekanbaru

2017 ◽  
Vol 1 (1) ◽  
pp. 47
Author(s):  
Azhari Azhari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Independent Variables ◽  
Analysis Technique ◽  
Independent Variable ◽  
Influence Behavior

The purpose of this study was to determine whether the factor of cultural, social, personal and psychological Influential Home Buying Decision Against Type 36 PT. Lagan PangkaPekanbaru. Data analysis technique using multiple linear regression analysis. The samples used were 58 respondents with accidental sampling technique. Data collection techniques by questionnaire. Based on the results of this study concluded that the factor of cultural, social, personal and psychological significantly influence the purchase decision Houses Type 36 PT. Lagan PangkaPekanbaru. Test the correlation coefficient (R) independent variable on the dependent variable are very strong closeness of 0.951 and a contribution of independent variables on the dependent variable (R2) was 89,70%Keywords : Factor Culture, Social, Personal, Psychological and Purchase Decision

KEPUTUSAN PEMBELIAN VIRTUAL GOODS DITINJAU DARI KELOMPOK ACUAN, GAYA HIDUP DAN EVENT MARKETING (Studi pada players Mobile Legends: Bang Bang di Universitas Islam Batik Surakarta)

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Yogi Ageng Wiratri ◽  
Ida Aryati ◽  
Sarsono Sarsono
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Event Marketing ◽  
Analysis Technique

The purpose of this. study was to analyze the simultaneous and partial influence of the reference group, lifestyle and event marketing on the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta. This type of research is descriptive quantitative. The populationt is all consumers who purchase virtual goods at the Islamic Batik University Surakarta with an unknown amount. The sampling technique in this study was purposive proportional sampling. The sample is 100 studentstfrom the Islamic Batik University Surakarta. Data obtained from questionnaire. The data analysis technique used is multiple linear regression analysis. F test prove that the reference group, lifestyle and marketing events simultaneously influence the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta, where Fcount is 37,527 > Ftable is 2,70 with a significance value of 0,000 < 0,05. t test show that the reference group, lifestyle and event marketing have a positive and significant effect on the decision to purchase virtual goods on players of Mobile Legends: Bang Bang at the Islamic Batik University Surakarta. Keywords : Reference Group; Lifestyle; Event Marketing and Purchase Decision

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SIMPANG EMPAT

2020 ◽  
Author(s):  
Lola Satri ◽  
Alfian
Keyword(s):  
Regression Analysis ◽  
Relationship Marketing ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Research Use ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) &lt;(1,984) and not significant (0,348)&gt; (0,05) to loyalty. (2)) Commitment has positive (8,218)&gt; (1,984) and significant (0,000) &lt;(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)&gt; (1,984) and significant (0,017) &lt;(0,05) effect on loyalty. (4) Reliability negatively (-1.570) &lt;(1,984) and insignificant 0, 120&gt; 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)&gt; t table (1,984) and significant (0,000) &lt;(0,05) to loyalty. (6) Warranty has positive effect (1,199) &lt;(1,984) and insignificant 0, 234&gt; 0,05 to loyalty. (7) Empathy has positive effect (186) &lt;(1,984) and insignificant 0, 853&gt; 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.

LOYALITAS PELANGGAN DITINJAU DARI STORE ATMOSPHERE, KEMUDAHAN DAN KEPERCAYAAN STUDI PADA J&T EXPRESS SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Davit Mirwan Itsnaini ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Service Users ◽  
Consumer Loyalty ◽  
Analysis Technique

This study aims to prove simultaneously and partially customer loyalty in terms of store atmosphere, convenience and trust in J&T Express Surakarta. This research is descriptive quantitative. The population is all J&T Express Surakarta service users. The number of samples used according to Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by using purposive sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The conclusion of this study is that store atmosphere, convenience and trust have a significant effect on consumer loyalty of J&T Express Surakarta. Keywords : Store Atmosphere, Convenience, Trust.

scholarly journals PENGARUH SUASANA TOKO DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA MINI MARKET XMART ULAK KARANG PADANG

2019 ◽  
Author(s):  
MUHAMMAD HUSNI HANDRI ◽  
jhon fernos
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Negative Effect ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of store atmosphere and location on consumers' buying interest in the XMART mini market of Padang Padang. The sample used is 100 consumers, the sampling technique uses saturated sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the store atmosphere variable had a positive effect (4,527 &gt; 1,6772) and significant (0,000 &lt;0,05) on consumer buying interest. Location variables have a negative effect (-0,079) &lt; (1,6772) and are not significant (0,937 &gt; 0,05) to consumer buying interest. From this research, the R2 value is 0,244, it means that 24,4% of consumers' buying interest can be explained by the independent variables, namely the store atmosphere and location and the remaining 74,3% is explained by other variables.

scholarly journals PENGARUH FASILITAS KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN (STUDI PADA CV. ZAM - ZAM JOMBANG)

2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Septian Ragil Anandita ◽  
Susi Indriyani ◽  
Wisnu Mahendri
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Reliability Test ◽  
Analysis Technique ◽  
Instrument Testing ◽  
Testing Techniques

This study aims to determine the effect of work facilities and communication on employee performance at CV. Zam – Zam Jombang. This study uses quantitative study methods. The sampling technique used is the Saturated Sampling (Census) in which all population members were sampled. So the sample in this study was 32 respondents. Data collection techniques using study instruments namely questionnaire. The instrument testing techniques are validity test and reliability test, data analysis technique uses the classical assumption test, and multiple linear regression analysis. The results showed that: 1) Work facilities have a significant effect on employee performance at CV. Zam – Zam Jombang, 2) Communication has no significant effect on employee performance on CV. Zam – Zam Jombang, 3) Simultaneous work and communication facilities have a significant effect on employee performance at CV. Zam – Zam Jombang.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PENGUNGKAPAN ISLAMIC SOCIAL REPORTING

2019 ◽  
Vol 4 (1) ◽  
pp. 77
Author(s):  
ANDI NURAENI ◽  
RINI RINI
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Reporting ◽  
Company Size ◽  
Islamic Banks ◽  
Independent Variables ◽  
Analysis Technique

The objective of this research isto analyzed factors influence the disclosure of Islamic Social Reporting (ISR) in Islamic Banks. Independent variables in this reseach i.e financial performance, company size, company age and Islamic governance score. The populations in this study are Islamic banks from Indonesiaand Malaysia for 2013-2017.The samples selected was 20 syariah banks using purposive sampling method. Data analysis technique used in this research is multiple linear regression analysis. The result of this study shows companysize, company age and the Islamic Governance Score are significantly influence of the disclosure of Islamic Social Reporting (ISR), while liquidity does not influence the disclosure of Islamic Social Reporting (ISR).

scholarly journals PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN RUMAH MAKAN DUA PUTRI DI KELURAHAN MATANO KECAMATAN BUNGKU TENGAH

2020 ◽  
Vol 3 (2) ◽  
pp. 111-122
Author(s):  
Muhammad Randi Satrio ◽  
Chalil Chalil ◽  
Ira Nuriya Santi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Customer Trust

The  purpose  of  this  research  is  to  test  and  analyze  1)  Influence  simultaneously  variable  of satisfaction and trust to customer loyality of Two Princess Restaurant in Matano Sub-District of Bungku Tengah District. 2) Partial influence of customer satisfaction variable on customer loyalty Two Putri Restaurant in Matano Village, Central Bungku District. 3) Partial influence of customer trust variable on customer loyalty of Two Princess Restaurant in Matano Sub-district of Bungku Tengah District. This type of research is descriptive causally. Sampling technique using Purposive Sampling, obtained sample of 60 respondents. Data analysis technique is multiple linear regression analysis. The results showed that based on the results of Test F, customer satisfaction variables and customer trust simultaneously have a positive and significant impact on customer loyalty Two Putri Restaurant in Matano Village, Central Bungku District. Partially, customer satisfaction variable (X1) has a positive and significant influence on customer loyalty of Two Putri Restaurant in Matano Village, Central Bungku District. The variable of customer trust (X2) has a positive and significant impact on customer loyalty of Two Princess Restaurant in Matano Sub-district, Bungku Tengah District. Tujuan penelitian adalah untuk menguji dan menganalisis 1) Pengaruh secara simultan variabel kepuasan dan kepercayaan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. 2) Pengaruh secara parsial variabel kepuasan pelanggan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. 3) Pengaruh secara parsial variabel kepercayaan pelanggan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Tipe penelitian adalah deskriptif kausal. Teknik penarikan sampel menggunakan Purposive Sampling, diperoleh sampel sebanyak 60 responden. Teknik analisis data adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa berdasarkan hasil Uji F, variabel kepuasan pelanggan dan kepercayaan pelanggan secara simultan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Secara parsial variabel kepuasan pelanggan (X1) berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Variabel kepercayaan pelanggan (X2) berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNAAN OVO PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI YOGYAKARTA

2020 ◽  
Vol 17 (1) ◽  
pp. 28-36
Author(s):  
Rinda Novitasari ◽  
Supriyanto Supriyanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Undergraduate Students ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
State University ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Analysis Technique

Abstrak: Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan penggunaan OVO pada mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta secara parsial maupun simultan. Faktor-faktor yang diteliti dalam penelitian ini yaitu gaya hidup, persepsi, kepercayaan, dan promosi. Penelitian ini termasuk dalam penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini yaitu seluruh mahasiswa S1 Fakultas Ekonomi Universitas Negeri Yogyakarta angkatan 2016-2019 yang pernah dan sedang menggunakan OVO. Teknik pengambilan sampel dengan menggunakan purposive sampling dengan jumlah sampel sebanyak 250 orang. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan gaya hidup, persepsi, kepercayaan dan promosi secara parsial dan simultan terhadap keputusan penggunaan OVO pada mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta. Keputusan penggunaan OVO pada mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta dipengaruhi oleh keempat variabel bebas tersebut sebesar 46,1% dan sisanya 53,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Abstract: The study aimed to determine the factors that influence the decision to use OVO in students of the Faculty of Economics at Yogyakarta State University both partially and simultaneously. The factors examined in this study are lifestyle, perception, trust, and promotion. This study was included in an associative survey with a quantitative approach. Population in this study were all undergraduate students of the Faculty of Economics Yogyakarta State University class of 2016-2019 who have and are currently using OVO. The sampling technique using purposive sampling technique with a total sample of 250 respondent. Data analysis technique was linear regression analysis. The result of the study showed that there was a positive and significant effect of lifestyle, perception, trust, and promotion as a partial and simultaneous decision to use OVO. The decision to use OVO on students of the Faculty Economics Yogyakarta State University was affected by the four independent variables by 46,1%. In contrast, the remaining 53,9% is affected by other variables, not under study.

scholarly journals Pengaruh Product Quality, Brand Equity dan Iklan Terhadap Keputusan Pembelian Konsumen Pada Produk Obat Nyamuk Merek VAPE di Kota Denpasar

2017 ◽  
Vol 7 (2) ◽  
pp. 674
Author(s):  
Rasyid Ahmad Yoher ◽  
I Wayan Santika
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Brand Equity ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Mosquito Repellent ◽  
Independent Variables ◽  
Analysis Technique

Business competition in the current era of globalization increasingly dynamic, complex and uncertain so as to spur the managers of the company to be able to think creatively and innovatively in order to always provide differentiation, as well as advantages for the company compared with its competitors. The purpose of this research is to know the effect of product quality, brand equity, and advertisement to consumer purchase decision on VAPE brand mosquito repellent product. This research was conducted in Denpasar City. The sample size used was 120 respondents. By using the technique of non-probability sampling, especially purposive sampling. The data that have been collected is processed by using multiple linear regression analysis technique. The results showed that each variable tested has been valid and reliable, and has been modeled according to the classical assumption test so that the research can be done. The three independent variables (product quality, brand equity and advertising) have a positive and significant effect on consumer purchasing decisions on VAPE brand mosquito repellent products in Denpasar City.

scholarly journals The Effect of Applying e-SPT, e-invoicing, and e-Filing Against Taxpayer Compliance at the East Denpasar Pratama Tax Service Office

2020 ◽  
Vol 7 (3) ◽  
pp. 156-167
Author(s):  
I Made Dwi Adnyana ◽  
Anik Yuesti
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Reporting System ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Tax Returns ◽  
Positive Effect

Application of the reporting system using e-SPT, e-Invoice, and e-Filing can facilitate taxpayers to report their tax returns 24 hours for 7 days. This means that taxpayers can report their tax returns even on holidays. The purpose of this study was to examine and obtain empirical evidence of the influence of the application of e-SPT, the application of e-Invoicing, and the application of e-Filing to taxpayer compliance at the East Denpasar Pratama Tax Office in 2018. The samples used in this study were 100 obtained based on sampling technique incidental, which is a technique of determining samples based on chance, i.e. anyone who accidentally met with the researcher can be used as a sample if it is deemed that the person met by chance is suitable as a source of data. Data collection techniques used were questionnaires. The data analysis technique used in this study is the multiple linear regression analysis. The results of this study indicate that the application of e-SPT, application of e-Invoicing, and application of e-Filing positive effect on taxpayer compliance, at the East Denpasar Pratama Tax Office.

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