scholarly journals Pengaruh Product Quality, Brand Equity dan Iklan Terhadap Keputusan Pembelian Konsumen Pada Produk Obat Nyamuk Merek VAPE di Kota Denpasar

2017 ◽  
Vol 7 (2) ◽  
pp. 674
Author(s):  
Rasyid Ahmad Yoher ◽  
I Wayan Santika
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Brand Equity ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Mosquito Repellent ◽  
Independent Variables ◽  
Analysis Technique

Business competition in the current era of globalization increasingly dynamic, complex and uncertain so as to spur the managers of the company to be able to think creatively and innovatively in order to always provide differentiation, as well as advantages for the company compared with its competitors. The purpose of this research is to know the effect of product quality, brand equity, and advertisement to consumer purchase decision on VAPE brand mosquito repellent product. This research was conducted in Denpasar City. The sample size used was 120 respondents. By using the technique of non-probability sampling, especially purposive sampling. The data that have been collected is processed by using multiple linear regression analysis technique. The results showed that each variable tested has been valid and reliable, and has been modeled according to the classical assumption test so that the research can be done. The three independent variables (product quality, brand equity and advertising) have a positive and significant effect on consumer purchasing decisions on VAPE brand mosquito repellent products in Denpasar City.

Influence of product quality, price, and promotion on purchase decision of Philips Products

2021 ◽  
Vol 1 (1) ◽  
pp. 26-36
Author(s):  
Firmansyah Firmansyah
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simultaneous Impact ◽  
Analysis Technique ◽  
The Impact ◽  
Buying Decisions

The purpose of this study, among others, is to partially determine the effect of product quality on purchasing decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to partly assess the impact of price on buying decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to determine the effect of promotion partially on purchasing decisions at PT. Sumber Peni Karya Pekanbaru, and to assess the impact of product quality, price, and promotion simultaneously on purchasing decisions at PT. Source of Peni Karya. The population in this study amounted to 47 people, while the sample obtained was 47 samples. The data analysis technique used multiple linear regression analysis. The results of this study are that product quality affects purchasing decisions, and the price has a significant effect on purchasing decisions. The promotion does not affect purchasing decisions, and product quality, price, and advertising have a simultaneous or simultaneous impact on buying decisions.

ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 27 (1) ◽  
pp. 15-26
Author(s):  
Paramita Paramita ◽  
Dila Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Test Statistic ◽  
Analysis Technique ◽  
Research Population

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104> 1,985) with significance 0,003 < 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905> 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t <0,05 0.005 <0.05). So partially variable brand (X‚ ) have a significant effect on purchase decision (Y). (3) The result of t test statistic for product quality variable (Xƒ ) is got t value bigger than t table (2,445> 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t <0,05 (0.016 <0.05). So partially variable brand (Xƒ ) have a significant effect on purchase decision (Y).

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI PENJUALAN, DAN LOKASI GERAI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TAS EIGER DI KOTA BOGOR

2019 ◽  
Author(s):  
Heruwansyah
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Statistical Test ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Significant Variable ◽  
Purchasing Decisions ◽  
Independent Variables

This study aims to examine the effect of Product Quality, Sales Promotion, and Outlet Location on Consumer Purchasing Decisions on Eiger Brand Bags in Bogor City. This study uses independent variables namely Product Quality, Sales Promotion, Outlet Location. The dependent variable is the Consumer Purchase Decision. The data in this study are secondary data.The sample of this study is consumers who have already bought the Eiger brand bag products. The sample is done by non-probability sampling method. Data collection was conducted with a questionnaire distributed directly to consumers who had bought Eiger brand bags as many as 120 respondents. The statistical method uses multiple linear regression analysis, by testing the statistical test hypothesis t.The results of this study indicate a positive and significant variable in Product Quality with t count greater than t table (3.674&gt; 1.66), sales promotion t count greater than t table (2.526&gt; 1.66), and there is one variable that is not positive and significant effect on Consumer Purchasing Decisions namely Outlet Location variables with the acquisition of t count smaller than t table (0.65 &lt;1.66).

scholarly journals Pengaruh Harga, Kepercayaan dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna E-Commerce Tokopedia

MBIA ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 40-50
Author(s):  
Sri Rahayu
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Study Program ◽  
Significance Level ◽  
Know How ◽  
Independent Variables

The purpose of this study is: (1) to analyze and know how the effect of price on consumer purchasing decisions e-commerce Tokopedia, (2) to analyze and know how the effect of trust on consumer purchasing decisions e-commerce Tokopedia, and (3) to analyze and know how the effect of product quality on consumer purchasing decisions e-commerce Tokopedia.  The independent variables used are price, trust, and product quality, while the dependent variable is the purchase decision. The sample used in this study was one hundred and seven respondents were selected using the purposing sampling method; those were students of the informatics management study program at the Asian Mahakarya University PSDKU Baturaja Batch 2020. Using questionnaires and documentation collected the data. The data were analyzed by using multiple linear regression analysis. The result showed that R square (R2) was 61,2%, and the significance level was 0.05. This result indicated that price, trust, and product quality positively and significantly affected consumers' purchasing decisions in e-commerce Tokopedia.   Abstrak Tujuan penelitian ini adalah : (1) untuk menganalisis dan mengetahui bagaimana pengaruh harga terhadap keputusan pembelian pengguna e-commerce Tokopedia, (2) untuk menganalisis dan mengetahui bagaimana pengaruh  kepercayaan  terhadap keputusan pembelian pengguna e-commerce Tokopedia, dan (3) untuk menganalisis dan mengetahui bagaimana pengaruh kualitas produk terhadap keputusan pembelian pengguna e-commerce Tokopedia. Variabel independen yang digunakan adalah harga, kepercayaan dan kualitas produk, sedangkan variabel dependen adalah keputusan pembelian.  Sampel  yang diteliti dalam penelitian ini sebanyak 107 responden yang dipilih menggunakan metode purposing sampling  yaitu  mahasiswa  program  studi  Manajemen Informatika Angkatan 2020 Universitas Mahakarya Asia PSDKU Baturaja. Data dikumpulkan menggunakan quisioner dan dokumentasi. Data dianalisis menggunakan Regresi Linier Berganda. Hasil analisis menunjukkan nilai R2 sebesar 61,2% dan tingkat signifikan sebesar 0,05. Hasil penelitian menunjukkan bahwa Harga produk, Kepercayaan dan Kualitas Produk memberikan pengaruh positif terhadap keputusan pembelian pengguna e-commerce Tokopedia. Kata Kunci: Harga, Kepercayaan, Kualitas Produk dan Keputusan Pembelian.

scholarly journals PENGARUH BRAND EQUITY DAN PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIOMI PADA MAHASISWA MANAJEMEN STIE–KBP PADANG

2019 ◽  
Author(s):  
Efendi ◽  
Febsri Susanti
Keyword(s):  
Brand Equity ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Management Students

The purpose of this study was to analyze the influence of Brand Equity, Promotion Mix on Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The sampling technique was obtained by using the Sampling method with a total sample of 86 respondents. The results of hypothesis testing showed that the variable Brand Equity (X1), Promotion Mix (X2), had a significant value t greater than Sig.ɑ (0.05) so it can be said that these variables have a partially significant influence on the intention of Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The results of the calculation of multiple linear regression analysis that has been carried out shows that the ability of the model in explaining the influence of independent variables on the dependent variable is large, it can be seen in the value of Adj. R. Square (R2) that is equal to 0.848 (35%). Thus, it means that the regression model used is able to explain the effect of Brand Equity (X1), Promotion Mix (X2), on the Purchase Decision of 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

scholarly journals Influence Behavior Toward Consumer Buying Decisions In House Type 36. Lagan Pangka Pekanbaru

2017 ◽  
Vol 1 (1) ◽  
pp. 47
Author(s):  
Azhari Azhari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Independent Variables ◽  
Analysis Technique ◽  
Independent Variable ◽  
Influence Behavior

The purpose of this study was to determine whether the factor of cultural, social, personal and psychological Influential Home Buying Decision Against Type 36 PT. Lagan PangkaPekanbaru. Data analysis technique using multiple linear regression analysis. The samples used were 58 respondents with accidental sampling technique. Data collection techniques by questionnaire. Based on the results of this study concluded that the factor of cultural, social, personal and psychological significantly influence the purchase decision Houses Type 36 PT. Lagan PangkaPekanbaru. Test the correlation coefficient (R) independent variable on the dependent variable are very strong closeness of 0.951 and a contribution of independent variables on the dependent variable (R2) was 89,70%Keywords : Factor Culture, Social, Personal, Psychological and Purchase Decision

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SIMPANG EMPAT

2020 ◽  
Author(s):  
Lola Satri ◽  
Alfian
Keyword(s):  
Regression Analysis ◽  
Relationship Marketing ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Research Use ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) &lt;(1,984) and not significant (0,348)&gt; (0,05) to loyalty. (2)) Commitment has positive (8,218)&gt; (1,984) and significant (0,000) &lt;(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)&gt; (1,984) and significant (0,017) &lt;(0,05) effect on loyalty. (4) Reliability negatively (-1.570) &lt;(1,984) and insignificant 0, 120&gt; 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)&gt; t table (1,984) and significant (0,000) &lt;(0,05) to loyalty. (6) Warranty has positive effect (1,199) &lt;(1,984) and insignificant 0, 234&gt; 0,05 to loyalty. (7) Empathy has positive effect (186) &lt;(1,984) and insignificant 0, 853&gt; 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

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