scholarly journals THE EFFECT OF SOCIAL MEDIA AND FOREIGN TOURISTS’ ATTITUDE TOWARDS PURCHASING DECISION MAKING OF SPA TOURISM PRODUCTS IN UBUD TOURISM AREA, GIANYAR DISTRICT

2018 ◽  
Vol 2 (3) ◽  
pp. 133
Author(s):  
Ni Nyoman Suci Arthini
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Simple Regression Analysis ◽  
Simple Regression

This study aims to determine the effect of social media and the attitude of foreign tourists on making purchasing decisions on Spa tourism products in Ubud Tourism Area, Gianyar Regency. Determination of the sample was done by Purposive Sampling. Sampling is done accidentally. The sample in this study was 105 foreign tourists who had bought or used Spa products in Ubud Tourism Area, Gianyar Regency. The methods of data collection in this study were observation and questionnaire. In this study the data analysis techniques used were descriptive analysis, simple regression analysis, and multiple linear regression analysis. Based on the research that has been done, it was found that: 1) social media (X1) had a positive and significant effect on purchasing decisions (y) Spa tourism products in the tourism area of Ubud by 4,295, 2) attitude (X2) had a positive and significant effect on purchasing decisions (y) Spa tourism products in the tourism area of Ubud at 6.680, and 3) social media (X1) Attitudes (X2) have a positive and significant effect on purchasing decisions (y) Spa tourism products in the Ubud tourism area of 98.992. From these findings it can be concluded that there are influences of social media and the attitude of foreign tourists towards making purchasing decisions on Spa tourism products in Ubud Tourism Area, Gianyar Regency.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SOSMED CAFE ABDULLAH LUBIS MEDAN

2021 ◽  
pp. 1-15
Author(s):  
Clara Silvina Barus ◽  
Donalson Silalahi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Analysis Technique

Abstract This study aims to determine and explain the effect of social media promotion and service quality on purchasing decisions. To achieve this goal, research was conducted at Social Media Café Abdullah Lubis using 100 people as respondents. Data were collected through questionnaires and the analysis technique used was multiple linear regression analysis. The results showed: First, social media promotion has a positive and significant effect on purchasing decisions. Second, service quality has a positive and significant effect on purchasing decisions. Third, service quality plays a greater role in increasing the sensitivity of consumer purchases when compared to social media promotion. Fourth, consumer characteristics are also important variables in increasing consumer decisions in buying products. Fifth, social media promotion and service quality are able to explain variations in purchasing decisions by 87.7 percent.

scholarly journals The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls

2020 ◽  
Vol 1 (3) ◽  
pp. 20-25
Author(s):  
Hermawaty Remba Kasim ◽  
Hasriani Hasriani ◽  
Mahyus Mahyus
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Exact Science ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
The Right ◽  
Targeting Strategy

The research aims to find out influence of targeting strategies on purchasing decisions at Maros Homemade food stalls in Maros Regency. This type of research is descriptive-quantitative research with data analysis techniques using exact science using observation, questionnaires, and documentation with data analysis techniques using multiple linear regression analysis. The results showed that: Partially targeting has a significant effect on purchasing decisions, with t count = 6.954> t table = 2.009 and a significance value of 0.000. This targeting strategy can be done by increasing the right marketing strategy and selecting targets in accordance with the target at the food stalls so that consumers are interested in making purchasing decisions.

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda

2021 ◽  
Vol 1 (2) ◽  
pp. 57-64
Author(s):  
Nur Erika Novira Indah ◽  
Finna Fourqoniah ◽  
M. Fikry Aransyah
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Descriptive Study ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques ◽  
Independent Variable

This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda city. The independent variable used in this study is the promotion of social media (X1) and electronic word of mouth (X2), and the dependent variable in this study is the visit decision (Y). This research is a descriptive study with a quantitative approach. The sampling technique used was purposive sampling using the slovin formula and obtained 100 respondents using multiple linear regression analysis techniques. Promotion variabel in social media and visiting electronic word of mouth have a positive and significant effect on decisions.

scholarly journals Pengaruh Penagihan Pajak Dengan Surat Teguran dan Surat Paksa Terhadap Kepatuhan Wajib Pajak di Kantor Pelayanan Pajak Pratama Padang Satu

JURNAL PUNDI ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Nila Sari ◽  
Dewi Zulvia ◽  
Ratna Widayati ◽  
Renil Septiano
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Tax Collection ◽  
Significance Level ◽  
A Value ◽  
Simple Regression Analysis ◽  
Simple Regression

The purpose of this study is to examine the effect of tax collection by the forced letter and letter of reprimand against taxpayer compliance at the Tax Office Pratama padang. This research uses multiple linear regression analysis. The result of simple regression analysis shows that the coefficient value of letter warning variable is 0,449. The strike variable has a t test value (titung) of 6.863 with a significance level of 0.000 <0.05. This shows that there is a positive and significant effect of tax collection with letters of reprimand against taxpayer compliance in KPP Pratama Padang. The result of simple regression analysis shows that the coefficient value of the forced letter variable is 0.226. The variable of forced letter has a value of t test (titung) of 2.155 with a significance level of 0.035> 0.05. This shows that there is a positive and significant effect of tax collection with letters of reprimand against taxpayer compliance in KPP Pratama Padang. The results of this research also show that the significance value of the F test is 0.000 which has a value less than 0.05. This means that the collection of taxes with letters of reprimand and forced mail together have a significant effect on taxpayer compliance in KPP Pratama Padang. From result of determination test show that coefficient value of Adjusted R Square is equal to 0,442, it means 44,2% taxpayer compliance variable can be explained by tax collection variable with letter of warning and forced letter. While the rest (100% - 44.2% = 55.8%), influenced by other variables associated with taxpayer compliance Keywords: tax collection, letter of reprimand, forced letter, taxpayer compliance

scholarly journals Peranan Media Sosial dan Harga Terhadap Keputusan Pembelian Jasa Rekaman di Demores Rumah Musik

2021 ◽  
Vol 13 (1) ◽  
pp. 108
Author(s):  
I Made Wira Bimantara
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Design ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This study aimed to examine (1) the simultaneous social media and price on purchasing decisions, (2) the partial effect of social media on purchasing decisions, and (3) the partial effect of price on recording service at Demores Rumah Musik. The research design used was a casual quantitative reseach design.Data was collected using an instrument in the form of a questionnaire that had a total of 13 statements, then the data obtained were analyzed using multiple linear regression analysis. The results of this study indicate that (1) social media and price have a significant effect on purchasing decisions, (2) social media has a positive and significant effect on purchasing decisions, and (3) price has a positive and significant effect on Demores Rumah Musik purchasing decisions.

scholarly journals Pengaruh Badan Usaha Milik Desa (Bumdes) Terhadap Kesejahteraan Masyarakat Di Desa Pandansari Kecamatan Sine Kabupaten Ngawi

2020 ◽  
Vol 21 (1) ◽  
pp. 34-38
Author(s):  
Sangrila Puspita Dewi
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Community Members ◽  
Quantitative Descriptive Analysis ◽  
Analysis Techniques ◽  
Simple Regression Analysis ◽  
Quantitative Descriptive ◽  
The Village ◽  
Enterprise Community ◽  
Simple Regression

The objectives of this study are (1) to describe the Village Owned Enterprises (BUMDES) in Pandansari Village, Sine District, Ngawi Regency; (2) to describe the Community Welfare in Pandansari Village, Sine District, Ngawi Regency; (3) to determine the influence of Village-Owned Enterprises (BUMDES) on Community Welfare in Pandansari Village, Sine District, Ngawi Regency. The population in this study were residents or community members who were members of the Bansdes Pandansari Village, Sine District, Ngawi Regency, amounting to 75 people. Data collection techniques in this study were questionnaires and documentation. While the data analysis techniques in this study are quantitative descriptive analysis, simple regression analysis and hypothesis testing (t test). The findings of this study are (1) Village-Owned Enterprises (BUMDES) in Pandansari Village, Sine District, Ngawi Regency are classified as good; (2) Community Welfare in Pandansari Village, Sine District, Ngawi Regency is classified as Good; (3) There is an influence of Village-Owned Enterprises (BUMDES) on Community Welfare in Pandansari Village, Sine District, Ngawi Regency. Keywords—: village-owned enterprise; community welfare.

scholarly journals Keputusan Pembelian Ditinjau dari Promosi Menggunakan Media Sosial dan Word of Mouth Marketing

2021 ◽  
Vol 6 (2) ◽  
pp. 138-148
Author(s):  
Mustafidah Mahardhika ◽  
Dyan Arintowati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Marketing Influence

The purpose of this research is to determine the effect of promotion using social media and word of mouth marketing on purchasing decisions for beauty clinic services. This research is belonging to quantitative research with data collection techniques using interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. The results showed that at this time, promotions using social media and word of mouth marketing influence purchasing decisions still, either partially or simultaneously. From these results, social media is still effectively used as a tool on promoting products. Word of mouth marketing also has an effective influence in affecting purchasing decisions. Where consumers still trust the recommendations of their close environment on products buying decision.   Kata Kunci: social media, word of mouth marketing, buying decision

scholarly journals THE EFFECT OF THE PERCEPTION OF SERVICE QUALITY ON THE DECISION OF PURCHASE IN DAWET JABUNG TRADERS IN PONOROGO

2018 ◽  
Vol 2 (04) ◽  
Author(s):  
Titin Eka Ardiana
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Independent Variable

This study aims to find out: to find out whether there is an influence on the perception of Service Quality on Repurchase Decisions on Dawet Jabung Traders in Ponorogo. This study uses a quantitative approach with a sample of all customers who have made purchases at the Dawet Jabung UKM in Mlarak District, Ponorogo Regency. The variable of this study consists of one independent variable, namely the perception of service quality (X1) and one dependent variable, namely the purchasing decision (Y). Data collection is done using indirect questionnaires or techniques. The results of data collection were then analyzed using simple and multiple linear regression analysis techniques with the help of SPSS Version 20. The results showed that: (1) Variable perceptions of service quality in this study were able to explain 9.4% variation in the Dawet Jabung Ponorogo MSME decision. While the remaining 90.6% is explained by variables or aspects outside the model, and (2) From the results of the F test shows that the perception variable service quality is a feasible variable to test the variable repurchase decisions in dawet UMKM Jabung Ponorogo . Keywords : Perception Of Service Quality, Purchasing Decisions

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