scholarly journals Srategi Pemanfaatan Instagram Sebagai Media Periklanan

2021 ◽  
pp. 106-115
Author(s):  
Saffanah Salma
Keyword(s):  
Content Analysis ◽  
Qualitative Methods ◽  
Competitive Advantage ◽  
Sustainable Competitive Advantage ◽  
Internal Resources ◽  
The Right ◽  
Utilization Strategy ◽  
Descriptive Qualitative

This research aims to find out the right strategy in using Instagram as an advertising medium for MSMEs in Amoira using descriptive qualitative methods. The data is taken by doing two ways, namely interviews and also observations. The data obtained is processed by several methods such as internal resources analysis, Sustainable Competitive Advantage (SCA) analysis, VRIO framework, and also TOWS analysis. Then the researchers conducted a content analysis to propose strategies for using Instagram. In this study, generate strategies that can be carried out based on the analysis conducted on Amoira. Keywords: instagram utilization strategy, advertising media, impression Abstrak Penelitian ini bertujuan untuk mengatahui apa strategi yang tepat dalam pemanfaatan Instagram sebagai media periklanan pada UMKM Amoira menggunakan metode kualitatif deskriptif, data diambil dengan melakukan 2 cara yaitu wawancara dan juga observasi. Data yang diperoleh diolah dengan sejumlah metode seperti analisis internal resources, analisis Sustainable Competitive Advantage (SCA), framework VRIO dan juga analisis TOWS. Kemudian peneliti melakukan analisis konten untuk mengusulkan strategi pemanfaatan Instagram. Pada penelitian ini, menghasilkan strategi-strategi yang bisa dilakukan berdasarkan analisis yang dilakukan pada Amoira. Kata kunci: strategi pemanfaat instagram, media periklanan, impression

scholarly journals ANALISIS SUMBER DAYA INTERNAL GUNA MEMBANGUN STRATEGI PEMASARAN UNTUK MENINGKATKAN MINAT BELI

2021 ◽  
Vol 7 (2) ◽  
pp. 171-188
Author(s):  
Rizka Adinda ◽  
Cecep Safa'atul Barkah ◽  
Tetty Herawaty ◽  
Lina Auliana
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Sampling Technique ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Purposive Sampling ◽  
Internal Resources ◽  
Event Marketing ◽  
The Right ◽  
Depth Interviews

ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan minat beli konsumennya melalui pengadaan event marketing creative challenge. ABSTRACTThe purpose of this study is to analyze the factors that influence the buying interest of Brekele Chips consumers and propose the right marketing strategy to be able to apply Brekele Chips to increase consumer buying interest. This research uses descriptive quantitative and qualitative methods. The sample in this study amounted to 123 residents of West Java in the adolescent age group obtained through purposive sampling technique. The type of data used is primary data obtained from in-depth interviews with Brekele Chips and distributing questionnaires to the research sample. The data analysis method uses internal based resources analysis, valuable, rare, costly to imitate, and non-substitutable analysis, analysis of sustainable competitive advantage, and analysis of strengths, weaknesses, opportunities, and threats. Based on the analysis of its internal resources, the results show that Brekele Chips can implement a marketing strategy to increase consumer buying interest through the provision of creative challenge marketing events.

scholarly journals Strategi Optimalisasi Media Sosial Melalui Konten Humor dalam Peningkatan Penjualan Produk UMKM Di Tengah Pandemi Covid-19 (Studi Kasus Pada Toko Sikece)

2021 ◽  
Vol 4 (2) ◽  
pp. 183
Author(s):  
Recha Noorridha Fachmy ◽  
Cecep Syafa’atul Barkah ◽  
Tetty Herawaty ◽  
Lina Aulina
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Research Method ◽  
Sustainable Competitive Advantage ◽  
Promotion Strategy ◽  
Internal Resources ◽  
Descriptive Research ◽  
Table Analysis ◽  
Qualitative Descriptive ◽  
Proper Strategy

AbstrakPenelitian ini bertujuan untuk mengetahui strategi yang dapat diaplikasikan pada UMKM Toko Sikece dan untuk menyusun strategi pemasaran pada UMKM Toko Sikece dengan menggunakan metode penelitian kualitatif deskriptif. Data yang diperoleh diolah dengan menggunakan Internal Resources Based, Sustainable Competitive Advantage (SCA), framework Value Rarity Imitability Organization (VRIO) dan tabel Threats Opportunities Weaknesses Strengths (TOWS). Hasil penelitian menunjukan bahwa strategi yang tepat untuk penetration share yaitu dengan meningkatkan penjualan dengan strategi promosi. Hasil penelitian ini diharapkan dapat meningkatkan penjulan pada toko sikece.   Kata kunci: strategi promosi, penjualan, penetration share, internal based resourcesAbstractThis study aims to find out the strategy applied to UMKM Toko Sikece and to compile UMKM Toko Sikece marketing strategy with qualitative descriptive research method. The collected data processed with Internal Resources Based, Sustainable Competitive Advantage (SCA) framework Value Rarity Imitability Organization (VRIO) and table analysis Threats Opportunities Weaknesses Strengths (TOWS). The result of study indicate that proper strategy for penetration share is increasing sales and promotion strategy. The result of this study expected to increase sales on Toko Sikece. Keywords: promotion strategy, sales, penetration share, internal based resources.  

scholarly journals Gaya Bahasa dalam Kumpulan Puisi “Dear You” Karya Moammar Emka

2020 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Nur Syamsiyah ◽  
Farida Yufarlina Rosita
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Qualitative Methods ◽  
Character Education ◽  
Analysis Techniques ◽  
Metaphorical Language ◽  
Language Style ◽  
Data Source ◽  
Language Styles ◽  
Descriptive Qualitative

The purpose of this study is to describe the types of use of language style in the collection of poems of “Dear You” by Moammar Emka published in 2011. This study uses descriptive qualitative methods. The data source in this study is a collection of poems contained in the poem “Dear You” by Moammar Emka. Data collection techniques in research, using content analysis techniques (text). The results of this study indicate that the use of language style and the value of character education in the collection of poetry “Dear You” by MoammarEmka has a type of language style: (a) parables, (b) metaphors, (c) personification, (d) depersonification, (e) hyperbole, (f) litotes, (g) metonimia, (h) sinekdoke, (i) alliteration, and (j) asonance. Of the ten language styles, the data obtained were 117 data with the smallest data of four data, namely the style of asonance language and the most data of thirty-four data, namely the style of the metaphorical language.

scholarly journals STRATEGI ALTERNATIF PENETAPAN HARGA DENGAN PENDEKATAN DISKRIMINASI HARGA UNTUK MENINGKATKAN VOLUME PENJUALAN CAFÉ SEMANIS KAMU

2021 ◽  
Vol 5 (2) ◽  
pp. 233-248
Author(s):  
Yolanda Oktavia ◽  
Cecep Safa’atul Barkah ◽  
Tetty Herawaty ◽  
Lina Auliana
Keyword(s):  
Data Analysis ◽  
Price Discrimination ◽  
Qualitative Method ◽  
Sales Volume ◽  
Sustainable Competitive Advantage ◽  
Analysis Method ◽  
Sources Of Information ◽  
Literature Study ◽  
Internal Resources ◽  
The Right

This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. The results of data processing with this approach formed a price discrimination strategy with two program proposals, namely making package & reservation catalogs, and making special discounts.

scholarly journals Al-Manhâj al-Fiqhî ‘Inda Jamâ’ah “Muassah al-Da’wah al-Islâmiyah al-Indûnîsiyah” (Lembaga Dakwah Islam Indonesia) wa Âtsâruhu Fî Istinbâth al-Ahkâm al-Syar’iyyah

2022 ◽  
Vol 16 (2) ◽  
pp. 558-594
Author(s):  
Moh. Abdul Kholiq Hasan ◽  
Iskandar Dzulkarnain ◽  
Muh. Nashirudin
Keyword(s):  
Content Analysis ◽  
Research Method ◽  
Structured Interviews ◽  
Legal Decisions ◽  
Sharia Law ◽  
Library Research ◽  
The Law ◽  
The Government ◽  
The Right ◽  
Descriptive Qualitative

Indonesian Islamic Da’wa Institution or Lembaga Dakwah Islam Indonesia (LDII) tends to embrace exclusivity and takfiri ideology. This article attempts to reveal the fiqh manhaj (method) that LDII employs and its influences on the legal decisions LDII takes by employing the library research method in descriptive qualitative type. The content analysis in tandem with document triangulation and structured interviews were applied to investigate the textual references LDII uses. The findings indicate that LDII employs a fiqh manhaj called manqul. This influences the law istinbath of LDII. Mandatory to remain in the congregation (jamaah), taking the oath of allegiance to the leader of the jamaah, the claim by the jamaah leader of the right to construct sharia law, license to lie, and takfiri are some controversial products of the manqul. With takfiri as the most dangerous product of the manqul, it befalls the government of Indonesia to watch over this jamaah. اشتهرت مؤسسة الدعوة الإسلامية الإندونيسية أو ما يسمى بـــ LDII بتكفيرها على جميع المسلمين سوى جماعتهم. وتهدف هذه الدراسة لمعرفة أصل المنهج الفقهي عند هذه الجماعة وآثاره في استنباط الأحكام الشرعية عندهم. واعتمدت الدراسة على منهج البحث الوصفي التحليلي، بطريقة تحليل المحتوي أو ما يسمى بــ (content analysis). وقد توصلت الدراسة إلى القول بأن أصل المنهج الفقهي عند هذه الجماعة هو ما يسمى بـ"المنقول". وإن لهذا المنهج الفقهي أثار كبير في استنباط الأحكام الشرعية عند هذه الجماعة. ومن بينها: لزوم الناس لجماعتهم، وجوب البيعة لإمامهم، وجوب الإنفاق، ادعاء إمامهم أن لهم حقّ في تشريع الأحكام، إباحة التقية أو الكذب على الآخرين. ومن أخطر هذه المخالفات تكفيرهم لجميع المسلمين ممن ليسوا من جماعتهم. لأن هذا الاستنباط له أثر سيئ لوحدة الشعب، ولذا على حكومة إندونيسيا أن تتنبه دائما تجاه هذه الجماعة المنحرفة.

Family Business and Market Orientation

2011 ◽  
Vol 24 (3) ◽  
pp. 233-251 ◽  
Author(s):  
Miles A. Zachary ◽  
Aaron McKenny ◽  
Jeremy Collin Short ◽  
G. Tyge Payne
Keyword(s):  
Content Analysis ◽  
Strategic Management ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Family Business ◽  
Family Businesses ◽  
Sustainable Competitive Advantage ◽  
Market Information

Market orientation refers to the collection, dissemination, and utilization of market information that promotes a sustainable competitive advantage. Despite the contribution of the market orientation construct to both the strategic management and marketing literatures, little attention has been devoted to exploring how market orientation relates to family businesses and how these relationships might differ from nonfamily businesses. To address this gap and stimulate further research in this area of inquiry, this study develops and validates a market orientation measure using content analysis of CEO letters from the S&P 500 and tests for differences between family businesses and nonfamily businesses.

scholarly journals JENIS, BENTUK, DAN MAKNA KALIMAT PERINTAH DALAM KISDAP “SATIPIS APAM BARABAI” KARYA IDA KOMALASARI

2019 ◽  
Vol 15 (2) ◽  
pp. 199
Author(s):  
Eka Suryatin
Keyword(s):  
Content Analysis ◽  
Qualitative Methods ◽  
Research Method ◽  
Analysis Techniques ◽  
Data Source ◽  
Rule Order ◽  
Page Book ◽  
Descriptive Qualitative

This study discusses the types and forms of command sentences in the kangdap Banjar base kambang Banjar 'Satipis Apam Barabai' and the meaning of the command sentence in the Banjar kisdap kambang Banjar bases' Satipis Apam Barabai. 'Satipis Apam Barabai' and the meaning of the command sentence in the floating kisdap kangdap Banjar base 'Satipis Apam Barabai.' The research method uses descriptive qualitative methods with content analysis techniques. The data in this study are in the form of utterances containing command sentences contained in Kambang rampai kisdap basa Banjar “Satipis Apam Barabai” by Hj. Ida Komalasari. The data source in this study is Kambang rampai kisdap basa Banjar “Satipis Apam Barabai” by Hj. Ida Komalasari was published by the first printed Artikata publisher in December 2018 with a 112-page book thickness. The results showed the types of command sentences contained in the floating kisdap Banjar Satipis Apam Barabai bases there are four types, namely strict command sentences, ordinary command sentences, fine command sentences, and prohibited command sentences. The command sentence that is in the Banjar base kisdap ‘Satipis Apam Barabai’ means to rule, order, ask, and forbid.

scholarly journals A Bibliometric Analysis of Service Climate as a Sustainable Competitive Advantage in Hospitality

2021 ◽  
Vol 13 (21) ◽  
pp. 12214
Author(s):  
Hugo Palácios ◽  
Helena de Almeida ◽  
Maria José Sousa
Keyword(s):  
Big Data ◽  
Content Analysis ◽  
Literature Review ◽  
Competitive Advantage ◽  
Industrial Revolution ◽  
Total Sample ◽  
Hospitality Management ◽  
Research Trend ◽  
Service Climate ◽  
Sustainable Competitive Advantage

The purpose of this study is to carry out a systematic literature review and map the service climate in hospitality to discuss the future of the construct as a sustainable competitive advantage. A bibliometric (Bibliometrix) and network (VOSviewer) analysis were conducted in order to review the literature of 63 hospitality service climate articles published between 2005 and 2021, covering 167 authors, 30 journals, 17 countries, and indexed with 241 authors keywords. The “International Journal of Contemporary Hospitality Management” presents the most considerable accumulated growth of the hospitality service climate articles. The content analysis showed a total sample with 3519 customers and 23,068 employees, and all include women and men. The studies were carried out mainly in Asia. The research trend topics revealed that performance is one of the most crucial link factors, and keywords such as service climate, performance, antecedents, and perceptions are closely related. Finally, it is essential to highlight that the new trends are related to technology, industrial revolution 4.0, big data, and HR analytics.

scholarly journals Exploiting Resources for Competitive Advantage of Cooperative Organizations in Malaysia

2018 ◽  
Vol 3 (12) ◽  
pp. 63
Author(s):  
Rohana Othman ◽  
Roshayani Arshad ◽  
Nooraslinda Abdul Aris ◽  
Siti Maznah Mohd Arif
Keyword(s):  
Competitive Advantage ◽  
Business Strategy ◽  
Business Performance ◽  
Publishing House ◽  
Annual Reports ◽  
Sustainable Competitive Advantage ◽  
Resource Based View ◽  
Internal Resources ◽  
Sustained Competitive Advantage ◽  
International Publishing

Outstanding business performance and sustainable competitive advantage depend critically on tangible organizational resources, looking from the Resource-based view theory (Galbreath, 2004; Fahy, 2002). Lippman and Rumelt (2003) opined firms’ assets (physical or financial) hold the potential to create peak value for competitive advantage, relatively free from the threat of being replicated. Firms are able to thwart threats by focusing on identifying and exploiting resources. This paper investigates the influence of organization’s tangible resources on cooperative's success. Content analyses of annual reports of Malaysian cooperatives testify tangible internal resources are a viable business strategy for sustained competitive advantage positively impacting performance.Keywords: Physical Resources, Cooperatives, Resource-based view (RBV) theory, SustainabilityeISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

scholarly journals ENTERPRISES PERFORMANCE THROUGH INTERNAL RESOURCE INTEGRATION AND MARKET ORIENTATION BASED ON COMPETITIVE ADVANTAGES

2018 ◽  
Vol 15 (01) ◽  
pp. 61
Author(s):  
Purwohandoko Purwohandoko
Keyword(s):  
Qualitative Research ◽  
Literature Review ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Research Literature ◽  
Competitive Advantages ◽  
Resource Integration ◽  
Sustainable Competitive Advantage ◽  
Competitive Position ◽  
Internal Resources

Every company tries to achieve goals to gain profit and win the competition. To achieve this goal, the company must be able to demonstrate a competitive advantage. Therefore, the company always strives to gain competitive advantage by identifying, managing and optimizing their internal resources in the form of tangible and intangible assets that have superior characteristics as the power of generating competitive advantage. The sustainable competitive advantage by empowering their internal company resources can be defined as Research-Based View (RBV). The importance of research based views is contradicting with Market Based View (MBV) which stated that the more market oriented the more superior their competitive position. By using qualitative research (literature review), this study aims to understand and investigate how to create company performances through both point of views which is internal resources integration and market orientation based on competitive advantages.

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