scholarly journals Strategi Optimalisasi Media Sosial Melalui Konten Humor dalam Peningkatan Penjualan Produk UMKM Di Tengah Pandemi Covid-19 (Studi Kasus Pada Toko Sikece)

2021 ◽  
Vol 4 (2) ◽  
pp. 183
Author(s):  
Recha Noorridha Fachmy ◽  
Cecep Syafa’atul Barkah ◽  
Tetty Herawaty ◽  
Lina Aulina
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Research Method ◽  
Sustainable Competitive Advantage ◽  
Promotion Strategy ◽  
Internal Resources ◽  
Descriptive Research ◽  
Table Analysis ◽  
Qualitative Descriptive ◽  
Proper Strategy

AbstrakPenelitian ini bertujuan untuk mengetahui strategi yang dapat diaplikasikan pada UMKM Toko Sikece dan untuk menyusun strategi pemasaran pada UMKM Toko Sikece dengan menggunakan metode penelitian kualitatif deskriptif. Data yang diperoleh diolah dengan menggunakan Internal Resources Based, Sustainable Competitive Advantage (SCA), framework Value Rarity Imitability Organization (VRIO) dan tabel Threats Opportunities Weaknesses Strengths (TOWS). Hasil penelitian menunjukan bahwa strategi yang tepat untuk penetration share yaitu dengan meningkatkan penjualan dengan strategi promosi. Hasil penelitian ini diharapkan dapat meningkatkan penjulan pada toko sikece.   Kata kunci: strategi promosi, penjualan, penetration share, internal based resourcesAbstractThis study aims to find out the strategy applied to UMKM Toko Sikece and to compile UMKM Toko Sikece marketing strategy with qualitative descriptive research method. The collected data processed with Internal Resources Based, Sustainable Competitive Advantage (SCA) framework Value Rarity Imitability Organization (VRIO) and table analysis Threats Opportunities Weaknesses Strengths (TOWS). The result of study indicate that proper strategy for penetration share is increasing sales and promotion strategy. The result of this study expected to increase sales on Toko Sikece. Keywords: promotion strategy, sales, penetration share, internal based resources.  

scholarly journals UPAYA STRATEGI PEMASARAN DALAM MENCIPTAKAN KEPUASAN PELANGGAN

2018 ◽  
Author(s):  
Ananda Isabella Dwi Aisya ◽  
Sofien Grastina Putri
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Research Method ◽  
Business Environment ◽  
Target Market ◽  
Sustainable Competitive Advantage ◽  
Qualitative Descriptive ◽  
Guest Satisfaction ◽  
Corporate Goals ◽  
Descriptive Method

Marketing Strategy is one of the important keys to success in dealing with business environment changes. Marketing strategy as a fondamental tool that is planned to achieve corporate goals by developing sustainable competitive advantage through entering markets and marketing programs used to serve the target market so as to create customer satisfaction. This study aims to determine what strategies are done by House Of Raminten Restaurant Yogyakarta to maintain customer satisfaction. The research method used is qualitative descriptive method by collecting data through interview. Interviews were conducted with the staff of House Of Raminten Restaurant Yogyakarta. The result of the research shows that the House Of Raminten Yogyakarta restaurant has a positive strategy that can improve guest's satisfaction. Guest satisfaction affects the image of the restaurant

scholarly journals ANALISIS SUMBER DAYA INTERNAL GUNA MEMBANGUN STRATEGI PEMASARAN UNTUK MENINGKATKAN MINAT BELI

2021 ◽  
Vol 7 (2) ◽  
pp. 171-188
Author(s):  
Rizka Adinda ◽  
Cecep Safa'atul Barkah ◽  
Tetty Herawaty ◽  
Lina Auliana
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Sampling Technique ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Purposive Sampling ◽  
Internal Resources ◽  
Event Marketing ◽  
The Right ◽  
Depth Interviews

ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan minat beli konsumennya melalui pengadaan event marketing creative challenge. ABSTRACTThe purpose of this study is to analyze the factors that influence the buying interest of Brekele Chips consumers and propose the right marketing strategy to be able to apply Brekele Chips to increase consumer buying interest. This research uses descriptive quantitative and qualitative methods. The sample in this study amounted to 123 residents of West Java in the adolescent age group obtained through purposive sampling technique. The type of data used is primary data obtained from in-depth interviews with Brekele Chips and distributing questionnaires to the research sample. The data analysis method uses internal based resources analysis, valuable, rare, costly to imitate, and non-substitutable analysis, analysis of sustainable competitive advantage, and analysis of strengths, weaknesses, opportunities, and threats. Based on the analysis of its internal resources, the results show that Brekele Chips can implement a marketing strategy to increase consumer buying interest through the provision of creative challenge marketing events.

scholarly journals Implementasi Standar Pengelolaan Pendidikan Dalam Mencapai Tujuan Pendidikan Islam

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Palahudin Palahudin ◽  
Muhammad Eri Hadiana ◽  
Hasan Basri
Keyword(s):  
Research Method ◽  
Social Groups ◽  
Physical Development ◽  
Islamic Education ◽  
Good Education ◽  
Education Management ◽  
Descriptive Research ◽  
Management Standards ◽  
Qualitative Descriptive ◽  
Development Of Students

Abstract. Islamic education is tasked with guiding and directing the development of students from one stage to another until it reaches optimal levels. Islamic education aims to create a perfect human (al-insanul kamil) and a good human being (al-insan al-shalih). Other tasks are in accordance with the vision and mission of the Prophet, namely perfecting human morals. A good education is certainly well managed. Therefore it is necessary to manage according to Islamic teachings. By using a qualitative descriptive research method, this study will try to dig deeper into the extent to which the achievement of education management standards in accordance with Islamic teachings and solutions to solve problems faced. The management of education in achieving the goals of Islamic education is education that is capable of making people who are faithful and devout, educating pious individuals by paying attention to spiritual, emotional, social, intellectual, physical development, educating members of pious social groups, both in the Muslim family and community.

scholarly journals THE INFLUENCE OF ENVIRONMENT TOWARDS JEAN LA’BARGE IN LOUIS L’AMOUR’S SITKA

2020 ◽  
Vol 3 (1) ◽  
pp. 9-14
Author(s):  
Laili Nurwakhidah ◽  
Mateus Rudi Supsiadji
Keyword(s):  
Social Environment ◽  
Research Method ◽  
The Novel ◽  
Sociological Approach ◽  
Descriptive Research ◽  
Qualitative Descriptive

This study is about the influence of the environments toward Jean LaBarge's in Sitka. The novel analyzed with qualitative descriptive research method and sociological approach. The analysis shows that character of Jean LaBarge gets influences from nature and other characters in his development. Jean is influenced by the great swamp and Alaska which makes him brave, independent, and ambitious. In addition, there is some social environment influencing him. His father, Captain Hutchins, Peter Hovey, Rob J. Walker, and Princess Helena Gagarin. Jean's characteristics were formed by both nature and social environment.

Patterns of Competition: A Study of Local Restaurants

1990 ◽  
Vol 8 (1) ◽  
pp. 27-33 ◽  
Author(s):  
Susan Auty ◽  
Geoff Easton
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Sustainable Competitive Advantage ◽  
Marketing Concept ◽  
Marketing Decision ◽  
The Subject ◽  
The Trinity ◽  
Current Popularity

Competitors come a very poor second to consumers as the focuses for studies carried out by marketing academics. Since the marketing concept is so much at the heart of what many academics think marketing is all about this should surprise no one. However, the emergence of the subject of marketing strategy with its concern over sustainable competitive advantage and the current popularity of competitiveness, however defined, as an adjunct or complement to marketing studies suggest that competitors and competition may be about to become a fashionable area for study. And not before time. The trinity of company, consumer and competitor, however stark as a framework, represents the minimum knowledge anyone would require before taking a major marketing decision.

Interferences Of English-Japanese Language In The Covid-19 Pandemic

IZUMI ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 121-127
Author(s):  
Irzam Sarif S ◽  
Dadang Suganda
Keyword(s):  
Research Method ◽  
English Language ◽  
Data Sources ◽  
Japanese Language ◽  
Compound Words ◽  
Descriptive Research ◽  
Phonological Interference ◽  
Qualitative Descriptive

Interference is the use of other language elements by individual bilingual languages. Several researchers have researched interference, but no one has examined the interference with Covid-19 as an object. This study aims to describe the forms of English language phonological, morphological, and syntactic interference to the Japanese language. This study used a qualitative descriptive research method, with data sources in the form of vocabulary or terms during the Covid-19 pandemic. The results of this study indicated that the phonological interference forms found are phoneme addition, phoneme insertion, and phoneme substitution, which are caused by differences in syllables. The morphological and syntax interference in the form of compound words and phrases caused by differences in the class of terms that form between the two languages.

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

2012 ◽  
Vol 65 (11) ◽  
pp. 1612-1617 ◽  
Author(s):  
Kyung Hoon Kim ◽  
Byung Joo Jeon ◽  
Hong Seob Jung ◽  
Wei Lu ◽  
Joseph Jones
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Brand Equity ◽  
Corporate Image ◽  
Sustainable Competitive Advantage

scholarly journals Sistem Syarikah Abdan dalam Fikih Islam dan Contoh Penerapannya pada Era Kontemporer

2021 ◽  
Vol 2 (1) ◽  
pp. 130-147
Author(s):  
Rahmat ◽  
Fitriah Ningsih
Keyword(s):  
Content Analysis ◽  
Research Method ◽  
Research Approach ◽  
Descriptive Research ◽  
Research Techniques ◽  
Library Research ◽  
The People ◽  
Qualitative Descriptive ◽  
Mutual Agreement ◽  
Application Forms

Syarikah al-abdan is a form of muamalah that can be applied today in improving the welfare of the people. However, in practice today, it seems that there are problems among Muslims in seeing and sorting out the practice of syarikah al-abdan which is following the Shari'a. For this reason, the purpose of this study is to describe the syarikah al-abdan scheme and its current contemporary application forms. The research method used is a qualitative descriptive research approach with library research techniques and content analysis. The results of this study indicate that syarikah al-abdan is a form of business cooperation between two or more people preceded by mutual agreement in determining the results of the profits and/or wages between them. However, in its implementation, it is necessary to pay attention to the pillars and requirements of the syarikah al-abdan, and to consider the views of the majority of madhhab scholars and the Indonesian Ulama Council (MUI). In practice, this study describes the form of syarikah al-abdan in the profession of fisherman and tailor.

scholarly journals Analisis Makna Kata Enak dan Kuchi Sebagai Polisemi (Kajian Linguistik kognitif)

2019 ◽  
Vol 1 (1) ◽  
pp. 43
Author(s):  
Sulhiyah Sulhiyah
Keyword(s):  
Data Collection ◽  
Oral Cavity ◽  
Research Method ◽  
Cognitive Linguistics ◽  
Point Of View ◽  
Advanced Technique ◽  
Job Seeking ◽  
Descriptive Research ◽  
Good Deed ◽  
Qualitative Descriptive

As a system, language consists of several elements or levels that form a complete construction. These elements are sounds or phonemes, morphemes, words, phrases, clauses, sentences, paragraphs, and discourses. Furthermore, these elements can be studiedthrough the branches of linguistics that have been available in accordance with theseelements. This study aims to determine the classifcation of the meaning of polysemicmeaning "enak" and to investigate the classifcation of Polysemi meaning of the wordkuchi (mouth) from the point of view of cognitive linguistics. The research method usedis qualitative descriptive (descriptive research) by recording from several references. thetechnical method and data collection are carried out using the listening method and tapping technique, while the advanced technique is a note-taking technique. From the resultsof the study, it was concluded that the word tasty not only means the delicious taste ofa food that is felt by the taste buds, but also the feeling felt by all members of the bodyand feelings. The word kuchi not only has the meaning of an oral cavity, but it can beinterpreted as a good deed that is good or bad, and can also be interpreted as a job seeking activity Keywords: cognitive linguistics, fgure of speech, enak, kuchi (mouth)

scholarly journals Pemberdayaan Masyarakat Melalui Unit Usaha Simpan Pinjam Di Badan Usaha Milik Kampung Kampung Minas Barat

Jurnal Niara ◽  
2021 ◽  
Vol 14 (3) ◽  
pp. 307-314
Author(s):  
Koko Saputra
Keyword(s):  
Research Method ◽  
Public Awareness ◽  
Community Empowerment ◽  
Primary Data ◽  
Business Unit ◽  
Descriptive Research ◽  
Business Units ◽  
Self Help ◽  
Qualitative Descriptive ◽  
Method Approach

Village Owned Enterprise is a self-help container that is essentially a forum that conducts empowerment to the community, but the current situation is many unable to function as a forum for community empowerment of Village Owned Enterprise. This research aims to determine community empowerment through The Save Borrow Business Unit in Village Owned Enterprise Mineh Mandiri West Minas Village and to Know what factors hinder community empowerment through the Simpan Pinjam Business Unit in Village Owned Enterprise Mineh Mandiri West Minas Village. This research uses qualitative descriptive research method approach. Primary data obtained directly through interviews from informants, namely the Director of Village Owned Enterprise Mineh Mandiri, Village Chief Of West Minas, representative community Of West Minas Village, Field Experts Of Village Owned Enterprise, and Borrower Community. The results of this study show that community empowerment through the business unit of saving loans in a Village Owned Enterprise Mineh Mandiri West Minas Village is Bad. inhibitory factors in community empowerment through business units save borrowing in Village Owned Enterprise Mineh Mandiri West Minas Village is the limitation of human resources and lack of public awareness and lack of public enthusiasm for Village Owned Enterprise Mineh Mandiri.

Sign in / Sign up

Export Citation Format

Share Document