scholarly journals Use of social media platforms to assess the socio-psychological characteristics of the arab world population

2021 ◽  
Vol 7 (Extra-E) ◽  
pp. 32-42
Author(s):  
Olga I. Samosvat ◽  
Konstantin V. Balakin
Keyword(s):  
Social Media ◽  
Scientific Literature ◽  
Arab World ◽  
Automatic Monitoring ◽  
Arab Countries ◽  
Psychological Characteristics ◽  
World Population ◽  
Public Sentiment ◽  
Social Media Platforms ◽  
Use Of Social Media

The paper studies the socio-psychological characteristics of the population of Syria, Egypt, and the Arab world as a whole. The research methodology is based on the analysis of publicly available records in popular social network environments, in comparison with real facts and estimates contained in the modern scientific literature. Based on this analysis, socio-psychological portraits of representatives of individual ethno-social groups were compiled. Methods were also developed to identify the socio-psychological characteristics of the population of these countries. The results of the work can be used in systems for automatic monitoring and analysis of the information space of social media in Arab countries to assess public sentiment, track and study manifestations of extremism and terrorism, develop specialized recommendations for marketing, PR, information security, HR and business development services.

Political ‘apptivism’ in the Middle East: The case of iNakba

2019 ◽  
Vol 26 (3) ◽  
pp. 658-673
Author(s):  
Oren Golan ◽  
Noam Tirosh
Keyword(s):  
Social Media ◽  
Arab World ◽  
Educational Tool ◽  
Ethnographic Fieldwork ◽  
Agents Of Change ◽  
Social Media Platforms ◽  
Grassroots Level ◽  
Use Of Social Media ◽  
Scholarly Attention

The use of social media in the Arab world has drawn an increasing amount of scholarly attention. Research addressing ‘Arab Spring’ upheavals and Islamic military movements has demonstrated grassroots level and often spontaneous uses of social media platforms. However, little attention has been paid to political apps as an emergent means of communication. Specifically, this study asks how users and developers view the use of political apps within the Israeli–Palestinian context by focusing on iNakba – an app that enables users to navigate Palestinian villages that were destroyed during the 1948 war and its aftermath. Ethnographic fieldwork and qualitative analysis of interviews with iNakba users and developers uncover three key facets of the app: (1) crowd mobilization, (2) educational tool that reanimates the invisible landscape of pre-1948 Palestine, and (3) promoting the Palestinian narrative. The study illuminates the role of political apps as agents of change for identity building and shaping users’ political consciousness.

Social Media for Political Change

2015 ◽  
pp. 55-66 ◽  
Author(s):  
Mohamad Alkhouja
Keyword(s):  
Social Media ◽  
Arab World ◽  
Power Balance ◽  
Social Media Platforms ◽  
Online Activism ◽  
Inherent Nature ◽  
Use Of Social Media ◽  
Media Firms ◽  
The Impact

This chapter discusses the role of social media in the uprisings of the Arab world. It argues that the seemingly democratizing impact of online activism is not due to the inherent nature of social media as a tool for democracy but rather an outcome of the equilibrium of forces that shaped the use of social media platforms by all three main players. Activists, governments, and social media firms formed a triangle of powers that influenced the use of social media during the Arab movements. In a different context, the outcome of such power balance can arguably inhibit citizens' rights and empower governments. To this end, the chapter first explores the use of social media platforms from the perspective of activists, governments, and social media firms, then presents a framework to understand the impact of all three in shaping the use of social media during the uprisings. The chapter then concludes that the projections of the role of social media on other movements in the world must not be made without understanding the underlying complexities and dynamics of these movements.

Social Media for Political Change

2014 ◽  
pp. 26-36
Author(s):  
Mohamad Alkhouja
Keyword(s):  
Social Media ◽  
Arab World ◽  
Power Balance ◽  
Social Media Platforms ◽  
Online Activism ◽  
Inherent Nature ◽  
Use Of Social Media ◽  
Media Firms ◽  
The Impact

This chapter discusses the role of social media in the uprisings of the Arab world. It argues that the seemingly democratizing impact of online activism is not due to the inherent nature of social media as a tool for democracy but rather an outcome of the equilibrium of forces that shaped the use of social media platforms by all three main players. Activists, governments, and social media firms formed a triangle of powers that influenced the use of social media during the Arab movements. In a different context, the outcome of such power balance can arguably inhibit citizens' rights and empower governments. To this end, the chapter first explores the use of social media platforms from the perspective of activists, governments, and social media firms, then presents a framework to understand the impact of all three in shaping the use of social media during the uprisings. The chapter then concludes that the projections of the role of social media on other movements in the world must not be made without understanding the underlying complexities and dynamics of these movements.

scholarly journals RELIGIOUS AND POLITICAL PUBLIC SENTIMENT TOWARDS POLITICAL CAMPAIGN IN SOCIAL MEDIA: INDONESIA AND MALAYSIA CASES

2020 ◽  
Vol 8 (1) ◽  
pp. 255-263
Author(s):  
Eva Leiliyanti ◽  
Irawaty ◽  
Diyantari
Keyword(s):  
Social Media ◽  
Political Campaign ◽  
Evaluation Theory ◽  
Collective Memories ◽  
Political Issues ◽  
Research Technology ◽  
Public Sentiment ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Brand Resonance

Purpose of the study: This paper depicts the use of social media for political campaign in Indonesia and Malaysia whilst especially aiming at investigating religious and political sentiment of Indonesian (young) voters (reflected in their Twitter accounts, especially the tweets and memes) that supported Joko Widodo-Jusuf Kalla (hereafter Jokowi’s camp) and Prabowo Subianto-Hatta Rajasa camps (hereafter Prabowo’s camp) in the 2014 Presidential Election Indonesia. Methodology: This qualitative study is a discourse analysis that deploys the Hallidayean transitivity system, language evaluation theory as well as social semiotics. Using stratified purposeful sampling, the data (tweets and memes of two contest political camps – the Islamic(/st?) versus the Nationalist) were taken during the campaign days (4 June –5 July 2014). Main Findings: In the Indonesian case, the (c)overt black campaign of both camps operates in the framework of the contestation as well as the synthesis of the nationalist/Islamic(/st?) strands. They are deployed to be rhymed in the brand resonance the both camps’ campaign team forged. As for Malaysian, the use of social media platforms by its young electorates did not guarantee the popularity gained by the (legislative) candidates, as they overlooked the people’s collective memories of the 1998 Reform Movement that resonated with Malaysian identity. Implicationof this study: As a preliminary part of multiyear research funded by Indonesia’s Ministry of Research, Technology and Higher Education, the findings become the textual foundation in producing the recommendation for public policy on the political campaign in social media (in this case the Twitter). Compared to other social media platforms, Twitter was chosen as it provides limited numbers of characters for its users (especially the two main camps – Jokowi’s versus Prabowo’s camps), not only to tweet but that more importantly also the tweets represent the perennial discursive contestation of the Islamic (-/st?) versus Nationalist strands to the current 2019 elections Indonesia. Novelty/Originality of this study: The (c)overt black campaign of both camps operates in the framework of the contestation as well as the synthesis of the nationalist/Islamic(/st?) strands. They are deployed to be rhymed in the brand resonance the campaign team forged. A similar contesting strategy is deployed, such as countering similar religious and political issues that represent the supporters/volunteers(read also: public) sentiment in the cyberwar (in the form of utterance and visual war).

scholarly journals Faculty Use of Author Identifiers and Researcher Networking Tools

2017 ◽  
Vol 78 (2) ◽  
Author(s):  
Clara Y. Tran ◽  
Jennifer A. Lyon
Keyword(s):  
Social Media ◽  
Research Impact ◽  
State University ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Low Levels ◽  
Use Of Social Media ◽  
Research Networking ◽  
Faculty Surveys

This cross-sectional survey focused on faculty use and knowledge of author identifiers and researcher networking systems, and professional use of social media, at a large state university. Results from 296 completed faculty surveys representing all disciplines (9.3% response rate) show low levels of awareness and variable resource preferences. The most utilized author identifier was ORCID while ResearchGate, LinkedIn, and Google Scholar were the top profiling systems. Faculty also reported some professional use of social media platforms. The survey data will be utilized to improve library services and develop intra-institutional collaborations in scholarly communication, research networking, and research impact.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

scholarly journals IMPACT OF SOCIAL MEDIA ON SALES FUNNELS IN B2C AND B2B SEGMENTS IN THE REPUBLIC OF NORTH MACEDONIA

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Martin Kiselicki ◽  
Saso Josimovski ◽  
Lidija Pulevska Ivanovska ◽  
Mijalce Santa
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Secondary Data ◽  
Primary Data ◽  
World Population ◽  
Social Media Platforms ◽  
The Republic ◽  
New Generation ◽  
Sales Funnel ◽  
Media Data

The research focuses on introducing social media platforms as either a complementary or main channel in the company sales funnel. Internet technologies and Web 2.0 continue to provide innovations in digital marketing, with the latest iteration being lead generation services through social media. Data shows that almost half of the world population is active on social media, with the new Generation Alpha being projected to be entirely online dependent and proficient in the use of new technologies. The paper provides an overview of the digitalization of sales funnels, as well as the benefits that social media platforms can offer if implemented correctly. Secondary data provides the basis for transforming sales funnels with social media, where previous research provides limited data on the effectiveness of these types of efforts. Primary data demonstrates that introducing social media platforms can provide improvements of up to 3 to 4 times in analyzed case studies, as well as the shorter time when deciding about purchase in use case scenarios. Social media advertising can also be utilized to shorten the sales funnel process and serve as a unified point of entrance and exit in the first few stages.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

Sign in / Sign up

Export Citation Format

Share Document