scholarly journals Factors Contributing the Effectiveness in Public Relation Practices

2020 ◽  
Vol 4 (1) ◽  
pp. 27
Author(s):  
Faten Aisyah Ahmad Ramli ◽  
Muhammad Faizal Samat
Keyword(s):  
Public Relations ◽  
Public Relation ◽  
Primary Data ◽  
Control Mutuality ◽  
And Control ◽  
The Relationship

To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute in the process of gaining effectiveness in public relations practices. To collect primary data, the researcher had disseminated 384 sets of questionnaires to 384 respondents in Kuala Terengganu and used SPSS version 20 to analyze the data. The finding shows that 4 factors (attitude, trust, skills, and control mutuality) are closely related to effectiveness in public relations practices. However, only attitude and skills affect effectiveness in public relations practices.

Exchange and Communal Strengths’ Associations With Relational Characteristics and Forgiveness

2021 ◽  
pp. 0192513X2110326
Author(s):  
Laura Stafford ◽  
Kimberly Kuiper
Keyword(s):  
Relational Satisfaction ◽  
Protective Function ◽  
Actor Partner Interdependence Model ◽  
Control Mutuality ◽  
Communal Strength ◽  
And Control ◽  
The Relationship ◽  
Communal Norms

Clark and Mills (2012) proposed that communal norms characterize “healthy marriages,” whereas exchange norms indicate “troubled” ones. Using the actor–partner interdependence model, we consider this proposal. Heterosexual married partners’ exchange and communal strength are examined with several relational features including trust, commitment, relational satisfaction, and control mutuality, as well as partner-specific tendencies toward forgiveness. The findings indicate that one’s communal strength is associated with positive relational features for both oneself and one’s spouse, as well as a greater propensity to forgive and lesser tendencies toward negative forgiveness (retaliation). Exchange strength was generally associated with negative forgiveness. However, the relationship between exchange strength and relational features is more complicated. Lesser communal strength was generally associated with lower levels of the relational characteristics. Yet, exchange and communal strength interacted, indicating exchange may play a protective function by buffering against the ill effects of a lack of communal strength for some relational characteristics.

Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations

2019 ◽  
Vol 8 (2) ◽  
pp. 149-166 ◽  
Author(s):  
Catherine Archer
Keyword(s):  
Social Media ◽  
Public Relations ◽  
21St Century ◽  
Sense Of Belonging ◽  
Online Media ◽  
Dominant Culture ◽  
Social Media Platforms ◽  
Media Reports ◽  
And Control ◽  
The Relationship

The rise of blogging mothers as precariat workers conducting ‘playbour’, a combination of play and labour, and as subjects of neoliberalism, requires a re-examination of virtually mobile mothers and their role in 21st century society. At the same time, public relations (PR) and marketing practitioners are grappling with how to interact and ‘work’ with these, among other, social media influencers who are increasingly seen as able to sell products and ideas through their blogs, Instagram, Facebook and other social media platforms. The relatively new relationships between PR practitioners and social media influencers raise questions of unequal power and vulnerability for both the largely amateur influencers and the PR practitioners. The relationship between the two means that ethical questions around exploitation, authenticity, professionalism and control have arisen, with both sides feeling their way in new terrain. This article uses the concepts of precarity and liminality and applies them to a group of ‘mommy/mummy/mum bloggers’, that is, blogging mothers of young children, negotiating their identities as mothers, and moving beyond their homes using social media to, in part, create a sense of belonging (but also, in some cases, to make money). The article is based on the author’s own longitudinal digital ethnography within online influencer territory, and includes mainstream and online media reports and interviews with both mum bloggers and PR practitioners. It is argued that the marketisation of motherhood within a dominant culture of neoliberalism means that practitioners may wrongly assume that mum bloggers are acting freely to engage with entrepreneurial endeavours.

scholarly journals Relationship Knowledge and The Level of Compliance with The Use of Masks During the Covid-19 Pandemic at Gatot Soebroto Hospital 2020

2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Leni Suhartini
Keyword(s):  
Good Knowledge ◽  
Primary Data ◽  
P Value ◽  
Test Results ◽  
Chi Square ◽  
Cross Sectional ◽  
High Knowledge ◽  
And Control ◽  
Relationship Of ◽  
The Relationship

Casualties due to Covid-19 are increasing every day. The disease attacks the respiratory tract and transmitted through droplets when the sufferer speaks, coughs or sneezes. In some people do not cause symptoms, but in some patients there are also those that cause symptoms from mild to severe. Wearing a mask is one of the efforts made to prevent and protect from contaminated viruses. Objective: to assess the relationship of knowledge and the level of compliance with the use of masks during the Covid-19 pandemic.  Research methods. Mused cross sectional method, sampled 32 respondents (consisting of 16 maternity room midwives and 16 final-level students). The data used is primary data collected using research instruments in the form of questionnaires distributed through google form. Analisys using Chi Square with tools of SPSS application. Result.  In terms of knowledge obtained results in midwives good knowledge as many as 13 people (81,3%) and less knowledge of 3 people (18,8%). In good knowledge students as many as 10 people (62,5%) and less knowledge of 6 people (37,5%) P value = 0,432 and OR 0,385. From the level of compliance, midwives who do not comply with the use of masks as many as 5 people (31,3%) and who obeyed as many as 11 people (68,8%). Midwives students all are disobedient to the use of masks.  Statistical test results obtained the value p = 0,001 OR = 0,313. Conclusion. The use of masks is part of a comprehensive series of measures to prevent and control the spread of Covid-19 disease. High knowledge is not necessarily obedient to the use of masks, it is necessary awareness of each individual to use the mask according to the situation and conditions.

scholarly journals Wartawan Media Now dalam Mengemas Berita: Perspektif Situational Theory

2015 ◽  
Vol 2 (5) ◽  
pp. 295
Author(s):  
Dasrun Hidayat ◽  
Anisti Anisti
Keyword(s):  
Public Relations ◽  
News Media ◽  
News Coverage ◽  
Primary Data ◽  
Media Technology ◽  
Technology Changes ◽  
The Media ◽  
Situational Theory ◽  
The Relationship

The study aims to map and describe relationships between concepts of activity of journalists in the media now cloning technology based activities and relationship between news reporters. This study discusses the focus of news coverage in media activities and relationships among the journalists in the era of technology. The theory used is situational theory Grunig and Hunt and descriptive method of Public Relations. The study found that the situation changes in the era of media encourage actions of unscrupulous hunters cloning news. News media such as online media should now be used as the initial data is not the primary data news writing. The presence of media now facilitates the work of journalists but not always produce good quality of news. Otherwise, the presence of technology encourages more active cloning news reporter. Media now can initiate active and apathetic public situations as influenced by quality news content. The presence of media technology changes the image of the relationship between journalists—from person to person or reporter to reporter to journalists with media technology.

scholarly journals Effectiveness of Budgetary Controls on Budget Execution in Zanzibar

2021 ◽  
Vol 9 (11) ◽  
pp. 2561-2568
Author(s):  
Hawa Said Salum ◽  
Mamudu Daffay
Keyword(s):  
Positive Relationship ◽  
Primary Data ◽  
Monitoring And Control ◽  
Descriptive Research ◽  
Public Resources ◽  
Budgetary Control ◽  
And Control ◽  
The Relationship ◽  
Budget Execution ◽  
Generate Model

This study aims at examining the effectiveness of budgetary controls on budget execution in Zanzibar. The proper linkages between public resources and its management through service delivery are the key to success of any government. The study adopted descriptive research design in which primary data was collected by the use of questionnaire. More over the study used a stepwise approach to generate model, where regression model was used to analyze the degree of the relationship between budgetary control and the extent to which it contribute to the performance of budget in Zanzibar. The results reveals that a budgetary control as perceived by various respondents is effective on the basis of planning and budgeting, monitoring and control, analyzing and feedback and thus concluded to have a positive relationship with budget performance. Based on the study, it is recommended that management should be ready to participate in budget execution process in order to remove the existing challenges.

From Container to Claustrum: Projective Identification in Couples

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Tamara Feldman
Keyword(s):  
Psychological Health ◽  
Projective Identification ◽  
The Self ◽  
The Other ◽  
Intimate Partners ◽  
And Control ◽  
The Relationship ◽  
As If

This paper is a contribution to the growing literature on the role of projective identification in understanding couples' dynamics. Projective identification as a defence is well suited to couples, as intimate partners provide an ideal location to deposit unwanted parts of the self. This paper illustrates how projective identification functions differently depending on the psychological health of the couple. It elucidates how healthier couples use projective identification more as a form of communication, whereas disturbed couples are inclined to employ it to invade and control the other, as captured by Meltzer's concept of "intrusive identification". These different uses of projective identification affect couples' capacities to provide what Bion called "containment". In disturbed couples, partners serve as what Meltzer termed "claustrums" whereby projections are not contained, but imprisoned or entombed in the other. Applying the concept of claustrum helps illuminate common feelings these couples express, such as feeling suffocated, stifled, trapped, held hostage, or feeling as if the relationship is killing them. Finally, this paper presents treatment challenges in working with more disturbed couples.

The Impact of Women’s Employment on Marital Stability in Qatar Society

2019 ◽  
Vol 10 (2) ◽  
pp. 144-151
Author(s):  
Noora Ahmed Lari ◽  
Keyword(s):  
Work Motivation ◽  
Marital Stability ◽  
Female Employment ◽  
Social Constraints ◽  
Primary Data ◽  
Family Policies ◽  
Insufficient Time ◽  
And Performance ◽  
The Impact ◽  
The Relationship

The State of Qatar has implemented several family policies in order to improve the wellbeing of Qatari families and ensure fair distribution of development benefits for both men and women. However, there is a linkage between female employment outside the home and instability in the marriages of Qatari families. This paper investigates the impact of female employment on marital stability, based on the results of primary data collected in Qatar, a questionnaire that consisted of several sections such as challenges in the workplace, supervisor, family and spouse relations, work motivation and performance. Of the 824 questionnaires that were returned, 807 were completed and valid for analysis. Regression analysis and an ANOVA test have been used to test the relationship between the variables. The results of the research have produced mixed findings about how wives’ employment increases marital instability and have yielded few significant differences on mean scores of discuss on work demands, insufficient time together, housework, financial matters, communication, relatives and rearing children. The results indicates that in general Qatar working women face several challenges in relation to their marital life as part of cultural and social constraints.

PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Leadership Qualities ◽  
Chi Square ◽  
Education Experience ◽  
Spss Software ◽  
Chi Square Analysis ◽  
And Behavior ◽  
The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

Determinants Considered by Consumers for Brand Selection - with Reference to Laptops in Albania

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Margret Plloçi ◽  
Macit Koc
Keyword(s):  
Primary Data ◽  
Battery Life ◽  
Decision Making Process ◽  
Light Weight ◽  
Sources Of Information ◽  
Technical Features ◽  
The Relationship ◽  
The City ◽  
Different Sources ◽  
Core Features

Abstract Purpose of the article There is relatively a big number of brands in the market of laptops nowadays in Albania. It appears that the number of brands offered in this market could easily be compared to the number of brands in Europe and even broader. The purpose of this study is to help Albanian vendors understand the criteria that consumers take into consideration when they make the decision to purchase a laptop. Methodology/methods The research is based on the collection and the analyses of the primary data collected through interviews to people like managers or employees who work in the sector of trading laptops or in businesses like education where laptops are broadly used recently; then a survey is done through a questionnaire delivered to customers who already own and use a laptop and customers who are potential buyers of laptops. Scientific aim The aim of the research is to identify if there are any relationships between the demographics of the consumers and the criteria of buying a laptop; on the other hand, to find out how is the relationship between the demographics and the features of different brands. Findings The study found out that Albanian consumers have good knowledge of laptops and their brands, and they use different sources of information for making their decisions in buying a laptop; it is found that there are relationships between some demographics like age or gender and the appraisal for some attributes of the laptops like price, design and high graphics card; it is also found that some technical features and other attributes of using laptops are some of the determinants that influence the laptops’ purchases. Conclusions It is realized that one of the most important demographics of the consumers is their age. Some core features like RAM, ROM, battery life, processor quality, light weight or attributes that are connected to the purposes of using the laptop computers like practicality and mobility in using them, work and studying processes, quick access to the internet are determinant factors which influence the decision making process of purchasing a laptop. I would recommend that future researches be focused also on the relationship between the customers’ income and their preferred brand or ranking brands according to the customers’ preferences. Such studies should also extend outside the city of Tirana.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

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