Tourists Becoming Increasingly Aware of Green Tourism

Substantial Influence ◽

Green Hotel ◽

Green Tourism ◽

Negative Impacts ◽

Questionnaire Method ◽

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

Tourists Becoming Increasingly Aware of Green Tourism

Green Business ◽

10.4018/978-1-5225-7915-1.ch041 ◽

2019 ◽

pp. 838-858

Author(s):

Nichola A. Ramchurjee ◽

Esther P. Ramchurjee

Keyword(s):

Environmental Impacts ◽

Hospitality Industry ◽

Hotel Industry ◽

Substantial Influence ◽

Green Hotel ◽

Green Tourism ◽

Negative Impacts ◽

Questionnaire Method ◽

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

Insight Journal ◽

10.24191/ij.v7i0.81 ◽

2021 ◽

Vol 7 ◽

pp. 1-16

Author(s):

Aflah Isa ◽

Ain Syarmimi Mohd. Yusuf ◽

Razifah Othman ◽

Fairuz Husna Mohd Yusof ◽

Nurhafizah Azizan

Keyword(s):

Research Study ◽

Negative Impact ◽

Hotel Industry ◽

Price Fairness ◽

Green Consumption ◽

Green Hotel ◽

The Holy Quran ◽

Solid Waste Generation ◽

Negative Impacts ◽

Insight Journal Vol. 7 DOI: 10.24191/ij.v7i1.58 This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents. Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

Insight Journal ◽

10.24191/ij.v7i1.58 ◽

2020 ◽

Vol 7 (1) ◽

pp. 1-16

Author(s):

Aflah Isa ◽

Ain Syarmimi Mohd. Yusuf ◽

Razifah Othman ◽

Fairuz Husna Mohd Yusof ◽

Nurhafizah Azizan

Keyword(s):

Research Study ◽

Negative Impact ◽

Hotel Industry ◽

Price Fairness ◽

Green Consumption ◽

Green Hotel ◽

The Holy Quran ◽

Solid Waste Generation ◽

Negative Impacts ◽

This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents. Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.

The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

Sustainability ◽

10.3390/su12208688 ◽

2020 ◽

Vol 12 (20) ◽

pp. 8688 ◽

Cited By ~ 1

Author(s):

Yufan Jian ◽

Irina Y. Yu ◽

Morgan X. Yang ◽

Kevin J. Zeng

Keyword(s):

Willingness To Pay ◽

Behavioral Intentions ◽

Hospitality Industry ◽

Hotel Industry ◽

Environmental Concerns ◽

Brand Trust ◽

Green Consumption ◽

Consumption Behavior ◽

Green Hotel ◽

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.

WILLINGNESS TO PAY FOR GREEN HOTELS IN BANGKOK, THAILAND

The EUrASEANs: journal on global socio-economic dynamics ◽

10.35678/2539-5645.5(24).2020.17-27 ◽

2020 ◽

pp. 17-27

Author(s):

Kanyapilai Kunchornsirimongkon ◽

Morakot Ditta Apichai

Keyword(s):

Willingness To Pay ◽

Significant Influence ◽

Education Level ◽

Marketing Communications ◽

The People ◽

Green Hotel ◽

High Level ◽

The purpose of this research has been to study the willingness to pay for accommodation in green hotels which are strictly following environmentally friendly policies. Questionnaire has been used as a tool to collect data from the people who stayed or have used other services of green hotels. In total, 385 guests in 19 Thai hotels have been surveyed. The results show that the willingness to pay for a green hotel was at a high level. People in Thailand are ready to choose a hotel that spends extra on environmentally friendly activities and/or environmentally friendly policies. In addition, our research has also found that sex, age and education level of consumers have a significant influence on the willingness to pay for green hotels. The results of this research can be beneficial for academic circles, hotel operators and marketing communicators promoting environmentally friendly hotel policies. Namely, our results can be used while developing marketing communications to attract consumers who are ready to choose green hotels.

Building Green Hotel, by Employee’s Green Awareness, Knowledge and Skill

10.20944/preprints201608.0167.v1 ◽

2016 ◽

Author(s):

Chih-hung Chen

Keyword(s):

Human Resource ◽

Positive Impact ◽

Environmental Awareness ◽

Hotel Industry ◽

Environmental Knowledge ◽

Green Hotel ◽

Green Practices ◽

Resource Perspective ◽

Tourism And Hospitality

There has been a growing awareness of the need to implement environmentally friendly operations in the hotel industry, but most studies focus on guest behaviors. Only a few studies investigate employees’ willingness to comply with hotels’ green practices. This study seeks to further the investigation from the human resource perspective. Using alumni from a tourism and hospitality programs, this study collected 233 responses. The study hypothesizes that the employees’ green ability consisting of environmental awareness, environmental knowledge, and environmental skill creates a positive impact on hotels’ green ability. The results indicate that employees contribute approximately a fifth of hotels’ ability to implement greener practices.

Tourist Attitudes toward Green Hotel: Do Vietnamese Care about Environmentally Friendly Practices in Hotels?

VNU Journal of Science Economics and Business ◽

10.25073/2588-1108/vnueab.4080 ◽

2017 ◽

Vol 33 (2) ◽

Author(s):

Thao Nguyen Thi Phuong

Keyword(s):

New Technology ◽

Research Result ◽

Hotel Industry ◽

Green Management ◽

Protection Measures ◽

Green Hotel ◽

Green Practices ◽

The Common ◽

The Relationship

Green management is an inevitable trend in the hotel industry as response to the needs of sustainable development. However the common question is that whether tourists care about environmental protection measures of hotels. This study sets out to examine the relationship between green activities in hotel room and the tourists’ attitude. The results have confirmed that the attitudes of hotel guests are positively related to green practices. Among all factors, the utilization of new technology appliance has the strongest influence on guests’ attitude. Based on research result, it suggests that the hotelier should be employ new technology appliances as well as launch plenty of environmentally friendly policies in order to obtain positive attitude from their customers.

Studies of the Industrial Geography Commission of the Polish Geographical Society ◽

Green Hotels – Exception or Norm?

10.24917/20801653.333.11 ◽

2019 ◽

Vol 33 (3) ◽

Author(s):

Mariusz Cembruch-Nowakowski

Keyword(s):

Environmental Awareness ◽

Local Population ◽

Hotel Industry ◽

Theoretical Background ◽

Marketing Strategies ◽

Literature Report ◽

Global Environmental ◽

Green Hotel ◽

The paper aims at presenting the broad literature report on green hotels. Development of the “green hotels” concept and its implementation are relatively new initiatives in hospitality sector. They can be seen as the elements of the growing general global environmental awareness. Hospitality industry is one of the most rapidly expanding sector worldwide. It is strongly associated with tourism. However, with the growing palette of services offered currently by the hotels they tend to play various socio-economical roles. In many locations hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing the forum for meetings, conferences, private/family events and ceremonies. Unfortunately, hospitality is also recognised as an industry characterised by the consumption of significant amount of resources. In particular, this concerns energy and water consumption but also waste generation. Based on literature reports the paper presents impact of dynamically growing hotel industry on the environment. The evolution in customers’ preferences towards green hotels is discussed in terms of their growing environmental awareness and the level of their satisfaction. The willingness of customers to financially support green hotel practices is discussed. The theoretical background of marketing strategies is discussed. The role of communication between various players involved in hotel operations is underlined.

Drivers of consumers’ behavioral intention toward green hotels

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-04-2017-0203 ◽

2018 ◽

Vol 30 (2) ◽

pp. 1134-1151 ◽

Cited By ~ 23

Author(s):

Chih-Ching Teng ◽

Allan Cheng Chieh Lu ◽

Tzu-Tang Huang

Keyword(s):

Behavioral Intention ◽

Perceived Value ◽

Low Carbon ◽

Intention To Stay ◽

Content Type ◽

Environmental Value ◽

Green Hotel ◽

Willingness To Cooperate ◽

Purpose The purpose of this study is to explore the relationships among consumers’ environmental value, low-carbon knowledge, perceived value of green hotels and behavioral intention to stay in green hotels as well as willingness to cooperate with green hotels’ environmentally friendly practices. Design/methodology/approach Structural equation modeling and indirect effect estimation through bootstrapping technique were performed using 415 valid questionnaires collected from customers who had green hotel stay experiences in Taiwan. Findings The analytical results indicate that environmental value and low-carbon knowledge positively affect perceived value of green hotels, which in turn positively affect consumers’ behavioral intention to stay in green hotels and willingness to cooperate with green hotels’ environmentally friendly practices. Perceived value of green hotels also partially mediates the effects of environmental value and low-carbon knowledge on two behavioral intention variables. Practical implications This study provides numerous valuable implications for green hotel operators to develop effective strategies to increase consumers’ perceived value of green hotels and their behavioral intention toward green hotels. Originality/value This study is among the first to test not only the main effects of environmental value and knowledge on consumer perceptions of the value of green hotels, but also the mediating effect of consumers’ perceived value of green hotels for the relationships between environmental value, environmental knowledge and two behavioral intentions toward green hotels.

Research on Green Hotels Based on Green Materials

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.340.325 ◽

2013 ◽

Vol 340 ◽

pp. 325-328 ◽

Cited By ~ 1

Author(s):

Bo Su

Keyword(s):

Sustainable Development ◽

Environmental Protection ◽

Hotel Industry ◽

Transition Process ◽

Scientific Development ◽

Global Competition ◽

Benefit Level ◽

Green Materials ◽

Green Hotel ◽

While the hardware of the domestic hotel has reached the international first-class, there is still much room left in software and benefit level at present. According to the outlook on scientific development and the requirement of sustainable development, we have to face up to the problem of the lack of environmental protection in the course of hotel construction in the tide of global competition. The author puts forward some problems in the transition process from the traditional hotel to green hotel. The author also gives corresponding countermeasures to solve the problems in the hotel industry through the explanation of the green hotels.