scholarly journals PENGARUH DIMENSI KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN KONSUMEN (KASUS DI KEDAI KOPI ARMOR, TAMAN HUTAN RAYA DJUANDA, BANDUNG)

Author(s):  
Raihan Prasetya ◽  
Rani A. B. Kusumo

ABSTRAKPersaingan pasar yang ketat menuntut Kedai Kopi Armor untuk menyusun strategi pemasaran agardapat menciptakan konsumen dan tentunya eksistensi perusahaan. Komunikasi interpersonalmerupakan salah satu faktor yang dapat menciptakan kepuasan konsumen. Tujuan penelitian iniuntuk menganalisis pengaruh kualitas komunikasi interpersonal yang terjalin antara karyawan(barista) dan konsumen terhadap tingkat kepuasan konsumen. Penelitian dilakukan di Kedai KopiArmor Bandung. Penelitian ini merupakan penelitian kuantitatif dengan teknik survei. Respondendalam penelitian ini berjumlah 94 orang yang diambil dengan teknik acak sederhana. Data dianalisismelalui analisis regresi linier berganda. Hasil penelitian menunjukan bahwa kedai kopi armormenerapkan edukasi langsung dari barista ke konsumen melalui komunikasi interpersonal yangmembentuk kepuasan konsumen. Hasil uji regresi menunjukkan secara parsial diketahui bahwavariabel keterbukaan, sikap positif, dan sikap mendukung berpengaruh signifikan terhadap kepuasankonsumen, sementara itu variabel empati dan kesetaraan tidak menunjukkan pengaruh yangsignifikan terhadap kepuasan pelanggan. Secara simultan terdapat pengaruh signifikan antarakomunikasi interpersonal dengan kepuasan konsumen. Karyawan sebagai ujung tombak sebuahperusahaan hendaknya mampu berkomunikasi secara tepat kepada konsumen untuk meningkatkankepuasan konsumen.Kata kunci: pengaruh, komunikasi, interpersonal, kepuasan, konsumenABSTRACTIntense market competition requires Café Armor to develop strategies in order to retain customersand the existence of the company. One of the factors that could affect customer satisfaction isinterpersonal communication. This study aims to analyze the influence of interpersonalcommunication between barista and consumers to the level of customer satisfaction. The study wasconducted at Café Armor Bandung. This research is a quantitative research with survey techniques.Respondents in this study amounted to 94 people taken by simple random sampling. Data wereanalyzed by multiple linier regression analysis. The result showed that Café Armor gave educationand information to their consumers through interpersonal communication that shapes consumersatisfaction. Partial regression analysis results showed that openness, positive and supportiveattitude have a significant effect on customer satisfaction, while empathy and equality have no effecton customer satisfaction. Simultaneously there was significant relation between interpersonalcommunication with customer satisfaction. Employees as the spearhead of a company should beable to communicate properly with consumers in order to increase of customer satisfaction.Keywords: influence, communication, interpersonal, satisfaction, consumers

2013 ◽  
Vol 1 (1) ◽  
Author(s):  
Nyoman Riana Dewi ◽  
Hilda Sudhana

Marital harmony will be difficult to achieve without a good interpersonal relationship between husband and wife. In creating a good interpersonal relationship needs effective communication so as to prevent yourself from situation that could damage the relationship and can lead to not harmonious marriage. This study aimed to determine the relationship between interpersonal communication with marital harmony.   This study is a quantitative research that used a product moment correlation. The sampling technique used is the technique simple random sampling, with 110 subjects. The scale used in this research are scale interpersonal communication and scale marital harmony. Based on the results obtained correlation values (r) of 0,649 with probabilities of 0,000 (p<0,05). The result from test data analysis is that there is a positive and significant correlation between interpersonal communication with marital harmony. The effective contribution to interpersonal communication with marital harmony is 42,2% and the others are 57,8% is influenced by other factors not examined in this study.   Keywords: Interpersonal communication, marriage harmony


Conciencia ◽  
2020 ◽  
Vol 20 (1) ◽  
pp. 1-13
Author(s):  
Pasmah Chandra ◽  
Nelly Marhayati ◽  
Ersa Mala Aliza

The study was aimed at seeing how extracurricular Islamic spirituality affects student’s behavior at SMAN 10 Bengkulu. The kind of research that was used in this study was quantitative research with a quantitative descriptive approach. The data-collection techniques used were questionnaires, observation, interview, and documentation. The sample in this study was all of the students who have participated in extracurricular Islamic Spirituality at SMAN 10 Bengkulu. Researchers used probability sampling techniques of simple random sampling. Research data analysis used simple linier regression analysis, F-Test, t-test, and coefficient determinations (R2) with the help of SPSS 16. The finding of these studies' extracurricular activities of Islamic spirituality affects student’s behavior. This was evidenced by tcount of 3,120 whereas ttable of 2,037 at a significant level of 0.05. Based on these results tcount was greater than the expectation tchart. Thus, it may be concluded that Ha was accepted and Ho was rejected so that there was an influence of Islamic spirituality extracurricular activities on student behavior by 22.8% while the remaining 77.2% was influenced by other factors not studied in this study.


2020 ◽  
Vol 6 (2) ◽  
pp. 205
Author(s):  
Pasmah Chandra ◽  
Nelly Marhayati ◽  
Ersa Mala Aliza

The study is aimed at seeing how extracurricular Islamic spirituality affects student’s behavior at SMA Negeri 10 Bengkulu. The kind of research that is quantitative research with a quantitative descriptive approach. The data-collection techniques of questionnaire, observation, interview and documentation. The sample in this study is all of the students who have participated in extracurricular Islamic Spirituality at SMA Negeri 10 Bengkulu. Researchers use probability sampling techniques of simple random sampling. Research data analysis using simple linier regression analysis, F-Test, t-test and coefficient determinations (R2) with help of SPSS 16. The finding of this studies extracurricular activities of Islamic spirituality affect student’s behavior. This is evidenced by tcount of 3,120 whereas  ttable of 2,037 at a significant level of 0.05. Based on these results tcount is greater than the excpectation tchart. Thus, it may be concluded that Ha was accepted and Ho is rejected so that there is an influence of Islamic spirituality extracurricular activities on student behavior by 22.8% while the remaining 77.2% is influenced by other factors not studied in this study.


2021 ◽  
Vol 6 (6) ◽  
pp. 232-234
Author(s):  
Kadek Raditya Awidiya ◽  
I. Gusti Salit Ketut Netra

The purpose of this study was to analyze the effect of work motivation on employee performance, the effect of compensation on employee performance, and the influence of the work environment on employee performance. This research is classified into quantitative research in the form of associative causality. The population in this study were 86 employees using a simple random sampling method so that as many as 71 employees were used as samples. The analysis technique used is Multiple Regression Analysis. The results obtained that work motivation has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance, work environment has a positive and significant effect on employee performance.


2020 ◽  
Vol 6 (1) ◽  
pp. 87-92
Author(s):  
Didi Slamet Riyadi ◽  
Resista Vikaliana

The main problem in this study was suboptimal employee performance in PT Suzuki Finance Indonesia, so that it was suspected that selection and placement affected employee performance in the Jakarta Headquarter of PT Suzuki Finance Indonesia. The research type was quantitative research. The research population was 252 employees and the sample was 72 respondents sampled by simple random sampling technique and the data collection method used questionnaire. The data analysis was multiple regression analysis, t test and F test using SPSS 24. Based on the analysis result on the effect of selection on employee performance in the Jakarta Headquarter of Suzuki Finance Indonesia, there was no positive and significant effect. Therefore, h1 was rejected and h0 accepted. As for the effect of placement on employee performance in the Jakarta Headquarter of Suzuki Finance Indonesia, there was positive and significant effect. Therefore, h2 was accepted and h0 was rejected. Meanwhile, the effect of selection and placement on employee performance in the Jakarta Headquarter of Suzuki Finance Indonesia was positive and significant. Therefore, the hypothesis was proven.


2020 ◽  
Vol 8 (3) ◽  
pp. 2675-2693
Author(s):  
Abdullah Oktay DÜNDAR ◽  
Resul ÖZTÜRK

In this study, creating customer satisfaction and customer loyalty by channel integration with on-time delivery was examined as a result of using physical and online channels together in order to investigate whether the goals of businesses and consumers were compatible. 436 consumers in Konya benefiting from the online shopping service were surveyed online by simple random sampling, and the data obtained were analyzed through the SPSS 23.0 package program. The relationships between the variables in the study were analyzed with the help of multiple regression analysis. In the study, channel integration was determined to have a positive and statistically significant effect on on-time delivery. It was also concluded that channel integration and on-time delivery had a positive and statistically significant effect on customer satisfaction and loyalty.


2020 ◽  
Vol 8 (3) ◽  
Author(s):  
Iwan Kurniawan Subagja ◽  
Azis Hakim

<em>This study aims to determine the effect of service quality and brand image on customer satisfaction. The research was conducted at Hotel Grand Candi Semarang. The sampling technique used simple random sampling and data analysis used multiple linear regression analysis. The results showed that service quality and brand image had a positive and significant effect on customer satisfaction at Hotel Grand Candi Semarang.</em>


2020 ◽  
Vol 19 (1) ◽  
pp. 50-58
Author(s):  
Liliana Dewi ◽  
Tania Callista

KITAKITA FS is a company engaged in food and beverage. The movement of the food and beverage industry with a very rapid increase is one of the things that drives KITAKITA FS in establishing a company. Service quality and price are factors that support customer satisfaction and customer satisfaction is the main factor that supports business continuity. Therefore, this study aims to determine the effect of service quality and price on customer satisfaction KITAKITA FS. This research is quantitative research. The method used in this study is multiple linear analysis. The population in this study was 257 consumers who had come to KITAKITA FS more than once. The sampling technique used in this study is simple random sampling. Data collection is done using a questionnaire distributed to 156 respondents. The results of the study show that service quality and price have a significant effect on customer satisfaction. The results of this study are used to improve service quality and prices of KITAKITA FS that have not met customer satisfaction.


2019 ◽  
Vol 13 (2) ◽  
pp. 92
Author(s):  
Deltri Mayuni ◽  
Edison Sagala

AbstrakPenelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas produk dan harga terhadap kepuasan konsumen pokat kocok Barokah Medan. Sumber Data dalam penelitian ini adalah data primer yang diperoleh dari penelitian lapangan melalui kuosioner, wawancara dan studi dokumentasi. Populasi dalam penelitian ini adalah 1750 orang dan teknik pengambilan sampel dilakukan dengan teknik simple random sampling sehingga sampel di ambil berjumlah  95 orang. Teknik analisis data yang digunakan adalah dengan teknik analisis regresi dengan rumus Y = a + b1x1 + b2x2 + e . Berdasarkan hasil penelitian dapat disimpulkan bahwa terdapat pengaruh yang positif dan singnifikan kualitas produk dan harga terhadap kepuasan konsumen pokat kocok Barokah Medan. Kata kunci : Kualitas Produk, Harga, Kepuasan Konsumen AbstractThis research aims to indentify and explaint The Influence Of Product Quality And Price To Customer Satisfaction Pokat Kocok Barokah Medan. Sources of data in this study is primary data collected from field research throught questionnaires, interviews and documentary study. The population in this study was 1750 responden and the sampling technique is done by simple random sampling so thhat the samples was taken amounted to 95 respondent .  Technique  analysis used in this study is multiple regression analysis with formula Y = a + b1x1 + b2x2 + e. The Conclusion from this research is there influence positif and significant of product quality and price to customer satisfaction pokat kocok Barokah Medan. Keyword : Product quality, Price, Customer Satisfaction


2020 ◽  
Vol 2 (1) ◽  
pp. 13-15
Author(s):  
Adi Sucipto ◽  
Hasanuddin Remmang ◽  
Haeruddin Saleh

Penelitian ini bertujuan menguji pengaruh Etika Pegawai, Pelayanan Publik dan Reformasi Birokrasi terhadap Penerapan Zona Integritas. Pengaruh Etika Pegawai, Pelayanan Publik dan Reformasi Birokrasi terhadap Penerapan Zona Integritas pada Lembaga Pemasyarakatan Kelas I Makassar Responden dalam penelitian ini adalah Pengunjung dan keluarga nara-pidana Lembaga Pemasyarakatan Kelas I Makassar. Jumlah pengunjung yang menjadi sampel penelitian ini adalah 55 orang. Metode penentuan sampel yang digunakan dalam penelitian ini adalah Simple Random Sampling, sedangkan metode pengolahan data yang digunakan peneliti adalah analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa Etika Pegawai dan Pelayanan Publik berpengaruh signifikan terhadap Penerapan Zona Integritas di Lembaga Pemasyarakatan Kelas I Makassar.     This study examines the effect of employee ethics and the improvement of public services on the implementation of the integrity zone. The effect of employee ethics, and improvement of public services on the implementation of integrity zone on Lembaga Pemasyarakatan Kelas 1 Makassar. Respondents in this study were Makassar class in penitentiary visitors. the number of visitors who sampled this study was 55 people. the method of determining the sample used in this study is simple random sampling, while the data processing method used by researchers is multiple regression analysis. the results of this study indicate that employee ethics and public services have a significant effect on the implementation of the integrity zone in Makassar class in penitentiary.


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