scholarly journals Online Website-based Communication Strategies Used by Public Relations Departments in Government Institutions in the Sultanate of Oman

2014 ◽  
Vol 5 (2) ◽  
pp. 73
Author(s):  
Muna Sulaiman Abdullah Al-Zadjali
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
News Coverage ◽  
General Information ◽  
Communication Patterns ◽  
Communication Policy ◽  
Sultanate Of Oman ◽  
Apparent Lack ◽  
Government Institutions ◽  
Governmental Institutions

This study aims at identifying the online website-based communication strategies used by Public Relations Departments in government institutions that are subject to the civil service law and its executive regulations in the Sultanate of Oman. This study is descriptive and the researcher used Content Analysis to describe and analyze the contents of all the websites of the governmental institutions, and the communication patterns and technical tools used. The research design also aims to identify the communication strategies on which these contents focused. The most important findings of this study show that there is an increasing number of government institutions using websites as part of their public relations communication policy. Most of the content of these websites had regulatory and legal information, defining and analytic information, service and interaction information, and general information. However, there is an apparent lack of strategic information in these websites. The pattern of news coverage is a common communication pattern in all the websites, compared to other communication patterns. The study concludes that all websites use Roller’s communication strategies, but they focus on one-way communication from the institution to the public, represented by strategies such as, information, persuasion and interpretation. 

scholarly journals "The level of use of the contact person in public relations for the new media "Survey study on government institutions in the Sultanate of Oman 2016: مستوى استخدام القائِم بالاتصال في العلاقات العامة للإعلام الجديد “دراسة مسحية على المؤسسات الحكومية في سلطنة عُمان 2016”

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Najim Al-Issawi , Sultan Al Qasimi
Keyword(s):  
New Media ◽  
Public Relations ◽  
Analytical Approach ◽  
Survey Study ◽  
Sultanate Of Oman ◽  
Contact Person ◽  
Government Institutions ◽  
Level Of Use

This study aimed to know the level of communicators using for new media in public relations in headquarters of ministries of Oman. To achieve the aim of this study the researcher used the descriptive and analytical approach. So he used the (Questionnaire) as tool of study, The Society of study included employees (communicators) in Public Relations in Headquarters of Ministries of Oman, whom were 95, distributed on different Ministries of Oman.  The most important results set by the research were varying levels of communicators' using for new media in public relations at the headquarters of the main of the ministries of the Sultanate of Oman depending on their age, and they most frequently used applications by communicators in public relations in the ministries in the Sultanate of Oman had been; the Email then WhatsApp and outlook, also the study displayed the necessity of developing  communicators' abilities of using new media and its applications professionally.

Stakeholder Engagement in Water Management: Lessons from five Cases in Central Europe

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 71-91
Author(s):  
Daniel Polzer ◽  
Angelika Maier
Keyword(s):  
Water Management ◽  
Public Relations ◽  
Political Institutions ◽  
Stakeholder Engagement ◽  
Local Level ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Organizational Structures ◽  
Corporate Communication ◽  
High Degree

This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis

2021 ◽  
pp. 2046147X2110268
Author(s):  
Zhuo Ban ◽  
Alessandro Lovari
Keyword(s):  
Public Relations ◽  
Public Sphere ◽  
Crisis Communication ◽  
Chinese Culture ◽  
Communication Strategies ◽  
Interactive Process ◽  
Communicative Behavior ◽  
Media Channels ◽  
Chinese Public

On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).

Media coverage of the unfolding crisis of domestic terrorism in the United States, 1990–2020

2021 ◽  
pp. 2046147X2199601
Author(s):  
Diana Zulli ◽  
Kevin Coe ◽  
Zachary Isaacs ◽  
Ian Summers
Keyword(s):  
United States ◽  
Public Relations ◽  
Crisis Management ◽  
Media Coverage ◽  
Television News ◽  
News Coverage ◽  
The United States ◽  
Theory And Practice ◽  
Domestic Terrorism ◽  
Definitional Uncertainty

Public relations research has paid considerable attention to foreign terrorist crises but relatively little attention to domestic ones—despite the growing salience of domestic terrorism in the United States. This study content analyzes 30 years of network television news coverage of domestic terrorism to gain insight into four theoretical issues of enduring interest within the literature on news framing and crisis management: sourcing, contextualization, ideological labeling, and definitional uncertainty. Results indicate that the sources called upon to contextualize domestic terrorism have shifted over time, that ideological labels are more often applied on the right than the left, and that definitional uncertainty has increased markedly in recent years. Implications for the theory and practice of public relations and crisis management are discussed.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

Shaping the conversation of women's health and reproductive rights: a textual analysis of Planned Parenthoods external communications and news coverage of womens health during the 2016 presidential election

2017 ◽  
Author(s):  
◽  
Madalyne Bird
Keyword(s):  
Public Relations ◽  
Women’S Health ◽  
Women's Health ◽  
Presidential Election ◽  
Textual Analysis ◽  
News Coverage ◽  
Political Debate ◽  
Planned Parenthood ◽  
Minimal Impact ◽  
External Communications

Planned Parenthood provides more than 2.5 million men and women every year with access to affordable health care. However, Planned Parenthood has become a central figure in the contentious political debate about a woman's right to choose versus the right to life. Using agenda setting theory as a theoretical framework and textual analysis as the methodology, this study examined how a nonprofit (Planned Parenthood) sets the agenda for news outlets through its use of external communications or public relations, focusing on the output of information in the form of press releases and Facebook posts by Planned Parenthood and whether or not those communication outputs are then input into news articles covering the 2016 presidential election and the political discussion of women's health. Results revealed that Planned Parenthood had minimal impact on news coverage of women's health in the context of the 2016 presidential election.

scholarly journals METHODS OF TEACHING VOCATIONAL SUBJECTS IN ENGLISH AT THE INSTITUTE OF JOURNALISM OF BORYS GRINCHENKO KYIV UNIVERSITY

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Public Service ◽  
Communication Strategies ◽  
Public Service Announcement ◽  
Information Communication ◽  
Mass Information

Methods of teaching vocational subjects in English at the Institute of Journalism of Borys Grinchenko Kyiv University are presented in the research. Methods of realization of such a practice are shown through the example of disciplines of specialty “Advertising and public relations”, in particular “Advertising copywriting”, “PR copywriting”, “Public service announcement”, “Theory of mass information”, “Communication strategies”

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