scholarly journals "The level of use of the contact person in public relations for the new media "Survey study on government institutions in the Sultanate of Oman 2016: مستوى استخدام القائِم بالاتصال في العلاقات العامة للإعلام الجديد “دراسة مسحية على المؤسسات الحكومية في سلطنة عُمان 2016”

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Najim Al-Issawi , Sultan Al Qasimi
Keyword(s):  
New Media ◽  
Public Relations ◽  
Analytical Approach ◽  
Survey Study ◽  
Sultanate Of Oman ◽  
Contact Person ◽  
Government Institutions ◽  
Level Of Use

This study aimed to know the level of communicators using for new media in public relations in headquarters of ministries of Oman. To achieve the aim of this study the researcher used the descriptive and analytical approach. So he used the (Questionnaire) as tool of study, The Society of study included employees (communicators) in Public Relations in Headquarters of Ministries of Oman, whom were 95, distributed on different Ministries of Oman.  The most important results set by the research were varying levels of communicators' using for new media in public relations at the headquarters of the main of the ministries of the Sultanate of Oman depending on their age, and they most frequently used applications by communicators in public relations in the ministries in the Sultanate of Oman had been; the Email then WhatsApp and outlook, also the study displayed the necessity of developing  communicators' abilities of using new media and its applications professionally.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

scholarly journals Online Website-based Communication Strategies Used by Public Relations Departments in Government Institutions in the Sultanate of Oman

2014 ◽  
Vol 5 (2) ◽  
pp. 73
Author(s):  
Muna Sulaiman Abdullah Al-Zadjali
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
News Coverage ◽  
General Information ◽  
Communication Patterns ◽  
Communication Policy ◽  
Sultanate Of Oman ◽  
Apparent Lack ◽  
Government Institutions ◽  
Governmental Institutions

This study aims at identifying the online website-based communication strategies used by Public Relations Departments in government institutions that are subject to the civil service law and its executive regulations in the Sultanate of Oman. This study is descriptive and the researcher used Content Analysis to describe and analyze the contents of all the websites of the governmental institutions, and the communication patterns and technical tools used. The research design also aims to identify the communication strategies on which these contents focused. The most important findings of this study show that there is an increasing number of government institutions using websites as part of their public relations communication policy. Most of the content of these websites had regulatory and legal information, defining and analytic information, service and interaction information, and general information. However, there is an apparent lack of strategic information in these websites. The pattern of news coverage is a common communication pattern in all the websites, compared to other communication patterns. The study concludes that all websites use Roller’s communication strategies, but they focus on one-way communication from the institution to the public, represented by strategies such as, information, persuasion and interpretation. 

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

scholarly journals The role of new media in developing political awareness among Omani university youth: Ash Sharqiyah University in the Sultanate of Oman as a model: دور الإعلام الجديد في تنمية الوعي السياسي لدى الشباب الجامعي العماني: جامعة الشرقية بسلطنة عمان أنموذجاً

2020 ◽  
Vol 4 (8) ◽  
Author(s):  
Ali Said Sulaiyam Almatari, Juma Marzouq Amer Alowaicy, Abdu
Keyword(s):  
New Media ◽  
University Students ◽  
Survey Methodology ◽  
Sultanate Of Oman ◽  
Political Awareness ◽  
Political Issues ◽  
First Semester ◽  
School Year ◽  
College Type

The study aims to identify the role of the new media in developing political awareness among Omani university Students. The study sample consisted of (91) students from Ash Sharqiyah University in the Sultanate of Oman in the first semester of the academic year 2018- 2019. This study is part of a descriptive research that relies on the survey methodology. Mentioning below the most important results of the study: One of the most sites that students prefer using is Facebook with (76.92%). The presence of moderate cognitive, emotional and behavioral effects achieved by the Omani university students as a result of their reliance on new media sites to follow up on political issues. The Omani university students do not have more than one account on social media sites (62.6%). There is an intermediate level of motivation by the Omani university students for new media sites. There are reasons for Omani university students to rely on new media sites to pursue political issues at an average degree. There are statistically significant differences at the level of (less than 0.05) in the field of incitements of use of new media sites due to the gender variable in favor of females. There are no statistically significant differences at a level (less than 0.05) in the motives using new media in general or for political reasons and the reasons why Omani university student relying on new media sites according to the variable of the school year and the college type. The study recommends that university students should be careful in publishing in new media sites and educational sessions and seminars should be held by the competent authorities to educate young people about how to use the security of new media sites.

scholarly journals Initiatives Management's Role in Improving Work Efficiency: A Field Study On Workers in Salalah Methanol Company in Dhofar Governorate

2021 ◽  
Vol 32 (3) ◽  
pp. 24-42
Author(s):  
Abubakar Ahmed Mohammed Almuallam ◽  
Mohammed Nashief S. Disomimba
Keyword(s):  
Analytical Approach ◽  
Pearson Correlation ◽  
Descriptive Analysis ◽  
Demographic Variables ◽  
Work Efficiency ◽  
Sultanate Of Oman ◽  
Scheffe Test ◽  
Study Population ◽  
Level Of Significance

This quantitative study discussed the role of initiatives management in improving the work efficiency of the employees of the Methanol Company in the Dhofar Governorate in the Sultanate of Oman. The problem emerged that some Omani institutions suffered from administrative and economic crises as a result of fluctuations in oil prices, the absence of scientific bases adopted in the selection and appointment of people to jobs, and the absence of criteria for evaluating achievement and results. Therefore, the study aimed to; Diagnosing the level of initiatives management at the Methanol Company in the Dhofar Governorate, and the level of improving the company's work efficiency The study adopted the descriptive analytical approach, and the study population consisted of all employees of the Salalah Methanol Company in the Governorate of Dhofar, who numbered (160) employees. A random sample of (113) employees was selected according to the table of Gresty and Morgan (1970). The researcher designed a questionnaire by making use of the theoretical literature. It consisted of (48) phrases distributed in (8) axes. The following statistical methods were adopted: descriptive analysis, Pearson correlation coefficient, alpha consistency coefficient, T-test for two independent samples, one-way analysis of variance, multiple regression analysis, Scheffe test for dimensional comparisons. The research found a set of results, including: There is a direct relationship between initiatives management and improving work efficiency. There is a statistically significant effect at the level of significance (a ≤ 0.05) between managing initiatives and improving work efficiency. There were no statistically significant differences at the level of significance (a ≤ 0.05) about managing initiatives and improving work efficiency due to demographic variables.

The role and status of communication practice in the USA and Europe

2014 ◽  
Vol 18 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Jerry Swerling ◽  
Kjerstin Thorson ◽  
Ansgar Zerfass
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Environment ◽  
Content Type ◽  
Communication Practice ◽  
Attitudes And Practices ◽  
The Status ◽  
The Usa ◽  
Social Media Tools ◽  
Use Of Social Media

Purpose – The purpose of this paper is to explore trends in practitioners’ perceptions of their role within organizations as well as their influence among senior management both in the USA and Europe. It analyses practitioners’ beliefs about the status of their work as well as their understandings of the ways the new media environment is shifting their everyday practice. Design/methodology/approach – This paper draws on data from two surveys of public relations (PR) practitioners, one in the USA and the other in Europe. These data enable comparisons between communication practice in the two geographic areas. The paper focusses the analysis on senior-level practitioners who reported working within the communication department of an organization. Findings – The findings of this study suggest that practitioners in both regions are optimistic about the influence of communications within their broader organizations. However, European practitioners are more likely to adopt a “central but flexible” organizational strategy for managing the need to speak in many voices across media and publics. American respondents report much greater use of social media tools than do their European counterparts. These findings are discussed as they relate to the diverse circumstances characterizing the communication practice in each region. Originality/value – This paper provides a rare comparative look at attitudes and practices within PR and communications in two distinct geographic areas.

Make, share, review, remix: Unpacking the impact of the internet on contemporary creativity

2018 ◽  
Vol 25 (5-6) ◽  
pp. 1168-1184 ◽  
Author(s):  
Ioana Literat
Keyword(s):  
Life Cycle ◽  
New Media ◽  
Analytical Approach ◽  
The Internet ◽  
Creative Activity ◽  
Wide Range ◽  
Product Creation ◽  
Creative Products ◽  
Multiple Domains ◽  
The Impact

This article advances a holistic framework that aims to facilitate a better understanding of the nuanced impact of the internet on contemporary creative participation. Functioning simultaneously as the context, locus, and medium for creative activity, the internet affects each stage in the life cycle of a creative product – creation, distribution, interpretation, and remix. In addition, this influence is felt in a wide range of creative products: off-line and online, professional and vernacular. Previous research has not examined these different processes and types of creative output in conversation with each other; by advancing an integrative analytical approach and synthesizing research from multiple domains, this work attempts to address this gap. As a way to illuminate this impact and demonstrate the value of the proposed framework, the article applies this framework to three case studies: a work of off-line art ( The Artist Is Present), online art ( Moon), and online nonart or vernacular online creativity (Pepe the Frog memes). This analysis facilitates a deeper understanding of these interrelated processes, attends to the complex ways in which new media blurs the borders between those categorizations, and discusses the potential implications of these complex contemporary dynamics.

Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

2021 ◽  
Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

E communication in crisis communication Best practice for tourism destination management organizations

2019 ◽  
Author(s):  
Antonella Capriello ◽  
Simone Splendiani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Best Practice ◽  
Communication Strategy ◽  
Support Network ◽  
Tourist Destinations ◽  
The Difference ◽  
Destination Management Organizations ◽  
The Impact

The role of crisis communication is becoming increasingly important in disaster management, especially considering the impact that disasters can have on the image and reputation of tourist destinations. Although the literature has begun to focus on this topic in recent years, the greater number of natural disasters and the impact of new media communication tools, make this theme particularly interesting for further scholarly investigation. Developing an effective crisis communication strategy requires consideration of the role that local authorities, including destination management organizations (DMOs) play, the channels they use, and the content that should be included. Numerous authors have analyzed this issue from a chronological perspective in terms of the difference phases of a crisis starting from preparation and ending with recovery. However, a series of strategic requirements emerge alongside these phases for successful crisis management, including: - Cooperation with the media in providing information to the public; in particular, imparting a consistent message to all stakeholders to build credibility and preserve the image of organizations and destinations. - Preparedness and the capacity to plan an effective communication response to a crisis in advance, paying attention to the specific characteristics of each case. - The development of a public relations plan that creates a support network for the dissemination of communication across multiple channels facilitated by the web and Information Communications Technologies (ICTs).

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