scholarly journals Analysis of retail marketing strategies on organizational competitiveness

2013 ◽  
Vol 3 (2) ◽  
pp. 43-46 ◽  
Author(s):  
Odhiambo Odera
Keyword(s):  
Data Analysis ◽  
Marketing Strategies ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Market Segments ◽  
Descriptive Research ◽  
Marketing Segmentation ◽  
Marketing Relationship ◽  
Retail Marketing ◽  
Product Strategies

The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in attempt to understand how retailing functions. A descriptive research design was employed in this study. The population was marketing executives in the selected bottling companies in Kenya. Primary data was collected using closed questionnaire. The data collected was organized and presented using descriptive statistics. Correlation analysis was also utilized for data analysis. Findings indicate that the most pursued retail marketing strategies were; marketing segmentation, product strategies, distribution, pricing, marketing relationship and promotions. The findings also suggest that bottling companies rely on combination of strategies as different market segments respond differently hence need for product-specific marketing strategy.

scholarly journals PENGARUH TUNJANGAN KINERJA (TUKIN) DAN MOTIVASI TERHADAP KINERJA PEGAWAI POLITEKNIK KELAUTAN DAN PERIKANAN SORONG

2020 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Saharuddin Saharuddin ◽  
B. Watunglawar ◽  
Muhammad Guzali Tafalas
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Correlation Analysis ◽  
Employee Performance ◽  
Strong Relationship ◽  
Research Data ◽  
Descriptive Statistics ◽  
Primary Data

The Purpose of this research is to process, analyze, prove empirically and discuss: (a) the effect of perfrormance benefits on the performance of Sorong Maritime and Fisheries Polythecnic employess; (b) The influence of motivation on the performance of Sorong Polytechnic Maritime and Fisheries employess; and (c) The join effect of performance and motivation allowance on the performance of Sorong Polytechnic Maritime and Fisheries employees. This research was conducted in September to November 2018. The author collected data through questionnaires and observation for a month. The population in this study is the Polytechnic Maritime and Fisheries totaling 66 people. This study is a study of facts in the form of opinions/opinion, attitudes, experiences or characteristics of people (respondents) as subject data in the form of primary data obtained from interviews, questionnaire and observation, also seconday data. Analysis of research data using descriptive statistics, with a view to finding strong relationship between variables through correlation analysis with regression analysis, by making comparisons by comparing the average sampel data or population. The results showed that (1) Performance allowance (X1) with all the components of its formation had no effect on employee performance (Y), so the first hypothesis stating that performance allowance (X1) affected employee performance (Y) was not proven; (2) Motivation (X2) with all the components of its formation affect employee performance (Y), so the first hypothesis stating that Motivation (X2) influences employee performance (Y) is proven.  

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH WOM TERHADAP NIAT BELI PRODUK NUTRISI MEREK HERBALIFE

2019 ◽  
Vol 8 (4) ◽  
pp. 2209
Author(s):  
Komang Priti Elizabeth Fallo ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Multiple Test ◽  
Image Variables

The aim of the study was to analyze the role of brand image in mediating the influence of word of mouth on the purchase intention of Herbalife brand nutrition products in Denpasar City. The sample was 100 people with non probability sampling technique. Primary data was obtained by distributing questionnaires and analyzed using descriptive statistics of the average count and inferential statistics in the form of path analysis and multiple test. The results of data analysis showed that the word of mouth variable had a positive and significant effect on brand image, brand image variables had a positive and significant effect on purchase intention, word of mouth variables had a positive and significant effect on purchase intention, and brand image variables played a part in mediating influence. word of mouth to buy Herbalife brand nutrition products.

scholarly journals Faktor Kesulitan Guru Dalam Proses Belajar Mengajar Di Ditinjau Dari Pengunaan Kurikulum, Struktur Materi, Sarana Dan Prasarana, Dan Alokasi Waktu

2020 ◽  
Vol 3 (2) ◽  
pp. 15
Author(s):  
Kadariah Kadariah ◽  
Kusmaladewi Kusmaladewi ◽  
Hasmiah Hasmiah
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Descriptive Statistics ◽  
Learning Activities ◽  
Data Sources ◽  
Primary Data ◽  
Research Approach ◽  
Basic Competencies ◽  
Allocation Of Time

This study aims to find a picture of the difficulties experienced by teachers in the implementation of learning activities and the steps taken to overcome the difficulties encountered in learning. The research approach uses descriptive qualitative research to explain the phenomena of difficulties experienced by teachers in carrying out learning activities and steps taken to overcome difficulties encountered in learning. The data collection techniques used in this study were open questionnaires as primary data sources and observations. Data analysis uses descriptive statistics, to obtain a picture of the difficulty factors and the steps in implementing learning. The results showed that the implementation of the curriculum for learning activities and in formulating basic competencies were still the difficulties of subject teachers. The structure of the material in the learning curriculum is still an obstacle for the teacher because the material is not in accordance with the level of student ability. The availability of facilities and infrastructure as well as the allocation of time still need to be a major concern in improving the quality of learning.

scholarly journals ANALISIS MODAL PINJAMAN DAN RENTABILITAS EKONOMI PADA KOPERASI PEGAWAI REPUBLIK INDONESIA (KPRI) KARYA BHAKTI DINAS KOPERASI UMKM PERINDUSTRIAN DAN PERDAGANGAN PROVINSI SULAWESI TENGAH

2015 ◽  
Vol 1 (2) ◽  
pp. 139-150
Author(s):  
Kharisman Haslan ◽  
Muslimin Muslimin ◽  
Muhammad Faisal
Keyword(s):  
Data Analysis ◽  
Trend Analysis ◽  
Annual Report ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Primary Data ◽  
Collection Method ◽  
Descriptive Research ◽  
The Subject ◽  
Central Sulawesi

This  research  aims  to  determine,  understand,  and  analyze  the influence  of  capital  lending  and economic profitability on the cooperative for The Indonesian Republic officials ‘Karya Bhakti’ of The Departement  of  Industry  Cooperation  and  Trading  at  Central  Sulawesi  Province.  It  is  a  descriptive research  using  quantitative  and  qualitative  approach that  consists  of  primary  data  and  secondary data.  Data  collection method to  obtain  the  primary  data  is  observation  on  Karya  Bhakti Employee Cooperative as the subject of research and secondary data obtained from the financial annual report Karya  Bhakti  Cooperative.  The analysis  of  loan  capital  and  economic  profitability  of  Karya  Bhakti Cooperative  is  measured  by  using  trend  analysis.  Based  on  the data  analysis  from  2008  to  2013,  it indicates  that  the  development of  Loan  capital  has  increased  every  year.  This  is  due  to  the development  of  the  business  managed  by  the  cooperatives operations,  while  the  development  of  the economic profitability has been fluctuated, as well as the result of trend analysis of  capital lending and economic profitability showed an increase every year. Penelitian  ini  bertujuan  untuk  mengetahui,  memahami  dan menganalisa   modal  pinjaman  dan rentabilitas  ekonomi  pada  KPRI Karya  Bhakti  Provinsi  Sulawesi  Tengah.  Penelitian  ini  merupakan penelitian deskriptif, dengan menggunakan pendekatan kuantitafif dan kualitatif yang terdiri dari data primer  dan  data  sekunder.  Dimana peneliti  mendeskripsikan  hasil  penelitian  dengan  menggunakan angka.  Proses  pengumpulan  data  penelitian  ini  menggunakan metode  observasi  yaitu  pengumpulan data primer pada KPRI Karya Bhakti yang menjadi objek penelitiandan data sekunder berupa laporan keuangan yang diperoleh dari laporan tahunan KPRI Karya Bhakti. Untuk mengukur Analisis modal pinjaman dan Rentabilitas Ekonomi KPRI Karya Bhakti menggunakan Analisis Trend. Berdasarkan  hasil  analisis  data  pada  tahun  2008 – 2013  menunjukan  bahwa   perkembangan  modal pinjaman mengalami kenaikan ditiap tahunnya hal ini disebabkan karna adanya perkembangan usaha yang  dikelola  koperasi  dimana  modal pinjaman  dibutuhkan  untuk  mendukung atau  membiayayi kegiatan oprasional  usaha  koperasi.  sedangkan  perkembangan  rentabilitas ekonomi  mengalami kenaikan  dan  penurunan.   Serta  hasil  analisis trend  modal  pinjaman  dan  rentabilitas  ekonomi menunjukan adanya peningkatan ditiap tahunnya.

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Kepatuhan Wajib Pajak ( Studi Kasus pada Wajib Pajak Orang Pribadi dan Badan di Wilayah Kota Jambi

2019 ◽  
Vol 20 (1) ◽  
pp. 43
Author(s):  
Wirmie Eka Putra ◽  
Indra Lila Kusuma ◽  
Maya Widyana Dewi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Processing ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Primary Data ◽  
City Region ◽  
Analysis Techniques ◽  
Tax Amnesty ◽  
Region Data

This study aims to examine the effect of tax amnesty, knowledge of taxation, tax services and tax sanctions on taxpayer compliance. The sampling technique that will be used in this study is purposive sampling technique. Primary data is collected by distributing questionnaires. The research sample was 45 respondents of individual and body taxpayers found in Jambi City Region. Data analysis techniques in this study are descriptive statistics and multiple regression analysis. The software used for data processing is SPSS version 21 for Windows. The results of testing the hypothesis are as follows. Simultaneously, tax amnesty, knowledge of taxation, tax authorities and tax sanctions affect taxpayer compliance. Partially, tax amnesty, knowledge of taxation on taxation sanctions has an effect on taxpayer compliance and service of tax authorities has no effect.

scholarly journals Implementation Strategy of Digital Marketing Tourism Bus Rental Satisfaction in the New Era of Normality

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Shela Indah Savitri ◽  
Indri Kharisma ◽  
Ananda Hadistia
Keyword(s):  
Data Analysis ◽  
Data Reduction ◽  
Implementation Strategy ◽  
Qualitative Method ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
New Era ◽  
Data Presentation ◽  
Collection Data

Purpose of study to find out and describe the attitudes and responses of businessman regarding the PO Juragan 99 tourism bus rental business in the new era of normality, to find out and describe the related digital marketing strategies in the PO Juragan 99 tourism bus rental and to find out and describe the extent of the implications of the digital marketing strategy on bus rental PO Juragan 99 in the new era of normality to achieve customer satisfaction This study uses a qualitative method. The qualitative method by Miles which consists of three streams of activity occurring simultaneously, which includes data reduction, data presentation, and drawing conclusions or verification used in this study. Primary data is the main data or base used in this reasearch. The main data obtained from this research is primary data because it is directly from the respondent's data. Data taken from interviews, observation and documentation. Data analysis was performed using 4 (four) stages, namely data collection, data reduction, data presentation and conclusion drawing. The output produced in this study is a journal. Theoretically, the results of this research will add to the repertoire of knowledge, especially in the field of developing digital marketing strategies for businessman.

APRAISAL PENILAIAN HARGA SEWA GEDUNG (Studi Kasus Kantor Cabang Instansi di Kota Cimahi)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Syapril Janizar ◽  
Edi Kurniawan
Keyword(s):  
Data Analysis ◽  
Fire Protection ◽  
Government Regulation ◽  
Survey Methods ◽  
Descriptive Statistics ◽  
Office Building ◽  
Primary Data ◽  
Ahp Method ◽  
Branch Office ◽  
Existing Structure

Since 2002 a regulation on Building Buildings (UUBG) has been made, namely Law no. 28 and in 2005 a realization regulation was also made, namely Government Regulation No. 36 where the contents are a building must be managed administratively and technically. This research is to determine the level of building reliability from the architectural aspects of the existing structure, utility, and fire protection, access capability, and building sand for the branch office building in Cimahi City. Survey methods (measuring, counting and testing) were carried out to collect primary data. Data analysis using descriptive statistics and assessment using the AHP method. The criteria used to determine the reliability of a building are Reliable with a score of 90-100%, Less Reliable with a score of 75-90%, Unreliable <75%. The results showed that 90% of the branch office buildings in Cimahi City were categorized as reliable and the adjustment of the office building rental price was Rp. 350,199,752.48

PERANAN SISTEM INFORMASI AKUNTANSI DALAM PROSEDUR PENGGAJIAN UNTUK MENINGKATKAN PENGENDALIAN INTERN PADA CV. MARGA SARANA ABADI SURABAYA

2017 ◽  
Vol 2 (02) ◽  
Author(s):  
Bagas Prayoga Septian Pamungkas ◽  
Sugeng Hariyanto
Keyword(s):  
Data Analysis ◽  
Internal Control ◽  
Accounting Information ◽  
Primary Data ◽  
Accounting System ◽  
Analysis Method ◽  
Accounting Information Systems ◽  
Descriptive Research ◽  
Descriptive Method ◽  
Literature Data Analysis

ABSTRACTThe purpose of this study was to determine how the application payroll accounting system on a CV . Marga Sarana Abadi Surabaya and to determine whether the payroll accounting system adopted by the company can assist management in internal control salary. This type of research is a kind of descriptive research that uses primary data such as interviews with the companies and the secondary as the organizational structure . Data was collected using observation , interview , and literature . Data analysis method used is descriptive method . This research was conducted in the office CV. Marga Sarana Abadi Surabaya is located in Jl . Kedung Asem PN - 01 Ruko Pondok Nirwana Surabaya and the time the study began in May 2016 until the completion of this thesis. The results of this study indicate that the accounting system applied to CV . Marga Sarana Abadi Surabaya to handle payroll and wages have been sufficient to help the company management in internal control salaries. This is good because the company employs a staff of various levels and the number of fairly and rewarded for their services in the form of salary , so the company must have an effective accounting system . Keywords : payroll , internal control , accounting information systems

EFFECT OF FINANCIAL RESOURCES ON THE EFFECTIVENESS OF DEBT COLLECTION IN COMMERCIAL BANKS

2017 ◽  
Vol 2 (4) ◽  
pp. 46
Author(s):  
Peter Kitonga
Keyword(s):  
Data Analysis ◽  
Commercial Banks ◽  
Quantitative Methods ◽  
Survey Design ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Financial Resources ◽  
Primary Data ◽  
Sensitive Information ◽  
Debt Collection

Purpose: The study aimed to examine the effect of financial resources on the effectiveness of debt collection in commercial banks.Methodology: The research was carried out through descriptive survey design.  The total population of the study was 1118credit managers/supervisors or branch managersof the 37 commercial banks. A sample size of 118 respondents was selected through random sampling technique, which represents a 10% of the population. The study used both secondary and primary data specifically the study used a questionnaire as the preferred data collection tool. The questionnaire had close ended questions only. Secondary data on the level of Nonperforming loans/Gross loans was also collected. This study used the quantitative method of data analysis. Quantitative methods of data analysis included inferential and descriptive statistics. Descriptive statistics included frequencies and measures of tendency mainly mean. Inferential statistics include correlation and regression analysis. The tool for data analysis was Statistical Package for Social Sciences (SPSS) version 20 program. The results were presented using tables and pie charts to give a clear picture of the research findings.Results:Correlation results led to the conclusion that the relationship between financial resources and non-performing loans is negative and significant. This implies that an increase in the financial resources led to a decrease in non-performing loans. This further implies that financial resources influenced or affected non-performing loans negatively.Policy recommendation:it is recommended that staff competence be emphasized in the banks as it has an effect on the overall achievement of effective debt collection practices. Therefore the management is urged to encourage sharingofpotentially sensitive information on costs, quality, and productivity on financial performance with other employees.

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