scholarly journals Comparative Analysis of Persuasive Strategies in English Social and Commercial Advertisements

2014 ◽  
Vol 5 (2) ◽  
pp. 587-625
Author(s):  
Somayyeh Motallebi ◽  
Davud Kuhi
Keyword(s):  
Comparative Analysis ◽  
Speech Acts ◽  
Speech Act ◽  
The Internet ◽  
Cooperative Principle ◽  
Persuasive Strategies ◽  
Significant Difference ◽  
The Difference ◽  
Pragmatic Strategies ◽  
Cooperative Principles

The purpose of this paper is to investigate the difference between 35 social and 35 commercial ads that gathered through the internet. Socio-pragmatic strategies that used in ads including Grice (1975) cooperative principle (CP), Leech (1983) politeness principle (PP) and Searle (1970) speech act to persuade persuadees. The findings revealed that cooperative principles are mostly observed in both kinds of advertisement. And there was significant difference in social and commercial ads. This paper indicates that cooperative principles appear to be the more powerful constraints in advertising discourse than politeness principles. As well politeness principles are to be applied in commercial ads significantly more than in social ads. Speech acts are similarly observed in social and commercial ads and they are almost never violated.

scholarly journals Comparative Analysis of Different Local Anesthetic Solutions Available in Market: An In Vitro and Clinical Study

2021 ◽  
Author(s):  
Eisha Imran ◽  
Faisal Moeen ◽  
Beenish Abbas ◽  
Bakhtawar Yaqoob ◽  
Mehreen Wajahat ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Local Anesthetic ◽  
Compositional Analysis ◽  
Bacterial Activity ◽  
Similar Composition ◽  
Ph Values ◽  
Significant Difference ◽  
The Mean ◽  
The Difference

Abstract Objectives The study aimed to evaluate and compare various commercially available local anesthetic solutions. Materials and Methods A total of 150 commercially available local anesthetic cartridges of similar composition (2% lidocaine with epinephrine 1:100,000) were randomly collected and divided into 3 groups. The designations of groups were selected from their product names such that each group consisted of 60 cartridges. Group S (Septodont, France) Group M (Medicaine, Korea) and Group H (HD-Caine, Pakistan). The samples were divided into five sub-groups, each consisting of 10 cartridges from each group to investigate each parameter. Results The acquired data was statistically analyzed and compared (using SPSS version 12). Compositional analysis revealed a non-significant (P>0.05) difference when the three Groups were compared with standard lidocaine and epinephrine solutions. The mean pH values of samples from group S, M and H respectively fell within the range of pH values of commercially available solutions. Non-significant difference in EPT values of Group S and H was found when efficacy was compared (p = 0.3), however a significant difference (p < 0.01) was observed in contrast to Group M. Anti-bacterial activity was observed in all the group and a non-significant difference in cell viability values of Group S and M was found (p = 0.6), while the difference was significant in comparison to Group H. Conclusion Within the limitations of these investigations, it appears that the properties of different manufacturers fall within the recommended ranges as mentioned in literature and do not appear to be statistically different in the variables we have tested.

scholarly journals TINDAK TUTUR DALAM PROSES JUAL BELI DI PASAR TRADISIONAL SURAKARTA

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Ririn Linda Tunggal Sari ◽  
Sumarlam Sumarlam ◽  
Dwi Purnanto
Keyword(s):  
Formal Methods ◽  
Speech Acts ◽  
Speech Act ◽  
Speech Act Theory ◽  
Note Taking ◽  
Cooperative Principle ◽  
Recording Technique ◽  
Traditional Markets ◽  
Purchase Process

<p>The objectives of this research are: to describe the forms of speech acts and to show the most dominant speech act and the reasons of its use; and to describe and define the politeness principle found in the the goods sale and purchase process at traditional markets in Surakarta.</p><p>This research used the descriptive qualitive method with the pragmatics approach. Its sources were conversations or dialogues. The data of the research were utterances and their contexts which contain speech acts and which apply the cooperative principle in the goods sale and purchase process at traditional markets in Surakarta, namely: <em>Pasar Gedhe</em> market, <em>Pasar Klewer</em> market, <em>Pasar Ledoksari</em> market, <em>Pasar Nusukan </em>market, and <em>Pasar Mojosongo</em> market. The collection of the data used the listening method. The data were collected through tapping, uninvolved conversation observation, recording technique, and note-taking techniques. They were analyzed by using the means-end techique. The result of the analysis was presented with informal and formal methods.</p><p>There are five types of speech act employed by the sellers and the buyers to express their intentions, namely: utterances, (b) verdictive utterances, (c) directive utterances, (d) commissive utterances, and phatic utterances<em>.</em> The most dominant speech act used in the goods sale and purchase process at traditional markets in Surakarta is commisive utterances as indicated by 88 data. In relation to the cooperative principle, in the goods sale and purchase process at traditional markets in Surakarta some speech acts adhere to the cooperative principle, but some violate it. The adherence to and violence of the cooperative principle are balanced in term of frequency i.e. 95 data for each. The latter is due to the intentions of the sellers and the buyers to show their politeness.</p><p>There are applications of the speech act theory, the cooperative principle, and the politeness in the dialogues between the sellers and the buyers in the the goods sale and purchase process at traditional markets in Surakarta</p><p><strong> </strong></p><p><strong>Keywords:    </strong>Speech act, cooperative principle, sale and purchase process, pragmatics</p>

scholarly journals COMPARATIVE ANALYSIS OF XML AND JSON USING PHP APPLICATION PLATFORM WITH REPRESENTATIONAL STATE TRANSFER ( REST ) ARCHITECTURAL

Compiler ◽  
2013 ◽  
Vol 2 (2) ◽  
Author(s):  
Saryanto Saryanto ◽  
Sumarsono Sumarsono ◽  
Nurcahyani Dewi Retnowati
Keyword(s):  
Comparative Analysis ◽  
Web Service ◽  
Measurement Method ◽  
Data Communication ◽  
The Internet ◽  
Time Data ◽  
Xml Data ◽  
Data Measurement ◽  
The Difference ◽  
The Web

Data communication in the internet today is so complex as an example of the speed factor becomes very important in communicating, everyone wants fast data communication services provided in order to maximum. In relation to the application as a communication liaison with client server applications, web service using a data serialization format to transmit the data. Before the data is sent, either fromthe client to the server or vice versa, should be modified in a specific data format beforehand according to the web service is used. Types of data serialization format used in the web service such as XML and JSON. The method used for testing include data serialization method, data measurement method and data parsing method. Data serialization method is used to calculate the time serialization of data from the database to the form of XML and JSON in applications with PHP platform. Data measurement method used to measure the size of the XML and JSON data which based on many fields of data serialization process. Data parsing method is used to calculate the processing time and JSON parsing XML data. Results o f comparative analysis o f XML and JSON in PHP applications using thearchitecture Rest can be concluded that the test result o f the difference in time and time serialization and JSON parsing XML data is influenced by the number o f records, if the number of records the greater the difference in eating time data serialization and parsing the data the greater the time also itcan be concluded that the faster the process JSON serialization and parsing XML data is compared. Testing results o f the JSON data size is smaller than the size of XML. Data exchange using XML format has a size limit of up to 31456.31 KB while JSON XML exceeds the size limit. Testing results on the Internet when the number o f records up to 50,000 data when the data serialization and parsing time data can not be detected in the database.

scholarly journals Pragmatic Strategy of Indonesian English Teachers in Questioning

2020 ◽  
Vol 5 (2) ◽  
pp. 145
Author(s):  
Hieronimus Canggung Darong
Keyword(s):  
Speech Act ◽  
English Teachers ◽  
Speech Act Theory ◽  
Social Aspects ◽  
Classroom Talk ◽  
Cooperative Principle ◽  
Conservation Analysis ◽  
Research Findings ◽  
Social Communicative ◽  
Pragmatic Strategies

<em>This study was an attempt to examine pragmatic strategies and questioning types employed by English teachers in classroom interactions. Delivering the functions of questions by their types is insufficient to manage the flow of interaction. As such, the teachers need a certain pragmatic strategy. Data were gathered from three Indonesian English teachers. Purposefully selected teachers were observed, audio-recorded, and analyzed by using Gricean cooperative principle and politeness principle following the principle of Conservation Analysis (CA). The conservation analysis revealed that the use of external devices- adjunct to the head acts or enquirers (grounder, sweetener, and disarmer) and internal modifiers (syntactic interrogative downgraders and lexical consultative downgraders) were mostly used by the teachers in employing questions to mitigate the illocutionary act of questioning as a request. In addition, the teachers intentionally violated the maxim for the sake of managing the flow of conservation. Subsequently, this study mirrors previous research findings that display questions as the most frequent strategies used to extend the talk and to invite learner response. Instead of analyzing questions that conventionally associate those with speech act theory, social aspects of interpersonal normativity (being responsible and autonomous) might be of benefit in sharing social-communicative intentions in order to extend the classroom talk.</em>

scholarly journals A SERVQUAL ASSESSMENT OF INTERNET SERVICE QUALITY IN BHUTAN

2021 ◽  
Vol 5 (10) ◽  
Author(s):  
Phurba Sonam Waiba ◽  
Aita Raj Limboo ◽  
Jigme Sherub
Keyword(s):  
Service Quality ◽  
Online Survey ◽  
Service Providers ◽  
The Internet ◽  
Learning And Development ◽  
Internet Service ◽  
Daily Lives ◽  
Five Dimensions ◽  
Significant Difference ◽  
The Difference

Internet and telecommunication is nowadays one of the core necessities and is in fact required in every aspect of our daily lives. Bhutan introduced the internet and television in 1999. Internet and telecommunication has taken its roots in Bhutan and in every nook and cranny of the country. Given its importance, it is important to time to time assess its quality in the country for learning and development purposes. The study is based on quantitative analysis, using the SERVQUAL instrument. The data was collected through randomly distributed questionnaires through convenience sampling method via google form survey. Sample size of 384 was determined using an online survey monkey tool. The data for this study was analyzed using excel through paired two sample t-test to compare means and to see the significant difference between expectation and perception of the services of each dimension item of all the five dimensions at hypothesized mean difference of zero, alpha value of 0.05. The average gap score is at -0.6 which means that the expectations have not been met and quality of internet service is unsatisfactory. Interesting to note that TANGIBILITY, EMPATHY and RELIABILITY aspects require immediate attention. Generally, the difference between the two means is statistically significant, and therefore there is a statistical significant difference between perceived and expected internet service quality. The study therefore, recommends the (internet service providers) ISPs to consider improvements and rethinking developments on the dimensions discussed in the paper.

scholarly journals A STUDY OF COOPERATIVE PRINCIPLES IN CONVERSATION OF TENANTS AT KAMPOENG INGGRIS PARE, KEDIRI

2018 ◽  
Vol 17 (1) ◽  
Author(s):  
Farhat Indana Lazulfa ◽  
Valantino A. Pamolango
Keyword(s):  
Speech Acts ◽  
Speech Act ◽  
Relevant Information ◽  
Cooperative Principles

This research describes the study of Gricecooperative principles in conversations of tenants at KampoengInggris Pare, Kediri. This study aims at finding out if the conversations of the tenants meet Grice’s four maxims. From the analysis, it can be concluded that every conversation of tenants at Kampoeng English Pare Kediri meets Grice cooperative principles.The results of this study also show that the conversations in KampoengInggrisPare, Kediri adhere to the maxim of relevance. The speech act shows the attempt to contribute relevant information. In the conversation, the tenants also have to speak their mind to use a clear and coherent narrative. The speech acts of tenantsindicate that the implementation of the principle of cooperation adheres to the maxim of manner. Kata Kunci: cooperative principles, tenant, Kampoeng Inggris Pare

scholarly journals PATTERNS OF APOLOGETIC UTTERANCES EXPRESSED BY ENGLISH STUDENTS AND NON-ENGLISH STUDENTS

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Faiza Hawa ◽  
Rahmawati Sukmaningrum
Keyword(s):  
Speech Act ◽  
English Department ◽  
Biology Students ◽  
Biology Department ◽  
Completion Task ◽  
Significant Difference ◽  
The Difference ◽  
Different Characteristics ◽  
English Students ◽  
The Way

This study aimed at finding out the patterns of apologetic utterance expressed by English department students and non-English department students. The participants of this study were 20 students of English department and 20 students of Biology department students. The data were taken from Discourse Completion Task serving 5 different situations. The responses of the situations were categorized into different patterns of apology offered by Olshtains (1983). The result showed that English students and Biology students have different characteristics in uttering apology. The English students tend to be straight to the point in uttering apology followed by a bit of explanation, while Biology students like to have long apology with more detail explanation. There is no significant difference in the realization of apology speech act uttered by the students. No factor influences the difference in the way they convey apology. Both applies similar various strategies to apologize. Direct apology and Direct Apology followed by Explanation are mostly chosen by the students as the strategies in conveying apology.

scholarly journals Pesta Rakyat ditengah Krisis: Partisipasi Masyarakat Pada Pilkada Sebelum dan Pada Saat Pandemi Covid-19

2021 ◽  
Vol 1 (1) ◽  
pp. 124-135
Author(s):  
Moh. Arif Burhannuddin ◽  
Agus Danugroho
Keyword(s):  
Data Analysis ◽  
Comparative Analysis ◽  
Qualitative Study ◽  
Public Participation ◽  
Community Participation ◽  
Analysis Software ◽  
Significant Difference ◽  
Before And After ◽  
The Difference ◽  
Data Analysis Software

This study aims to determine how public participation in the Pilkada before the Covid-19 Pandemic and during the Covid-19 Pandemic. Quoting Jean Jacques Rousseau's theory, democracy is a stage or a process that must be passed by a country in order to gain prosperity. One of the democracies in Indonesia is the Pilkada which is held in each region. However, since the Covid-19 Pandemic which has an impact on various sectors, it has made a significant difference to the implementation of Pilkada in each region. Changes in implementation conditions which of course have an impact on community participation are interesting things to study. In addition, based on the analysis of the VOSViewer software, research on comparative analysis of the Pilkada before and during the Covid-19 Pandemic has not been much researched. This research is a descriptive qualitative study with the help of data analysis software NVIVO 12 Plus. The results of this study indicate that there is a decrease in community participation in participating in Pildaka, both during the campaign period or at the time of voting at the TPS. Another thing that is the difference between Pilkada contestation before and after the Covid-19 Pandemic is the phenomenon of a single candidate in several regions in Indonesia, which rarely happened before this Pandemic

scholarly journals PRAGMATIC AND RHETORICAL STRATEGIES IN THE ENGLISH-WRITTEN JOKES

2017 ◽  
Vol 7 (1) ◽  
pp. 149
Author(s):  
Dyah Rochmawati
Keyword(s):  
Speech Act ◽  
Qualitative Content Analysis ◽  
Speech Act Theory ◽  
Rhetorical Strategies ◽  
English As Foreign Language ◽  
Humor Studies ◽  
Online Sources ◽  
Pragmatic Strategies ◽  
Alternative Reading ◽  
Cooperative Principles

Understanding verbal jokes in English is problematic for English as Foreign Language (EFL) readers since understanding the jokes requires understanding their linguistic, cultural and social elements. Since a joke constitutes a complex and paradoxical phenomenon, it needs multiple approaches of analyses—such as pragmatic and rhetorical analyses—in order to investigate the multiple layers of meanings it carries. Recently there has been a shift in humor studies, emphasizing linguistic humors and involving the field of rhetoric. These studies, however, have mostly addressed the connection between rhetoric and spoken jokes in persuasion. The present study therefore applied Austin’s Speech Act Theory (1975) and Grice’s Cooperative Principles (1957), and Berger’s rhetorical techniques (1993) to crack the funniness of the written jokes. Specifically, the study aims at describing: how the (1) rhetorical and (2) pragmatic strategies are used in the jokes, and (3) how the pragmatic and rhetorical strategies complement to create humor. The study employed a qualitative research method. Some jokes were purposively selected from the Reader’s Digest and two online sources: http://jokes.cc.com/, and http://www.ajokeaday.com/. Document studies were the means of data collection. The collected data were then analyzed using a qualitative content analysis. The results showed that that there was a relationship between the two pragmatic theories, i.e., Speech Act Theory and Cooperative Principles, and Berger’s rhetorical techniques. The results offered an alternative reading and richer understanding of how written jokes employed pragmatic and rhetorical strategies to advance their rhetorical objectives and humor functions.

Comparative analysis of daily blood pressure profile in patients with recurrent and primary ischemic stroke

2017 ◽  
pp. 18-27
Author(s):  
N. Svyrydova ◽  
O. Mykytei
Keyword(s):  
Blood Pressure ◽  
Ischemic Stroke ◽  
Comparative Analysis ◽  
Blood Pressure Monitoring ◽  
Pressure Profile ◽  
Hypertensive Encephalopathy ◽  
Control Group ◽  
Blood Pressure Profile ◽  
Significant Difference ◽  
The Difference

To conduct a comparative analysis of daily blood pressure profile in patients with recurrent and primary ischemic stroke. We were examined 124 patients, of which 94 patients with ischemic stroke in acute period, which came to the hospital in up to 2 days after the onset of the disease and were observed in the neurological department. The control group consisted of 30 patients with hypertensive encephalopathy. The conducted analysis of daily blood pressure monitoring in patients with recurrent and primary ischemic stroke indicates the importance of using this diagnostic method as a reliable difference in many indicators of arterial pressure is obtained. The difference averages of daily monitoring of blood pressure for all periods day informative confirms the difference in blood pressure in patients with primary and repeated ischemic stroke, as observed significant difference of values: the day indices of systolic, diastolic, blood pressure pulse heart rate parameters. The study allowed to increase the effectiveness of the diagnosis of recurrent ischemic stroke by studying the characteristics of central hemodynamics.

Sign in / Sign up

Export Citation Format

Share Document