scholarly journals Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta

2017 ◽  
Vol 2 (6) ◽  
pp. 444
Author(s):  
Sauptika Kancana ◽  
Puji Lestari ◽  
Fera Nurficahyanti
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Informal Sector ◽  
Research Methodology ◽  
Group Discussion ◽  
Qualitative Descriptive ◽  
Found Model

This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website.

Social Media Literacy For Housewives In Kanoman Maguwoharjo Village, Sleman, Yogyakarta

2020 ◽  
Author(s):  
Dewi Novianti ◽  
Siti Fatonah
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Data Collection ◽  
Focus Group Discussion ◽  
Media Literacy ◽  
Participant Observation ◽  
Group Discussion ◽  
Qualitative Approach ◽  
Research Subjects

Social media is a necessity for everyone in communicating and exchanging information. Social media users do not know the boundaries of age, generation, gender, ethnicity, and religion. However, what is interesting is the user among housewives. This study took the research subjects of housewives. Housewives are chosen as research subjects because they are pillars or pillars in a household. If the pillar is strong, then the household will also be healthy. Thus, if we want to build a resilient and robust generation, we will start from the housewives. A healthy household starts from strong mothers too. This study aims to find out the insights of the housewives of Kanoman village regarding the content on smartphones and social media and provide knowledge of social media literacy to housewives. This study used a qualitative approach with data collection techniques using participant observation, interviews, focus group discussion (FGD), and documentation. The results of the study showed that previously housewives had not experienced social media literacy. Then the researchers took steps to be able to achieve the desired literacy results. Researchers took several steps to make them become social media literates. They become able to use social media, understand social media, and even produce messages through social media.

scholarly journals PENGARUH IKLAN DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI MASYARAKAT PADA E-COMMERCE

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Erick Hartawan ◽  
Delfin Liu ◽  
Marc Richardo Handoko ◽  
Geraldo Evan ◽  
Handyanto Widjojo
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Focus Group ◽  
Literature Review ◽  
Focus Group Discussion ◽  
Purchase Intention ◽  
Group Discussion ◽  
Image Information ◽  
Research Findings

 Abstract: In line with the development of Instagram usage as social media, many companies advertise their offerings through Instagram to build consumers’ purchase intention through e-commerce. This research aims to explore and identify the factors on Instagram ads that significantly influence purchase intention on e-commerce. Mixed-methods are conducted through interviews, focus group discussion, literature review, and survey. The findings show that promotion, image, and information on Instagram significantly influence purchase intention through e-commerce. The e-commerce companies could benefit from the research findings to optimize their marketing communicationand increase the e-commerce transaction.    Abstrak: Dengan semakin berkembangnya penggunaan Instagram sebagai media sosial, maka banyak perusahaan yang memasang iklan pada Instagram untuk membangun keinginan membeli konsumen. Penelitian ini bertujuan menggali faktor-faktor pada iklan di Instagram yang mempengaruhi minat membeli melalui e-commerce. Pendekatan mixed-methods dilakukan melalui wawancara, focus group discussion, tinjauan pustaka, dan survey. Hasil penelitian ini menunjukkan pengaruh faktor promosi, gambar dan informasi pada iklan di Instagram terhadap intensi pembelian melalui e-commerce. Perusahaan e-commerce dapat meningkatkan transaksi e-commerce dengan mengoptimalkan faktor-faktor tersebut dalam strategi komunikasi pemasarannyaKeywords: Instagram, e-commerce, promotion, image, information   Kata Kunci: Instagram, e-commerce, promosi, gambar, informasi

scholarly journals Pelaksanaan penilaian pada Kurikulum 2013

2016 ◽  
Vol 20 (2) ◽  
pp. 166-178 ◽  
Author(s):  
Hari Setiadi
Keyword(s):  
Elementary Schools ◽  
High Schools ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Policy Makers ◽  
Qualitative Descriptive ◽  
Affective Assessment ◽  
Learning Score ◽  
Score Range

Tujuan penelitian ini adalah untuk: (1) mendeskripsikan implementasi  penilaian pada Kurikulum 2013; (2) mengidentifikasi hambatan dan keberhasilan pelaksanaan penilaian pada Kurikulum 2013, (3) memberikan rekomendasi kepada Pemerintah dalam mengambil kebijakan pelaksanaan penilaian pada Kurikulum 2013. Populasi dalam evaluasi ini adalah sekolah di Indonesia jenjang sekolah dasar dan menengah. Penentuan sampel dengan purposive sampling, yaitu sekolah jenjang sekolah dasar dan menengah di 15 provinsi di Wilayah Indonesia Bagian Barat, Wilayah Indonesia Bagian Tengah, dan Wilayah Indonesia Bagian Timur. Pengumpulan data menggunakan kuesioner, dokumentasi, dan Focus Group Discussion(FGD). Data dianalisis dengan analisis deskriptif kuantitatif dan kualitatif. Model ini digunakan untuk mengevaluasi kesenjangan antara kriteria yang telah ditetapkan dengan pelaksanaan program di lapangan. Hasil penelitian dibagi tiga tahap, yaitu: (1) perencanaan, disarankan kepada pemerintah untuk melakukan sosialisasi dan pelatihan membuat kisi-kisi dahulu baru membuat soal-soalnya, bukan yang dilakukan sebaliknya, juga pelatihan analisis instrumen penilaian dan membuat rubrik untuk soal uraian; (2) pelaksanaan, disarankan kepada pemerintah untuk menyederhanakan pedoman penilaian pada Kurikulum 2013, melakukan sosialisasi dan pelatihan penilaian kompetensi sikap, untuk jenjang SD perlu diberikan pelatihan teknik penilaian pada pembelajaran tematik, dan membimbing guru melakukan kegiatan analisis instrumen dan revisi butir soal; (3) pelaporan, disarankan pengambil kebijakan mengkaji kembali  penggunaan rentang nilai 1-4 pada penilaian pengetahuan dan keterampilan.Kata kunci: penilaian pada Kurikulum 2013, rubrik untuk soal uraian, penilaian pada pembelajaran tematik, rentang skor 1-4 THE  IMPLEMENTATION  OF ASSESSMENT IN THE CURRICULUM  2013AbstractThe objectives  of  this study are (1) to describe the implementation of the assessment in the curriculum 2013, (2)to identify the obstacle and the success of the implementation  of assessment in the curriculum 2013, and (3)to make a recommendation for policy makers to improve the implementation of  assessment in the curriculum2013. The population of the study consist of the elementary schools, junior schools, and senior high schools in Indonesia. The sample was determined purposively, consisting of the elementary schools, junior schools, and senior high schools in 15 provinces in Indonesia. Data were collected through questionnaires and Focus Group Discussion (FGD). Data were analyzed using quantitative and qualitative descriptive. The findings of this study are: (1) in the planning step, the recommendations were given to principals, teachers, and  head of educational districts to make socialization and workshop on developing assessment grid first, and then writing items not the other way around, and make a rubric first when writing the essay items; (2) in the implementation step, the recommendation were given to government to simplify the guidance of assessment in the curriculum 2013, to make socialization and workshop about the affective assessment, workshop thematic assessment for elementary teachers, and guiding teachers to revise and analyze the instrument; (3) in the report step, the recommendation were given to policy makers to look back at the policy of using the score range 1-4, for assessing knowledge and psychomotor domain.Keywords: assessment incurriculum 2013, rubric for essay items, assessment in thematic learning, score range 1-4

scholarly journals STUDY OF INSTRUCTIONAL MODEL ON BLENDED LEARNING IN POLYTECHNIC

2018 ◽  
Vol 37 (2) ◽  
Author(s):  
Kadek Cahya Dewi ◽  
Putu Indah Ciptayani ◽  
Herman Dwi Surjono ◽  
Priyanto Priyanto
Keyword(s):  
Focus Group ◽  
Blended Learning ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Instructional Model ◽  
Educational Model ◽  
Depth Interview ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Model Technique

Abstract: Polytechnic has characteristic which prioritizes the application of practical aspects supported by appropriate theory. Blended learning can be applied in Polytechnic, but a scheme is needed to formulate the correct instructional model. The study objectives were to examine the type of instructional model on blended learning that suits with Polytechnic. The research was conducted by qualitative descriptive approach by Miles and Huberman through observation, in-depth interview, Focus Group Discussion and literature review. The research validity was done by transferability, confirmability, credibility and dependability test. It can be concluded that the instructional model is appropriately determined by the suitability of educational model, technique and method of learning, and also facilities and infrastructure readiness. The instructional model on Blended Learning in Polytechnic is the Rotation Instructional Model. The study had implications on the learning process in Polytechnic. The lecturers could use the schema to determine the suit instructional model for their courses.Keywords: Instructional Model, Blended Learning, Polytechnic, Vocational STUDI MODEL INSTRUKSIONAL PADA PEMBELAJARAN KOMBINASI DI POLITEKNIK Abstrak: Politeknik memiliki ciri khas pendidikan yang mengutamakan penerapan aspek-aspek praktis yang didukung oleh teori yang tepat. Blended learning dapat diterapkan di Politeknik, namun diperlukan sebuah skema untuk merumuskan instructional model yang tepat. Penelitian ini bertujuan untuk untuk mengkaji jenis instructional model pada Blended Learning yang sesuai dengan karakteristik pendidikan Politeknik. Penelitian dilakukan dengan pendekatan deskriptif kualitatif model Miles dan Huberman, teknik pengumpulan data observasi, wawancara, Focus Group Discussion dan kajian pustaka. Keabsahan data dengan uji transferability, confirmability, credibility dan dependability. Penelitian menyimpulkan bahwa instructional model yang tepat ditentukan dengan mempertimbangkan kesesuaian antara model pendidikan yang diselenggarakan, teknik dan metode pembelajaran mata kuliah, serta ketersediaan sarana dan prasarana pembelajaran. Sesuai dengan pertimbangan tersebut maka instructional model pada Blended Learning di Politeknik adalah Rotation Instructional Model. Implikasi penelitian terjadi pada proses pembelajaran di Politeknik. Para dosen dapat memanfaatkan instructional model skema untuk menentukan instructional model yang tepat untuk mata kuliah yang diampu.Kata Kunci: Instructional Model, Blended Learning, Politeknik, Vokasi

scholarly journals Antecedents of destination brand experience

2020 ◽  
Vol 1 (4) ◽  
pp. 293-303
Author(s):  
Miska Irani Tarigan ◽  
◽  
Arlina Nurbaity Lubis ◽  
Endang Sulistya Rini ◽  
Beby Karina Fawzeea Sembiring ◽  
...  
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Research Methodology ◽  
Group Discussion ◽  
Brand Experience ◽  
Literature Study ◽  
Destination Branding ◽  
Tourism Marketing ◽  
Study Results ◽  
Destination Brand

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba

Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nurun Naher Popy ◽  
Tauhid Ahmed Bappy
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Information Quality ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
The Relationship

PurposeWhile the usage of social media reviews has become increasingly popular in recent years, few studies in this context of Bangladesh have investigated its impact on restaurant visit intention. Therefore, this study aims to explain the role of attitude toward social media reviews in customers' restaurant visit intention from the perspective of Bangladesh. In doing so, predictors of attitude toward social media reviews were also ascertained and their indirect effects on restaurant visit intention were investigated.Design/methodology/approachA survey questionnaire was administered to 300 university students. A six-factor based measurement model was proposed, and structural equation modeling (SEM) was used in testing the hypotheses represented by the model. Furthermore, a focus group discussion with 12 respondents was also held to assess how negative reviews on social media affect the customers' restaurant visit intention.FindingsThis study reveals that perceived usefulness, perceived ease of use, trustworthiness and information quality of social media reviews are positively related to attitude toward using positive social media reviews for choosing a restaurant. Furthermore, attitude toward positive social media reviews directly contributes to the intention to visit restaurants. Besides, attitude toward social media reviews fully mediates the relationship of perceived usefulness, perceived ease of use and trustworthiness with restaurant visit intention, whereas it partially mediates the relationship between information quality and restaurant visit intention. Besides, results from focus group discussion revealed that customers typically trust negative reviews which reduce their intent to visit restaurants.Research limitations/implicationsThe samples chosen for this study belong only to a particular stratum of the population (students from a specific institution/university). Hence, the outcomes should be generalized with caution.Practical implicationsThis study provides practical guidelines for the restaurant marketers to formulate improved strategic decisions by tracking the restaurant customers' attitudes, behavioral intentions, sentiments and share of voice on social media platforms. The results of this study will encourage the restaurant marketers to build sustainable relationships with influential food bloggers to spawn positive electronic word of mouth (e-WOM).Originality/valueThis is one of the first studies in Bangladesh that have covered up a timely and untouched research area, providing empirical evidence regarding the effects of attitude toward social media reviews on restaurant visit intent in the context of a South Asian country like Bangladesh.

scholarly journals PENINGKATAN DAYA SAING EKONOMI KAMPUNG MELALUI UKM MUKENA KHAS BALI

2019 ◽  
Vol 4 (1) ◽  
pp. 63
Author(s):  
Riza Wulandari ◽  
Ni Nyoman Wulan Antari ◽  
Naser Jawas
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Financial Management ◽  
Group Discussion ◽  
Social Media Marketing ◽  
Packaging Design ◽  
Market Expansion ◽  
Production Inventory ◽  
Means Of Production

<p><strong>Abstract</strong><em>Mukena are tools used when Muslims worship. One of the innovations found on Mukena currently is Balinese Mukena has characteristic different from others. Both partners in this activity are Mr. Achmad Nuha on partner 1 and mother Romjanah partners working in this production businesses 2 mukena bali. The intense effort by both of these partners have walked about ten years, was at Kampong Islam Kepaon Village, sub-district Pemogan, Denpasar Bali Province's South. Conditions that occur in the field they experience obstacles and problems. The problems experienced by both partners were relatively the same IE problem on production, inventory and financial management, as well as the limitations of marketing. Of the problems above, incremental activities will be performed starting from the granting of means of production, delivery and labeling of packaging design, and social media marketing training using instagram. Centrally began with socializing and doing a focus group discussion with both partners to find a solution of the obstacles faced, delivery of the equipment as production tools such as sewing machine, machine, machine, machine neci obras, boxes, neon signboard training of packaging and packaging label design, training and the creation of social media marketing as instagram. The indicator is close to 100% increase in production or at least stable revenues, increased revenue, increased understanding of business identity as a form of market expansion, and understand as well as consistent in the market the product through Online.</em><strong></strong></p><p><strong>Keywords: SME Mukena Balinese, Increased Production, Financial Management, Marketing, Competitiveness</strong></p><p><strong> </strong></p><p><strong> </strong></p><p><strong>Abstrak</strong>. Mukena merupakan alat yang digunakan umat muslim ketika beribadah. Salah satu inovasi yang ditemukan tentang Mukena saat ini adalah Mukena Bali yang memiliki ciri khas berbeda dengan lainnya. Kedua mitra dalam kegiatan ini adalah Bapak Achmad Nuha pada mitra 1 dan Ibu Romjanah mitra 2 menekuni bidang usaha produksi mukena bali. Usaha yang ditekuni oleh kedua mitra ini sudah berjalan sekitar sepuluh tahun, berada di wilayah Kampung Islam Kepaon, Desa Pemogan, Kecamatan Denpasar Selatan Provinsi Bali. Kondisi yang terjadi di lapangan mereka mengalami hambatan dan permasalahan. Permasalahan yang dialami kedua mitra ini relatif sama yaitu permasalahan pada produksi, manajemen keuangan dan inventory, serta keterbatasan pemasaran. Dari permasalahan diatas maka akan dilakukan kegiatan bertahap mulai dari pemberian alat produksi, pemberian desain labeling dan kemasan, dan pelatihan pemasaran menggunakan media sosial instagram. Kegiatam dimulai dengan melakukan sosialisasi dan focus group discussion dengan kedua mitra untuk menemukan solusi dari kendala yang dihadapi, pemberian peralatan sebagai alat bantu produksi seperti mesin jahit, mesin neci, mesin obras, papan nama neon box, pelatihan pengemasan dan desain label kemasan, pelatihan dan pembuatan media sosial instagram sebagai bentuk pemasaran. Indikator capaian adalah peningkatan produksi 100% atau minimal pendapatan stabil, peningkatan pendapatan meningkat,peningkatan pemahaman tentang identitas usaha sebagai bentuk perluasan pasar, dan paham serta konsisten dalam memasarkan produk melalui online.</p><p><strong><em>Kata Kunci : UKM Mukena Khas Bali,Peningkatan Produksi, Manajemen Keuangan,</em></strong><strong><em> </em></strong><strong><em>Pemasaran, Daya Saing</em></strong></p>

scholarly journals PERAN PEREMPUAN NELAYAN DALAM USAHA PERIKANAN TANGKAP DAN PENINGKATAN EKONOMI RUMAH TANGGA PESISIR TELUK JAKARTA

2017 ◽  
Vol 12 (2) ◽  
pp. 203 ◽  
Author(s):  
Nurlaili Nurlaili ◽  
Rizky Muhartono
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Development Program ◽  
Structured Interview ◽  
Community Empowerment ◽  
Whole Process ◽  
Fish Catch ◽  
Qualitative Descriptive ◽  
Urban Villages

Teluk Jakarta memiliki wilayah pesisir yang menjadi salah satu sumber mata pencaharian. Salah satu aktor pada wilayah pesisir adalah kaum perempuan. Perempuan pesisir memiliki peran penting dalam rumah tangga nelayan. Pada aktivitas ekonomi rumah tangga, perempuan pesisir ikut berkontribusi bahkan terkadang mendominasi. Tulisan ini menggambarkan peran perempuan nelayan dalam rumah tangga nelayan pesisir Teluk Jakarta. Penelitian dilakukan di Teluk Jakarta di dua kecamatan yaitu Cilincing dan Penjaringan, tiga Kelurahan di Cilincing (Marunda, Cilincing dan Kalibaru) dan dua kelurahan di Penjaringan (Kamal Muara dan Muara Angke). Metode analisa data yang digunakan adalah metode deskriptif kualitatif dengan teknik pengumpulan data adalah wawancara terstruktur, wawancara mendalam (indepth interview), observasi dan diskusi kelompok terbatas (Focus Group Discussion/FGD). Kajian studi literatur juga dilakukan untuk memperkaya tulisan. Perempuan pesisir Teluk Jakarta memiliki peran dalam aktivitas usaha perikanan. Pada usaha perikanan tangkap, perempuan berperan pada tahap persiapan yaitu mempersiapkan perbekalan melaut (ransum) dan membantu perbaikan jaring, pasca melaut yaitu memilah hasil tangkapan ikan dan memasarkannya. Pada kegiatan budidaya kerang hijau, perempuan pesisir di Teluk Jakarta berperan pada tahap pasca panen yaitu memilah kerang hijau, mengupas (memipil), merebus dan memasarkannya. Pada usaha pengolahan hasil perikanan, perempuan pesisir Teluk Jakarta berperan pada keseluruhan proses pengolahan ikan dan pemasarannya. Peran perempuan yang strategis dalam tiap tahapan kegiatan usaha perikanan menjadikan perempuan sebagai titik tumpu dalam program pembangunan. Melihat besarnya peran perempuan dalam kegiatan usaha perikanan, maka dalam setiap program pemberdayaan masyarakat di pesisir Teluk Jakarta harus melibatkan perempuan. Title:Role of Women Fisheries in Fishery and Establishment of Household Economics Jakarta BayJakarta Bay has a coastal area of which become one of the sources of livelihood. One of the actors in coastal areas is women. Coastal women play significant role in the fisher’s household. They contribute even dominate the fishers daily household activities. This paper describes the role of women fishers in the coastal of Jakarta Bay. The research was conducted in Jakarta Bay in two sub-districts (Cilincing and Penjaringan), three urban villages in Cilincing (Marunda, Cilincing and Kalibaru) and two urban villages in Penjaringan (Kamal Muara and Muara Angke). Data were collected through structured interview, in depth interview, observation and focus group discussion. Data were analyzed using qualitative descriptive method. Furthermore, this paper enriched with literature review. Coastal women of Jakarta Bay play significant roles in fishery business activity. In the capture fisheries, they prepare food and supplies before sailing and help repairing the net, thereafter, they sort the fish catch and sell them. Women also play their role in shellfish cultivation especially in the post-harvest stage such as sorting out the green shell, peeling, boiling and selling. While in the processing business of fishery products, the women of Jakarta Bay coast play their role in the whole process of fish processing and its marketing. Therefore, women in Jakarta Bay become a fulcrum of the development program, and it is necessary to involve women in every community empowerment program on the coast of Jakarta Bay.

scholarly journals Translation Typology of Modal in Unclos 1982 in Indonesian

2018 ◽  
Vol 1 (1) ◽  
pp. 085-091
Author(s):  
Roswita Silalahi ◽  
Umar Mono ◽  
Martua Felix Pakpahan
Keyword(s):  
Content Analysis ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Qualitative Descriptive ◽  
The Law ◽  
The Republic ◽  
Translation Type ◽  
Descriptive Method ◽  
The Unclos

A good comprehesion on the content of the convention of the law as formulated in the UNCLOS 1982 text translated into Konvensi Perserikatan Bangsa-Bangsa Tentang Hukum Laut (KPBB-HL) in Indonesian is very crucial for the Republic of Indonesia because of the potentials of the sea. The data were 399 modal in UNCLOS and its translation. The translation of the UNCLOS 1982 into Indonesian should be accurate. Inaccuracy of the translation of the text, namely modal (Alwi 1992; Lyon 1977) can cause a conflict among the neighboring countries. The research objectives were (1) to identify the translation typology of modal in UNCLOS 1982 into KPBB-HL, (2) to assess the accuracy of the translation of modal. Qualitative descriptive method and content analysis (Miles and Huberman 2014) were implemented. Focus Group Discussion with the raters were carried out to assess the accuracy (Silalahi: 2012, Nababan: 2004; 2012). The result showed that there were 8 types of modal used, namely shall (269 data; 67.5%) with 6 translation types, may (88 data; 22%) with 6 translation types, should (16 data; 4%) with 7 translation types, can (9 data; 2%) with 2 translation types, must (6 data; 1.5%) with 2 translation types, would (6 data; 1.5%) with 3 translation types, will (3 data; 1%) with 1 translation type, might (2 data; 0.5%) with 1 translation type. 325 (81%) of the modal were accurately translated, and 74 data (19%) were inaccurately translated.

scholarly journals Javanese Language Shift, Gender and Modernity: A Case Study at IAIN Kudus

ELT-Lectura ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 158-169
Author(s):  
Sri Wahyuningsih
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Formal Education ◽  
Group Discussion ◽  
Language Shift ◽  
Qualitative Approach ◽  
Strong Preference ◽  
Social Changes

This study aims at exploring the phenomenon of Javanese language shift among lecturers and staffs at IAIN Kudus and their possible motives. This study used a descriptive qualitative approach and the data were taken from the interview, observation and focus group discussion. The results indicate that the use of Indonesian of male lecturers and male staffs is less striking shift than female ones. Indeed, female lecturers and female staffs tend to have a strong preference for using Indonesian rather than Javanese. This could be caused by the effect of globalization, the increased use of other languages, social changes, mobility, and modernity. The motives of language shift among the female lecturers and female staffs are the language used in a formal education is Indonesian and the increase of technology particularly in relation to social media use Indonesian as a medium to deliver information.

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