Optimizing Social Media Platforms as Information Disemination Media

Melisa Arisanty; Gunawan Wiradharma; Isma Fiani

doi:10.24329/aspikom.v5i2.700

An Analysis of Social Media Usage by Public Relations Departments in Select Private Universities in Kenya.

East African Journal of Information Technology ◽

10.37284/eajit.4.1.502 ◽

2021 ◽

Vol 4 (1) ◽

pp. 16-25

Author(s):

Nyabera N. Samwel ◽

Agnes Lucy Lando

Keyword(s):

Social Media ◽

Public Relations ◽

Mass Communication ◽

Public Support ◽

Private Universities ◽

Doctoral Degree ◽

Information Value ◽

The Public ◽

Social Media Platforms ◽

Use Of Social Media

This paper investigates the use of Social Media by Public Relations departments in two large private universities in Kenya. Social media are web-based applications where the creation of profiles and connections of people takes place. Social media use is constantly growing amongst organizations, as technology and globalization evolve, so do the role of Public Relations hence becoming inevitable in everyday practice. Despite the availability of social media platforms, little is known on how they are used to communicate. Contrariwise, the extant literature discloses that at present, there is moderately negligible research with focus on the use of social media in public relations in private organizations. This study is grounded on the outcomes of a research submitted in lieu of a Doctoral degree in Mass Communication at the St Augustine University of Tanzania involving 270 survey participants and 2 in-depth interviews. Data was generated using questionnaires and analysed using SPSS version 23 whereas interviews were analysed thematically. Findings reveal that University K and St Paul University use social media to: publicize activities; send information to the public; change public opinion; enhance information value; lobby public support as well as to provide the public with a question-and-answer platform. This paper highlights need to pay more attention to the content and public’s need besides embracing other available social media tools and technologies to promote trust amongst the public and the organization. And also, need to devise means of adjusting to the inevitable changes regularly besides diverse approaches in strengthening PR practice and regulation.

Download Full-text

Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

Widya Komunika ◽

10.20884/1.wk.2019.9.2.1746 ◽

2019 ◽

Vol 9 (2) ◽

pp. 63

Author(s):

Ahnaf Rifky Saputra

Keyword(s):

Social Media ◽

Sampling Technique ◽

The Public ◽

Digital Era ◽

Social Media Platforms ◽

Independent Variable ◽

Personal Branding ◽

The Republic ◽

Use Of Social Media ◽

Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

Download Full-text

Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

Widya Komunika ◽

10.20884/wk.v9i2.1746 ◽

2019 ◽

Vol 9 (2) ◽

pp. 63

Author(s):

Ahnaf Rifky Saputra

Keyword(s):

Social Media ◽

Sampling Technique ◽

The Public ◽

Digital Era ◽

Social Media Platforms ◽

Independent Variable ◽

Personal Branding ◽

The Republic ◽

Use Of Social Media ◽

Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

Download Full-text

Social media and democracy: How the Facebook usage patterns of Toronto city councilors influence political engagement

10.32920/ryerson.14646135 ◽

2021 ◽

Author(s):

Christian Campbell

Keyword(s):

Social Media ◽

Political Communication ◽

Political Engagement ◽

Small Communities ◽

Political Actors ◽

The Public ◽

Usage Patterns ◽

Media Platform ◽

Use Of Social Media ◽

National Governments

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.

Download Full-text

Risk Perceptions on Social Media Use in Norway

Future Internet ◽

10.3390/fi12120211 ◽

2020 ◽

Vol 12 (12) ◽

pp. 211

Author(s):

Philip Nyblom ◽

Gaute Wangen ◽

Vasileios Gkioulos

Keyword(s):

Social Media ◽

Risk Perceptions ◽

Total N ◽

Risk Ranking ◽

Norwegian Population ◽

The Social ◽

Usage Patterns ◽

Social Media Platforms ◽

Media Platform ◽

Use Of Social Media

Social media are getting more and more ingrained into everybody’s lives. With people’s more substantial presence on social media, threat actors exploit the platforms and the information that people share there to deploy and execute various types of attacks. This paper focuses on the Norwegian population, exploring how people perceive risks arising from the use of social media, focusing on the analysis of specific indicators such as age, sexes and differences among the users of distinct social media platforms. For data collection, a questionnaire was structured and deployed towards the users of multiple social media platforms (total n = 329). The analysis compares risk perceptions of using the social media platforms Facebook (n = 288), Twitter (n = 134), Reddit (n = 189) and Snapchat (n = 267). Furthermore, the paper analyses the differences between the sexes and between the digital natives and non-natives. Our sample also includes sufferers of ID theft (n = 50). We analyse how account compromise occurs and how suffering ID theft changes behaviour and perception. The results show significant discrepancies in the risk perception among the social media platform users across the examined indicators, but also explicit variations on how this affects the associated usage patterns. Based on the results, we propose a generic risk ranking of social media platforms, activities, sharing and a threat model for SoMe users. The results show the lack of a unified perception of risk on social media, indicating the need for targeted security awareness enhancement mechanisms focusing on this topic.

Download Full-text

#M5S (Five Star Movement) and the National Political Campaign

Handbook of Research on Politics in the Computer Age - Advances in Human and Social Aspects of Technology ◽

10.4018/978-1-7998-0377-5.ch013 ◽

2020 ◽

pp. 217-234

Author(s):

Alessandra Micalizzi ◽

Alessandra Nieli

Keyword(s):

Social Media ◽

Political Campaign ◽

Political Movement ◽

Second Republic ◽

The Public ◽

Show Evidence ◽

Social Media Platforms ◽

Five Star Movement ◽

The Public Sphere ◽

Use Of Social Media

In 2009, a new political movement was born in Italy. It is called “Five Star Movement” (M5S) and it was positioned as a new voice of Italian people: alternative, populist, against élites, and against the traditional “way of doing” politic in the First and Second Republic Age. The power of this new political subject is linked with the use of social media platforms to communicate and share information, opinions, and positions with its “base” in a participative democracy perspective. In the last national political campaign, the M5S obtained 32% of the votes with a peak in the South of Italy. The chapter aims at presenting the main results of an empirical research focused on Sicilian voters of the East coast, in order to verify if and how digital communication helped in obtaining this success. Data show evidence about the relevance recognized to social media as first direct sources for collecting political information. The respondents express a large consent for traditional media that maintain in the public opinion a strong reputation in construction and share the public-sphere.

Download Full-text

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

International Journal of Online Marketing ◽

10.4018/ijom.2020010105 ◽

2020 ◽

Vol 10 (1) ◽

pp. 72-94

Author(s):

Eman Ali Alghamdi ◽

Naima Bogari

Keyword(s):

Social Media ◽

Structural Equation ◽

Positive Impact ◽

Young Female ◽

Equation Modeling ◽

Purchasing Decision ◽

Social Media Platforms ◽

Media Platform ◽

Use Of Social Media ◽

The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

Download Full-text

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽

10.1177/1464884919870329 ◽

2019 ◽

pp. 146488491987032 ◽

Cited By ~ 2

Author(s):

Shixin Ivy Zhang

Keyword(s):

Social Media ◽

Actor Network Theory ◽

Social Media Platform ◽

The Public ◽

The Social ◽

Social Media Platforms ◽

Media Platform ◽

Central Argument ◽

Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

Download Full-text

Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper

JURNAL LENSA MUTIARA KOMUNIKASI ◽

10.51544/jlmk.v5i2.2385 ◽

2021 ◽

Vol 5 (2) ◽

pp. 145-161

Author(s):

Festy Rahma Hidayati

Keyword(s):

Social Media ◽

Digital Media ◽

Political Communication ◽

Relevant Literature ◽

Public Support ◽

Political Leader ◽

Political Leaders ◽

The Public ◽

Conceptual Paper ◽

Use Of Social Media

The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.

Download Full-text

Do policymakers use social media for policy design? A Twitter analytics approach

Australasian Journal of Information Systems ◽

10.3127/ajis.v25i0.2965 ◽

2021 ◽

Vol 25 ◽

Author(s):

Ashish Kumar Rathore ◽

Dayashankar Maurya ◽

Amit Kumar Srivastava

Keyword(s):

Social Media ◽

Policy Design ◽

Public Policies ◽

Limited Attention ◽

Social Media Analytics ◽

The Public ◽

Information Awareness ◽

Twitter Analytics ◽

Social Media Platforms ◽

Use Of Social Media

Social media has been used widely for communicating information, awareness, and promote public policies by government agencies. However, limited attention has been paid to the use of social media in improving the design of public policies. This paper explores to what extent citizens' responses/opinions expressed on social media platforms contribute to policy design. The paper analyzes discussion about the 'Ayushman Bharat' scheme on Twitter through social media analytics techniques (e.g., content analytics) and then traces the change in policy design over two years. To validate findings from Twitter data, and assess the evolution in policy design, we conducted in-depth interviews with experts and extensive document analysis. The paper reveals that consistently similar issues were raised by the experts in the past as well as by the citizens in the current scheme. However, over the period, the policy design has not changed significantly. Therefore, despite a strong social media presence, its optimum use to improve policy effectiveness is yet to be achieved. The paper contributes by exploring the role social media can play in the public policy process and policy design in developing countries' contexts and identifies gaps in existing social media strategies of public agencies.

Download Full-text