scholarly journals Impact of Promotional Activities on Choosing a Place to Study by the Students of Pope John Paul II State School of Higher Education in Biała Podlaska

2020 ◽  
Vol 13 (4) ◽  
pp. 490-503
Author(s):  
Agnieszka Kozak ◽  
Andrei Taradaniuk ◽  
Elvira Shevchenko

SummarySubject and purpose of work: The article deals with the issues of promotion and its impact on the students’ decisions to choose a place to study. The problem seems to be important due to the changes on the educational market that have been taking place for several years. On the one hand, we have a large supply of academic institutions, and, on the other, an ongoing demographic decline. Such a situation requires the implementation of marketing activities which can establish and maintain permanent relationships between higher education institutions and the recipients of their offers.Materials and methods: This study used a non-random selection. It included 100 randomly selected students of Pope John Paul II State School of Higher Education in Biała Podlaska (PSW). Its aim was to answer two basic research questions, namely what impact on students’ choice of a place to study have promotional activities undertaken by higher education institutions, and which forms of promotion have the greatest and the least impact on students’ choices.Results: The survey of respondents’ opinions was conducted at the turn of January and February 2020 by the method of a diagnostic survey using a questionnaire. The main source of information on academic institutions to choose from, as stated by the respondents, were their friends and family. Such an answer was given by as many as 40% of the respondents. The research also showed that the greatest impact on students’ decisions were: the information on the website of a higher education institution (24%), open days (19%), as well as leaflets and guides (16%).Conclusions: The arguments for the choice of Pope John Paul II State School of Higher Education in Biała Podlaska, and not some other academic institution, were primarily a convenient location, its prestige, the possibility of foreign trips and the positive opinions of their friends. The respondents positively assess the image of their study place, but they find its promotional activities to be insufficient.

2020 ◽  
Vol LXXXI (2) ◽  
pp. 108-119
Author(s):  
Joanna Waszczuk ◽  
Helena Konowaluk-Nikitin ◽  
Ewa Pawłowicz-Sosnowska

Interest in the problem of the participation of people with disabilities in public, social, professional and, in particular, educational life has increased over the past few years both worldwide and in Poland. The literature on the subject includes numerous publications concerning the education of children and youth with disabilities. This is not surprising since education at the primary as well as secondary school level is obligatory in Poland. It is also a condition for taking up higher education. The functioning of students with disabilities in higher education institutions is not so widely commented on in the literature. According to the data by the Central Statistical Office (GUS), the number of university students with disabilities amounted to 22,988 in 2007, and it increased to 31,613 by 2012. However, there has been a decline in the number of university students with disabilities since 2013. There were 28,940 university students with disabilities in 2013, while only 25,121 strived to receive third-level education in 2016, which constituted 1.86% of the total number of students in Poland. The fact that only 4.6% of people with disabilities had third-level education in 2002 is also worth noting. Since 2006, the number of students with disabilities at Pope John Paul II State School of Higher Education in Biała Podlaska has maintained a relatively permanent level of 50 people, representing 1.7% of the total number of students at the school. The objective of the study was to define the specificity of the functioning of the students with disabilities at Pope John Paul II State School of Higher Education in Biała Podlaska in the context of educational conditions offered to them by the school. The findings show that students with disabilities point to their difficult individual situation rather than to the conditions provided by the university as the source of their difficulties in studying.


2019 ◽  
Vol 84 (1) ◽  
Author(s):  
Morné Diederiks

The one-sided focus of Christian higher education in South Africa on the field of theology and the lack of integrating faith and learning in other subjects emphasizes the need for a Christian university in South Africa. The question addressed in this article is whether a Christian university can also be for-profit, considering the fact that all Christian private higher education institutions in South Africa are non-profit. There are numerous criticisms against for-profit higher education institutions. The greatest of these are that for-profit private higher education institutions miss the purpose of what it means to be a university and that profitable higher education institutions exploit students. The church also has numerous criticisms of the profit motive, but from the Bible it is clear that there are two lines of thought regarding profit. The one is that profit is dangerous and that it easily becomes an idol; the other is that people are called to be profitable. This article concludes that there is room for a for-profit Christian higher education institution in South Africa. This for-profit Christian higher education institution should be imagined in terms of its understanding of profit regarding its mission, students, faculty and governance.


Author(s):  
Viyalii LUTSIAK ◽  
Kateryna MAZUR ◽  
Tetiana MOSTENSKA

Currently, higher education institutions must meet the needs of different actors in the provision of academic services related to the education granting. The methodology for ensuring this correspondence is marketing. By conducting the survey, the main problem areas in the implementation of strategically important tasks in higher education institutions of Ukraine are identified. The desk research and content analysis of scientific papers devoted to the marketing activities of foreign universities was conducted. The tools of marketing and its content in universities are investigated. Gained further development of marketing theory in terms of forming a marketing concept for a higher education institution. An illustrative example of the use of the methodology of structured marketing planning in higher education institutions has been substantiated and described. Such a structure can be used to support the development of strategic program capabilities, such as support for new specialties, departments and higher education institutions of Ukraine, as well as for creating new academic opportunities for research support and quality education granting.


2020 ◽  
Vol 3 (3) ◽  
Author(s):  
Miguel Cueva Zavala

This research has a singular and notable importance, because if something should concern a Higher Education Institution, it is knowing what is the destiny within society of the human resource trained in its classrooms, that product that the institution delivers to the community who are its graduates and professionals. For the Institutions of Higher Education it is satisfactory on the part of employers, that the training received in the Institution of Higher Education is indicated, that the majority of graduates and professionals are incorporated into the occupational market; that is to say; some exercise their profession and others do it in occupations that do not correspond to their profession, which is justified, being aware that one of the great problems of the contemporary world is undoubtedly the lack of demand for human resources for stable work, which according to Authorized and reliable studies of every 10 people who join the economically active population, only 3 have real possibilities of fully joining the labor market, either in the private or public sector.


Author(s):  
Volodymyr Ryabchenko

There are following prerequisites outlined in this article: worldwide democratization trend; complexity of structures of social systems; growing needs in human capital development; autonomy of national higher education institutions; civilizational problem of Ukraine in national elite. Conceptual problems on a road to real democracy in higher education institutions were actualized and analyzed. Determined and characterized three models of higher education institutions activities based on the level of democratization needs of their social environment as: negative, neutral and favorable.


2021 ◽  
Vol 6 (2) ◽  
pp. 270-276
Author(s):  
I. G. Hlukhov ◽  
◽  
M. P. Pityn ◽  

The concept and content of control are important components of the theory and methodic of physical culture and sports. The consistency in processes and objective corrections of certain actions (processes) are provided by using of control. Actualization of scientific issues of control in the context of reforming the structure and content of higher education is gaining new importance. This is due to the higher dynamism and student-centered character of modern education. An urgent scientific and applied problem of modern physical education in higher education institutions is the substantiation of a systematic approach to training students swimming that will take into account existing experience and modern requirements. The purpose of the study was to substantiate the control subsystem in the training students swimming in higher education institutions during physical education. Material and methods: theoretical analysis and generalization, study of documentary materials, sociological methods of survey (questionnaire), system analysis, historical and logical research methods. Results and discussion. The control subsystem for the most aspects is management by a higher order system due to the close relationship with the control source, placement trends and the objectivity benefits. This subsystem is the basis for the differentiation of parts and at the same time for integration with the establishment of the organic unity of the whole system components. The key requirement for conducting control in the physical education condition in higher education institution is compliance with the specifics of the sport means as a variable component of the education content. Specific features of swimming have an important value for choosing complex of indicators. In the theoretical substantiation of control, there was observed requirements that are specified in the scientific and methodical literature. Among them are: availability of interval scale, reliability, validity, discriminativeness, availability of normative data, adaptability of the test, ease of execution and simplicity, limitation of test tasks, operationalization and verification of these tests / control exercises). It also takes into account a number of additional requirements for simplicity and low resource costs, regardless of the level of tests complexity, clarity and accessibility for teacher and student, conciseness and accuracy of execution instructions, the absence of external stimuli. Conclusion. Control is a fundamental element of conscious systemic human activity. The result of solving the generalized purpose of the system should be understood, accepted and acceptable to all participants of this process. Substantiation of the control subsystem of the training swimming system involves the formulation of a new category of individually-oriented content of control of students of higher education institutions and its variants. These variants must be built taking into account objective factors (the presence of different groups of students on the level of swimming preparedness, individual-motivational orientation of activity and trajectory of goal setting in the system of training swimming during physical education)


Author(s):  
Isaura Sousa ◽  
Márcia Gouveia ◽  
Tatyanne Rodrigues ◽  
Fernando Lopes Silva Júnior ◽  
Ana Maria Ribeiro dos Santos ◽  
...  

The present study aimed to map the evidence to provide an overview of actions implemented/executed and scales used in public higher education institutions to promote worker health. A scoping review based on the PCC (Population, Concept, and Context) mnemonic was conducted in PubMed, CINAHL, Scopus and Virtual Health Library (VHL). Population included workers from a higher education institution, the concept referred to studies focusing on the assessment of quality of life and health promotion actions and the context to higher education institutions. Electronic searches were held on December 2019. A qualitative synthesis of the data extracted from included studies (i.e. author, year, study design, sample, country, aims, action implemented/performed, thematic focus, evaluation) was performed. Electronic searches retrieved 3,330 articles that were screened by tittles and abstracts. Of these, 34 studies were fully appraised, of which four reported that actions implemented/executed related to sedentariness, posture and stress. The studies show 49 scales were identified to measuring at least one quality of life item. Through this scoping review the available evidence to provide an overview of actions implemented/executed and scales used in public higher education institutions to promote worker health. Future studies should consider more rigorous designs and objective measures to measure the quality of life of these professionals, and develop target interventions based on factors associated with the work. It is also necessary to evaluate whether the strategies work.


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