scholarly journals Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali

2018 ◽  
pp. 2247
Author(s):  
Komang Agus Satria Pramudana ◽  
I Wayan Santika
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Internet Marketing ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Usefulness Perception ◽  
Price Perceptions

This research is conducted against a background of low online repurchase intention on the same online site, which is often found in online shopping, making online companies difficult to realize long-term and sustainable profitability. This study aims to determine the influence of perceived ease of use, perceived usefulness, perception of price, and internet marketing on online re-booking hotels in Bali. This research is done by quantitative approach, both descriptive and associative. Sampling method in this research is non probability sampling with purposive sampling technique. Data were collected from 120 respondents i.e. e-commerce users for online booking of hotel rooms in Bali. The results showed that perceived ease of use have a positive and significant effect on online re- booking; perceived usefulness have a positive and significant impact on online re-booking; price perceptions have a positive and significant impact on online re-booking; and internet marketing have a positive and significant impact on online re-booking.

scholarly journals PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PENGGUNA APLIKASI OVO

2019 ◽  
Vol 18 (1) ◽  
pp. 53-61
Author(s):  
Gunarso Wiwoho
Keyword(s):  
Customer Satisfaction ◽  
Sampling Methods ◽  
Structural Models ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Validity And Reliability ◽  
Instrument Validity

The purpose of this study was to determine the effect of perceived usefulness and perceived ease of use on customer satisfaction and repurchase intention. The sample of this research is OVO users in the Grab application who have done top-up at least 2 times in the Kebumen area as many as 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 21 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived usefulness and perceived ease of use have a significant effect on customer satisfaction, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention.

scholarly journals FAKTOR FAKTOR YANG MEMPENGARUHI MINAT BELI PADA E-COMMERCE LAZADA.CO.ID (Studi Pada Mahasiswa Jurusan S1 Manajemen “STIE KBP” Padang)

2018 ◽  
Author(s):  
Febsri Susanti
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Calculation Results

The purpose of this study was to analyze the influence of trust, perceived usefulness, perceived ease of use and the risk of the interest purchased online at Lazada.co.id. The sampling technique is obtained using sampling method with a total sample of 86 respondents. Hypothesis testing results show that the variable trust (X1), perceived usefulnes(X2), perceived ease of use (X3), and risk (X4) have significant value not greater than Sig.ɑ (0.05) so that it can be said that the variable it has a significant influence partially on the intention to transact online in Lazada.co.id. the calculation results of multiple linear regression analysis have shown the ability of the model to explain the influence of independent variables on the dependent variable is large, it can be seen on the value Adj. R. Square (R2) is equal to 0,348 (35%). Thus, it means that the regression model that is used to explain the effect of variable trust (X1), perceived usefulnes (X2), perceived ease of use (X3), and risk (X4) on the intention to transact online in Lazada.co.id by 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com

2019 ◽  
Vol 5 (2) ◽  
pp. 146
Author(s):  
Muhammad Ashoer ◽  
Munawir Nasir Hamzah ◽  
Fahrina Mustafa
Keyword(s):  
Perceived Risk ◽  
Sampling Method ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Purchasing Decisions ◽  
Economic Market ◽  
Effective Strategies ◽  
The World

<p><em>Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit</em></p>

scholarly journals Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Perceived Risk terhadap Keinginan Membeli Kembali melalui e-Trust dan s-Satisfaction (Studi Kasus Pengguna Gopay pada Transaksi UMKM)

2020 ◽  
Vol 1 (1) ◽  
pp. 40
Author(s):  
Sayyid Ali Ashghar ◽  
Hanny Nurlatifah
Keyword(s):  
Path Analysis ◽  
Significant Relationship ◽  
Perceived Risk ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Probability Sampling ◽  
Purposive Sampling

<p><em>Abstrak</em> - <strong>Tujuan penelitian ini adalah untuk mengetahui pengaruh <em>Perceived Ease of Use, Perceived Usefulness, Perceived Risk melalui E Trust, E Saticfaction,terhadap Online Repurchase Intention </em>pada pengguna Gopay yang bertransaksi di UMKM. Metode analisis data yang digunakan adalah analisis deskriptif, dan analisis jalur. Sampel dari penelitian ini adalah pengguna aplikasi Gojek pada layanan Gopay yang telah menggunakan untuk bertransaksi UMKM pada wilayah sekitar Universitas Al Azhar Indonesia dalam kurun waktu 1 bulan. Penelitian dilakukan dengan sekitar 150 Responden. Pengambilan sampel dalam penelitian ini adalah menggunakan teknik <em>Non Probability Sampling</em> dengan cara <em>Purposive Sampling. </em>Dari hasil penelitian menggunakan analisis jalur pada variabel-variabel tersebut. Hasil Sub struktur I adalah <em>Perceived Ease of Use</em>,<em> Perceived Usefulness,</em> dan <em>Perceived Risk</em> memiliki hubungan signifikan terhadap <em>E Trust. </em>Sub struktur II menunjukkan <em>Perceived Ease of Use </em>dan<em> Perceived Usefulness</em> memiliki hubungan signifikan terhadap <em>E Satisfaction, Perceived Risk </em>memiliki hubungan signifikan terhadap <em>E Satisfaction.</em> Sub Struktur III menunjukkan <em>Perceived Ease of Use </em>dan <em>Perceived Usefulness</em> memiliki hubungan signifikan pada <em>Online Repurchase Intention,</em> sementara<em> Perceived Risk, e-Trust, dan e-satisfaction</em> tidak<em> </em>memiliki hubungan signifikan pada<em> Online Repurchase Intention.</em></strong></p><p><em>Abstract - </em><strong><em>The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Risk through E Trust, E Saticfaction, on Online Repurchase Intention on Gopay users who transact at UMKM.. Data analysis methods used are descriptive analysis, and path analysis. The sample of this research is Go-Jek application users on Go-Pay services who have used MSME transactions in the area around Al Azhar University in Indonesia within 1 month. For this reason, this research requires around 150 Respondents. Sampling in this study is to use the Non Probability Sampling technique by Purposive Sampling. From the results of the study using path analysis on these variables. Sub-structure I shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Trust. Sub-structure II shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Satisfaction. Sub Structure III shown that Perceived Ease of Use and Perceived Usefulness has significant relationship to Online Repurchase Intention, while Perceived Risk, e-Trust, and e-Satisfaction has no significant relationship to Online Repurchase Intention.</em></strong></p><p><strong><em>Keywords </em></strong><em>- Perceived Ease of Use, Perceived Usefulness, Perceived Risk, E Trust, E Saticfaction, Online Repurchase Intention</em></p>

scholarly journals Pengaruh Perceived Ease of Use, Perceived Usefulness, Attitude toward Using dan Sales Promotion terhadap Repurchase Intention Tiket Bioskop Pengguna Aplikasi TIX-ID

2021 ◽  
Vol 5 (3) ◽  
pp. 226
Author(s):  
Haris Kristanto ◽  
Carunia Mulya Firdausy
Keyword(s):  
Sampling Method ◽  
Ease Of Use ◽  
Sales Promotion ◽  
Perceived Usefulness ◽  
Sampling Techniques ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Probability Sampling ◽  
Convenience Sampling

The purpose of this study is to examine the influence of perceived ease of use, perception usefulness, attitude towards using, and sales promotion on repurchase intention Cinema 21 tickets through the TIX-ID application. This research is limited to consumers who have used the TIX-ID application to purchase cinema tickets. The sampling method used was non-probability sampling method with convenience sampling techniques, and with 103 respondents. The data was analysed by using PLS-SEM and estimated by using SmartPLS 3.2.9 as software. The results showed that perceived ease of use and perceived usefulness significantly affect attitude toward using. Sales promotion did not have any significant effect on repurchase intention, while attitude toward using significantly affected the repurchase intention of consumers towards Cinema 21 tickets through the TIX-ID application. Tujuan penelitian ini yaitu untuk menguji pengaruh dari perceived ease of use, perceived usefulness, attitude toward using, serta sales promotion terhadap repurchase intention tiket bioskop 21 melalui aplikasi TIX-ID. Penelitian ini dibatasi pada konsumen yang sudah pernah menggunakan aplikasi TIX-ID untuk melakukan pembelian tiket bioskop. Metode sampling yang digunakan adalah non-probability sampling dengan teknik convenience sampling, dan dengan 103 responden. Pengolahan data menggunakan PLS-SEM dan diestimasi menggunakan software SmartPLS 3.2.9. Hasil penelitian menunjukan bahwa perceived ease of use dan perceived usefulness berpengaruh signifikan terhadap attitude toward using. Sales promotion tidak memiliki pengaruh yang signifikan terhadap repurchase intention, sedangkan attitude toward using berpengaruh secara signifikan terhadap repurchase intention tiket bioskop oleh konsumen melalui aplikasi TIX-ID.

scholarly journals EVALUASI TINGKAT PENERIMAAN APLIKASI DATA POKOK PENDIDIKAN (DAPODIK) MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) (Studi Kasus : Pemutakhiran Data PIP Menggunakan Aplikasi DAPODIK)

2019 ◽  
Vol 9 (2) ◽  
pp. 396-406
Author(s):  
Aryanto Aryanto
Keyword(s):  
Data Processing ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Basic Education ◽  
Sampling Technique ◽  
Study Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

ABSTRACT Smart Indonesia Program (PIP) is a direct cash assistance provided to underprivileged students with Smart Indonesia Card (KIP) as a marker / identity to ensure and ensure that children get the assistance of the Smart Indonesia Program. In order to monitor the distribution of KIP and to ensure that KIP has been accepted and can be utilized by the students, the Ministry of Education and Culture shall validate and update KIP recipient data through the Dapodik Application. Dapodik is an online and real time, based application that can be accessed and operated directly by all school operators in data entry, data processing, updating of PIP data, education personnel, students, periodic, sanitation, study groups and data of infrastructure school. This study aimed to evaluate the level of acceptance of basic education data applications (dapodik) using the method of Technology Acceptance Model (TAM). This study used 3 modified variables are Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) as independent variable while Acceptance of IT as dependent variable. This study used simple random sampling as a sampling technique, with the number of respondents as many as 66 people operators. For data analysis techniques, this study used multiple regression techniques with descriptive quantitative research types, as well as data processing tools using SPSS 16.00 for windows software. The results showed that the benefit factor (Perceived Ease of Use) of 43.5%, factor amenity (Perceived Usefulness) of 36.8%. This proves that the more dominant benefit factor influences receipt of Dapodik application usage as PIP data updating application.   Key Words: Aplication of Dapodik, Perceived Ease of Use, Perceived Usefulness, Perceived Usefulness, Acceptance of IT, Technology Accaptance Mod

scholarly journals Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)

Adoption of Financial Technology in Islamic Crowd-Funding

2020 ◽  
pp. 12-35 ◽  
Author(s):  
Maizaitulaidawati Md Husin ◽  
Razali Haron ◽  
Shahab Aziz
Keyword(s):  
Technology Acceptance ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Kuala Lumpur ◽  
Central Hypothesis ◽  
Acceptance Model ◽  
The Relationship

The purpose of this chapter is to examine the factors that influence small and medium-sized enterprises' (SMEs) intentions to use the investment account platform (IAP) based on technology acceptance model (TAM). The central hypothesis for this chapter was that SMEs' intentions to use IAP were a result of perceived usefulness and perceived ease of use. This chapter also suggested that perceived ease of use and intention was mediated by perceived usefulness of the IAP. Using primary data collection method, 163 questionnaires were collected from SMEs in Kuala Lumpur, Malaysia using the purposive sampling technique. The data were analysed using SPSS and SmartPLS. The chapter found that perceived ease of use had significant influences on SMEs intention to use the IAP while perceived ease of use significantly affected perceived usefulness and the relationship between perceived ease of use and intention was mediated by perceived usefulness of the IAP. The results of this chapter suggested strategies to promote the platform as a fund seeking platform for SMEs.

scholarly journals PENDEKATAN TAM DALAM LAYANAN GO-MASSAGE PADA APLIKASI GO-JEK

2018 ◽  
pp. 869
Author(s):  
Ni Putu Wulan Widasari ◽  
I Made Wardana ◽  
Putu Yudi Setiawan
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

ABSTRACT The meaning of this research wants to explain the effect of perceived ease of use, perceived usefulness, and perceived risk towards attitude and purchase intention of Go-Massage on Go-Jek application. The population of this study is not limited (infinite) which is the user Go-Jek application in Denpasar. The sample in this study was taken with non-probability sampling technique with 120 respondents. The result shows that perceived ease of use and perceived of usefulness have positive and significant effect towards attitude. Furthermore, the results of the study also showed a positive and significant effect of perceived usefulness and attitude towardspurchase intention. Conversely, risk perceptions have a negative and significant effect on attitude and purchase intention. The theoretical implication of this research is that this research reinforces the attitude theory especially the Technology Acceptance Model proposed by Davis (1989). Practical implications are useful for companies to explore the construct which gives significant effect towards purchase intention.  In the future, the company should focus more on perceived usefulness to encourage customer’s purchase intention towards Go-Massage service offered on Go-Jek application Keywords: TAM, Perceived Ease of Use, Perceived Risk, Attitude, and Purchase Intention

scholarly journals PENGARUH PERSEPSI KEINFORMATIFAN, HARGA, KEGUNAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT PEMBELIAN ULANG KONSUMEN GO-FOOD

2021 ◽  
Vol 10 (8) ◽  
pp. 820
Author(s):  
Elrio Purnomo Hidayat ◽  
Eristia Lidia Paramita
Keyword(s):  
Consumer Satisfaction ◽  
Global Economy ◽  
Structural Equation ◽  
Total Sample ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Online Questionnaire

Technology’s rapid advancement has transformed the global economy, making it more futuristic. Companies must be dedicated to serving customers in an increasingly advanced industrial environment. The realization of repurchase intention is heavily influenced by consumer satisfaction. This study aims to describe the influence of four important perceptual factors on repurchase intention through consumer satisfaction in the Go-Food application. An online questionnaire was used to collect the data, with a total sample size of 200 respondents. The analysis technique used is Structural Equation Modeling (SEM). According to the results, perceived of price and perceived usefulness have a substantial effect on customer satisfaction, while perceived informativeness and perceived ease of use have no significant impact. Keywords: Perception of informativeness; Perception of Price; TAM; Consumer Satisfaction; Repurchase Intention

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