scholarly journals Pengaruh Perceived Ease of Use, Perceived Usefulness, Attitude toward Using dan Sales Promotion terhadap Repurchase Intention Tiket Bioskop Pengguna Aplikasi TIX-ID

2021 ◽  
Vol 5 (3) ◽  
pp. 226
Author(s):  
Haris Kristanto ◽  
Carunia Mulya Firdausy

The purpose of this study is to examine the influence of perceived ease of use, perception usefulness, attitude towards using, and sales promotion on repurchase intention Cinema 21 tickets through the TIX-ID application. This research is limited to consumers who have used the TIX-ID application to purchase cinema tickets. The sampling method used was non-probability sampling method with convenience sampling techniques, and with 103 respondents. The data was analysed by using PLS-SEM and estimated by using SmartPLS 3.2.9 as software. The results showed that perceived ease of use and perceived usefulness significantly affect attitude toward using. Sales promotion did not have any significant effect on repurchase intention, while attitude toward using significantly affected the repurchase intention of consumers towards Cinema 21 tickets through the TIX-ID application. Tujuan penelitian ini yaitu untuk menguji pengaruh dari perceived ease of use, perceived usefulness, attitude toward using, serta sales promotion terhadap repurchase intention tiket bioskop 21 melalui aplikasi TIX-ID. Penelitian ini dibatasi pada konsumen yang sudah pernah menggunakan aplikasi TIX-ID untuk melakukan pembelian tiket bioskop. Metode sampling yang digunakan adalah non-probability sampling dengan teknik convenience sampling, dan dengan 103 responden. Pengolahan data menggunakan PLS-SEM dan diestimasi menggunakan software SmartPLS 3.2.9. Hasil penelitian menunjukan bahwa perceived ease of use dan perceived usefulness berpengaruh signifikan terhadap attitude toward using. Sales promotion tidak memiliki pengaruh yang signifikan terhadap repurchase intention, sedangkan attitude toward using berpengaruh secara signifikan terhadap repurchase intention tiket bioskop oleh konsumen melalui aplikasi TIX-ID.

2020 ◽  
Vol 1 (1) ◽  
pp. 40
Author(s):  
Sayyid Ali Ashghar ◽  
Hanny Nurlatifah

<p><em>Abstrak</em> - <strong>Tujuan penelitian ini adalah untuk mengetahui pengaruh <em>Perceived Ease of Use, Perceived Usefulness, Perceived Risk melalui E Trust, E Saticfaction,terhadap Online Repurchase Intention </em>pada pengguna Gopay yang bertransaksi di UMKM. Metode analisis data yang digunakan adalah analisis deskriptif, dan analisis jalur. Sampel dari penelitian ini adalah pengguna aplikasi Gojek pada layanan Gopay yang telah menggunakan untuk bertransaksi UMKM pada wilayah sekitar Universitas Al Azhar Indonesia dalam kurun waktu 1 bulan. Penelitian dilakukan dengan sekitar 150 Responden. Pengambilan sampel dalam penelitian ini adalah menggunakan teknik <em>Non Probability Sampling</em> dengan cara <em>Purposive Sampling. </em>Dari hasil penelitian menggunakan analisis jalur pada variabel-variabel tersebut. Hasil Sub struktur I adalah <em>Perceived Ease of Use</em>,<em> Perceived Usefulness,</em> dan <em>Perceived Risk</em> memiliki hubungan signifikan terhadap <em>E Trust. </em>Sub struktur II menunjukkan <em>Perceived Ease of Use </em>dan<em> Perceived Usefulness</em> memiliki hubungan signifikan terhadap <em>E Satisfaction, Perceived Risk </em>memiliki hubungan signifikan terhadap <em>E Satisfaction.</em> Sub Struktur III menunjukkan <em>Perceived Ease of Use </em>dan <em>Perceived Usefulness</em> memiliki hubungan signifikan pada <em>Online Repurchase Intention,</em> sementara<em> Perceived Risk, e-Trust, dan e-satisfaction</em> tidak<em> </em>memiliki hubungan signifikan pada<em> Online Repurchase Intention.</em></strong></p><p><em>Abstract - </em><strong><em>The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Risk through E Trust, E Saticfaction, on Online Repurchase Intention on Gopay users who transact at UMKM.. Data analysis methods used are descriptive analysis, and path analysis. The sample of this research is Go-Jek application users on Go-Pay services who have used MSME transactions in the area around Al Azhar University in Indonesia within 1 month. For this reason, this research requires around 150 Respondents. Sampling in this study is to use the Non Probability Sampling technique by Purposive Sampling. From the results of the study using path analysis on these variables. Sub-structure I shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Trust. Sub-structure II shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Satisfaction. Sub Structure III shown that Perceived Ease of Use and Perceived Usefulness has significant relationship to Online Repurchase Intention, while Perceived Risk, e-Trust, and e-Satisfaction has no significant relationship to Online Repurchase Intention.</em></strong></p><p><strong><em>Keywords </em></strong><em>- Perceived Ease of Use, Perceived Usefulness, Perceived Risk, E Trust, E Saticfaction, Online Repurchase Intention</em></p>


Author(s):  
Komang Agus Satria Pramudana ◽  
I Wayan Santika

This research is conducted against a background of low online repurchase intention on the same online site, which is often found in online shopping, making online companies difficult to realize long-term and sustainable profitability. This study aims to determine the influence of perceived ease of use, perceived usefulness, perception of price, and internet marketing on online re-booking hotels in Bali. This research is done by quantitative approach, both descriptive and associative. Sampling method in this research is non probability sampling with purposive sampling technique. Data were collected from 120 respondents i.e. e-commerce users for online booking of hotel rooms in Bali. The results showed that perceived ease of use have a positive and significant effect on online re- booking; perceived usefulness have a positive and significant impact on online re-booking; price perceptions have a positive and significant impact on online re-booking; and internet marketing have a positive and significant impact on online re-booking.


2016 ◽  
Vol 8 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Shelby Devina ◽  
Waluyo Waluyo

The objective of this research was to examine the effect of perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information to e-Filing usage. The object of this study is the individual tax payers in Tangerang City, Karawaci District. The selection of the sample is determined based on convenience sampling method. Data used in this study was primary data, id est: questionnaires. The respondent in this study were 110. Data analysis technique in this study using multiple linear regression. The result of this study were (1) perceived usefulness have a significant impact towards e-Filing usage; (2) perceived ease of use have a significant impact towards e-Filing usage; (3) speed does not have a significant impact towards e-Filing usage; (4) security and privacy does not have a significant impact towards e-Filing usage; (5) readiness technology tax payers information does not have a significant impact towards e-Filing usage; (6) perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information all simultaneously, have a significant impact towards e-Filing usage. Keywords: e-Filing usage, perceived usefulness, perceived ease of use, readiness technology tax payers information, security and privacy.


2021 ◽  
Vol 10 (8) ◽  
pp. 820
Author(s):  
Elrio Purnomo Hidayat ◽  
Eristia Lidia Paramita

Technology’s rapid advancement has transformed the global economy, making it more futuristic. Companies must be dedicated to serving customers in an increasingly advanced industrial environment. The realization of repurchase intention is heavily influenced by consumer satisfaction. This study aims to describe the influence of four important perceptual factors on repurchase intention through consumer satisfaction in the Go-Food application. An online questionnaire was used to collect the data, with a total sample size of 200 respondents. The analysis technique used is Structural Equation Modeling (SEM). According to the results, perceived of price and perceived usefulness have a substantial effect on customer satisfaction, while perceived informativeness and perceived ease of use have no significant impact. Keywords: Perception of informativeness; Perception of Price; TAM; Consumer Satisfaction; Repurchase Intention


2020 ◽  
Vol 2 (3) ◽  
pp. 715
Author(s):  
Ivan Naufaldi ◽  
Miharni Tjokrosaputro

The purpose of this study is to examine whether perceived ease of use, perceived usefulness, and trust are positive predictors of Intention to use DANA in Jakarta. The population of this research is the DANA users who live in Jakarta, from the entire population of researchers who used only 200 people as samples selected using convinience sampling methods, by distributing questionnaires online, the data were then processed using smartPLS-SEM. The result of this research is perceived ease of use and perceived usefulness affect intention to use, and the trust can’t affect the intention to use.Tujuan dari penelitian ini adalah untuk menguji apakah persepsi kemudahan penggunaan, persepsi manfaat, dan kepercayaan merupakan prediktor positif dari niat untuk menggunakan DANA di Jakarta. Populasi penelitian ini adalah pengguna DANA yang tinggal di Jakarta, dari seluruh populasi peneliti yang menggunakan hanya 200 orang sebagai sampel yang dipilih menggunakan metode convenience sampling, dengan mendistribusikan kuesioner secara online, data kemudian diproses menggunakan smartPLS-SEM. Hasil dari penelitian ini adalah persepsi kemudahan penggunaan dan persepsi kegunaan mempengaruhi niat untuk menggunakan, dan kepercayaan tidak dapat mempengaruhi niat untuk menggunakan.


2021 ◽  
Vol 2 (4) ◽  
pp. 309-325
Author(s):  
Hasanah Jaya Asja ◽  
◽  
Santi Susanti ◽  
Achmad Fauzi ◽  
◽  
...  

Abstract Purpose: This study examined the influence of perceived usefulness, ease of use, and income on interest in using paylater services. Research Methodology: The population in this study was the people of DKI Jakarta who know the Shopee Paylater service. The research sample was obtained using a purposive sampling method, with an affordable population calculation obtained 400 samples. The research method used was a quantitative method with multiple regression models. Data were primary data obtained from distributing questionnaires. Results: The results of the study partially show that perceived usefulness has a positive and significant influence on the interest of using paylater services; perceived ease of use has no positive and significant influence on interest of using paylater services; and income has a positive and significant influence on interest of using paylater services. Limitations: It is necessary to investigate other variables that can affect interest in using paylater services. Contribution: E-commerce companies should develop factors that influence consumer interest in using paylater and increase consumer knowledge before using paylater services. Keywords: Perceived Usefulness, Perceived Ease of Use, Income, Intention of Using Paylater


2017 ◽  
Vol 9 (3) ◽  
pp. 38-61 ◽  
Author(s):  
Donald Amoroso ◽  
Pajaree Ackaradejruangsri

In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to affect loyalty, satisfaction and repurchasing intention of mobile wallet applications in Thailand. We developed a research model based upon previous research where we propose and examine seven constructs. In general, thirteen out of fifteen hypotheses are supported by variables related to mobile technology adoption, usage and retention with the 461 Thai consumers sampled. Personal innovativeness, perceived usefulness, and perceived ease of use strongly loaded on consumer attitudes for mobile wallet applications as originally hypothesized. It was found that consumer attitudes are the key factor that drives satisfaction, increases loyalty and improves repurchase intention of mobile wallet applications in Thailand.


Author(s):  
Sudarsan Jayasingh ◽  
Uchenna Cyril Eze

A mobile coupon is a new form of sales promotion tool used by marketers to advertise their products or services. This chapter examines key factors in consumers’ intention to use mobile coupons (m-coupon). The authors considered several factors and developed the conceptual framework underpinned on an extended Technology Adoption Model (TAM). The data analysis was based on 781 valid responses from four locations in Malaysia. The results indicate that perceived usefulness, attitude, and social factors influence the behavioral intention of consumers to use mobile coupons. Consistent with prior studies, perceived usefulness, and perceived ease of use were found to be significant antecedents of the attitude towards using m-coupons. The results also indicate that gender, income, and price consciousness are significant moderating variables.


2016 ◽  
Vol 13 (2) ◽  
pp. 149
Author(s):  
Rr. Selli Nisrina Faradila ◽  
Harry Soesanto

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention


Media Bisnis ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 1-9
Author(s):  
VITA BRILLIANA ◽  
ARTON BRIYAN PRASETIO ◽  
CINDY MONICA

The purpose of this study to determine the effect of perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction with continuance intention. This research is a development from previous research written by Dawei Shang and Weiwei Wu (2017). The research used is in the form of casual and descriptive research. Data collection was carried out using convenience sampling technique with the number of respondents 142. Data analysis method uses SEM (Structural Equation Model) with SmartPLS 3.0 and IBM SPSS version 25. This research shows that perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction have an influence on continuance intention.


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