scholarly journals Verbal and Visual Messages in Advertisements of Men’s Accessories

HUMANIS ◽  
2018 ◽  
pp. 247
Author(s):  
Prisma Adi Prawangsa ◽  
I Gede Putu Sudana ◽  
I Ketut Tika
Keyword(s):  
Note Taking ◽  
Visual Message ◽  
Ferdinand De Saussure ◽  
Theory Of Meaning ◽  
Library Research ◽  
And Function ◽  
Meaning And Function ◽  
Different Sources ◽  
Conceptual Meaning

The title of this paper is “Verbal and Visual Messages in Advertisements of Men’s Accessories”. The discussion in this study is aimed to analyse the verbal and visual messages presented in each advertisements and analysing the meanings and functions of visual and verbal signs in each advertisements. The data of this study were taken from internet with different sources. They are Tudor, Velocity 773, Ray-Ban and Young’s Hats advertisement. The method and technique of collecting data used in this paper was library research and note taking, then the collected data was analysed descriptively by the theory of meaning and function proposed by Leech and theory of verbal and visual message proposed by Ferdinand de Saussure. The results of the analysis show that there are three types of meaning and function that can be identified in this study. Those meanings are connotative, thematic, and conceptual meaning. The functions are aesthetic, expressive and informational function.

scholarly journals Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine

HUMANIS ◽  
2018 ◽  
pp. 1028
Author(s):  
I Gede Putu Okta Prawiranatha ◽  
I Ketut Wandia ◽  
I Made Rajeg
Keyword(s):  
Qualitative Method ◽  
Good Combination ◽  
National Geographic ◽  
Theory Of Meaning ◽  
Library Research ◽  
And Function ◽  
Meaning And Function ◽  
Conceptual Meaning ◽  
Visual Sign

This article is entitled “Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine”.  The aims are to describe the meaning and function of verbal and visual signs and how their interrelations are. The source of the National Geographic Traveller Magazine from which the three advertisements are selected, these selections are due to advertisements present good combination of colors, pictures and word choices than another advertisement which also consist of verbal and visual signs. The research is done through library research with documentation method and observation technique was applied to collect the data, the qualitative method was used to analyze the data based on the theory of meaning and function by Leech, theory of signs by Chandler, and use of color by Cerrato. The result of the analysis shows that the advertiser tends to use conceptual meaning and informational function to deliver or give information to the readers about the product itself. The verbal and visual signs are related to one another, verbal sign as the part that describes what is meant by visual sign and the visual sign as the part that illustrates what is meant by the verbal sign. So, what is shown in the visual sign is appropriate with what is written in the verbal sign and vice versa.

scholarly journals Verbal and Visual Messages on “L’oreal Paris Men Expert” Advertisements

HUMANIS ◽  
2018 ◽  
pp. 180
Author(s):  
I Gusti Agung Bagus Surya Pratama
Keyword(s):  
Research Method ◽  
Visual Message ◽  
Theory Of Meaning ◽  
Data Source ◽  
And Function ◽  
Meaning And Function ◽  
Basic Matter ◽  
Conceptual Meaning ◽  
Clear Information

The study entitled “Verbal and Visual Messages on ‘L’Oreal Paris Men Expert’ Advertisements” aims to identify and analyze the meaning and function of verbal and visual message taken from four L’Oreal Paris Men Expert advertisements. The data used for this study were collected using three parts of research, method and technique of collecting data, method and technique of analyzing data, and data source. The research explains about verbal and visual message and was conducted through the implementation of the signifier and signified theory proposed by Chandler (2001), theory of functions proposed by Leech (1974) and theory of meaning specified in the meaning of colors in advertisement proposed by Cerrato (2012). The result of this study showed that the most used meaning in each advertisement has a conceptual meaning which is purposed to give literal concept without any other meanings beside it. The informational function is the most used function which gives clear information about the product in the advertisements. The relation among the four advertisements is quite simple. It is found that simplicity is the basic matter for men and it is proven by the analysis that men are simpler than women in many things.

scholarly journals THE IMPORTANCE OF THE CONCEPT AND MEANING OF PLACE IN TOURISM GEOGRAPHY

2019 ◽  
Vol 4 (16) ◽  
pp. 01-09
Author(s):  
Ali Movahed ◽  
Kamran Jafarpour Gahlehteimouri
Keyword(s):  
Research Method ◽  
Local Area ◽  
Transportation Systems ◽  
Physical Geography ◽  
The Real ◽  
Tourism Geography ◽  
The Earth ◽  
Library Research ◽  
And Function ◽  
Meaning And Function

The place is one of the most complicated issues in geographical studies. Place refers to both sides of human and physical geography. There is not clearly understand about the place and sometimes refer to local, area, point, region, and landscape. Tourism geography is about different human and physical characteristics that conduct groups of people to move to a specific place “tourism destination”. Therefore, tourist moves have tied to so many different geographical concepts, aspects, and meanings of place. Different places have different identity and geography searches for these uneven distributions of place. Rapid move from one place on the earth to another place is possible by advanced transportation systems. Hiding and destroying the function and meaning place behind space in geography will minimize the success of entire geographical studies in particular tourism geography. No matter how fast human be “speed” shortening “distance” and the “time” of trips faster than decades ago, but they have never been able to carry what are attached to place. The first question is, are we at the end of the real meaning of the place and does place losing the meaning. The second question is how the ability to move from one place to another place has changed the concept and meaning of the place. A library research method and process involve gathering appropriate information. This study aims to show how tourism geography in terms of formation, activity, and significance in shaping and reshaping the new meaning of the place. Also, the evolution of the meaning and function of place in the context of space.

scholarly journals Penggunaan Jargon Komunitas Sepeda Solo Raya dalam Percakapan di Media Sosial (The Use of the Solo Raya Bicycle Community Jargon in Social Media Conversations)

JALABAHASA ◽  
2021 ◽  
Vol 17 (2) ◽  
pp. 161-178
Author(s):  
Kalpika Cahya Buana ◽  
Elita Ulfiana
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Data Sources ◽  
Note Taking ◽  
Singular Form ◽  
Asking Questions ◽  
And Function ◽  
Meaning And Function ◽  
Bahasa Indonesia ◽  
Descriptive Qualitative

Penelitian ini dilatarbelakangi oleh penelitian mengenai penggunaan jargon dalam komunitas sepeda. Tujuannya adalah mendeskripsikan penggunaan jargon dalam hal bentuk, makna, dan fungsi yang digunakan oleh komunitas Sepeda Solo Raya. Penelitian ini berjenis deskriptif kualitatif. Sumber data berupa percakapan dalam grup Facebook dan WhatsApp komunitas Sepeda Solo Raya. Data dalam penelitian ini diperoleh dengan teknik dokumentasi dan teknik catat. Penganalisisan data menggunakan metode padan dan agih. Hasil dari penelitian ini adalah ditemukan bentuk penggunaan jargon yang didasarkan pada proses pembentukan istilah beserta asal istilahnya, yakni bentuk tunggal, afiksasi, reduplikasi, pemajemukan, abreviasi, dan frasa, yang berasal dari bahasa Indonesia, bahasa Inggris, dan bahasa Jawa. Makna jargon dapat dikategorikan menjadi tiga jenis, yakni makna denotatif, konotatif, dan istilah. Berdasarkan fungsinya, jargon memiliki 13 fungsi, yakni memberikan perintah, menyampaikan imbauan, memberikan perhatian atau menyanjung, menyampaikan permintaan, memberikan persetujuan, menyampaikan penolakan, menyampaikan larangan, memberikan informasi, menyampaikan fakta, membuat pernyataan, menyampaikan pemberitahuan, menyingkap perasaan, dan memberikan pertanyaan. This research is motivated by research on the use of jargon in the bicycle community. The aim is to describe the use of jargon in terms of form, meaning, and function used by the Solo Raya bicycle community. This article was a descriptive qualitative study. The data sources are conversations in the Facebook and WhatsApp groups of the Solo Raya Bike community. The data in this study were obtained by documentation and note-taking techniques. Analysis of the data using the matching and agih method. The results of this study are found forms of jargon usage based on the process of forming the term and the origin of the term, namely singular form, affixation, reduplication, compounding, abbreviation, and phrases, which come from Indonesian, English, and Javanese. The meaning of jargon can be categorized into three types, namely denotative, connotative, and term meanings. Based on its function, jargon has 13 functions, namely giving orders, conveying appeals, paying attention/flattering, asking for requests, giving approval, conveying rejections, conveying prohibitions, providing information, conveying facts, making statements, conveying notifications, expressing feelings, and asking questions.

scholarly journals Form, Meaning and Function of Argot in French Rap Song: Sociolinguistics Study

2019 ◽  
Vol 5 (2) ◽  
pp. 159-167
Author(s):  
Aisyah Nadila Andree ◽  
Nany Ismail ◽  
Nani Darmayanti
Keyword(s):  
Descriptive Analysis ◽  
Analysis Method ◽  
Dramatic Effect ◽  
Figurative Meaning ◽  
Theory Of Meaning ◽  
And Function ◽  
Meaning And Function ◽  
The Way

Music is one of the way to express emotions, opinions, and also criticism. The lyrics helps us to communicate, and spread its story. Argot in rap song is a sociolinguistic phenomenon that spreads in all languages, including French. The author conducted this study with the aim of knowing the formation of argot used, the meaning behind, and what correlation it has with situation in Marseille. The writer uses descriptive analysis method and theories that support this research are the theory of sociolinguistics and the process of forming argot Calvet (1994), as well as the theory of meaning Baylon and Mignot (1995). The conclusion contains apocope, apheresis, suffixation, and metonymy. The most uses type of formation is metonym. Metonym can deliver a figurative meaning to achieve dramatic effect, but still maintain its secretive nature. Argot has a relation with how singer express their situation and condition within their lyrics.

scholarly journals DIMENSI ONTOLOGI, EPISTEMOLOGI DAN AKSIOLOGI PENDIDIKAN ISLAM

2021 ◽  
Vol 1 (1) ◽  
pp. 67-72
Author(s):  
Fawwaz Noor Amirul Huda
Keyword(s):  
Islamic Education ◽  
Primary Sources ◽  
Primary Data ◽  
Secondary Source ◽  
Analysis Method ◽  
Primary Data Source ◽  
Library Research ◽  
Data Source ◽  
And Function ◽  
Meaning And Function

Philosophy includes five branches of discussion, namely: logic, etestics, ethics, politics and metaphysics.  The purpose of this research is to reveal how the meaning and function of the philosophy of science in Islamic education This research is a qualitative research that focuses on library research, using compare, summarize and synthesize approaches. In data source research there are two namely, primary data source and secondary source. The primary sources are books on the philosophy of Islamic education, while the secondary source is books related to the writing of this article. The method used in this research is philosophical analysis method. The results showed that education is the design of philosophy, while philosophy cannot be done without the existence of high science that is only obtained from the process of education. Whereas an advance in science would be easily destroyed if it had ruled out philosophy.

Kedudukan dan Fungsi Bahasa dalam Permuseuman

Metahumaniora ◽  
2019 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Erlina Zulkifli Mahmud ◽  
Taufik Ampera ◽  
Yuyu Yohana Risagarniwa ◽  
Inu Isnaeni Sidiq
Keyword(s):  
Human Life ◽  
Field Research ◽  
Communicative Function ◽  
Language Functions ◽  
The Past ◽  
Library Research ◽  
History Of ◽  
And Function ◽  
Museum Guides ◽  
Bahasa Indonesia

Kedudukan dan fungsi bahasa sebagai alat komunikasi manusia mencakup seluruh bidang kehidupan termasuk ilmu pengetahuan antara lain terkait sejarah peradaban manusia; bagaimana manusia mempertahankan hidupnya, bagaimana manusia memperlakukan alam, bagaimana alam menyediakan segala kebutuhan manusia. Apa yang dilakukan manusia saat ini, saat lampau, dan apa yang dilakukan manusia jauh di masa prasejarah, bagaimana kondisi alam di masa-masa tersebut, apa perubahan dan perkembangannya, dapat didokumentasikan melalui bahasa, divisualisasikan kembali, lalu dipajang sebagai salah satu upaya konversai dan preservasi dalam satu institusi yang disebut museum. Penelitian ini membahas kedudukan dan fungsi bahasa dalam permuseuman. Bagaimana kedudukan dan fungsi bahasa dalam permuseuman baik dalam informasi yang disampaikan oleh pemandu wisata museumnya maupun yang terpajang menyertai benda-benda dan gambar-gambar merupakan tujuan dari penelitian ini. Metode penelitian yang digunakan adalah gabungan antara metode lapangan dan metode literatur. Hasil penelitian menunjukkan bahwa secara umum kedudukan bahasa Indonesia berada pada urutan pertama setelah Bahasa Inggris dan keberadaan kedua bahasa dalam permuseuman ini melibatkan dua fungsi utama bahasa, yakni fungsi komunikatif dan fungsi informatif.The existence and function of language  as a medium of communication covers all fields of human life including knowledge, one of them is the history of human civilization; how humans survived, how human utilized nature for their lives, and how nature provides all the necessities for humans. What humans have been doing now, what they have done in the past and far before that in the pre-history time, how the conditions of the nature at those times were and what changes as well as progresses occurred are documented using language, then re-visualized,  displayed as one of conservation and preservation acts in an institution called museum. This research discusess the existence and function of language in museums. How important the existence of a language in museums and what language functions used in museums both in informations given by the museum guides and on the displays accompanying objects and pictures are the aims of this research. The methods used are the combination between field research and library research. The results show that generally the existence of Indonesian language plays more important role than English and both languages have two main functions; communicative function and informative function.     

The Bastion of Christendom

2020 ◽  
Vol 25 (2) ◽  
pp. 281-304
Author(s):  
Orsolya Száraz
Keyword(s):  
Cultural Studies ◽  
Collective Memory ◽  
Research Group ◽  
Basic Hypothesis ◽  
And Function ◽  
The University ◽  
Meaning And Function

The Institute of Hungarian Literary and Cultural Studies at the University of Debrecen formed a research group in 2010 in order to launch the research of Hungarian realms of memory. This paper was written within the frameworks of the research group. Its basic hypothesis is that the identification of Hungary as the Bastion of Christendom is an established part of Hungarian collective memory. This paper attempts to demonstrate the changes of this realm of memory, regarding its meaning and function, from its formation up to the present day.

TANDA EMOSI TROPES SYMBOL PADA KOMIK INDONESIA PASUTRI GAJE

JURNAL SPHOTA ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 11-23
Author(s):  
Ni Putu Candra Lestari ◽  
Ni Putu Ira Puspita Dewi
Keyword(s):  
Qualitative Study ◽  
Major Influence ◽  
Note Taking ◽  
Symbolic Form ◽  
Ferdinand De Saussure ◽  
Informal Method ◽  
Descriptive Qualitative

This study aims to describe symbolic form of sign used to describe the emotions of Pasutri Gaje comic characters. Theoretically, this study discusses tropes symbols as additional elements whose existence has a major influence on conveying the emotions of the characters to the readers. This is a descriptive qualitative study. Apply the theory of semiotics proposed by Ferdinand de Saussure about dichotomy signifie dan significant and Pierce about triadic feature of sign.  Datas sourced from picture of online comic Pasutri Gaje season 1 until episode 13 season 3. Datas is collected by observing method with recording and note-taking technique. Data were analysed by extralingual equivalent methods and comparative relational techniques. Data presented used formal and informal method.             There seven kind of emotions symbol called tropes symbol used in comic. There were cross popin for angry sign, sweat drops to clumsy sign, drool to show feeling tempted, chibi to show childish side, dog ear/tail to express innocence in expecting something, blush to express feeling embarrassed, and shadow over face to show extreme anger. Tropes symbols fulfills the element of signification in accordance with the concept proposed by Pierce hence it can convey the emotional situation of character to the readers.  

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