scholarly journals Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine

HUMANIS ◽  
2018 ◽  
pp. 1028
Author(s):  
I Gede Putu Okta Prawiranatha ◽  
I Ketut Wandia ◽  
I Made Rajeg
Keyword(s):  
Qualitative Method ◽  
Good Combination ◽  
National Geographic ◽  
Theory Of Meaning ◽  
Library Research ◽  
And Function ◽  
Meaning And Function ◽  
Conceptual Meaning ◽  
Visual Sign

This article is entitled “Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine”.  The aims are to describe the meaning and function of verbal and visual signs and how their interrelations are. The source of the National Geographic Traveller Magazine from which the three advertisements are selected, these selections are due to advertisements present good combination of colors, pictures and word choices than another advertisement which also consist of verbal and visual signs. The research is done through library research with documentation method and observation technique was applied to collect the data, the qualitative method was used to analyze the data based on the theory of meaning and function by Leech, theory of signs by Chandler, and use of color by Cerrato. The result of the analysis shows that the advertiser tends to use conceptual meaning and informational function to deliver or give information to the readers about the product itself. The verbal and visual signs are related to one another, verbal sign as the part that describes what is meant by visual sign and the visual sign as the part that illustrates what is meant by the verbal sign. So, what is shown in the visual sign is appropriate with what is written in the verbal sign and vice versa.

scholarly journals Verbal and Visual Messages in Advertisements of Men’s Accessories

HUMANIS ◽  
2018 ◽  
pp. 247
Author(s):  
Prisma Adi Prawangsa ◽  
I Gede Putu Sudana ◽  
I Ketut Tika
Keyword(s):  
Note Taking ◽  
Visual Message ◽  
Ferdinand De Saussure ◽  
Theory Of Meaning ◽  
Library Research ◽  
And Function ◽  
Meaning And Function ◽  
Different Sources ◽  
Conceptual Meaning

The title of this paper is “Verbal and Visual Messages in Advertisements of Men’s Accessories”. The discussion in this study is aimed to analyse the verbal and visual messages presented in each advertisements and analysing the meanings and functions of visual and verbal signs in each advertisements. The data of this study were taken from internet with different sources. They are Tudor, Velocity 773, Ray-Ban and Young’s Hats advertisement. The method and technique of collecting data used in this paper was library research and note taking, then the collected data was analysed descriptively by the theory of meaning and function proposed by Leech and theory of verbal and visual message proposed by Ferdinand de Saussure. The results of the analysis show that there are three types of meaning and function that can be identified in this study. Those meanings are connotative, thematic, and conceptual meaning. The functions are aesthetic, expressive and informational function.

scholarly journals Verbal and Visual Messages on “L’oreal Paris Men Expert” Advertisements

HUMANIS ◽  
2018 ◽  
pp. 180
Author(s):  
I Gusti Agung Bagus Surya Pratama
Keyword(s):  
Research Method ◽  
Visual Message ◽  
Theory Of Meaning ◽  
Data Source ◽  
And Function ◽  
Meaning And Function ◽  
Basic Matter ◽  
Conceptual Meaning ◽  
Clear Information

The study entitled “Verbal and Visual Messages on ‘L’Oreal Paris Men Expert’ Advertisements” aims to identify and analyze the meaning and function of verbal and visual message taken from four L’Oreal Paris Men Expert advertisements. The data used for this study were collected using three parts of research, method and technique of collecting data, method and technique of analyzing data, and data source. The research explains about verbal and visual message and was conducted through the implementation of the signifier and signified theory proposed by Chandler (2001), theory of functions proposed by Leech (1974) and theory of meaning specified in the meaning of colors in advertisement proposed by Cerrato (2012). The result of this study showed that the most used meaning in each advertisement has a conceptual meaning which is purposed to give literal concept without any other meanings beside it. The informational function is the most used function which gives clear information about the product in the advertisements. The relation among the four advertisements is quite simple. It is found that simplicity is the basic matter for men and it is proven by the analysis that men are simpler than women in many things.

scholarly journals Swear Words Used In The Movie “Fast And Furious 6”

HUMANIS ◽  
2018 ◽  
pp. 152
Author(s):  
Ni Made Ulan Sari ◽  
Made Budiarsa ◽  
I Gede Putu Sudana
Keyword(s):  
Data Analysis ◽  
Sexual Activity ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Inductive Method ◽  
English Department ◽  
And Function ◽  
Meaning And Function ◽  
Social Intercourse

Language is used as a means of communication in social intercourse. It can be used to propose one’s ideas, deliver particular messages, and to express emotions. One of many ways of using language is by producing swear word. Swear word is an offensive word which often used to express humiliation, anger and any other tense emotions. This study concerns with the descriptive analysis of swear word found in Fast and Furious 6 movie and its function. Hopefully, this study will be useful for English Department students and also the viewers of the movie to gain better understanding in interpreting the meaning and function of the swear word found in the movie.The research method employed in this study is descriptive qualitative method. The data were collected through observation and documentation method. The data was taken from the dialogue among the characters in the movie and its subtitles. Then, the deductive-inductive method was used in the step of the data analysis. Furthermore, in presenting the analysis, the data is explained descriptively in words, supported by tables.The finding presented that there are six kinds of swear words proposed by Hughes (2006) are performed by the characters in Fast and Furious 6 movie. There are seven swear words that related to sex (ass, asshole, ass-kicking, pussy, big-ass, bad-ass), two swear words related to excrement (shit and bullshit), a swear words related animal’s name (fox), three swear word related to personal background (bitch, son of a bitch, bastard), a word related to sexual activity (fuck) and three words related to taboo or religion or oath (hell, damn, goddamn). Meanwhile, swear word related to mentall illness and racism was not found in the movie. Furthermore, the function of swear words performed by the character of the movie are used as abusive swearing, cathartic swearing, idiomatic swearing and emphatic swearing. Swear word which used as dysphemistic swearing is not found in the movie.

scholarly journals Makna dan Fungsi Pantun pada Acara Perkawinan Adat Masyarakat Melayu Kabupaten Batu Bara

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Rozanna Mulyani ◽  
Zurni Zahara Samosir ◽  
Dedy Rahmad Sitinjak
Keyword(s):  
Qualitative Method ◽  
Wedding Ceremony ◽  
Traditional Marriage ◽  
And Function ◽  
Meaning And Function ◽  
Descriptive Qualitative

Penelitian ini bertujuan untuk mendeskripsikan makna dan fungsi pantun dalam acara perkawnan adat pada masyarakat Melayu di Kabupaten Batu Bara. Penelitian ini menggunakan metode deskriftif kualitatif yaitu memaparkan hasil analisis dengan kata-kata. Adapun sumber data dalam penelitian ini yaitu berasal dari informan yang direkam langsung  direkam atau didokumentasikan saat upacara pernikahan berlangsung untuk kemudian data yang didapatkan dari hasil dokumentasi di analisa untuk diketahui makna dan fungsi pantun. Temuan penelitian ini adalah bahwa pantun memang tidak dapat dilepaksan dari masyarakat melayu khususnya masyarakat Melayu di Kabupaten Batu bara karena pantun memiliki makna serta fungsi yang sangat penting bagi masyarakat Melayu oleh sebab itu tradisi berpantun pada masyarakat Melayu pada upacara perkawinan adat sering dijumpai dan ditemukan di kabupaten Batu Bara.   This research aims to describe the meaning and function of the particular “Pantun” on Malay society traditional marriage espescially in Batubara. This research uses a descriptive qualitative method that is describing the results of the analysis with words. The source of the data in this research, which came from recorded or documented informants during the wedding ceremony. The data obtained from the documentation were analyzed to determine the meaning and function of the Pantun using an anthropolinguistic theory. The results of this study are that Pantun cannot be separated from Malay society, especially in Batubara because pantun has very important meanings and functions for Malay society. Therefore, the expected implications of this research for Malay people to understand the truth, meaning, and function of traditional marriage Pantun in Batubara Malay society.

scholarly journals Semiotic Analysis of ??Samsung Galaxy S8: The Travel Guide’’ Video Advertisement

HUMANIS ◽  
2019 ◽  
pp. 87
Author(s):  
Setya Siska Dwi Apriliani ◽  
I Gst. Ayu Gede Sosiowati ◽  
Ni Ketut Alit Ida Setianingsih
Keyword(s):  
Qualitative Method ◽  
Semiotic Analysis ◽  
Travel Guide ◽  
Theory Of Meaning ◽  
Visual Sign ◽  
Descriptive Qualitative

This study is entitled ?? Semiotic Analysis of Samsung S8: The Travel Guide Video Advertisement.’’ the discussion of this study focuses on the verbal and visual signs. This study aimed at identifying the meaning of verbal sign and analyzing the visual sign contained in the Samsung S8: The Travel Guide Video Advertisement. The method of conducting data in the study was documentation method. The collected data were analyzed by using descriptive qualitative method according the theory of meaning by Leech (1983) to analyze the meanings of verbal signs and the theory of visual sign communication proposed by Dyer (1993) which is aimed to analyze the elements of visual sign. The result of the analysis shows verbal signs in the spoken implied meanings that want to be conveyed by the narrator. And the visual sign in the video advertisement has the elements which included some categories such appearance, manner, activity, props, setting, and analyzing photograph or images.

scholarly journals THE IMPORTANCE OF THE CONCEPT AND MEANING OF PLACE IN TOURISM GEOGRAPHY

2019 ◽  
Vol 4 (16) ◽  
pp. 01-09
Author(s):  
Ali Movahed ◽  
Kamran Jafarpour Gahlehteimouri
Keyword(s):  
Research Method ◽  
Local Area ◽  
Transportation Systems ◽  
Physical Geography ◽  
The Real ◽  
Tourism Geography ◽  
The Earth ◽  
Library Research ◽  
And Function ◽  
Meaning And Function

The place is one of the most complicated issues in geographical studies. Place refers to both sides of human and physical geography. There is not clearly understand about the place and sometimes refer to local, area, point, region, and landscape. Tourism geography is about different human and physical characteristics that conduct groups of people to move to a specific place “tourism destination”. Therefore, tourist moves have tied to so many different geographical concepts, aspects, and meanings of place. Different places have different identity and geography searches for these uneven distributions of place. Rapid move from one place on the earth to another place is possible by advanced transportation systems. Hiding and destroying the function and meaning place behind space in geography will minimize the success of entire geographical studies in particular tourism geography. No matter how fast human be “speed” shortening “distance” and the “time” of trips faster than decades ago, but they have never been able to carry what are attached to place. The first question is, are we at the end of the real meaning of the place and does place losing the meaning. The second question is how the ability to move from one place to another place has changed the concept and meaning of the place. A library research method and process involve gathering appropriate information. This study aims to show how tourism geography in terms of formation, activity, and significance in shaping and reshaping the new meaning of the place. Also, the evolution of the meaning and function of place in the context of space.

scholarly journals Color Terms and Verbal Signs in Women Skin Care Product Online Advertisement

HUMANIS ◽  
2018 ◽  
pp. 710
Author(s):  
Ferida Paxia Ichsan ◽  
I Made Rajeg ◽  
Sang Ayu Isnu Maharani
Keyword(s):  
Qualitative Method ◽  
Strong Relationship ◽  
Skin Care ◽  
Color Terms ◽  
Care Product ◽  
Online Advertisement ◽  
Skin Care Product ◽  
Is Theory ◽  
And Function ◽  
Meaning And Function

The title of this study is “Color Terms and Verbal Signs in Women Skin Care Product Online Advertisement”. The aims of this study are to find out the color terms and verbal sign, to describe the meaning and function of color and verbal signs, and their relationships that are found in three different women skin care product of the online advertisements. The data of this study were taken from three different websites of women skin care namely www.ponds.com, www.bioderma.com and www.laneige.com. Documentation method and the qualitative method were used in this study. There are three theories applied in this study, the first theory is theory of sign by Saussure cited in Chandler 2001 in order to analyze the meaning of color terms and verbal signs.The second theory is the theory of meaning and function proposed by Leech (1974) was used in order to find out the meaning and function of color terms' role and the verbal signs on each advertisement which also supported by the theory of color meaning symbolism proposed by Morton (1997). The results shows that there is a strong relationship between colors and verbal signs' role on each advertisement which supported by the model illustration in order to give impression for the readers to but the product.

Efek Estetis dalam Cerpen Bunga Mawar dan Burung Bul-Bul Karya Oscar Wilde (Kajian Stilistika) (Aesthetic Effect in the Rose and the Nightingale by Oscar Wilde (Stylistic Study) )

JALABAHASA ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 20
Author(s):  
Muchammad Faisal Tjakrawiriadi
Keyword(s):  
Short Story ◽  
Qualitative Method ◽  
Oscar Wilde ◽  
Literary Work ◽  
Literature Research ◽  
The Aesthetic ◽  
Language Styles ◽  
And Function ◽  
Meaning And Function ◽  
The Rose

ABSTRAKMakna sebuah karya sastra bergantung pada penggunaan gaya bahasa. Penggunaan gaya bahasa dimaksudkan oleh pengarang untuk menimbulkan efek tertentu bagi pembaca terutama efek estetik. Cerita pendek “Bunga Mawar dan Burung Bul-Bul” karya Oscar Wilde yang sudah diterjemahkan oleh Amrisa Nur merupakan cerpen yang menarik untuk dikaji dalam penelitian sastra dengan menggunakan pendekatan stilistika. Tujuan penelitian stilistika adalah untuk menguraikan dan mengungkap gaya bahasa yang digunakan oleh pengarang. Penelitian ini menggunakan metode kualitatif dengan tujuan untuk menemukan makna dan fungsi stilistika itu dalam karya sastra yang diteliti. Ada beberapa unsur yang akan difokuskan oleh peneliti yaitu: unsur leksikal, unsur sintaksis (kalimat), dan unsur retorika yang terdapat dalam cerpen Bunga Mawar dan Burung Bul-Bul.ABSTRACT The meaning of a literary work depends on the use of the language style. The use of language styles is intended by the author to have a certain effect on the readers,especially the aesthetic effects. The short story of The Rose and The Nightingale by Oscar Wilde translated by Amrisa Nur is an interesting short story for literature research using a stylistic approach. The purpose of stylistic research is to interpret and reveal the style of language used by the author. This study uses qualitative method. This study also aimed to find the meaning and function of the stylistic in this literary work. There are several elements that will be focused by the researcher, there are: lexical elements, syntax elements (sentences), and elements of rhetoric that contained in the short story The Rose and The Nightingale.

scholarly journals JARGONS USED BY MALE BALINESE DANCER AT SANGGAR SENI MANIK UTTARA SINGARAJA

2019 ◽  
Vol 3 (1) ◽  
pp. 17
Author(s):  
Yadnya I N. N ◽  
Ramendra D. P. ◽  
Utami I.A.M.I
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Word Formation ◽  
Word Class ◽  
Formation Processes ◽  
The Subject ◽  
And Function ◽  
Meaning And Function ◽  
Descriptive Qualitative

This study aimed at analyzing forms, meaning, and function of jargons used by male Balinese dancer at Sanggar Seni Manik Uttara Singaraja. This study was conducted in descriptive qualitative method. the subject of this study were 2 dancers of Traditional Balinese Dance especially male dancer in Sanggar Seni Manik Uttara Singaraja. In this study, the methods of data collection were observation and interview. The result of this study represents there are 22 jargons used by male Balinese dancer at Sanggar Seni Manik Uttara Singaraja in which jargons were classified and investigated based on word formation processes and word class. There are 5 affixations, 5 nouns, 2 verbs, 7 compounding, 3 reduplications. The meaning of jargons was analyzed based on the context of male Balinese dancers’ conversation, picture, and interview. Additionally, this study denotes there are three function of jargons used by male Balinese dancer, to make communication effectively, to show the identity of the dancer and the last is to build the solidarity among Balinese dancer.

scholarly journals Meaning and Function of Local Wisdom in the Proverb (Limbaga) Simalungun

2020 ◽  
Vol 3 (4) ◽  
pp. 3904-3911
Author(s):  
Asriaty R. Purba ◽  
Herlina Herlina ◽  
Jamorlan Siahaan
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Social Needs ◽  
General Guideline ◽  
Observation Methods ◽  
Interview Methods ◽  
And Function ◽  
And Behavior ◽  
Meaning And Function ◽  
Collection Methods

Aims to describe the meaning and function of local wisdom contained in proverbs or called limbaga Simalungun. The meaning and function of local wisdom is a general guideline or principle adopted by every member of society, especially in attitude and behavior, to meet social needs. Therefore, value is an idea related to what is considered good, worthy and desired by all levels of society in life. The data collection method used in this study is a descriptive qualitative method which tends to use analysis. The data collection methods used in this study are: library methods, observation methods and interview methods. The results of the analysis of this study indicate that the proverb (Limbaga) of Simalungun has a meaning and function of local wisdom.

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