scholarly journals Verbal and Visual Messages on “L’oreal Paris Men Expert” Advertisements

HUMANIS ◽  
2018 ◽  
pp. 180
Author(s):  
I Gusti Agung Bagus Surya Pratama
Keyword(s):  
Research Method ◽  
Visual Message ◽  
Theory Of Meaning ◽  
Data Source ◽  
And Function ◽  
Meaning And Function ◽  
Basic Matter ◽  
Conceptual Meaning ◽  
Clear Information

The study entitled “Verbal and Visual Messages on ‘L’Oreal Paris Men Expert’ Advertisements” aims to identify and analyze the meaning and function of verbal and visual message taken from four L’Oreal Paris Men Expert advertisements. The data used for this study were collected using three parts of research, method and technique of collecting data, method and technique of analyzing data, and data source. The research explains about verbal and visual message and was conducted through the implementation of the signifier and signified theory proposed by Chandler (2001), theory of functions proposed by Leech (1974) and theory of meaning specified in the meaning of colors in advertisement proposed by Cerrato (2012). The result of this study showed that the most used meaning in each advertisement has a conceptual meaning which is purposed to give literal concept without any other meanings beside it. The informational function is the most used function which gives clear information about the product in the advertisements. The relation among the four advertisements is quite simple. It is found that simplicity is the basic matter for men and it is proven by the analysis that men are simpler than women in many things.

scholarly journals Verbal and Visual Messages in Advertisements of Men’s Accessories

HUMANIS ◽  
2018 ◽  
pp. 247
Author(s):  
Prisma Adi Prawangsa ◽  
I Gede Putu Sudana ◽  
I Ketut Tika
Keyword(s):  
Note Taking ◽  
Visual Message ◽  
Ferdinand De Saussure ◽  
Theory Of Meaning ◽  
Library Research ◽  
And Function ◽  
Meaning And Function ◽  
Different Sources ◽  
Conceptual Meaning

The title of this paper is “Verbal and Visual Messages in Advertisements of Men’s Accessories”. The discussion in this study is aimed to analyse the verbal and visual messages presented in each advertisements and analysing the meanings and functions of visual and verbal signs in each advertisements. The data of this study were taken from internet with different sources. They are Tudor, Velocity 773, Ray-Ban and Young’s Hats advertisement. The method and technique of collecting data used in this paper was library research and note taking, then the collected data was analysed descriptively by the theory of meaning and function proposed by Leech and theory of verbal and visual message proposed by Ferdinand de Saussure. The results of the analysis show that there are three types of meaning and function that can be identified in this study. Those meanings are connotative, thematic, and conceptual meaning. The functions are aesthetic, expressive and informational function.

scholarly journals Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine

HUMANIS ◽  
2018 ◽  
pp. 1028
Author(s):  
I Gede Putu Okta Prawiranatha ◽  
I Ketut Wandia ◽  
I Made Rajeg
Keyword(s):  
Qualitative Method ◽  
Good Combination ◽  
National Geographic ◽  
Theory Of Meaning ◽  
Library Research ◽  
And Function ◽  
Meaning And Function ◽  
Conceptual Meaning ◽  
Visual Sign

This article is entitled “Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine”.  The aims are to describe the meaning and function of verbal and visual signs and how their interrelations are. The source of the National Geographic Traveller Magazine from which the three advertisements are selected, these selections are due to advertisements present good combination of colors, pictures and word choices than another advertisement which also consist of verbal and visual signs. The research is done through library research with documentation method and observation technique was applied to collect the data, the qualitative method was used to analyze the data based on the theory of meaning and function by Leech, theory of signs by Chandler, and use of color by Cerrato. The result of the analysis shows that the advertiser tends to use conceptual meaning and informational function to deliver or give information to the readers about the product itself. The verbal and visual signs are related to one another, verbal sign as the part that describes what is meant by visual sign and the visual sign as the part that illustrates what is meant by the verbal sign. So, what is shown in the visual sign is appropriate with what is written in the verbal sign and vice versa.

scholarly journals CONCEPTUAL METAPHOR OF SETYA NOVANTO’S CASE

2018 ◽  
Vol 1 (5) ◽  
pp. 545
Author(s):  
Sintia Purnama ◽  
Muhammad Akbar Nurhakim
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Conceptual Metaphor ◽  
The Political ◽  
Conceptual Metaphors ◽  
Qualitative Research Method ◽  
Political Discourses ◽  
And Function ◽  
Meaning And Function

This research is entitled Conceptual Metaphors of Setya Novanto'case; In the newspaper. The purpose of this research is to know the meaning and function of the metaphor, this study also tries to find out the conceptualizations of politics. In this case, the author uses the theory of Lakoff and Johnson. Data were taken from 4 news from people's mind newspaper Tuesday 28 November 2017, Kompas daily pad Monday 20 November 2017, new compass on 22 November 2017 and people's mind on 20 November 2017 . in this research the writer use a qualitative research Method. Which all of the data are they presented descriptively. From the analysis, the result found 4 political discourses in conceptual metaphor in the newspaper about Setya Novanto cases. From 175 metaphorical statements, the researcher found 55 metaphors. that is found 45 % as objects or goods that can be traded.30 % politics as a battle,10% as a war and 15 % as a race. It shows that in the political discourses.Keywords:      Newspaper, Conceptual, Metaphor, Setya Novanto’s case.

KAJIAN ORNAMEN GORGA DI RUMAH ADAT BATAK TOBA (Studi Kasus : Di Kawasan Desa Wisata Tomok, Huta Siallagan dan Huta Bolon Di Kabupaten Samosir)

2019 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Dearma A Saragih ◽  
Yulianto Yulianto ◽  
Raimundus Pakpahan
Keyword(s):  
Comparative Research ◽  
Research Method ◽  
Toba Batak ◽  
Historical Heritage ◽  
The Many ◽  
Almost All ◽  
And Function ◽  
Meaning And Function ◽  
House Building

One of the interesting cultural potentials to be studied is traditional houses. This traditional house has its own uniqueness in every area. One of the uniqueness can be seen from the many ornaments in it. Diversity has its own meaning and function. Ornaments is one of the historical heritage of Indonesia where almost all the tribes in Indonesia can be found various kinds of ornaments that reflect the techniques of each region in Indonesia. Ornament Batak Toba is one of the many ornaments that exist in this country Indonesia. Toba Batak ornament can be found in North Sumatera Province precisely in Samosir regency which always apply Toba Batak ornament as decoration or as identity in important building for Batak Toba, for example in traditional house building in Huta Siallagan, Tomok Village and Huta Bolon.This research is classified in research using descriptive-comparative research method, doing the study by comparing the existing ornaments in these three villages with theories about Ornaments Gorga Rumah Adat Batak Toba, then do the analysis of the condition in accordance with the theory used as a reference

STRUKTUR WACANA, MAKNA, DAN FUNGSI MAHALABIU (DISCOURSE STRUCTURES, MEANINGS, AND FUNCTIONS OF MAHALABIU)

2018 ◽  
Vol 3 (1) ◽  
pp. 111
Author(s):  
Erlita Desriani Rustam Effendi
Keyword(s):  
Discourse Structure ◽  
Common Language ◽  
Internet Site ◽  
Text Data ◽  
Descriptive Research ◽  
Language Behavior ◽  
Data Source ◽  
And Function ◽  
Meaning And Function ◽  
Descriptive Method

AbstractDiscourse Structures, Meanings, and Functions of Mahalabiu. Mahalabiu is a discoursethat implies multiple (ambiguous), meaning the spoken utterances, usually the listenerto interpret the meaning or intent behind the words is another. Behavior mahalabiuBanjar is a common language behavior of the use meaningful phrases in order tooutwit new speaker. The purpose of this study was to describe the Discourse Structure,Meaning and Function mahalabiu. This type of research used in this study DiscourseStructure, Meaning and Function mahalabiu is descriptive research that intends toprovide an overview of data characteristics in accordance with nature itself. The methodused is descriptive method with qualitative approach to the data source in this study isa collection mahalabiu from an internet site and a thesis of Noorbaity (2004). Datacollection techniques in this study is to use observation techniques of text, data collectionobtained by collecting, reading and classify mahalabiu the structure, meaning andfunction. From the research, it can be concluded Discourse Structure is divided intotwo parts, namely the introduction and description mahalabiu. Then there are fourtypes in the distribution of meaning, namely (1) homonym, (2) homophones, (3) reductionof the phrase, and (4) comments do not match with the topic. Function mahalabiu fivefunctions, namely (1) functions as a joke / joke material, (2) a function that tests aperson’s intelligence, (3) the function of a satirical one, (4) functions as a tool to tell astate or occupation, and (5 ) function is a tool to educate children.Keywords: discourse structure, meaning, function, mahalabiuAbstrakStruktur Wacana, Makna, dan Fungsi Mahalabiu. Mahalabiu adalah wacana yangmengandung pengertian ganda (mendua), memiliki makna ujaran yang diucapkannya,biasanya si pendengar menafsirkan makna atau maksud lain dibalik ucapan tersebut.Perilaku mahalabiu adalah perilaku berbahasa Banjar yang umum karena adanyapenggunaan ungkapan-ungkapan yang bermakna baru dengan tujuan mengecoh lawanbicara. Tujuan penelitian ini adalah untuk mendeskripsikan Struktur Wacana, Maknadan Fungsi mahalabiu. Jenis penelitian yang digunakan dalam penelitian StrukturWacana, Makna, dan Fungsi mahalabiu ialah jenis penelitian deskriptif yang bermaksudmemberikan gambaran ciri-ciri data sesuai dengan sifat alamiah itu sendiri. Metodeyang digunakan adalah metode deskriptif dengan pendekatan kualitatif Sumber datadalam penelitian ini adalah kumpulan mahalabiu dari sebuah situs internet dan sebuahtesis dari Noorbaity (2004). Teknik pengumpulan data dalam penelitian ini adalahdengan menggunakan teknik observasi teks, pengumpulan data diperoleh denganmengumpulkan, membaca dan mengklasifikasikan mahalabiu dengan struktur, maknadan fungsinya. Dari hasil penelitian, dapat disimpulkan Struktur Wacana dibagi atasdua bagian, yaitu Pengantar dan deskripsi mahalabiu. Kemudian ada empat jenis dalam112pembagian Makna, yakni (1) homonim, (2) homofon, (3) pengurangan frasa, dan (4)komen tidak serasi dengan topik. Fungsi mahalabiu ada lima fungsi, yakni (1) fungsisebagai gurauan/bahan bercanda, (2) fungsi yang menguji kepandaian seseorang,(3) fungsi yang menyindir seseorang, (4) fungsi sebagai alat untuk memberitahu suatukeadaan atau pekerjaan, dan (5) fungsi alat untuk mendidik anak.Kata-kata kunci: struktur wacana, makna, fungsi, mahalabiu

scholarly journals Swear Words Used In The Movie “Fast And Furious 6”

HUMANIS ◽  
2018 ◽  
pp. 152
Author(s):  
Ni Made Ulan Sari ◽  
Made Budiarsa ◽  
I Gede Putu Sudana
Keyword(s):  
Data Analysis ◽  
Sexual Activity ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Inductive Method ◽  
English Department ◽  
And Function ◽  
Meaning And Function ◽  
Social Intercourse

Language is used as a means of communication in social intercourse. It can be used to propose one’s ideas, deliver particular messages, and to express emotions. One of many ways of using language is by producing swear word. Swear word is an offensive word which often used to express humiliation, anger and any other tense emotions. This study concerns with the descriptive analysis of swear word found in Fast and Furious 6 movie and its function. Hopefully, this study will be useful for English Department students and also the viewers of the movie to gain better understanding in interpreting the meaning and function of the swear word found in the movie.The research method employed in this study is descriptive qualitative method. The data were collected through observation and documentation method. The data was taken from the dialogue among the characters in the movie and its subtitles. Then, the deductive-inductive method was used in the step of the data analysis. Furthermore, in presenting the analysis, the data is explained descriptively in words, supported by tables.The finding presented that there are six kinds of swear words proposed by Hughes (2006) are performed by the characters in Fast and Furious 6 movie. There are seven swear words that related to sex (ass, asshole, ass-kicking, pussy, big-ass, bad-ass), two swear words related to excrement (shit and bullshit), a swear words related animal’s name (fox), three swear word related to personal background (bitch, son of a bitch, bastard), a word related to sexual activity (fuck) and three words related to taboo or religion or oath (hell, damn, goddamn). Meanwhile, swear word related to mentall illness and racism was not found in the movie. Furthermore, the function of swear words performed by the character of the movie are used as abusive swearing, cathartic swearing, idiomatic swearing and emphatic swearing. Swear word which used as dysphemistic swearing is not found in the movie.

scholarly journals THE IMPORTANCE OF THE CONCEPT AND MEANING OF PLACE IN TOURISM GEOGRAPHY

2019 ◽  
Vol 4 (16) ◽  
pp. 01-09
Author(s):  
Ali Movahed ◽  
Kamran Jafarpour Gahlehteimouri
Keyword(s):  
Research Method ◽  
Local Area ◽  
Transportation Systems ◽  
Physical Geography ◽  
The Real ◽  
Tourism Geography ◽  
The Earth ◽  
Library Research ◽  
And Function ◽  
Meaning And Function

The place is one of the most complicated issues in geographical studies. Place refers to both sides of human and physical geography. There is not clearly understand about the place and sometimes refer to local, area, point, region, and landscape. Tourism geography is about different human and physical characteristics that conduct groups of people to move to a specific place “tourism destination”. Therefore, tourist moves have tied to so many different geographical concepts, aspects, and meanings of place. Different places have different identity and geography searches for these uneven distributions of place. Rapid move from one place on the earth to another place is possible by advanced transportation systems. Hiding and destroying the function and meaning place behind space in geography will minimize the success of entire geographical studies in particular tourism geography. No matter how fast human be “speed” shortening “distance” and the “time” of trips faster than decades ago, but they have never been able to carry what are attached to place. The first question is, are we at the end of the real meaning of the place and does place losing the meaning. The second question is how the ability to move from one place to another place has changed the concept and meaning of the place. A library research method and process involve gathering appropriate information. This study aims to show how tourism geography in terms of formation, activity, and significance in shaping and reshaping the new meaning of the place. Also, the evolution of the meaning and function of place in the context of space.

scholarly journals MAKNA DAN FUNGSI JEMPARINGAN MATARAMAN BAGI ABDI DALEM KARATON NGAYOGYAKARTA HADININGRAT

2020 ◽  
Vol 12 (1) ◽  
pp. 104-115
Author(s):  
Widyantari Dyah Paramita
Keyword(s):  
Learning Process ◽  
Ordinary People ◽  
Data Source ◽  
And Function ◽  
Meaning And Function

Abdi dalem are state servants and cultural servants, who can come from relatives of the palace or from retirees or ordinary people. Ngayogyakarta Palace has a community in preserving culture, one of the community is Gandhewa Mataram community. The Gandhewa Mataram community is focus on preservation of the Jemparingan Mataraman. Pamenthanging gandhewa, pamanthenging cipta is the basis of the philosophy of Jemparingan. It has existed since Hamengkubuwono I. The iconological approach which is part of iconographic theory becomes the method used in analyzing the meaning and function of Jemparingan Mataraman. The data source came from the abdi dalem who participated in the Jemparingan activities. The result of this study stated that the meaning and function of Jemparingan Mataraman were related to the community’s foundation and the life learning process aimed at realizing hamemayu hayuning bawana.Keyword: abdi dalem, jemparingan Mataraman, meaning and  function

scholarly journals MAKNA RAGAM BAHASA JEPANG DANSEIGO DALAM KOMIK DORAEMON VOLUME 3

2021 ◽  
Vol 8 (2) ◽  
pp. 132-141
Author(s):  
Vamelia Aurina Pramandhani
Keyword(s):  
Research Method ◽  
The Other ◽  
Language Variety ◽  
Conversational Skills ◽  
The World ◽  
And Function ◽  
Meaning And Function ◽  
Descriptive Qualitative

Japanese has a different form of conversational skills from other languages ​​in the world, namely the Danseigo language variety and the Joseigo language variety. Danseigo is a language variety that is often used by men in Japan when communicating. Danseigo is a male language that tends to be rude and informal. Danseigo is rarely found during formal events. Usually men use standard Japanese or use keigo if the other person is a respectable person. The formulation of the problem in this study is what is the meaning and function of shuujoshi in danseigo found in the Doraemon comic volume 3? The purpose of this research is to find out the meaning and function of shuujoshi in danseigo found in Doraemon comic volume 3. The research method used is descriptive qualitative. The source of data used in the analysis of this research is a written source, namely the comic "Doraemon volume 3". In this comic, a form of conversation is found that uses a variety of languages ​​and seigo. In addition, the use of shuujoshi (sound at the end of sentences) (~sa, ~kana/na, ~yo, ~ze, ~zo) and the use of ninshou daimeishi (boku, kimi, omae, aitsu, soitsu) were also found. This is because the comic characters are dominated by boys. Therefore, the use of danseigo is found in the Doraemon comic Volume 3.

scholarly journals EUFEMISME DAN DISFEMISME PADA MEDIA BERITA DARING REPUBLIKA: PERKEMBANGAN KASUS SETYA NOVANTO EDISI JANUARI 2018

2019 ◽  
Vol 11 (1) ◽  
pp. 72
Author(s):  
Nanang Heryana
Keyword(s):  
Analysis Method ◽  
Forming Process ◽  
Connotative Meaning ◽  
Negative Image ◽  
Data Collecting ◽  
Distributional Method ◽  
Data Source ◽  
And Function ◽  
Meaning And Function ◽  
Case Development

AbstractThis research aims to identify, describe, and analyze the use of euphemism and dysphemism from the forming process, meaning, and function of Republika online media related to the Development of Setya Novanto Case in January 2018 edition.  Method used is descriptive with qualitative approach. Data source is news issued by Republika online regarding Setya Novanto Case Development in January 2018 edition many as 15 news issues. Research data is the use of euphemism and dysphemism including word, phrase, clause, and sentence. Data collecting technique used is documentation and tool of data collecting is news capture. Data analysis method used are identity and distributional method. The meaning of euphemism and dysphemism including collocative meaning and connotative meaning either in form of word, phrase, or clause. Euphemism can function as a protective tool, smoothing utterance, provocation, encouragement, fraud cover, and diplomacy. Dysphemism can function as a negative image of someone or something, showing low value thing, exaggerate something, and showing disrespect.   Key Words: Euphism, Dyshemism, Republika Online, Setya Novanto Case

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